Fairtradeamerica.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
100% 
Link structure
68% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
97.80 kB
Words
872
Media files
35
Number of links
102 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fairtrade America | Creating a More Equitable World | Fair Trade
The length of the page title is perfect. (576 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
You can create a more equitable world as a shopper and as a business leader. Explore how fair trade works and makes an impact.
The length of the meta description is perfect. (803 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtradeamerica.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionYou can create a more equitable world as a shopper and as a business leader. Explore how fair trade works and makes an impact.
msapplication-confighttps://www.fairtradeamerica.org/app/themes/fairtrade-america/assets/pwa/browserconfig.xml?v=j44jrbEqor
msapplication-TileColor#ffffff
theme-color#ffffff
article:publisherhttp://www.facebook.com/FairtradeMarkUS
article:modified_time2024-04-22T17:46:31+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@fairtrade
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionYou can create a more equitable world as a shopper and as a business leader. Explore how fair trade works and makes an impact.
og:urlhttps://www.fairtradeamerica.org/
og:site_nameFairtrade America
og:imagehttps://www.fairtradeamerica.org/app/uploads/2021/01/Coffee_Indonesia_Siti-with-coffee-plants_2015_20469.jpg
og:image:width2000
og:image:height1333
og:image:typeimage/jpeg
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Farming is the single largest employer in the world. Fairtrade support...
  • Duplicate 2: Whether you’re already sourcing fair trade goods or you’re interested ...
This page contains 872 words. That's ok.
30.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...merica/assets/images/FTA-logo.svg?v=2021Fairtrade America logo
...ombia_Farmers_1-aspect-ratio-300-300.jpgNo alt attribute provided
...-icons/Fairtrade_Icon_Farmer-Neutral.svgFarmer-Neutral
...cape_2016_FTA-aspect-ratio-300-300-1.jpgNo alt attribute provided
...ges/anim-icons/Fairtrade_Icon_Global.svgGlobal
...oduct-36-scaled-aspect-ratio-300-300.jpgNo alt attribute provided
...s/anim-icons/Fairtrade_Icon_Customer.svgCustomer
...P-CA_2016_26373-aspect-ratio-525-575.jpgFemale cocoa farmer from Cote d'Ivore smiles, wearing colorful clothing.
...pods_2020_28546-aspect-ratio-800-575.jpgBeautiful pile of multicolored cocoa pods
...org/Products/visibility_90808_402818.pngNo alt attribute provided
...org/Products/visibility_87061_657293.pngNo alt attribute provided
...org/Products/visibility_63868_539917.jpgNo alt attribute provided
...rg/Products/visibility_128626_913227.jpgNo alt attribute provided
...org/Products/visibility_59319_712497.jpgNo alt attribute provided
...org/Products/visibility_59613_863488.pngNo alt attribute provided
...rg/Products/visibility_135252_993754.jpgNo alt attribute provided
...e-cream-slider-aspect-ratio-1920-650.jpgNo alt attribute provided
...rumbles-slider-aspect-ratio-1920-650.jpgNo alt attribute provided
...-spoons-slider-aspect-ratio-1920-650.jpgNo alt attribute provided
...ed-choc-slider-aspect-ratio-1920-650.jpgNo alt attribute provided
...ds/2020/08/ben-and-jerry-vector-logo.svgBen & Jerry's Logo
.../2020/08/Divine_Logo_Sep.-2021_small.pngNo alt attribute provided
...08/Endangered_Species_Chocolate_Logo.pngEndangered Species Chocolate Logo
/app/uploads/2020/08/tonys-bar-slider.pngTony's Chocolonely Logo
...ds/2020/08/ben-and-jerry-vector-logo.svgBen & Jerry's Logo
.../2020/08/Divine_Logo_Sep.-2021_small.pngNo alt attribute provided
...08/Endangered_Species_Chocolate_Logo.pngEndangered Species Chocolate Logo
/app/uploads/2020/08/tonys-bar-slider.pngTony's Chocolonely Logo
...ns/Fairtrade_Icon_Community Building.svgCommunity Building
...AL-ONLY-scaled-aspect-ratio-720-515.jpegImage of mural depicting sibling cocoa farmers from Dominican Republic with cocoa pods.
...or-CMYK1-scaled-aspect-ratio-720-515.jpgLogo for Three Keys Coffee
...-all-products-aspect-ratio-720-515-1.jpgAn array of body care products are lined up on a wooden table. Small jars include night cream and foot butter. Large containers with bumps for shampoo, conditioner and shower gel stand behind them.
...america/assets/images/FT-mark.svg?v=2021Fairtrade mark
...-background-aspect-ratio-1920-1540-1.jpgNo alt attribute provided
Video URLWidthHeight
...oads/2021/05/Coffee-Picking_2_B-Roll.mp4

Page structure

H1 heading
(Critically important)
Fairtrade is the most recognized ethical label in the world
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Fairtrade is the most recognized ethical label in the world
H2 For people and the planet
H2 Explore Fairtrade Certified products
H2 Fairtrade is good for business
H2 Helping Ben & Jerry's ensure a living income in their supply chain
H2 Supporting Divine Chocolate's rebrand
H2 Endangered Species Chocolate
H2 Tony's Chocolonely
H2 We're in this together
H2 Explore More
H2 You’re on the list
H2 Thank you for subscribing.
H3 Zebra – 3oz
H3 Chocolate Chip Cookie Dough Pint
H3 Kick Ass Whole Bean 454g Canada
H3 Tony’s Chocolonely Chocolate Rainbow Tasting Pack
H3 Cacao Nibs Organic 8oz
H3 Organic Banana
H3 Organic Cotton Knitted Beanie
H3 New Murals Celebrate the Farmers Behind Our Food
H3 Three Keys Coffee is committed to making specialty coffee accessible to new demographics
H3 A body care brand that cares about fairness across the supply chain? Meet Fair Care.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fairtradeamerica.org/IMG-ALT Fairtrade America logo
/why-fairtrade/Subdomain Why Fairtrade?
/why-fairtrade/the-fairtrade-d...Subdomain The Fairtrade Difference
/why-fairtrade/the-fairtrade-d...Subdomain For Businesses
/why-fairtrade/the-fairtrade-d...Subdomain For Shoppers
/why-fairtrade/explore-the-iss...Subdomain Explore the Issues
/why-fairtrade/explore-the-iss...Subdomain Child Labor Rights & Safety
/why-fairtrade/explore-the-iss...Subdomain Gender Equality
/why-fairtrade/explore-the-iss...Subdomain Climate Change
/why-fairtrade/explore-the-iss...Subdomain Poverty
/why-fairtrade/explore-the-iss...Subdomain Workers’ Rights
/why-fairtrade/global-impact/Subdomain See Our Global Impact
/the-standards/Subdomain The Standards
/get-certified/Subdomain Get Certified
/get-certified/the-certificati...Subdomain The Certification Process
/get-certified/the-certificati...Subdomain Certification
/get-certified/the-certificati...Subdomain Registration & Labeling
/get-certified/resources-support/Subdomain Resources & Support
/get-certified/resources-suppo...Subdomain Fairtrade vs. fair trade
/get-certified/resources-suppo...Subdomain Fairtrade Certified Brands
/for-partners/consumer-trends/Subdomain Consumer Trends
/get-certified/resources-suppo...Subdomain Tools for Making the Case
/get-certified/resources-suppo...Subdomain Minimum Prices & Premiums
/get-certified/resources-suppo...Subdomain Find Certified Suppliers
/get-certified/get-started/Subdomain Get Started
/shop-fairtrade/Subdomain Shop Fairtrade
/shop-fairtrade/fairtrade-prod...Subdomain Fairtrade Products
/shop-fairtrade/fairtrade-prod...Subdomain Bananas & Produce
/shop-fairtrade/fairtrade-prod...Subdomain Chocolate
/shop-fairtrade/fairtrade-prod...Subdomain Coffee
/shop-fairtrade/fairtrade-prod...Subdomain Clothing & Textiles
/shop-fairtrade/all-products/Subdomain Product Finder
/shop-fairtrade/get-involved/Subdomain Get Involved
https://www.connectfairtrade.org/New window External Subdomain Partner Login
/why-fairtrade/Subdomain Text duplicate Why Fairtrade?
/why-fairtrade/the-fairtrade-d...Subdomain Text duplicate The Fairtrade Difference
/why-fairtrade/the-fairtrade-d...Subdomain Text duplicate For Businesses
/why-fairtrade/the-fairtrade-d...Subdomain Text duplicate For Shoppers
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Explore the Issues
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Child Labor Rights & Safety
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Gender Equality
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Climate Change
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Poverty
/why-fairtrade/explore-the-iss...Subdomain Text duplicate Workers’ Rights
/why-fairtrade/global-impact/Subdomain Text duplicate See Our Global Impact
/the-standards/Subdomain Text duplicate The Standards
/get-certified/Subdomain Text duplicate Get Certified
/get-certified/the-certificati...Subdomain Text duplicate The Certification Process
/get-certified/the-certificati...Subdomain Text duplicate Certification
/get-certified/the-certificati...Subdomain Text duplicate Registration & Labeling
/get-certified/resources-support/Subdomain Text duplicate Resources & Support
/get-certified/resources-suppo...Subdomain Text duplicate Fairtrade vs. fair trade
/get-certified/resources-suppo...Subdomain Text duplicate Fairtrade Certified Brands
/for-partners/consumer-trends/Subdomain Text duplicate Consumer Trends
/get-certified/resources-suppo...Subdomain Text duplicate Tools for Making the Case
/get-certified/resources-suppo...Subdomain Text duplicate Minimum Prices & Premiums
/get-certified/resources-suppo...Subdomain Text duplicate Find Certified Suppliers
/get-certified/get-started/Subdomain Text duplicate Get Started
/shop-fairtrade/Subdomain Text duplicate Shop Fairtrade
/shop-fairtrade/fairtrade-prod...Subdomain Text duplicate Fairtrade Products
/shop-fairtrade/fairtrade-prod...Subdomain Text duplicate Bananas & Produce
/shop-fairtrade/fairtrade-prod...Subdomain Text duplicate Chocolate
/shop-fairtrade/fairtrade-prod...Subdomain Text duplicate Coffee
/shop-fairtrade/fairtrade-prod...Subdomain Text duplicate Clothing & Textiles
/shop-fairtrade/all-products/Subdomain Text duplicate Product Finder
/shop-fairtrade/get-involved/Subdomain Text duplicate Get Involved
/about/Subdomain About
/news-insights/Subdomain News & Insights
/for-partners/Subdomain For Partners
/for-retailers/Subdomain For Retailers
/for-media/Subdomain For Media
/about/jobs/Subdomain Careers
/contact/Subdomain Contact
https://www.youtube.com/watch?...External Subdomain Watch
/why-fairtrade/global-impact/r...Subdomain Since 2019, there has been a 118% increase in Fairtrade recognition in the US. See our latest market research.
/why-fairtrade/explore-the-iss...Subdomain Standing for workers' rights
/why-fairtrade/explore-the-iss...Subdomain Promoting gender equality
/why-fairtrade/explore-the-iss...Subdomain Combating child labor
/why-fairtrade/explore-the-iss...Subdomain Prioritizing fair pay
/why-fairtrade/explore-the-iss...Subdomain Supporting eco-friendly farming practices
/why-fairtrade/explore-the-iss...Subdomain Creating more resilient communities
/why-fairtrade/Subdomain Text duplicate Why Fairtrade?
/?post_type=products&p=10036Subdomain Zebra – 3oz
/shop-fairtrade/all-products/c...Subdomain Chocolate Chip Cookie Dough Pint
/shop-fairtrade/all-products/k...Subdomain Kick Ass Whole Bean 454g Canada
/shop-fairtrade/all-products/t...Subdomain Tony’s Chocolonely Chocolate Rainbow Tasting Pack
/shop-fairtrade/all-products/o...Subdomain Cacao Nibs Organic 8oz
/shop-fairtrade/all-products/o...Subdomain Organic Banana
/shop-fairtrade/all-products/o...Subdomain Organic Cotton Knitted Beanie
/why-fairtrade/the-fairtrade-d...Subdomain For Business
/why-fairtrade/global-impact/i...Subdomain Learn more.
/why-fairtrade/global-impact/i...Subdomain Text duplicate Learn more.
/why-fairtrade/global-impact/i...Subdomain Read more about Endangered Species Chocolate
/why-fairtrade/global-impact/i...Subdomain Find out how we partnered with Tony's Chocolonely
/shop-fairtrade/get-involved/Subdomain Get involved
/news-insights/new-murals-cele...Subdomain New Murals Celebrate the Farmers Behind Our Food
/news-insights/three-keys-coff...Subdomain Three Keys Coffee is committed to making specialty coffee accessible to new demographics
/news-insights/a-body-care-bra...Subdomain A body care brand that cares about fairness across the supply chain? Meet Fair Care.
https://www.fairtradeamerica.org/IMG-ALT Fairtrade mark
/why-fairtrade/Subdomain Learn how
https://www.facebook.com/Fairt...New window External Subdomain Facebook
https://twitter.com/fairtradeNew window External Twitter
http://www.instagram.com/Fairt...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/contact/Subdomain Text duplicate Contact
/about/jobs/Subdomain Text duplicate Careers
/terms-of-use/Subdomain Terms of Use
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtradeamerica.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
cache-controlmax-age=300
content-typetext/html; charset=UTF-8
link<https://www.fairtradeamerica.org/wp-json/>; rel="https://api.w.org/"
traceresponse00-18074018682f4f8b4d597a220749f93f-15700df5017dc779-01
x-debug-infoeyJyZXRyaWVzIjowfQ==
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x-platform-processord65lg2wmbe2zvqe3isb2ubevja
x-platform-routerp5lh3nxzt6pgls5eew46t3irmi
content-encodinggzip
via1.1 varnish, 1.1 varnish
x-frame-optionsSAMEORIGIN
accept-rangesbytes
age11801
dateTue, 12 Nov 2024 18:07:36 GMT
x-served-bycache-iad-kcgs7200042-IAD, cache-fra-etou8220128-FRA
x-cacheHIT, HIT
x-cache-hits12, 0
x-timerS1731434857.933970,VS0,VE2
varyAccept-Encoding
strict-transport-securitymax-age=31557600
content-length15488
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,283 referring domains.
This page has 5,047 backlinks.
This page has backlinks from 704 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fairtradeamerica.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.fairtradeamerica.org
Fairtrade America | Creating a More Equitable World | Fair Trade
You can create a more equitable world as a shopper and as a business leader. Explore how fair trade works and makes an impact.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
fair93%Check
trade93%Check
Fair Trade93%Check
Fairtrade81%Check
Fairtrade America73%Check
world72%Check
Fair Deal65%Check
Fairtrade Certified61%Check
Fairtrade International59%Check
America58%Check
Show more keywords and terms

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Cookie Policy

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