Dermalogica.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
53% 
Page structure
58% 
Link structure
25% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
417.90 kB
Words
1034
Media files
37
Number of links
216 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dermalogica Skin Care | Official – Dermalogica UK
The length of the page title is perfect. (455 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn About Your Skin from the Skin Health Experts at Dermalogica. Give The Gift Of Healthy Glowing Skin To Your Loved Ones.
The length of the meta description is perfect. (793 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dermalogica.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: x-default
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: x-default
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
A country is specified wrong in alternate links: cs-cs
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionLearn About Your Skin from the Skin Health Experts at Dermalogica. Give The Gift Of Healthy Glowing Skin To Your Loved Ones.
google-site-verification1Udu7V9yTpoiNn0qTG363HrO6tDhs_xo8p4BnfKl1Ds
shopify-digital-wallet/42288578713/digital_wallets/dialog
shopify-checkout-api-token8797279854a0a7dabc437568d9e4942b
langen
twitter:cardsummary_large_image
twitter:titleDermalogica Skin Care | Official
twitter:descriptionLearn About Your Skin from the Skin Health Experts at Dermalogica. Give The Gift Of Healthy Glowing Skin To Your Loved Ones.
og:site_nameDermalogica UK
og:urlhttps://www.dermalogica.co.uk/
og:titleDermalogica Skin Care | Official
og:typewebsite
og:descriptionLearn About Your Skin from the Skin Health Experts at Dermalogica. Give The Gift Of Healthy Glowing Skin To Your Loved Ones.
og:imagehttp://www.dermalogica.co.uk/cdn/shop/files/dermalogica-logo.webp?height=628&pad_color=fff&v=1661144868&width=1200
og:image:secure_urlhttps://www.dermalogica.co.uk/cdn/shop/files/dermalogica-logo.webp?height=628&pad_color=fff&v=1661144868&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
content-languagex-default
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: Get unready with Dermalogica – your ultimate nighttime routine! Did yo...
  • Duplicate 2: Benefits of Vitamin C Vitamin C is important for overall health and we...
  • Duplicate 3: Why You Need Vitamin D At Night Vitamins are often top of the list whe...
This page contains 1034 words. That's ok.
27.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: next day delivery
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../dermalogica-logo-white.svg?v=1686563284Dermalogica UK
...estore_Menu_Banner_300x.jpg?v=1721820132No alt attribute provided
...s/luminfusion-menu_300x.jpg?v=1694686470No alt attribute provided
...estore_Menu_Banner_400x.jpg?v=1721820132No alt attribute provided
...s/luminfusion-menu_400x.jpg?v=1694686470No alt attribute provided
...re_Treatment.jpg?v=1686914382&width=1500No alt attribute provided
...n_Treatment3.jpg?v=1686915682&width=1500No alt attribute provided
...ext__Desktop.jpg?v=1723639235&width=1500No alt attribute provided
...Text__Mobile.jpg?v=1723639235&width=1500No alt attribute provided
...rs_DESKTOP_1.png?v=1717683738&width=1500No alt attribute provided
...nners_MOBILE.png?v=1717683736&width=1500No alt attribute provided
...rs_DESKTOP_1.png?v=1717683738&width=1500No alt attribute provided
...nners_MOBILE.png?v=1717683736&width=1500No alt attribute provided
...rs_DESKTOP_1.png?v=1717683738&width=1500No alt attribute provided
...nners_MOBILE.png?v=1717683736&width=1500No alt attribute provided
.../shop/files/2.png?v=1670585570&width=550No alt attribute provided
...pt_Autum_Grid.gif?v=1725015556&width=550No alt attribute provided
...ay_grid_tile2.jpg?v=1726582357&width=550No alt attribute provided
..._Spray_-_Grid.jpg?v=1720100783&width=550No alt attribute provided
..._Concern_Tile.jpg?v=1723713391&width=550No alt attribute provided
..._Concern_Tile.jpg?v=1723713390&width=550No alt attribute provided
..._Concern_Tile.jpg?v=1723713390&width=550No alt attribute provided
..._Concern_Tile.jpg?v=1723713390&width=550No alt attribute provided
...ing_Thumbnail.jpg?v=1681204286&width=550No alt attribute provided
...cation_image.jpg?v=1723642987&width=1500No alt attribute provided
...me-pageblock2.jpg?v=1660647791&width=550No alt attribute provided
...chat-homepage.jpg?v=1660663917&width=550No alt attribute provided
...sturiser_blog.jpg?v=1723643549&width=533Get unready with Dermalogica
...-_Blog_Banner.jpg?v=1721826143&width=533Vitamin C + Pro Vitamin D for your brightest skin
...-_Grid_Banner.jpg?v=1723643691&width=533Why You Need Vitamin D At Night
...rvices_image.jpg?v=1723642987&width=1500No alt attribute provided
...rvices_image.jpg?v=1723642987&width=1500No alt attribute provided
...les/leaf-icon.png?v=1613560386&width=550No alt attribute provided
...les/derm-icon.png?v=1613560386&width=550No alt attribute provided
.../cruelty-free.png?v=1613560386&width=550No alt attribute provided
...all.png?v=118497948401143926421691653564No alt attribute provided
...mall.png?v=37353412224868137531686648630No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Item(s) added to your bag
H2 skin: we treat it all
H2 Daily Microfoliant
H2 Daily Microfoliant Duplicate text
H2 Daily Microfoliant Duplicate text
H2 shop by skin concern
H2 skin: we treat it all Duplicate text
H2 what's your skin type?
H2 our latest advice & articles
H2 Treatments & Services
H2 skin: we treat it all... let’s treat yours!
H2 ACCOUNT
H2 CUSTOMER SERVICE
H2 ABOUT US
H2 FOR PROFESSIONALS
H2 FOLLOW US
H3 NEW biolumin-c night restore
H3 new luminfusion
H3 good morning
H3 NEW biolumin-c night restore Duplicate text
H3 new luminfusion Duplicate text
H3 teen breakouts
H3 signs of skin ageing
H3 dryness and dehydration
H3 uneven skin tone
H3 find your skin type with Face Mapping
H3 face mapping skin analysis
H3 chat to a professional
H3 Get unready with Dermalogica
H3 Get unready with Dermalogica Duplicate text
H3 Vitamin C + Pro Vitamin D for your brightest skin
H3 Vitamin C + Pro Vitamin D for your brightest skin Duplicate text
H3 Why You Need Vitamin D At Night
H3 Why You Need Vitamin D At Night Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
19 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dermalogica.co.uk/Anchor Skip to content
/pages/store-locatorstore locator
/pages/careerscareers
/pages/sign-up-formSubdomain newsletter sign up
https://www.dermalogica.co.uk/IMG-ALT Dermalogica UK
/collections/best-selling-skin...best sellers
/collections/whats-newnew arrivals
/collections/skin-care-sets-an...skin kits and sets
/collections/cleanserscleansers
/collections/moisturisersmoisturisers
/collections/serums-and-boostersserums
/collections/exfoliantsexfoliants
/collections/spf-sunscreensspf
/collections/masquesmasques
/collections/tonerstoners
/collections/eye-treatmentseye treatments
/collections/retinolretinol
/collections/body-therapybody therapy
/products/giftcardgift cards
/collections/lip-carelip care
/collections/daily-skin-healthdaily skin health
/collections/age-smartage smart
/collections/vitamin-c-rangebiolumin-c
/collections/ultracalmingultracalming
/collections/active-clearingactive clearing
/collections/phyto-naturephyto nature
/collections/powerbrightpowerbright
/pages/clearstartclear start
/collections/adult-breakoutsadult breakouts
/collections/teen-breakoutsteen breakouts
/collections/brighteningbrightening
/collections/dryness-and-dehyd...dryness and dehydration
/collections/oilinessoiliness
/collections/sensitivity-and-r...sensitivity and redness
/collections/signs-of-skin-ageingsigns of skin ageing
/collections/uneven-skin-toneuneven skin tone
/collections/menopausal-skin-caremenopausal skin
/collections/mens-skin-healthmen's skin health
/collections/shopshop all products
/collections/holiday-giftingholiday gifting
/collections/travel-sizestravel sizes
/collections/supersizessupersizes
/collections/refillsrefills
/pages/get-started-with-dermal...get started with dermalogica
/products/biolumin-c-night-res...NEW biolumin-c night restore
/pages/face-mappingface mapping skin analysis
/pages/digital-servicesdigital services
/pages/clear-start-quizclear start skin assessment
/pages/treatmentsskin treatments
/pages/store-locatorfind a store
/pages/our-dermalogica-stores-ukretail locations
/pages/duke-of-yorkduke of york store
/collections/vouchersstore vouchers
/pages/luminfusionnew luminfusion
/collections/clear-startCLEAR START
/pages/offersOFFERS
/blogs/skinspirationAll Articles
/blogs/skinspiration/tagged/sk...Skin health
/blogs/skinspiration/tagged/te...Teen breakouts
/blogs/skinspiration/tagged/ad...Adult breakouts
/blogs/skinspiration/tagged/sk...Skin ageing
/blogs/skinspiration/tagged/dr...Dryness
/blogs/skinspiration/tagged/oi...Oiliness
/blogs/skinspiration/tagged/se...Sensitivity
/blogs/skinspiration/tagged/sk...Skin tone
/blogs/skinspiration/tagged/mensMens
/blogs/skinspiration/tagged/tr...Treatments
/collections/holiday-giftingGIFTING
/account/loginLog in
https://www.dermalogica.co.uk/Anchor No Text
/cartBag
/collections/best-selling-skin...Text duplicate best sellers
/collections/whats-newText duplicate new arrivals
/collections/skin-care-sets-an...Text duplicate skin kits and sets
/collections/cleansersText duplicate cleansers
/collections/moisturisersText duplicate moisturisers
/collections/serums-and-boostersText duplicate serums
/collections/exfoliantsText duplicate exfoliants
/collections/spf-sunscreensText duplicate spf
/collections/masquesText duplicate masques
/collections/tonersText duplicate toners
/collections/eye-treatmentsText duplicate eye treatments
/collections/retinolText duplicate retinol
/collections/body-therapyText duplicate body therapy
/products/giftcardText duplicate gift cards
/collections/lip-careText duplicate lip care
/collections/daily-skin-healthText duplicate daily skin health
/collections/age-smartText duplicate age smart
/collections/vitamin-c-rangeText duplicate biolumin-c
/collections/ultracalmingText duplicate ultracalming
/collections/active-clearingText duplicate active clearing
/collections/phyto-natureText duplicate phyto nature
/collections/powerbrightText duplicate powerbright
/pages/clearstartText duplicate clear start
/collections/adult-breakoutsText duplicate adult breakouts
/collections/teen-breakoutsText duplicate teen breakouts
/collections/brighteningText duplicate brightening
/collections/dryness-and-dehyd...Text duplicate dryness and dehydration
/collections/oilinessText duplicate oiliness
/collections/sensitivity-and-r...Text duplicate sensitivity and redness
/collections/signs-of-skin-ageingText duplicate signs of skin ageing
/collections/uneven-skin-toneText duplicate uneven skin tone
/collections/menopausal-skin-careText duplicate menopausal skin
/collections/mens-skin-healthText duplicate men's skin health
/collections/shopText duplicate shop all products
/collections/holiday-giftingText duplicate holiday gifting
/collections/travel-sizesText duplicate travel sizes
/collections/supersizesText duplicate supersizes
/collections/refillsText duplicate refills
/pages/get-started-with-dermal...Text duplicate get started with dermalogica
/products/biolumin-c-night-res...Text duplicate NEW biolumin-c night restore
/pages/face-mappingText duplicate face mapping skin analysis
/pages/digital-servicesText duplicate digital services
/pages/clear-start-quizText duplicate clear start skin assessment
/pages/treatmentsText duplicate skin treatments
/pages/store-locatorText duplicate find a store
/pages/our-dermalogica-stores-ukText duplicate retail locations
/pages/duke-of-yorkText duplicate duke of york store
/collections/vouchersText duplicate store vouchers
/pages/luminfusionText duplicate new luminfusion
/collections/clear-startText duplicate CLEAR START
/pages/offersText duplicate OFFERS
/blogs/skinspirationText duplicate All Articles
/blogs/skinspiration/tagged/sk...Text duplicate Skin health
/blogs/skinspiration/tagged/te...Text duplicate Teen breakouts
/blogs/skinspiration/tagged/ad...Text duplicate Adult breakouts
/blogs/skinspiration/tagged/sk...Text duplicate Skin ageing
/blogs/skinspiration/tagged/dr...Text duplicate Dryness
/blogs/skinspiration/tagged/oi...Text duplicate Oiliness
/blogs/skinspiration/tagged/se...Text duplicate Sensitivity
/blogs/skinspiration/tagged/sk...Text duplicate Skin tone
/blogs/skinspiration/tagged/mensText duplicate Mens
/blogs/skinspiration/tagged/tr...Text duplicate Treatments
/collections/holiday-giftingText duplicate GIFTING
https://www.dermalogica.co.uk/Anchor FAVOURITE LIST
/account/loginText duplicate Log in
https://www.facebook.com/derma...External Subdomain Facebook
https://www.instagram.com/derm...External Subdomain Instagram
https://www.tiktok.com/@dermal...External Subdomain TikTok
/cartNo Text
/policies/shipping-policynext day delivery | order weekdays before 3pm
/pages/offersSpend £150+ to receive 6 deluxe minis*
/collections/best-selling-skin...Shop Now
/pages/face-mappingLive chat with a skin expert
/products/biolumin-c-night-res...No Text
/products/biolumin-c-night-res...No Text
/products/biolumin-c-night-res...Text duplicate Shop Now
/products/biolumin-c-night-res...*results after 8 hours and 15 minutes, obtained during independent clinical testing of 35 people, 1 application/day for 8 weeks.
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...SHOP Now
/products/daily-microfoliant-e...*independent clinical results with 35 volunteers in a 4-week test
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...Text duplicate SHOP Now
/products/daily-microfoliant-e...Text duplicate *independent clinical results with 35 volunteers in a 4-week test
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...No Text
/products/daily-microfoliant-e...Text duplicate SHOP Now
/products/daily-microfoliant-e...Text duplicate *independent clinical results with 35 volunteers in a 4-week test
/policies/shipping-policyNo Text
/policies/shipping-policynext day delivery weekdays before 3pm
/collections/best-selling-skin...No Text
/collections/best-selling-skin...autumn exclusive event Spend £150+ to receive 6 deluxe minis* | add gift at bag page
/collections/best-selling-skin...shop now
/collections/holiday-giftingNo Text
/collections/holiday-giftinggive,get,radiate save up to 30% on our holiday gift sets
/collections/holiday-giftingshop holiday gifting
/products/clarifying-body-sprayNo Text
/products/clarifying-body-sprayclarifying body spray we've got your back
/products/clarifying-body-sprayText duplicate shop now
/collections/teen-breakoutsNo Text
/collections/teen-breakoutsText duplicate teen breakouts
/collections/signs-of-skin-ageingNo Text
/collections/signs-of-skin-ageingText duplicate signs of skin ageing
/collections/dryness-and-dehyd...No Text
/collections/dryness-and-dehyd...Text duplicate dryness and dehydration
/collections/uneven-skin-toneNo Text
/collections/uneven-skin-toneText duplicate uneven skin tone
/pages/face-mappingNo Text
/pages/face-mappingfind your skin type with Face Mapping
/blogs/skinspiration/skin-we-t...Trivial anchor text
read more
/pages/store-locatorfind your local professional
/pages/face-mappingNo Text
/pages/face-mappingface mapping skin analysis Insight into your skins needs, make smart skin care choices.
/pages/face-mappingtry face mapping
/blogs/skinspiration/get-unrea...Get unready with Dermalogica
/blogs/skinspiration/get-unrea...Text duplicate Get unready with Dermalogica
/blogs/skinspiration/vitamin-c...Vitamin C + Pro Vitamin D for your brightest skin
/blogs/skinspiration/vitamin-c...Text duplicate Vitamin C + Pro Vitamin D for your brightest skin
/blogs/skinspiration/why-you-n...Why You Need Vitamin D At Night
/blogs/skinspiration/why-you-n...Text duplicate Why You Need Vitamin D At Night
/pages/locationsView Locations
/pages/treatmentsBrowse Treatments
/pages/sustainabilitySubdomain vegan
A-TITLE sustainability
https://dermalogica-uk.myshopi...External Subdomain my account
/pages/subscriptionsubscription
/pages/rewardsdermalogica rewards
/pages/klarnaklarna
/pages/revolutrevolut
/pages/contact-uscontact us
/policies/shipping-policydelivery
/policies/refund-policyreturns
/pages/faqsfaqs
/pages/authorised-retailersauthorised retailers
/pages/our-historyour history
/pages/company-faqscompany faqs
/pages/sustainabilitysustainability
/pages/store-locatorText duplicate store locator
/pages/careersText duplicate careers
/pages/uk-modern-slavery-actUK modern slavery act statement
/pages/dermalogica-uk-ire-ltd-...gender pay gap statement
/pages/skin-in-the-gameour founder Jane
/blogs/skinspiration/skin-we-t...skin - we treat it all
https://pro.dermalogica.co.uk/...External Subdomain professional skin therapists
https://pro.dermalogica.co.uk/...External Subdomain medical professional
https://pages.dermalogica.com/...External Subdomain enquire today
https://www.facebook.com/derma...External Subdomain Text duplicate Facebook
https://www.instagram.com/derm...External Subdomain Text duplicate Instagram
https://www.tiktok.com/@dermal...External Subdomain Text duplicate TikTok
/pages/locationslocations
/pages/cookie-declarationcookie notice
/policies/privacy-policyprivacy notice
/pages/legal-noticelegal notice
/policies/terms-of-serviceterms of sale
/pages/competition-offers-term...competition/offers terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dermalogica.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (418 kB).

HTTP Response Header

NameValue
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External factors

This website has excellent links from other websites.
This page has backlinks from 803 referring domains.
This page has 65,361 backlinks.
This page has backlinks from 592 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /orders
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Disallow: /collections/*+*
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Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
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Sitemap: https://www.dermalogica.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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www.dermalogica.co.uk
Dermalogica Skin Care | Official – Dermalogica UK
Learn About Your Skin from the Skin Health Experts at Dermalogica. Give The Gift Of Healthy Glowing Skin To Your Loved Ones.

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KeywordResultRecheck
dermalogica81%Check
Dermalogica Skin77%Check
Dermalogica UK73%Check
skin72%Check
Skin Health63%Check
healthy skin63%Check
glowing skin61%Check
Professional Skin60%Check
skin concern58%Check
skin ageing57%Check
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