Depositprotection.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
88% 
Page structure
87% 
Link structure
73% 
Server
29% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
39.80 kB
Words
644
Media files
10
Number of links
67 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Surprisingly easy deposit protection
The length of the page title is perfect. (319 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.depositprotection.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
next-head-count13
og:titleSurprisingly easy deposit protection
og:imagehttps://content-images.computershare.com/eh96rkuu9740/6uwRiyAW57dXoFAklPrRT0/9929f347ef43df47256b780b1ae58ed8/DPS_FY24_banner_image_1920px.jpg
og:typewebsite
og:urlhttps://www.depositprotection.com
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 644 words. That's ok.
32.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cde0d2c21872e7b22a/DPS-Logo-White-v3.svgwww.depositprotection.com
...478bd9889f18f55/Trustpilot-Excellent.svgNo alt attribute provided
...fdae8249423c2a20ad83c/green-circle-1.png1
...9c26cfe8cd76b94bc955/orange-circle-2.png2
...b4ed256bc48e01abb75899/blue-circle-3.png3
...s-green.svg?w=720&h=643&fit=fill&f=facescertificate-icon-dps-green
...s-green.svg?w=720&h=643&fit=fill&f=facesidea-lightbulb-icon-dps-green
...s-green.svg?w=720&h=643&fit=fill&f=facessupport-icon-dps-green
...s-green.svg?w=720&h=643&fit=fill&f=facesnews-icon-dps-green
...0/MHCLG-Footer-Logo-White-2025.png?w=390Authorised by the Ministry of Housing Communities & Local GovernmentMHCLG-Footer-Logo-White-2025

Page structure

H1 heading
(Critically important)
Surprisingly easy deposit protection
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Surprisingly easy deposit protection
H2 Agents & Landlords
H2 Tenants
H2 Login to your DPS account
H2 At The DPS, we know your days are busy. That’s why we’ve made deposit protection surprisingly easy for you.
H2 Exceptional service you can trust
H2 Latest news and insights from The DPS
H3 Login
H3 Create your account
H3 Login Duplicate text
H3 Create your account Duplicate text
H3 I'm an Agent
H3 I'm a Landlord
H3 I'm a Tenant
H3 Top-rated customer service
H3 Free training
H3 All the support you need
H3 Regular industry updates
H3 – Oakley Residential Lettings
H3 – Northwood Glossop
H3 The Private Rented Sector Review
H3 Four tips to prepare your property for winter
H3 Six tips for landlords preparing for a student tenancy
H3 The continuing challenge in finding new properties
H3 Did you know tenancies are getting longer?
H3 The DPS to host free webinars this month for landlords on disputes
H4 Join today!
Some anchor texts are used more than once.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT www.depositprotection.com
A-TITLE www.depositprotection.com
/deposit-protection-for-lettin...Deposit protection for letting agents
/deposit-protection-for-landlordsDeposit protection for landlords
/agents-landlords/starting-a-t...Custodial vs Insured Deposit Protection
/agents-landlords/starting-a-t...How to protect a deposit
/agents-landlords/starting-a-t...Prescribed Information and other obligations
/agents-landlords/starting-a-t...Get your tenancy off to a great start
/agents-landlords/during-a-ten...Tenant transfer
/agents-landlords/during-a-ten...Paying interest on deposits
/agents-landlords/during-a-ten...Property inspections
/agents-landlords/repayments/t...The repayment process
/agents-landlords/repayments/c...Check-outs
/repayments/statutory-declarat...The Statutory Declaration process
/disputes/overview-timelineOverview and timeline
/disputes/what-makes-good-evid...What makes good evidence
/disputes/gathering-evidenceGathering evidence
/disputes/submitting-evidenceWhat evidence should I submit?
/disputes/uploading-your-evidenceUploading your evidence
/disputes/adjudicationAdjudication
/learning-centre/glossaryGlossary
/learning-centre/be-the-adjudi...Be the adjudicator
/agents-landlords/resources/le...Letting you know
/resources/avoiding-fraudAvoiding fraud
/learning-centre/the-dps-rent-...The DPS Rent Index
/newsNews and insights
/learning-centreLearning centre
https://myaccount.depositprote...New window External Subdomain Anchor Contact us
/tenants/starting-a-tenancy/wh...What is deposit protection?
/tenants/starting-a-tenancy/ac...Activating your tenant account
/tenants/starting-a-tenancy/de...My deposit is protected, what's next?
/tenants/starting-a-tenancy/ge...Getting your tenancy off to a great start
/tenants/during-a-tenancy/is-m...Is my deposit protected?
/tenants/during-a-tenancy/how-...How to have a great tenancy and retain your deposit
/tenants/during-a-tenancy/payi...Text duplicate Paying interest on deposits
/tenants/during-a-tenancy/tran...The tenant transfer process
/tenants/repayments/the-repaym...Text duplicate The repayment process
/tenants/repayments/moving-out...Moving out of your property
/tenants/repayments/starting-d...Starting deposit repayment
/repayments/statutory-declarat...Text duplicate The Statutory Declaration process
/disputes/overview-timelineText duplicate Overview and timeline
/disputes/what-makes-good-evid...Text duplicate What makes good evidence
/disputes/gathering-evidenceText duplicate Gathering evidence
/disputes/submitting-evidenceText duplicate What evidence should I submit?
/disputes/uploading-your-evidenceText duplicate Uploading your evidence
/disputes/adjudicationText duplicate Adjudication
/learning-centre/glossaryText duplicate Glossary
/learning-centre/be-the-adjudi...Text duplicate Be the adjudicator
/resources/avoiding-fraudText duplicate Avoiding fraud
/newsText duplicate News and insights
/learning-centreText duplicate Learning centre
https://myaccount.depositprote...New window External Subdomain Anchor Text duplicate Contact us
https://myaccount.depositprote...New window External Subdomain Login
https://myaccount.depositprote...New window External Subdomain Anchor Create your account
https://myaccount.depositprote...New window External Subdomain Text duplicate Login
https://myaccount.depositprote...New window External Subdomain Anchor Text duplicate Create your account
/deposit-protection-for-lettin...Get started
/deposit-protection-for-landlordsSubdomain Text duplicate Get started
/tenants/starting-a-tenancy/wh...Text duplicate Get started
https://myaccount.depositprote...New window External Subdomain Anchor Text duplicate Create your account
/Anchor No Text
/Anchor No Text
/news-insights/2024-private-re...Trivial anchor text
Read More
/learning-centre/landlord-reso...Subdomain Text duplicate Trivial anchor text
Read More
/learning-centre/landlord-reso...Text duplicate Trivial anchor text
Read More
/news/challenge-finding-new-pr...Text duplicate Trivial anchor text
Read More
/news-insights/did-you-know-te...Text duplicate Trivial anchor text
Read More
/news-insights/dps-to-host-fre...Text duplicate Trivial anchor text
Read More
/newsView More
/newsText duplicate News and insights
/press-releasesPress releases
https://www.computershare.com/...New window External Subdomain Corporate responsibility
https://myaccount.depositprote...New window External Subdomain Anchor Deposit protection enquiries
/media-enquiries/Subdomain Media enquiries
https://www.computershare.com/...New window External Subdomain The CLS and DPS Charity Fund
/custodial-terms-and-conditionsCustodial terms and conditions
/insured-terms-and-conditionsInsured terms and conditions
/privacy-policyPrivacy policy
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/the_dpsNew window External x.com

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.depositprotection.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
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content-typetext/html
content-length40726
content-md5V7r9kxvvkR0Cmsh+e+n01A==
last-modifiedWed, 15 Jan 2025 04:04:52 GMT
etag"0x8DD3519C326FD18"
x-ms-request-id52b5b769-701e-0079-060d-67be29000000
x-ms-version2018-03-28
x-azure-ref20250115T052310Z-179f9cc895c4kt98hC1DUSwdfn0000000f2g000000005f8b
x-cacheCONFIG_NOCACHE
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
referrer-policystrict-origin
x-xss-protection1; mode=block
cache-controlno-store no-cache
set-cookie28 Characters
permissions-policycamera=(), microphone=()
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External factors

This website has excellent links from other websites.
This page has backlinks from 1,884 referring domains.
This page has 1,101,825 backlinks.
This page has backlinks from 1,192 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.depositprotection.com
Surprisingly easy deposit protection

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Deposit79%Check
protection79%Check
Deposit protection79%Check
Surprisingly easy deposit protection72%Check
easy66%Check
Surprisingly66%Check
surprisingly easy66%Check
deposit protected58%Check
DPS46%Check
DPS account44%Check
Show more keywords and terms

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