Export.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
62% 
Page structure
95% 
Link structure
48% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
104.40 kB
Words
1521
Media files
43
Number of links
106 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Chartered Institute of Export & International Trade
The length of the page title is perfect. (486 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Chartered Institute of Export & International Trade empowers global trade through membership, training, qualifications, events, and advisory services.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.export.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationlAn8M7IfGnvsK7sMnK21-X9d0aZQu6ZoM7cXS4h4J1A
msvalidate.01F035EFA304EC97EE1009842E2D757549
viewportwidth=device-width, initial-scale=1
titleThe Chartered Institute of Export & International Trade
descriptionThe Chartered Institute of Export & International Trade empowers global trade through membership, training, qualifications, events, and advisory services.
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: Experience in-depth training courses designed and presented by our cus...
  • Duplicate 2: Earn industry-respected qualifications and skills to support you in yo...
  • Duplicate 3: Grow your teams and business in unison with specialist apprenticeship ...
This page contains 1521 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/chartered-ioe-logo.svgChartered Institute of Export & International Trade logo
...ge-banner-image-with-graphic-1920-2x.jpgimage
...mbercon25-banner-1600x200-learn-pink.pngMemberCon25: Strengthen and grow in a new era for trade
...th=450&height=320&rnd=133441046909270000Airplaneontarmac
...th=450&height=320&rnd=133463599841670000tariff
...th=450&height=320&rnd=133463599086430000european_commission
...onal-membership-card-image-690-x-920.pngProfessional Membership Card Image 690 X 920
...ness-membership-card-image-690-x-920.pngBusiness Membership Card Image 690 X 920
...ier-membership-card-image-6090-x-920.pngSupplier Membership Card Image 6090 X 920
...h=1320&height=508&rnd=133643178924270000Advisory Banner
/media/sxpbezrw/advisory-banner.pngAdvisory Banner
/media/sxpbezrw/advisory-banner.pngAdvisory Banner
/media/sxpbezrw/advisory-banner.pngAdvisory Banner
/media/sxpbezrw/advisory-banner.pngAdvisory Banner
...th=800&height=533&rnd=133643174413170000Training Banner
...th=800&height=533&rnd=133643175630100000Qual Banner
...th=800&height=533&rnd=133643176270600000Apprenticeship Banner
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...1j35ep/ioe_chartered-crest_456x456px.svgIOE Chartered Crest 456X456px
...th=200&height=200&rnd=133698558134630000Astrazeneca logo
...th=200&height=200&rnd=133698558031000000Barclays logo
...th=200&height=200&rnd=133698558247170000Dpd logo
...th=200&height=200&rnd=133233491501800000Gsk Logo 2014
...th=200&height=200&rnd=133233491513700000Hm Revenue Customs
...th=200&height=200&rnd=133233491550630000Logo Db Schenker
...th=200&height=200&rnd=133233491539000000Invest Northern Ireland Logo
...th=200&height=200&rnd=133698556675830000TSS Logo
...th=200&height=200&rnd=133645636677630000Scottish Enterprise
...ia/viuefy2a/business-membership-hero.pngBusiness Membership Hero
...22001-membercon25-banner-1920x1080-3.jpg24122001 Membercon25 Banner 1920X1080 3
/media/saccmlig/lunchtimelearning.jpgLunchtimelearning
/img/padlock-exclusive.svgNo alt attribute provided
/media/gqfc3pwr/ni-header.pngNi Header
/img/padlock-exclusive.svgNo alt attribute provided
/media/tpvobzhi/webinars.jpegWebinars
...3b/9001-rgb-black.png?width=96&height=96ISO 9001
...o/14001-rgb-black.png?width=96&height=96ISO 14001
...n/27001-rgb-black.png?width=96&height=96ISO 27001

Page structure

H1 heading
(Critically important)
Empowering Global Trade
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empowering Global Trade
H2 Empty heading
H2 Chartered Institute Membership
H2 Professional
H2 Business
H2 Supplier
H2 Navigate challenges and maximise opportunities
H2 Grow your business and your team
H2 Testimonials
H2 Organisations we work with
H2 Trade excellence since 1935
H2 Upcoming events
H3 Transport minister ‘minded to approve’ second Gatwick runway if changes made to development plans
H3 Trump announces 25% tariff plan for EU goods as US consumers on edge over tough trade policy
H3 EU could water down Green Deal in pursuit of growth, says competitiveness chief
H3 Customs compliance health check
H3 Export controls health check
H3 BTOM support
H3 Customs authorisations and special procedures
H3 MemberCon 2025
H3 Upcoming Windsor Framework changes for GB-NI trade
H3 Northern Ireland Member Forum session 2
H3 Customs Corner Live: ICS 2, NCTS and GB S&S
H4 Call us:
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.export.org.uk/IMG-ALT Chartered Institute of Export & International Trade logo
/membership/Join us
https://www.export.org.uk/login/Login
/resources/Resources
/resources/Overview
/insights/Insights and News
/resources/compliance-toolkits/Compliance Toolkits
/resources/compliance-toolkits...UK BTOM
/resources/compliance-toolkits...CDS
/resources/uk-international-tr...Regulatory Calendar 2025
/resources/seven-skills-for-su...Skills guide
/resources/importing-goods-in-...Imports guide
/resources/doing-business-hand...Doing business handbooks
/subscribe/Subscribe for free
/membership/Membership
/membership/Text duplicate Overview
/membership/professional-membe...Professional
/membership/business-membership/Business
/membership/supplier-membership/Supplier
/membership/member-benefits/Member benefits
/membership/member-benefits/in...Trade helpline
/advisory/Advisory
/advisory/Text duplicate Overview
/advisory/imports-advisory-pra...Imports Practice
/advisory/export-controls-advi...Export Controls Practice
/education/training/Training
/education/training/Text duplicate Overview
/education/training/search/Our courses
/education/training/elearning/Elearning
/education/training/in-house-t...In-house training
/education/training/digital-do...Digital documentation
/upskill-your-team/Upskill your team
/education/Education
/education/qualifications/Qualifications
/education/apprenticeships/Apprenticeships
/education/qualifications/acad...Accreditation
https://www.export.org.uk/events/Events
/events/search/Upcoming events
/page/lunchtime_learning/Lunchtime learning
/events/special-interest-groups/Special Interest Groups
/events/graduation-and-prize-g...Graduation 2024
/events/import-export-show-2025/Import Export Show 2025
/events/membercon-2025/MemberCon 2025
https://www.export.org.uk/about/About
https://www.export.org.uk/about/Text duplicate Overview
/chartered-institute/Chartered Institute
/about/the-board/The board
/about/executive-committee/Executive committee
/about/careers/Careers
/about/case-studies/Case studies
/advocacy/Advocacy
/about/ioe-foundation/IOE Foundation
https://www.export.org.uk/dokit/Solutions
/contact-us/Contact us
/membership/Text duplicate Join us
/contact-us/Text duplicate A-TITLE Contact us
/membership/Join our community
/education/training/search/Find a course
/education/qualifications/search/Our qualifications
/education/apprenticeships/Text duplicate Apprenticeships
/advisory/Advisory services
/events/search/Text duplicate Upcoming events
/membership/Text duplicate Join us
/events/membercon-2025/IMG-ALT MemberCon25: Strengthen and grow in a new era for trade
A-TITLE MemberCon 2025
/insights/trade-news/transport...No Text
/insights/trade-news/trump-ann...No Text
/insights/trade-news/eu-could-...No Text
/insights/View all insights
/membership/Discover what membership can do for you
/membership/professional-membe...No Text
/membership/business-membership/No Text
/membership/supplier-membership/No Text
/advisory/health-check/No Text
/advisory/export-controls-comp...No Text
/advisory/support-for-sanitary...No Text
/advisory/scdp-authorisation/No Text
/advisory/View all advisory services
/education/training/IMG-ALT Training Banner
A-TITLE Training courses
/education/qualifications/IMG-ALT Qual Banner
A-TITLE Qualifications
/education/apprenticeships/IMG-ALT Apprenticeship Banner
A-TITLE Apprenticeships
/education/training/No Text
/education/qualifications/No Text
/education/apprenticeships/No Text
https://www.export.org.uk/about/Learn more
/events/membercon-2025/No Text
/events/upcoming-windsor-frame...No Text
/events/northern-ireland-membe...No Text
/events/customs-corner-live-ic...No Text
/events/search/View all events
/membership/Text duplicate Membership
/education/Text duplicate Education
/advisory/Text duplicate Advisory services
/insights/Text duplicate Insights and News
/events/search/Text duplicate Events
/contact-us/Text duplicate Contact us
/policies/Policies
/terms-of-business/Terms of business
/policies/cookie-policy/Cookie policy
/resources/media-centre/Media contacts
/media/3esfgmey/customer-servi...New window Customer services charter
/about/careers/Text duplicate Careers
/subscribe/Text duplicate Subscribe for free
/media/setl33qt/chartered-inst...New window Member code of conduct
https://twitter.com/IoExportExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/Opento...External Subdomain No Text
/media/lgzcvm4q/9001_british_a...New window IMG-ALT ISO 9001
/media/ifhjddin/14001_british_...New window IMG-ALT ISO 14001
/media/lo0bk1pn/27001_british_...IMG-ALT ISO 27001

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.export.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 27 Feb 2025 16:18:43 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
set-cookie60 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=31536000; preload
api-supported-versions1.0
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer
permissions-policyaccelerometer=(), autoplay=(), camera=(), encrypted-media=(), fullscreen=*, geolocation=(), gyroscope=(), magnetometer=(), microphone=(), midi=(), payment=(), picture-in-picture=(), sync-xhr=(), usb=()
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 2,123 referring domains.
This page has 45,060 backlinks.
This page has backlinks from 1,370 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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            www.export.org.uk
The Chartered Institute of Export & International Trade

The Chartered Institute of Export & International Trade empowers global trade through membership, training, qualifications, events, and advisory services.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Trade78%Check
Export75%Check
International Trade71%Check
Global trade71%Check
Export International Trade70%Check
Export International66%Check
Chartered65%Check
Chartered Institute64%Check
International58%Check
Member58%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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