Fairtrade.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
86% 
Page structure
22% 
Link structure
40% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
156.10 kB
Words
780
Media files
18
Number of links
143 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Fairtrade
The page title is too short. (154 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Fairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.
The meta description is too long: 1283 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtrade.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.
generatorSite Kit by Google 1.121.0
msapplication-TileImagehttps://www.fairtrade.org.uk/wp-content/uploads/2024/03/cropped-Fairtrade-Logo-1600x1345-2751245757-270x270.png
article:modified_time2024-03-26T12:31:13+00:00
langen-us
twitter:cardsummary_large_image
twitter:label1Est. reading time
twitter:data12 minutes
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionFairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.
og:urlhttps://www.fairtrade.org.uk/
og:site_nameFairtrade
og:imagehttps://www.fairtrade.org.uk/wp-content/uploads/2024/03/30th-banner-large_webp-scaled.webp
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 780 words. That's ok.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2024/03/FTF_ROUNDEL_RGB_POS-1.pngNo alt attribute provided
...ploads/2024/03/FTF_ROUNDEL_RGB_POS-1.pngNo alt attribute provided
...24/03/30th-banner-large_webp-scaled.webpJaime Alberto García Flórez, a coffee farmer from Colombia, tending to his coffee plants
...nt/uploads/2020/06/WhatIsFT2-768x284.jpgNo alt attribute provided
...tent/uploads/2020/06/Bananas-768x284.jpgBunches of bananas in a supermarket
...-Pupils-cropped-for-homepage-768x283.jpgPupils of a Fairtrade school having a bake sale
...r-Businesses-illustration-v2-768x284.jpgFairtrade for business illustration
...s/2020/06/Events-page-banner-768x284.jpgWoman hanging up Fairtrade campaigner flags
...s/2020/06/Fundraising-Banner-768x284.pngDinner table with Fairtrade coffee, pancakes, avocado and rice cakes, Fairtrade chocolate
...B-BANNERS_v1_Without-button2-768x230.jpgNo alt attribute provided
.../uploads/2023/03/Easter-Eggs-768x230.jpgNo alt attribute provided
...nts-at-Fairtrade-Banafrucoop-768x230.jpgBirds eye view of banana plants
...s/2023/02/Mothers-Day-banner-768x230.jpgNo alt attribute provided
.../2024/05/WFTD-media-banner-2-768x230.jpgNo alt attribute provided
...ploads/2024/04/coffee-beans--768x230.jpgcoffee beans
...-coffee-cherries-in-a-basket-768x230.jpgNo alt attribute provided
...024/03/FTF_ROUNDEL_RGB_NEG-1-138x178.pngNo alt attribute provided
...uploads/2024/03/Green_Web_Foundation.png
Insecure Content		No alt attribute provided

Page structure

H1 heading
(Critically important)
50%
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (3 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 50%
H1 €1bn
H1 6,000
H2 Celebrating 30 years of Fairtrade in the UK
H2 What we do
H2 Ways to get involved
H2 Learn more about Fairtrade
H2 Learn more about Fairtrade Duplicate text
H2 Latest news from Fairtrade
H2 Latest news from Fairtrade Duplicate text
H2 Fairtrade facts and figures
H3 What is Fairtrade?
H3 Buying Fairtrade
H3 Fairtrade for Schools
H3 Fairtrade for Business
H3 Fairtrade Grassroots Group
H3 Fundraise for Fairtrade
H3 Campaign with us
H3 Join us on social media
H3 of Fairtrade is owned by farmers
H3 Paid in Fairtrade premium since 1994
H3 Fairtrade products in the UK
H4 Fairtrade Easter Eggs
H4 IDH Banana Commitment – one year on
H4 Ethical Mother's Day gifts
H4 Fairtrade launches a global campaign to make farmers' voices heard
H4 Fairtrade on soaring coffee prices
H4 Fairtrade supports partners with due diligence criteria
H4 Fairtrade
H4 Info
H4 Newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
/what-is-fairtrade/contact-us/Subdomain Contact us
/media-centre/Subdomain Media centre
https://schools.fairtrade.org.uk/External Subdomain Schools
/resources-library/Subdomain Resources library
http://action.fairtrade.org.uk...External Subdomain Campaign materials
https://www.fairtrade.org.uk/Subdomain No Text
https://www.fairtrade.org.uk/Anchor Skip to content
https://www.fairtrade.org.uk/Subdomain No Text
/what-is-fairtrade/Subdomain What is Fairtrade?
/what-is-fairtrade/what-fairtr...Subdomain What Fairtrade does
/what-is-fairtrade/facts-and-f...Subdomain Facts and figures about Fairtrade
/what-is-fairtrade/where-fairt...Subdomain Where Fairtrade works
/what-is-fairtrade/who-we-are/Subdomain Who we are
/what-is-fairtrade/the-impact-...Subdomain The impact of our work
/what-is-fairtrade/fairtrade-a...Subdomain Fairtrade and sustainability
/what-is-fairtrade/policy-brie...Subdomain Policy briefings and reports
/what-is-fairtrade/using-the-f...Subdomain Using the FAIRTRADE Mark
/what-is-fairtrade/social-and-...Subdomain Social and annual reports
/what-is-fairtrade/work-for-us/Subdomain Working with us – our jobs and volunteering opportunities
/what-is-fairtrade/faqs/Subdomain Frequently asked questions about Fairtrade
/what-is-fairtrade/where-fairt...Subdomain Text duplicate Where Fairtrade works
/buying-fairtrade/Subdomain Buying Fairtrade
/buying-fairtrade/bananas/Subdomain Bananas
/buying-fairtrade/chocolate/Subdomain Chocolate
/buying-fairtrade/coffee/Subdomain Coffee
/buying-fairtrade/cotton/Subdomain Cotton
/buying-fairtrade/flowers/Subdomain Flowers
/buying-fairtrade/gold/Subdomain Gold
/buying-fairtrade/tea/Subdomain Tea
/buying-fairtrade/wine/Subdomain Wine & beers
/buying-fairtrade/Subdomain See All
/farmers-and-workers/Subdomain Farmers and Workers
/farmers-and-workers/bananas/Subdomain Text duplicate Bananas
/farmers-and-workers/cocoa/Subdomain Cocoa
/farmers-and-workers/coffee/Subdomain Text duplicate Coffee
/farmers-and-workers/cotton/Subdomain Cotton farmers
/farmers-and-workers/flowers/Subdomain Text duplicate Flowers
/farmers-and-workers/gold/Subdomain Text duplicate Gold
/farmers-and-workers/sugar/Subdomain Sugar
/farmers-and-workers/tea/Subdomain Text duplicate Tea
/farmers-and-workers/Subdomain Text duplicate See All
/get-involved/Subdomain Get Involved
/get-involved/current-campaigns/Subdomain Campaign with us
/get-involved/get-involved-in-...Subdomain Fairtrade Grassroots Group
/get-involved/get-involved-in-...Subdomain Universities and Colleges
/what-is-fairtrade/contact-us/Subdomain Text duplicate Contact us
/get-involved/donate/Subdomain Donate or fundraise
/fundraise-for-fairtrade/Subdomain Fundraise for Fairtrade
/what-is-fairtrade/faqs/Subdomain Text duplicate Frequently asked questions about Fairtrade
/what-is-fairtrade/work-for-us/Subdomain Text duplicate Working with us – our jobs and volunteering opportunities
/get-involved/donate/Subdomain Text duplicate Donate or fundraise
/for-business/Subdomain Fairtrade for Business
/for-business/why-partner-with...Subdomain Why partner with Fairtrade
/for-business/fairtrade-sourcing/Subdomain Sustainable sourcing with Fairtrade
/for-business/business-resourc...Subdomain Business resources and FAQs
/for-business/fairtrade-progra...Subdomain Fairtrade programmes
/for-business/fairtrade-expert...Subdomain Fairtrade expertise
/for-business/fairtrade-case-s...Subdomain Fairtrade case studies
/what-is-fairtrade/Subdomain Text duplicate What is Fairtrade?
/what-is-fairtrade/what-fairtr...Subdomain Text duplicate What Fairtrade does
/what-is-fairtrade/facts-and-f...Subdomain Text duplicate Facts and figures about Fairtrade
/what-is-fairtrade/where-fairt...Subdomain Text duplicate Where Fairtrade works
/what-is-fairtrade/who-we-are/Subdomain Text duplicate Who we are
/what-is-fairtrade/the-impact-...Subdomain Text duplicate The impact of our work
/what-is-fairtrade/fairtrade-a...Subdomain Text duplicate Fairtrade and sustainability
/what-is-fairtrade/policy-brie...Subdomain Text duplicate Policy briefings and reports
/what-is-fairtrade/using-the-f...Subdomain Text duplicate Using the FAIRTRADE Mark
/what-is-fairtrade/social-and-...Subdomain Text duplicate Social and annual reports
/what-is-fairtrade/work-for-us/Subdomain Text duplicate Working with us – our jobs and volunteering opportunities
/what-is-fairtrade/faqs/Subdomain Text duplicate Frequently asked questions about Fairtrade
/what-is-fairtrade/where-fairt...Subdomain Text duplicate Where Fairtrade works
/buying-fairtrade/Subdomain Text duplicate Buying Fairtrade
/buying-fairtrade/bananas/Subdomain Text duplicate Bananas
/buying-fairtrade/chocolate/Subdomain Text duplicate Chocolate
/buying-fairtrade/coffee/Subdomain Text duplicate Coffee
/buying-fairtrade/cotton/Subdomain Text duplicate Cotton
/buying-fairtrade/flowers/Subdomain Text duplicate Flowers
/buying-fairtrade/gold/Subdomain Text duplicate Gold
/buying-fairtrade/tea/Subdomain Text duplicate Tea
/buying-fairtrade/wine/Subdomain Text duplicate Wine & beers
/buying-fairtrade/Subdomain Text duplicate See All
/farmers-and-workers/Subdomain Text duplicate Farmers and Workers
/farmers-and-workers/bananas/Subdomain Text duplicate Bananas
/farmers-and-workers/cocoa/Subdomain Text duplicate Cocoa
/farmers-and-workers/coffee/Subdomain Text duplicate Coffee
/farmers-and-workers/cotton/Subdomain Text duplicate Cotton farmers
/farmers-and-workers/flowers/Subdomain Text duplicate Flowers
/farmers-and-workers/gold/Subdomain Text duplicate Gold
/farmers-and-workers/sugar/Subdomain Text duplicate Sugar
/farmers-and-workers/tea/Subdomain Text duplicate Tea
/farmers-and-workers/Subdomain Text duplicate See All
/get-involved/Subdomain Text duplicate Get Involved
/get-involved/current-campaigns/Subdomain Text duplicate Campaign with us
/get-involved/get-involved-in-...Subdomain Text duplicate Fairtrade Grassroots Group
/get-involved/get-involved-in-...Subdomain Text duplicate Universities and Colleges
/what-is-fairtrade/contact-us/Subdomain Text duplicate Contact us
/get-involved/donate/Subdomain Text duplicate Donate or fundraise
/fundraise-for-fairtrade/Subdomain Text duplicate Fundraise for Fairtrade
/what-is-fairtrade/faqs/Subdomain Text duplicate Frequently asked questions about Fairtrade
/what-is-fairtrade/work-for-us/Subdomain Text duplicate Working with us – our jobs and volunteering opportunities
/get-involved/donate/Subdomain Text duplicate Donate or fundraise
/for-business/Subdomain Text duplicate Fairtrade for Business
/for-business/why-partner-with...Subdomain Text duplicate Why partner with Fairtrade
/for-business/fairtrade-sourcing/Subdomain Text duplicate Sustainable sourcing with Fairtrade
/for-business/business-resourc...Subdomain Text duplicate Business resources and FAQs
/for-business/fairtrade-progra...Subdomain Text duplicate Fairtrade programmes
/for-business/fairtrade-expert...Subdomain Text duplicate Fairtrade expertise
/for-business/fairtrade-case-s...Subdomain Text duplicate Fairtrade case studies
/get-involved/donate/Subdomain Text duplicate Donate or fundraise
/what-is-fairtrade/contact-us/Subdomain Text duplicate Contact us
/media-centre/Subdomain Text duplicate Media centre
https://schools.fairtrade.org.uk/External Subdomain Text duplicate Schools
/resources-library/Subdomain Text duplicate Resources library
http://action.fairtrade.org.uk...External Subdomain Text duplicate Campaign materials
/get-involved/donate/Subdomain Text duplicate Donate or fundraise
/fairtrade-at-30/Subdomain 8 ways to show your support
https://action.fairtrade.org.u...External Subdomain Sign the petition for climate justice
/what-is-fairtrade/Subdomain Text duplicate A-TITLE What is Fairtrade?
/buying-fairtrade/Subdomain IMG-ALT Bunches of bananas in a supermarket
A-TITLE Buying Fairtrade
/get-involved/get-involved-in-...Subdomain IMG-ALT Pupils of a Fairtrade school having a bake sale
A-TITLE Fairtrade for Schools
/for-business/Subdomain IMG-ALT Fairtrade for business illustration
A-TITLE Fairtrade for Business
/get-involved/get-involved-in-...Subdomain IMG-ALT Woman hanging up Fairtrade campaigner flags
A-TITLE Fairtrade Grassroots Group
/fundraise-for-fairtrade/Subdomain IMG-ALT Dinner table with Fairtrade coffee, pancakes, avocado and rice cakes, Fairtrade chocolate
A-TITLE Fundraise for Fairtrade
/get-involved/current-campaigns/Subdomain Text duplicate A-TITLE Campaign with us
http://action.fairtrade.org.uk...External Subdomain Sign up to our email
https://fb.com/New window Nofollow External Facebook
https://twitter.com/New window Nofollow External Twitter
https://ig.com/New window Nofollow External Instagram
https://linkedin.com/New window Nofollow External LinkedIn
https://youtube.com/New window Nofollow External YouTube
/media-centre/blog/fairtrade-e...Subdomain A-TITLE Fairtrade Easter Eggs
/media-centre/blog/idh-banana-...Subdomain IMG-ALT Birds eye view of banana plants
A-TITLE IDH Banana Commitment – one year on
/media-centre/blog/ethical-mot...Subdomain A-TITLE Ethical Mother's Day gifts
/media-centre/news/fairtrade-g...Subdomain A-TITLE Fairtrade launches a global campaign to make farmers' voices heard
/media-centre/news/fairtrade-o...Subdomain IMG-ALT coffee beans
A-TITLE Fairtrade on soaring coffee prices
/media-centre/news/fairtrade-s...Subdomain A-TITLE Fairtrade supports partners with due diligence criteria
/media-centre/Subdomain More news & blogs
/what-is-fairtrade/faqs/Subdomain See FAQ
/what-is-fairtrade/facts-and-f...Subdomain More facts & figures
/buying-fairtrade/Subdomain Buy Fairtrade
https://www.fairtrade.org.uk/Subdomain A-TITLE Fairtrade
https://www.facebook.com/Fairt...New window External Subdomain A-TITLE facebook
https://www.instagram.com/fair...New window External Subdomain A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://twitter.com/FairtradeUKNew window External A-TITLE twitter
https://www.youtube.com/user/F...New window External Subdomain A-TITLE youtube
/?page_id=12Subdomain What is fairtrade
/buying-fairtrade/Subdomain Text duplicate Buying Fairtrade
/farmers-and-workers/Subdomain Text duplicate Farmers and Workers
/get-involved/Subdomain Text duplicate Get Involved
/for-business/Subdomain Text duplicate Fairtrade for Business
/donate/Subdomain Donate
/what-is-fairtrade/contact-us/Subdomain Text duplicate Contact us
/media-centre/Subdomain Text duplicate Media centre
/get-involved/get-involved-in-...Subdomain Text duplicate Schools
/resources-library/Subdomain Text duplicate Resources library
https://action.fairtrade.org.u...External Subdomain Campaign Materials
https://action.fairtrade.org.u...External Subdomain Text duplicate Sign up to our email
/terms-and-conditions/Subdomain Terms and conditions
A-TITLE Terms & Conditions
/privacy-notice/Subdomain Privacy Policy
A-TITLE Policy
/cookie-policy/Subdomain Cookie Policy
A-TITLE Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtrade.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 12 May 2024 03:14:53 GMT
content-typetext/html; charset=UTF-8
age105
x-cacheHIT
access-control-allow-origin*
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,940 referring domains.
This page has 1,454,942 backlinks.
This page has backlinks from 3,881 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: http://www.fairtrade.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.fairtrade.org.uk
Home - Fairtrade
Fairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fairtrade73%Check
Fairtrade products59%Check
Fairtrade Foundation55%Check
Farmers54%Check
Buying Fairtrade54%Check
Fairtrade Schools54%Check
Fairtrade premium54%Check
products50%Check
ethical50%Check
Working46%Check
Show more keywords and terms

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