Ethics.od.nih.gov - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
57% 
Page structure
79% 
Link structure
92% 
Server
21% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
22.20 kB
Words
328
Media files
9
Number of links
27 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | NIH Ethics Program
The length of the page title is perfect. (295 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ethics.od.nih.gov/homepage
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 328 words on this page. Good pages should have about 800 words of useful content.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oit_standard_theme/img/us_flag_small.pngNo alt attribute provided
.../oit_standard_theme/img/icon-dot-gov.svgDot gov
...om/oit_standard_theme/img/icon-https.svgHttps
/sites/default/files/ethics-logo_2.jpgHome
.../custom/oit_standard_theme/img/close.svgclose
...heme/img//usa-icons-bg/search--white.svgSearch
...-06/slide-image-1.jpg.webp?itok=PGAru31SEthics Program
...-06/slide-image-2.jpg.webp?itok=rJ5o1XMiMeeting in Person
...-06/slide-image-3.jpg.webp?itok=AeGhpiEeWelcome to the NIH Ethics Program Web Site

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Categories
H2 Areas of Interest
H2 In the Spotlight
H2 2023 Annual Ethics Training
H2 Nondiscrimination Notice and Language Assistance Services
H3 Financial Disclosure
H3 Official Duty Activities
H3 Outside Activities
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ethics.od.nih.gov/Anchor Skip to main content
https://ethics.od.nih.gov/IMG-ALT Home
A-TITLE Home
https://ethics.od.nih.gov/Text duplicate Home
/nih-ethics-program-overviewNIH Ethics Program Overview
/principles-ethical-conduct-go...Principles of Ethical Conduct
/contactsEthics Contacts
https://ethics.od.nih.gov/topicsEthics Topics
https://ethics.od.nih.gov/formsEthics Forms
/policiesEthics Policies
/proceduresEthics Procedures
/trainingEthics Training
https://ethics.od.nih.gov/meetingDEC/EC Meetings
/duedatesEthics Due Dates
/resourcesResources
https://ethics.od.nih.gov/fdSubdomain Trivial anchor text
Read more
/forms278New window Public (OGE-278e and OGE-278T)
/forms450New window Confidential (OGE-450)
https://ethics.od.nih.gov/formsNew window Confidential Report of Financial Interests in SAOs for Employees of the NIH (HHS-717-1)
/oge-form-201OGE Form 201
/officialText duplicate Trivial anchor text
Read more
https://ethics.od.nih.gov/outsideText duplicate Trivial anchor text
Read more
https://ethics.od.nih.gov/AET2023 Annual Ethics Training
https://www.oge.gov/web/OGE.ns...New window External Subdomain OGE Important Ethics Dates - 2024 Calendar
https://www.nih.gov/nondiscrim...External Subdomain English
https://www.nih.gov/nondiscrim...External Subdomain Anchor Español
https://www.nih.gov/nondiscrim...External Subdomain Anchor 繁體中文
https://www.nih.gov/nondiscrim...External Subdomain Anchor Tiếng Việt
https://www.nih.gov/nondiscrim...External Subdomain Anchor 한국어
https://www.nih.gov/nondiscrim...External Subdomain Anchor Tagalog
https://www.nih.gov/nondiscrim...External Subdomain Anchor Русский
https://www.nih.gov/nondiscrim...External Subdomain Anchor العربي
https://www.nih.gov/nondiscrim...External Subdomain Anchor Kreyòl Ayisyen
https://www.nih.gov/nondiscrim...External Subdomain Anchor Français
https://www.nih.gov/nondiscrim...External Subdomain Anchor Polski
https://www.nih.gov/nondiscrim...External Subdomain Anchor Português
https://www.nih.gov/nondiscrim...External Subdomain Anchor Italiano
https://www.nih.gov/nondiscrim...External Subdomain Anchor Deutsch
https://www.nih.gov/nondiscrim...External Subdomain Anchor 日本
https://www.nih.gov/nondiscrim...External Subdomain Anchor فارس
https://ethics.od.nih.gov/Subdomain Home Page
/contactsNew window Text duplicate Ethics Contacts
https://ethics.od.nih.gov/sitemapSitemap
http://intranet.hhs.gov/ethics/New window External Subdomain HHS Office of the General Counsel, Ethics Division
http://oge.gov/New window External Office of Government Ethics (OGE)
https://ethics.od.nih.gov/accessAccessibility
https://www.hhs.gov/vulnerabil...New window External Subdomain HHS Vulnerability Disclosure
http://www.hhs.gov/New window External Subdomain Department of Health and Human Services (HHS)
http://intranet.hhs.gov/New window External Subdomain HHS Intranet
https://www.bioethics.nih.gov/...New window External Subdomain NIH Bioethics Resources
https://oir.nih.gov/sourcebook...New window External Subdomain NIH Office of Intramural Research (OIR)
http://www.cancer.gov/cancerto...New window External Subdomain NCI training on human subject protection
/form/website-feedbackWebsite Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ethics.od.nih.gov/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 2 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
dateFri, 07 Jun 2024 12:58:29 GMT
serverApache
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-oneagent-js-injectiontrue
x-ruxit-js-agenttrue
server-timingdtSInfo;desc="0", dtRpid;desc="-214205672"
set-cookie127 Characters
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 354 referring domains.
This page has 1,177 backlinks.
This page has backlinks from 240 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ethics65%Check
NIH Ethics62%Check
NIH59%Check
NIH Ethics Program57%Check
gov54%Check
Ethics Training52%Check
Ethics Dates50%Check
Program48%Check
official43%Check
Activities43%Check
Show more keywords and terms

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