Desmondmotors.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
57% 
Page structure
29% 
Link structure
30% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
602.70 kB
Words
681
Media files
38
Number of links
106 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Desmond Motors | Main Ford Dealer | Northern Ireland
The length of the page title is perfect. (488 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover new & used vehicle sales with Desmond Motors, one of Northern Ireland's largest family run Ford Dealership with over 60 years experience.
The length of the meta description is perfect. (920 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
descriptionDiscover new & used vehicle sales with Desmond Motors, one of Northern Ireland's largest family run Ford Dealership with over 60 years experience.
format-detectiontelephone=no
viewportwidth=device-width
facebook-domain-verification5g47z7koh8couzo2vr6pdy487fg64c
google-site-verificationtywteliSHfZLWF4kyZ8b2Mv4wvoBjFtlNOljMtwWRpQ
langen
twitter:cardsummary
twitter:site@DesmondMotors
twitter:descriptionYour local FordStore and Transit Centre. We are the largest independent Ford Dealer in Northern Ireland. Based in Derry Londonderry & Omagh.
twitter:imagehttps://twitter.com/DesmondMotors/header_photo
fb:admins100001886918552
og:titleDesmond Motors | Main Ford Dealer | Northern Ireland
og:typewebsite
og:imagehttps://www.desmondmotors.co.uk/images/logo.png
og:site_nameDesmond Motors
og:descriptionDiscover new & used vehicle sales with Desmond Motors, one of Northern Ireland's largest family run Ford Dealership with over 60 years experience.
charsetutf-8

Test up to 1.000 webpages of desmondmotors.co.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 681 words. That's ok.
25.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (602.7 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/www/images/logo.pngDesmond Motors
/sites/www/images/ford-logo.pngFord Logo
...ages/car-listing/1719325197newfiesta.jpgNew Fiesta Listing Image
...mages/car-listing/1719325211ecosport.jpgEcoSport Listing Image
...ds/images/car-listing/1719325242puma.jpgPuma Listing Image
.../images/car-listing/1719325343pumast.jpgPuma ST Listing Image
...mages/car-listing/1719325364newfocus.jpgNew Focus Listing Image
...ds/images/car-listing/1719325315kuga.jpgKuga Listing Image
...images/car-listing/1719325406mustang.jpgMustang Listing Image
...s/car-listing/1719325431mustangmach1.jpgMustang Mach-1 Listing Image
...s/images/car-listing/1614174489mache.jpgMustang Mach-E Listing Image
...ds/images/car-listing/1719325441smax.jpgS-MAX Listing Image
.../images/car-listing/1719325453galaxy.jpgGalaxy Listing Image
.../images/car-listing/1719325502ranger.jpgRanger Listing Image
...car-listing/1719325515rangerraptorse.jpgRanger Raptor Special Edition Listing Image
...ar-listing/1719325528rangerstormtrak.jpgRanger Stormtrak / Wolftrak Listing Image
...ges/car-listing/1719325540rangermsrt.jpgRanger MS-RT Listing Image
.../car-listing/1643376418TourneoCustom.pngTourneo Custom Listing Image
...g/1642764296courierlimitedsmallimage.jpgFord Transit Courier Listing Image
...chc23yyfacmaabsafvsexpn4a7_bod_21_01.pngFord Transit Connect Listing Image
.../car-listing/1611749843TransitCustom.jpgFord Transit Custom Listing Image
...s/car-listing/1613476599TRANSITTRAIL.jpgFord Transit Listing Image
...abml5a1faepayengtraaxlrwhpn4ft_21_01.pngFord Transit Minibus Listing Image
...listing/1611940924NuggetListingImage.jpgFord Transit Custom Nugget Listing Image
...es/car-listing/1628853252blogfeature.jpgFord Ranger MS-RT Listing Image
...79_Fiesta_Ext_Front_3_4_Staticcopy_2.jpgIntroduction Image
/sites/www/images/logo-white.pngDesmond Motors

Page structure

H1 heading
(Critically important)
Welcome to Desmond Motors
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Desmond Motors
H3 New Fiesta
H3 EcoSport
H3 Puma
H3 Puma ST
H3 New Focus
H3 Kuga
H3 Mustang
H3 Mustang Mach-1
H3 Mustang Mach-E
H3 S-MAX
H3 Galaxy
H3 Ranger
H3 Ranger Raptor Special Edition
H3 Ranger Stormtrak / Wolftrak
H3 Ranger MS-RT
H3 Tourneo Custom
H3 Ford Transit Courier
H3 Ford Transit Connect
H3 Ford Transit Custom
H3 Ford Transit
H3 Ford Transit Minibus
H3 Ford Transit Custom Nugget
H3 Ford Ranger MS-RT
H3 Service & Aftercare
H3 New Car Offers
H3 Commercial Sense
H3 Ford Rental
H3 All-New All Electric Mach-E
H4 ABOUT US
H6 FordStore & Transit Centre, L'Derry
H6 Ford Transit Centre, Omagh
H6 Used Car Centre, Derry~Londonderry
H6 Used Car Centre, Omagh
H6 Used Van Centre, Derry~Londonderry
H6 Ford Rental Duplicate text
H6 Desmond Motors
H6 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.desmondmotors.co.uk/IMG-ALT Desmond Motors
https://www.facebook.com/Desmo...New window External Subdomain Facebook
https://twitter.com/DesmondMotorsNew window External Twitter
https://instagram.com/desmondm...New window External Instagram
/favourites0 Favourites
/fordFordStore
/ford/newNew Car Range
/browse/vt-carsUsed Cars
/ford/hybrid-and-electricHybrid & Electric
/ford/offersOffers
/ford/businessBusiness
/ford/financeFinance
/transit-centreTransit Centre
/transit-centre/newNew Van Range
/browse/vt-lcvUsed Vans
/transit-centre/hybrid-and-ele...Text duplicate Hybrid & Electric
/transit-centre/ms-rtMS-RT
/transit-centre/offersText duplicate Offers
/transit-centre/ford-leaseFord Lease
/vehicle-valuationSell
/vehicle-valuationValue My Car
/transit-centreText duplicate Transit Centre
https://www.desmondmotors.co.uk/Service & Parts
/service-and-partsCar Servicing
/service-and-parts/fordpassFordPass
/service-and-parts/breakdown-a...Breakdown Assistance
/service-and-parts/service-opt...Service Options
/service-and-parts/parts-and-a...Parts & Accessories
/service-and-parts/book-your-s...Book Your Service Online
/transit-centre/serviceVan Servicing
/transit-centre/service/fordpa...FordPass Pro
/transit-centre/service/breakd...Text duplicate Breakdown Assistance
/transit-centre/service/servic...Text duplicate Service Options
/transit-centre/service/commer...Extended Warranties
/transit-centre/service/ford-m...Ford Mobile Service
/financeText duplicate Finance
/finance/personal-financingPersonal Financing
/finance/business-financingBusiness Financing
/finance/commercial-vehicle-fi...Commercial Vehicle Financing
/ford/motabilityMotability
/rentalRental
/newsNews
/contact-usContact Us
/meet-the-teamMeet the Team
/careersCareers
/news/ford-explorer-is-hereSubdomain IMG-ALT Slideshow Image
/ford/motabilitySubdomain Text duplicate IMG-ALT Slideshow Image
/contact-us/ford-transit-centr...Subdomain Text duplicate IMG-ALT Slideshow Image
/service-and-partsSubdomain Text duplicate IMG-ALT Slideshow Image
https://ford.desmondmotors.co....External Subdomain Text duplicate IMG-ALT Slideshow Image
https://ford.desmondmotors.co....External Subdomain Text duplicate IMG-ALT Slideshow Image
/ford/new/new-fiestaNew
/browseUsed
/ford/new/ecosportText duplicate New
/browse/vt-cars/b-FORD-5/m-Eco...Subdomain Text duplicate Used
/ford/new/pumaText duplicate New
/browseText duplicate Used
/ford/new/puma-stText duplicate New
/browseText duplicate Used
/ford/new/new-focusText duplicate New
/browseText duplicate Used
/ford/new/all-new-kugaText duplicate New
/browse/vt-cars/b-FORD-5/m-Kug...Subdomain Text duplicate Used
/ford/new/mustangText duplicate New
/browse/vt-cars/b-FORD-5/m-Mus...Subdomain Text duplicate Used
/ford/new/mustang-mach-1Text duplicate New
/browse/vt-cars/b-FORD-5/m-Mus...Subdomain Text duplicate Used
/ford/new/mustang-mach-eText duplicate New
/browse/vt-cars/b-FORD-5/m-Mus...Subdomain Text duplicate Used
/ford/new/s-maxText duplicate New
/browse/vt-cars/b-FORD-5/m-S-M...Subdomain Text duplicate Used
/ford/new/galaxyText duplicate New
/browseText duplicate Used
/ford/new/rangerText duplicate New
/browse/vt-cars/vt-lcv/b-FORD-...Subdomain Text duplicate Used
/ford/new/ranger-raptor-specia...Text duplicate New
/browseText duplicate Used
/ford/new/ranger-stormtrak-wol...Text duplicate New
/browseText duplicate Used
/ford/new/ranger-ms-rtText duplicate New
/browseText duplicate Used
/ford/new/tourneo-customText duplicate New
/browseText duplicate Used
/transit-centre/new/ford-trans...Text duplicate New
/browseText duplicate Used
/transit-centre/new/ford-trans...Text duplicate New
/browseText duplicate Used
/transit-centre/new/ford-trans...Text duplicate New
/browseText duplicate Used
/transit-centre/new/ford-transitText duplicate New
/browseText duplicate Used
/transit-centre/new/ford-trans...Text duplicate New
/browseText duplicate Used
/transit-centre/new/new-ford-t...Text duplicate New
/browseText duplicate Used
/transit-centre/new/ford-range...Text duplicate New
/browseText duplicate Used
/service-and-partsSubdomain Service & Aftercare Find out more
IMG-ALT Service & Aftercare
/ford/newSubdomain New Car Offers Find out more
IMG-ALT New Car Offers
/transit-centreSubdomain Commercial Sense Find out more
IMG-ALT Commercial Sense
/rentalSubdomain Ford Rental Book Online
IMG-ALT Ford Rental
/news/all-electric-mustang-mach-eSubdomain All-New All Electric Mach-E Find out more
IMG-ALT All-New All Electric Mach-E
/newsSubdomain Promotions
/contact-usSubdomain Text duplicate Contact Us
/contact-usText duplicate Contact Us
/service-and-partsText duplicate Car Servicing
/transit-centre/serviceText duplicate Van Servicing
/ford/motabilityText duplicate Motability
/terms-and-conditionsTerms & Conditions
/cookies-and-privacyCookies & Privacy
/sites/www/files/Desmond-motor...New window Nofollow Initial Disclosure Document
https://www.facebook.com/Desmo...New window External Subdomain Text duplicate Facebook
https://twitter.com/DesmondMotorsNew window External Text duplicate Twitter
https://instagram.com/desmondm...New window External Text duplicate Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.desmondmotors.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (603 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 01 Jul 2024 23:19:29 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubdomains
set-cookie50 Characters
x-cacheBYPASS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 48 referring domains.
This page has 546 backlinks.
This page has backlinks from 46 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap:https://www.desmondmotors.co.uk/sitemap.xml
Sitemap:https://www.desmondmotors.co.uk/image_sitemap.xml

Similar sites

Search preview

www.desmondmotors.co.uk
Desmond Motors | Main Ford Dealer | Northern Ireland
Discover new & used vehicle sales with Desmond Motors, one of Northern Ireland's largest family run Ford Dealership with over 60 years experience.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Desmond91%Check
Motors91%Check
Desmond Motors91%Check
Ford74%Check
Ford Dealer70%Check
New Ford66%Check
Ford Dealership64%Check
Ford Transit63%Check
Ford Ranger63%Check
Used59%Check
Show more keywords and terms

Test up to 1.000 webpages of desmondmotors.co.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions