Destinationsinternational.org - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
86% 
Page structure
75% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
176.50 kB
Words
1600
Media files
41
Number of links
150 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Destinations International Home | Destinations International
There are word repetitions in the page title.
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://destinationsinternational.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
referrerunsafe-url
langen
og:site_nameDestinations International
og:typewebsite
og:urlhttps://destinationsinternational.org/home
og:titleDestinations International Home
og:descriptionDestinations International strives to make our members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our [...]
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1600 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 84 characters this one is longer than 70 characters:
"we are the world's largest and most reliable resource for destination organizations."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/mmg9/logo.webpDestinations International Logo
...2/854a0572_edit_1_copy.jpg?itok=3XSb86q-Savannah
...in_sunset_skyline_copy.jpg?itok=LKw39DsmAustin skyline
...5-01/istock-1411677608.jpg?itok=CelD-0aXwildfire on a mountain
...lic/2024-12/dsc00014_1.jpg?itok=nWYSxWisgroup of 30 under 30s at annual convention on stage
...line-images/headshot-cheryl-kilday_0.pngCheryl Kilday headshot
...ublic/2023-03/di_globe.png?itok=WoOfcOnBDI Globe
...ity Alignment & Engagement 120x120_0.pngNo alt attribute provided
...nline-images/DO Resilience 120x120_0.pngNo alt attribute provided
...mages/Success Measurements 120x120_0.pngNo alt attribute provided
...e-images/Evolution of Tech 120x120_0.pngNo alt attribute provided
...es/Destination Stewardship 120x120_0.pngNo alt attribute provided
...ne-images/Social Inclusion 120x120_0.pngNo alt attribute provided
...ages/Workforce Development 120x120_0.pngNo alt attribute provided
data:[...] Base64oakland california skyline at duskistock-1447028660.jpg
data:[...] Base64speaker presenting about new tourism roundtable seriestourism_roundtable_series_presentation_copy.png
data:[...] Base64woman speaking at Canadian Tourism Awardscdlc_at_canadian_tourism_awards_copy.png
data:[...] Base64dashboardistock-1979289147_1.jpg
data:[...] Base64Rose Zimmerman at the Social Inclusion Summit in Spokaneimg_20241204_102321_12.jpg
data:[...] Base64view from plane windowistock-622504228.jpg
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64Amanda Eckelbarger headshoteccvb_headshots_-_fall_2024_011.jpg
data:[...] Base64A family accessing the Mobi-Mat at Seaside, Oregon. The man in the wheelchair is Aaron Boggs, and he's with his mom Claudia and his aunt Jane.family_accessing_mobi-mat.jpg
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64shaking handsistock-2004891062.jpg
data:[...] Base64woman leading discussion at a roundtable230309_145140_jwr_copy.jpg
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
data:[...] Base64group of attendees at 2024 annual convention!3._ac_2024.jpg
...023-08/di_logo_4c.png.webp?itok=4KszTK6rDI logo
...ommunityBenefitFunding.png?itok=ixKN6xhxpromo-CommunityBenefitFunding.pngpromo-CommunityBenefitFunding.png
..._lexiconus2022_610x407.png?itok=ryHz3Mt92022 US Tourism Lexicon
.../promo_podcast_610x407.png?itok=wlanM_8epromo_podcast_610x407.pngpromo_podcast_610x407.png
...large/public/9Z3A8538.jpeg?itok=cO8qVnVt9Z3A8538.jpeg9Z3A8538.jpeg
...716-96b1-6d59f5db03ee.jpeg?itok=xfr74MdLAttending Destination International Conference
...3/istock-1209869264_50.jpg?itok=cKIIiS59colleagues look at a computer
...023-04/0020_jfphoto_50.jpg?itok=jX-qa3PdCDME course
...onal_Thursday_2018_010.JPG?itok=XnbQpNV2Destinations International_Thursday_2018_010.JPGDestinations International_Thursday_2018_010.JPG
...4/0039_jfphoto_50_1_50.jpg?itok=OnSRN2LPCDME candidates
.../public/black graduate.png?itok=DDmIy_Orblack graduate.pngblack graduate.png
...arge/public/EDI blog 1.png?itok=mIvQdHDGEDI blog 1.pngEDI blog 1.png
/themes/custom/mmg9/logo.webpDestinations International logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Destinations International
H2 2024 Strategic Priorities
H2 Advocacy Resources
H2 Professional Development
H2 Social Inclusion
H2 Destination Tools
H2 Join Our Network
H5 Community Alignment & Engagement
H5 Resilience, Stability & Growth
H5 Success Measurements
H5 Technology & Digital Marketing
H5 Destination Stewardship
H5 Social Inclusion Duplicate text
H5 Workforce Development
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
https://www.facebook.com/destintlExternal Subdomain Facebook
https://www.instagram.com/dest...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain YouTube
/impexium/outboundpersonMember Sign In
/about-destinations-internationalDestinations International
/about-foundationOur Foundation
/destinations-international-newsLatest News
/meetingsBusiness Events
/membershipMembership
/partnershipPartnership
/roster/destinations-internati...Staff Contacts
/IMG-ALT Destinations International Logo
A-TITLE Destinations International:Home
/upcoming-eventsEvents
/events/advocacy-summitAdvocacy Summit
/events/annual-conventionAnnual Convention
/events/business-operations-su...Business Operations Summit
/cdmeCDME
A-TITLE Certified Destination Management Executive
/2025-ceo-summitCEO Summit
A-TITLE CEO Summit
/2025-convention-sales-service...Convention Sales & Services Summit
A-TITLE Convention Sales & Services Summit
/global-leaders-forumGlobal Leaders Forum
/2025-marketing-communications...Marketing & Communications Summit
A-TITLE Marketing & Communications Summit
https://www.pcma.org/showcase/External Subdomain Showcase
A-TITLE Destination Showcase
/events/social-inclusion-summitSocial Inclusion Summit
/events/visitor-services-summitVisitor Services Summit
/upcoming-eventsUpcoming Events
/upcoming-eventsRead More about Upcoming Events
/research-resourcesResearch & Resources
/advocacyAdvocacy Resources
/architects-destination-advoca...Architects of Destination Advocacy Podcast
/meetingsText duplicate Business Events
/community-shared-valueCommunity Shared Value
/social-inclusionSocial Inclusion
https://community.destinations...External Subdomain Online Community
/tourism-lexiconTourism Lexicon
https://community.destinations...External Subdomain Job Description Library
/resource/public-relations-mea...PR Measurement Handbook
https://community.destinations...External Subdomain RFP Portal
https://community.destinations...External Subdomain Speaker Directory
/resource/travel-bans-boycottsTravel Bans & Boycotts
/destinations-international-blogDestinations International Blog
/destinations-international-blogRead More about Destinations International Blog
/destination-toolsProducts & Tools
/compensation-benefits-reporti...Compensation & Benefits Reporting Platform
/destination-assessments-and-p...DestinationNEXT Assessment & Planning
/dmapDestination Marketing Accreditation (DMAP)
/destination-organization-perf...Destination Organization Performance Reporting
/equity-diversity-inclusion/as...Social Impact Assessment Tool
/event-impact-calculatorEvent Impact Calculator (EIC)
/meetings-and-groups-database-...Meetings & Groups Database (MINT+)
/featured-partner-products-toolsFeatured Partner Products & Tools
/featured-partner-products-toolsRead More about Featured Partner Products & Tools
/professional-developmentProfessional Development
/30-under-3030 Under 30
/cdmeCertified Destination Management Executive (CDME)
https://community.destinations...External Subdomain Mentorship Program
https://learningcenter.destina...External Subdomain Online Learning Center
/pdm-certificateProfessional in Destination Management (PDM)
/sports-partnershipsSports Partnerships
/university-partnerships-schol...University Partnerships
https://careers.destinationsin...External Subdomain Career Center
/business-intelligence-certifi...Business Intelligence Certificate Program
/inclusive-leadership-seriesFoundational Principles of Inclusion Program
/intellectual-capital-certific...Intellectual Capital Certificate Program
/submit-your-thought-leadershipSubmit Your Thought Leadership
/submit-your-thought-leadershipRead More about Submit Your Thought Leadership
/Membership & Partnership
/membershipDestination Membership
/partnershipText duplicate Partnership
/committees-task-forcesCommittees
https://community.destinations...External Subdomain Text duplicate Online Community
/about-foundationText duplicate Our Foundation
/education-professor-membershipEducation and Professor Membership
/european-membershipEuropean Membership
/welcome-new-members-and-partnersNew Members and Partners
/resources-canadian-destinationsResources for Canadian Destinations
/become-memberJoin Today
/become-memberRead More about Join Today
https://www.facebook.com/destintlExternal Subdomain Text duplicate Facebook
https://www.instagram.com/dest...External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain Text duplicate YouTube
/about-destinations-internationalText duplicate Destinations International
/about-foundationText duplicate Our Foundation
/destinations-international-newsText duplicate Latest News
/meetingsText duplicate Business Events
/membershipText duplicate Membership
/partnershipText duplicate Partnership
/roster/destinations-internati...Text duplicate Staff Contacts
/2025-ceo-summitRegister arrow_right_alt
/2025-marketing-communications...Text duplicate Register arrow_right_alt
/about-foundationDonate arrow_right_alt
/30-under-30Learn More and Apply arrow_right_alt
/about-destinations-internationalAbout Us
/about-foundationText duplicate Our Foundation
/membershipMember Benefits
/partnershipText duplicate Partnership
/membershipBecome a Member
/2024-strategic-prioritiesLearn About Our 2024 Strategic Priorities
/strategic-priority-community-...No Text
/strategic-priority-resilience...No Text
/strategic-priority-success-me...No Text
/strategic-priority-evolution-...No Text
/strategic-priority-destinatio...No Text
/strategic-priority-social-inc...No Text
/strategic-priority-workforce-...No Text
/destinations-international-blogSee All Blog Posts
/destinations-international-newsSee All DI News
/blog/oaklands-cannabis-touris...Oakland’s Cannabis Tourism Program Earns Global Acclaim and Recognition
/blog/oaklands-cannabis-touris...Read More about Oakland’s Cannabis Tourism Program Earns Global Acclaim and Recognition
/blog/tiac-looks-foster-dialog...TIAC Looks To Foster Dialogue with New Roundtable Series
/blog/tiac-looks-foster-dialog...Read More about TIAC Looks To Foster Dialogue with New Roundtable Series
/blog/tiac-tourism-congress-an...TIAC Tourism Congress and Canadian Tourism Awards Prove To Be A Rousing Success
/blog/tiac-tourism-congress-an...Read More about TIAC Tourism Congress and Canadian Tourism Awards Prove To Be A Rousing Success
/blog/real-time-insights-drivi...Real-time insights driving real results: Travel Alberta's tourism indicators dashboards
/blog/real-time-insights-drivi...Read More about Real-time insights driving real results: Travel Alberta's tourism indicators dashboards
/blog/spokane-i-can-building-m...From Spokane to I Can: Building a More Inclusive Future Through Tourism
/blog/spokane-i-can-building-m...Read More about From Spokane to I Can: Building a More Inclusive Future Through Tourism
/blog/first-flight-future-tren...From First Flight to Future Trends: A Student’s Take on What DMOs Need to Know
/blog/first-flight-future-tren...Read More about From First Flight to Future Trends: A Student’s Take on What DMOs Need to Know
/blog/how-destinations-interna...How Destinations International's 30 Under 30 Program Changed My Career (and Keeps on Giving)
/blog/how-destinations-interna...Read More about How Destinations International's 30 Under 30 Program Changed My Career (and Keeps on Giving)
/blog/leading-way-how-state-an...Leading the Way: How State and Provincial Organizations Are Scaling Accessibility in Tourism
/blog/leading-way-how-state-an...Read More about Leading the Way: How State and Provincial Organizations Are Scaling Accessibility in Tourism
/blog/visitor-experience-matte...Visitor Experience Matters Most
/blog/visitor-experience-matte...Read More about Visitor Experience Matters Most
/blog/catalyst-change-houston-...A Catalyst for Change: Houston First's Innovative Approach to DMO Education
/blog/catalyst-change-houston-...Read More about A Catalyst for Change: Houston First's Innovative Approach to DMO Education
/blog/member-insider-how-lever...From Member to Insider: How to Leverage Your DI Membership
/blog/member-insider-how-lever...Read More about From Member to Insider: How to Leverage Your DI Membership
/community-shared-valueImage
IMG-ALT promo-CommunityBenefitFunding.png
/community-shared-valueText duplicate Community Shared Value
/tourism-lexiconText duplicate Image
IMG-ALT 2022 US Tourism Lexicon
/tourism-lexiconText duplicate Tourism Lexicon
/architects-destination-advoca...Text duplicate Image
IMG-ALT promo_podcast_610x407.png
/architects-destination-advoca...Text duplicate Architects of Destination Advocacy Podcast
/destinations-international-blogText duplicate Image
IMG-ALT 9Z3A8538.jpeg
/destinations-international-blogBlog
/pdm-certificate(PDM)
/cdme(CDME)
https://learningcenter.destina...External Subdomain Text duplicate Online Learning Center
https://community.destinations...External Subdomain Text duplicate Mentorship Program
/upcoming-eventsAll Upcoming Events
/events/equity-diversity-and-i...Text duplicate Image
IMG-ALT CDME candidates
/events/edi-summitText duplicate Social Inclusion Summit
/article/historically-black-co...Text duplicate Image
IMG-ALT black graduate.png
/article/historically-black-co...Historically Black Colleges and Universities Scholarship Initiative
/equity-diversity-inclusion/ce...Text duplicate Image
IMG-ALT EDI blog 1.png
/equity-diversity-inclusion/ce...Inclusive Leadership Pledge
/event-impact-calculatorText duplicate Event Impact Calculator (EIC)
/destination-assessments-and-p...DestinationNEXT Assessments
/compensation-benefits-reporti...Text duplicate Compensation & Benefits Reporting Platform
/destination-organization-perf...Destination Organization Reporting Platform
/destination-marketing-accredi...Text duplicate Destination Marketing Accreditation (DMAP)
/equity-diversity-inclusion/as...Social Impact Assessment
/meetings-and-groups-database-...Meetings & Group Markets (MINT+)
/membershipMembership arrow_right
/partnershipPartnership arrow_right
/IMG-ALT Destinations International logo
https://www.facebook.com/destintlExternal Subdomain Text duplicate Facebook
https://www.instagram.com/dest...External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...External Subdomain Text duplicate LinkedIn
https://www.youtube.com/DestIntlExternal Subdomain Text duplicate YouTube
/about-destinations-internationalText duplicate Destinations International
/about-foundationText duplicate Our Foundation
/destinations-international-newsText duplicate Latest News
/meetingsText duplicate Business Events
/membershipText duplicate Membership
/partnershipText duplicate Partnership
/roster/destinations-internati...Text duplicate Staff Contacts
https://learningcenter.destina...External Subdomain Text duplicate Online Learning Center
https://careers.destinationsin...External Subdomain Text duplicate Career Center
/upcoming-eventsText duplicate Upcoming Events
/cdn-cgi/l/email-protection[email protected]

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://destinationsinternational.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
dateMon, 13 Jan 2025 22:46:17 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Forwarded-Proto,Accept-Encoding
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedMon, 13 Jan 2025 22:29:35 GMT
x-request-idv-ddd83652-d1fd-11ef-952f-b357ccef6582
x-ah-environmentprod
age38
viavarnish
x-cacheHIT
x-cache-hits17
cf-cache-statusHIT
server-timingcfCacheStatus;desc="HIT"
servercloudflare
cf-ray9018ebe7cda99ec3-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,352 referring domains.
This page has 1,836,930 backlinks.
This page has backlinks from 878 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /impexium/outbound/
Disallow: /impexium/inbound/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Destination76%Check
International72%Check
Destinations International70%Check
Destinations68%Check
Destination Marketing61%Check
Destinations International Blog61%Check
destination organizations59%Check
Destination Tools59%Check
Destination Management57%Check
Social51%Check
Show more keywords and terms

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