Essex.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
90% 
Page structure
70% 
Link structure
90% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
160.90 kB
Words
556
Media files
10
Number of links
69 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Essex Police
The page title is too short. (188 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Essex Police – Online services for Essex Police; report crime, get help and advice, read latest news and appeals.
The length of the meta description is perfect. (697 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionEssex Police – Online services for Essex Police; report crime, get help and advice, read latest news and appeals.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/essex/crest/essex-crest-favicon-192x192.png?w=144&h=144
facebook-domain-verificationk7i89du9b37gz6oza14dsljqrkwmgp
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.essex.police.uk/SysSiteAssets/media/downloads/essex/essex-open-graph-default.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.essex.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.essex.police.uk/SysSiteAssets/media/downloads/essex/essex-open-graph-default.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 556 words. That's ok.
35.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...essex/essex-hero-home-desktop-1-1920.jpgNo alt attribute provided
...est/essex-logo-home-internal-480x217.pngEssex Police logo
...sex/help-us-help-you-home-tile-large.jpgHelp us help you
...ex/news/news-home-large-tile-640x320.jpgNews
...reers/join-our-team---home-page-tile.jpgJoin our team
...images/essex/reflect-home-tile-large.jpgYoung man sits holding a phone with multiple pictures of a young woman behind him demonstrating stalking and harassment behaviour
.../central/services/report-ath-640x394.jpgArmed officers at an incident scene
...s/essex/police-officer-bwv-home-page.jpgAdvice and information
...ex/crime-prevention-home-icon-medium.jpgCrime prevention advice
.../essex/intellegence-home-tile-medium.jpgWhat is police intelligence?

Page structure

H1 heading
(Critically important)
Welcome to the Essex Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Essex Police website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From Essex Police
H2 Footer navigation
H3 Find your area
H3 Help us help you
H3 Latest News
H3 Join our team
H3 Reflect on your behaviour
H3 How to tell us about possible terrorist activity
H3 Advice and Information
H3 Crime Prevention
H3 Police Intelligence
H3 Essex Police
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Quickly exit this site by pressing the Escape key Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.essex.police.uk/Anchor Skip to main content
https://www.essex.police.uk/Anchor Skip to main navigation
https://www.essex.police.uk/IMG-ALT Essex Police logo
A-TITLE home page
https://www.essex.police.uk/Anchor Report
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v1/report-missin...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/hc-av1/r...Hate crime
/ro/report/See all reporting services
https://www.essex.police.uk/Anchor Tell us about
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
/tua/tell-us-about/avl/v2/what...Abnormal vehicle load
https://www.essex.police.uk/Anchor Apply or register
/car/careers/Careers
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
https://www.essex.police.uk/Anchor Request
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/af/your-finger...Your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
https://www.essex.police.uk/Anchor Thanks and complaints
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/police-forces/essex-police/ar...Help us help you Advice on when and how to contact us About us
IMG-ALT Help us help you
/news/essex/news/Latest News Latest news from Essex Police. News
IMG-ALT News
/police-forces/essex-police/ar...Join our team Career opportunities with Essex Police Careers
IMG-ALT Join our team
/police-forces/essex-police/ar...Reflect on your behaviour Breaking the cycle of domestic abuse in Essex Campaigns
IMG-ALT Young man sits holding a phone with multiple pictures of a young woman behind him demonstrating stalking and harassment behaviour
/tua/tell-us-about/ath/possibl...How to tell us about possible terrorist activity Find out below the different ways you can tell us about possible terrorist activity either in the UK, or tha...
IMG-ALT Armed officers at an incident scene
/advice/advice-and-information/Advice and Information Here you’ll find police advice to keep you safe and help you understand the law Advice
IMG-ALT Advice and information
/cp/crime-prevention/Crime Prevention Crime prevention advice from officers and specialist teams all across the police. Advice
IMG-ALT Crime prevention advice
/police-forces/essex-police/ar...Police Intelligence Find out how we use information you give us to keep you safe and catch criminals. About us
IMG-ALT What is police intelligence?
/contact/af/contact-us-beta/co...Contact us
/police-forces/essex-police/ar...About us
/police-forces/essex-police/ar...Text duplicate Careers
/news/essex/news/News
/police-forces/essex-police/ar...Campaigns
/hyg/fpnessex/privacy-notice/Privacy notice
/hyg/c/cookies/Cookies
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention
/police-forces/essex-police/ar...Stats and data
/foi-ai/af/accessing-information/Accessing information (FOI)
/ro/report/Text duplicate Report
/tua/tell-us-about/Text duplicate Tell us about
/ar/applyregister/Text duplicate Apply or register
/rqo/request/Text duplicate Request
/fo/feedback/Feedback
https://www.police.uk/New window External Police.uk
https://www.askthe.police.uk/New window External Subdomain Ask the Police
https://www.essex.pfcc.police.uk/New window External Subdomain Police and Crime Commissioner
https://www.facebook.com/Essex...New window External Subdomain No Text
https://twitter.com/EssexPoliceUKNew window External No Text
https://www.youtube.com/essexp...New window External Subdomain No Text
https://www.instagram.com/esse...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.essex.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (161 kB).

HTTP Response Header

NameValue
dateFri, 26 Apr 2024 06:50:48 GMT
content-typetext/html; charset=utf-8
cf-ray87a4a4064fea2c35-FRA
cf-cache-statusEXPIRED
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresFri, 26 Apr 2024 07:05:48 GMT
last-modifiedFri, 26 Apr 2024 06:50:48 GMT
set-cookie82 Characters
strict-transport-securitymax-age=31536000
vary*, Accept-Encoding
q11RnSm
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,883 referring domains.
This page has 49,848 backlinks.
This page has backlinks from 1,511 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /cy-gb/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.essex.police.uk
Home | Essex Police
Essex Police – Online services for Essex Police; report crime, get help and advice, read latest news and appeals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police93%Check
Essex93%Check
Essex Police93%Check
Crime54%Check
help54%Check
News54%Check
Welcome54%Check
advice52%Check
site52%Check
services52%Check
Show more keywords and terms

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