Financial-ombudsman.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
79% 
Page structure
100% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
89.80 kB
Words
1053
Media files
23
Number of links
181 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Financial Ombudsman Service: our homepage
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Financial Ombudsman Service is a free, fair and easy-to-use service that settles complaints between consumers and businesses that provide financial services.
The meta description is too long: 1012 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.financial-ombudsman.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
apple-mobile-web-app-titleFinancial Ombudsman Service
application-nameFinancial Ombudsman Service
msapplication-TileColor#006892
msapplication-TileImagehttps://www.financial-ombudsman.org.uk/resources/themes/fos/icons/mstile-144x144.png
theme-color#FFF
x-subsite-idEmpty
descriptionThe Financial Ombudsman Service is a free, fair and easy-to-use service that settles complaints between consumers and businesses that provide financial services.
robotsindex,follow
cfa-2fa-verify2LJ8OAbhhGulRbYeOoujQ33Eua8S0AlgwLP7c1aI
google-site-verificationFfS8nGOCK8bwOPGLiQ3KRu3XHReerXn1ecDl6jcWCFc
langen-gb
twitter:titleFinancial Ombudsman Service: our homepage
twitter:descriptionThe Financial Ombudsman Service is a free, fair and easy-to-use service that settles complaints between consumers and businesses that provide financial services.
twitter:cardsummary
twitter:imagehttps://files.financial-ombudsman.org.uk/public/Logos/fos-logo-horizontal.png
twitter:site@
twitter:creator@
og:titleFinancial Ombudsman Service: our homepage
og:descriptionThe Financial Ombudsman Service is a free, fair and easy-to-use service that settles complaints between consumers and businesses that provide financial services.
og:typewebsite
og:urlhttps://www.financial-ombudsman.org.uk/
og:localeen_GB
og:imagehttps://files.financial-ombudsman.org.uk/public/Logos/fos-logo-horizontal.png
og:site_nameFinancial Ombudsman
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1053 words. That's ok.
35.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/Homepage-Complaint-customer_1000px.jpgNo alt attribute provided
...ic/Uploads/Financial-difficulties-04.jpgNo alt attribute provided
...s/Homepage-Complaint-business_1000px.jpgNo alt attribute provided
...os/img/sme/logo-fos-sme.svg?m=1725467810Financial Ombudsman Service for small businesses
...os/img/cmc/logo-fos-cmc.svg?m=1725467810Claims Management Ombudsman - a Financial Ombudsman Service
...Uploads/Homepage-Decisions_1000px-v2.jpgNo alt attribute provided
..._PadWzM2MCwzNjAsIkZGRkZGRiIsIjEwMCJd.pngNo alt attribute provided
..._PadWzM2MCwzNjAsIkZGRkZGRiIsIjEwMCJd.pngNo alt attribute provided
..._PadWzM2MCwzNjAsIkZGRkZGRiIsIjEwMCJd.pngNo alt attribute provided
..._PadWzM2MCwzNjAsIkZGRkZGRiIsIjEwMCJd.pngNo alt attribute provided
.../themes/fos/img/icons/icon-twitter-x.pngTwitter
...s/themes/fos/img/icons/icon-linkedin.pngLinkedin
...s/themes/fos/img/icons/icon-facebook.pngFacebook
.../themes/fos/img/icons/icon-twitter-x.pngNo alt attribute provided
...s/themes/fos/img/icons/icon-linkedin.pngNo alt attribute provided
...s/themes/fos/img/icons/icon-facebook.pngNo alt attribute provided
...es/themes/fos/img/icons/icon-youtube.pngNo alt attribute provided
...rces/themes/fos/img/sme/logo-fos-sme.svgFinancial Ombudsman Service for small businesses
...rces/themes/fos/img/cmc/logo-fos-cmc.svgClaims Management Ombudsman - a Financial Ombudsman Service
..._rgb__PadWzE4MCwxNTAsIkZGRkZGRiIsMF0.jpgNo alt attribute provided
...logo__PadWzE4MCwxNTAsIkZGRkZGRiIsMF0.pngNo alt attribute provided
...arge__PadWzE4MCwxNTAsIkZGRkZGRiIsMF0.pngNo alt attribute provided
...oter__PadWzE4MCwxNTAsIkZGRkZGRiIsMF0.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Financial dispute resolution that’s fair and impartial
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Financial dispute resolution that’s fair and impartial
H2 Our use of cookies
H2 If you have a complaint
H2 Cost of living complaints
H2 If you are a business dealing with complaints
H2 Decisions and case studies
H2 Helping prevent complaints
H2 Latest news
H2 Find out more
H3 I want to know if you can look at my complaint
H3 I want to find out more about your process
H3 I want to know how you handle cases
H3 I need support with a consumer’s enquiry
H3 Are you a small business?
H3 Need help with a claims management dispute?
H3 Don’t let wedding woes ruin your big day: check your insurance now
H3 Car modifications can wreck your insurance
H3 Businesses must step up support for people in debt
Baselink: https://www.financial-ombudsman.org.uk/
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiescookies policy page
/cookie-preferencesManage cookie settings
/Nofollow Skip to content
/homeNofollow Open search
/Financial Ombudsman service
/newsNews
/decisions-case-studiesDecisions and case studies
/decisions-case-studiesBack
/decisions-case-studiesDecisions and case studies – overview
/decisions-case-studies/case-s...Case studies
/decisions-case-studies/ombuds...Database of decisions
/data-insightData and insight
/data-insightText duplicate Back
/data-insightData and insight – overview
/data-insight/insightOur insight
/data-insight/quarterly-compla...Quarterly complaints data
/data-insight/half-yearly-comp...Half-yearly complaints data
/data-insight/annual-complaint...Annual complaints data
/data-insight/data-financial-p...Data about financial products
/make-complaintMake a complaint
/who-we-areWho we are
/who-we-areText duplicate Back
/who-we-areWho we are - an overview
/who-we-are/aims-valuesOur values
/who-we-are/aims-valuesText duplicate Back
/who-we-are/aims-valuesText duplicate Our values
/who-we-are/aims-values/divers...Diversity and inclusion
/who-we-are/aims-values/pay-re...Our pay and representation data
/who-we-are/customer-serviceOur customer service
/who-we-are/customer-serviceText duplicate Back
/who-we-are/customer-serviceText duplicate Our customer service
/who-we-are/customer-service/s...Our service standards
/who-we-are/make-decisionsHow we make decisions
/who-we-are/make-decisionsText duplicate Back
/who-we-are/make-decisionsText duplicate How we make decisions
/who-we-are/governance-fundingGovernance and funding
/who-we-are/governance-fundingText duplicate Back
/who-we-are/governance-fundingText duplicate Governance and funding
/who-we-are/governance-funding...Alternative Dispute Resolution
/who-we-are/governance-funding...Annual reports and accounts
/who-we-are/governance-funding...Board meeting minutes
/who-we-are/governance-funding...Consultations
/who-we-are/governance-funding...Strategic plans and budget
/who-we-are/governance-funding...Our action plan for changing and improving
/who-we-are/strategyOur strategy
/who-we-are/strategyText duplicate Back
/who-we-are/strategyText duplicate Our strategy
/who-we-are/strategy/reporting...Reporting against our strategic measures 2022/23
/who-we-are/work-other-organis...Our work with other organisations
/who-we-are/work-other-organis...Text duplicate Back
/who-we-are/work-other-organis...Text duplicate Our work with other organisations
/who-we-are/staffMeet our staff
/who-we-are/staffText duplicate Back
/who-we-are/staffText duplicate Meet our staff
/who-we-are/staff/board-directorsOur Board of Directors
/who-we-are/staff/executive-teamOur Executive Team
/who-we-are/staff/ombudsmenOur Ombudsmen
/who-we-are/join-usJoin us – careers at the Financial Ombudsman
/who-we-are/join-usText duplicate Back
/who-we-are/join-usText duplicate Join us – careers at the Financial Ombudsman
/who-we-are/join-us/apprentice...Join us as an Apprentice
/who-we-are/join-us/customer-c...Join us as a Customer Call Adviser
/who-we-are/join-us/investigatorsJoin us as an Investigator
/who-we-are/join-us/ombudsman-...Join us as an Ombudsman Manager
/who-we-are/join-us/ombudsman-...Life at the Financial Ombudsman
/who-we-are/join-us/applicatio...Application process
/consumersFor consumers
/consumersText duplicate Back
/consumersFor consumers – an overview
/consumers/how-to-complainHow to complain
/consumers/how-to-complainText duplicate Back
/consumers/how-to-complainText duplicate How to complain
/consumers/how-to-complain/com...How to complain to a financial business
/consumers/how-to-complain/inf...Information for professional representatives
/consumers/complaints-can-helpComplaints we can help with
/consumers/complaints-can-helpText duplicate Back
/consumers/complaints-can-helpText duplicate Complaints we can help with
/consumers/complaints-can-help...PPI
/consumers/complaints-can-help...Fraud and scams
/consumers/complaints-can-help...Covid-19 (coronavirus)
/consumers/complaints-can-help...Banking and payments
/consumers/complaints-can-help...Borrowing money
/consumers/complaints-can-help...Insurance
/consumers/complaints-can-help...Investments
/consumers/complaints-can-help...Mortgages
/consumers/complaints-can-help...Pensions and annuities
/consumers/complaints-can-help...Other complaints
/consumers/complaints-can-help...Complaints involving the cost of living
/consumers/expectWhat to expect
/consumers/expectText duplicate Back
/consumers/expectText duplicate What to expect
/consumers/expect/who-we-can-helpWho we can help
/consumers/expect/time-limitsTime limits
/consumers/expect/how-long-it-...How long it takes
/consumers/expect/compensationCompensation
/consumers/expect/compensation...Compensation for financial loss
/consumers/expect/taxTax on compensation
/consumers/expect/compensation...Compensation for distress or inconvenience
/consumers/who-weve-helpedWho we’ve helped
/consumers/who-weve-helpedText duplicate Back
/consumers/who-weve-helpedText duplicate Who we’ve helped
/consumers/complaints-cant-helpComplaints we can’t help with
/consumers/complaints-cant-helpText duplicate Back
/consumers/complaints-cant-helpText duplicate Complaints we can’t help with
/consumers/complaints-cant-hel...Other complaint-handling organisations
/businessesFor businesses
/businessesText duplicate Back
/businessesFor businesses – an overview
/businesses/resolving-complaintResolving a complaint
/businesses/resolving-complaintText duplicate Back
/businesses/resolving-complaintText duplicate Resolving a complaint
/businesses/resolving-complain...Before we get involved
/businesses/resolving-complain...Leaflet for consumers
/businesses/resolving-complain...Our jurisdiction
/businesses/resolving-complain...Time limits for businesses
/businesses/resolving-complain...How we handle complaints
/businesses/resolving-complain...What to send us
/businesses/resolving-complain...Understanding compensation
/businesses/resolving-complain...Case fees
/businesses/complaints-dealComplaints we deal with
/businesses/complaints-dealText duplicate Back
/businesses/complaints-dealText duplicate Complaints we deal with
/businesses/complaints-deal/ppiText duplicate PPI
/businesses/complaints-deal/fr...Text duplicate Fraud and scams
/businesses/complaints-deal/co...Text duplicate Covid-19 (coronavirus)
/businesses/complaints-deal/ba...Text duplicate Banking and payments
/businesses/complaints-deal/in...Text duplicate Insurance
/businesses/complaints-deal/co...Consumer credit
/businesses/complaints-deal/mo...Text duplicate Mortgages
/businesses/complaints-deal/in...Text duplicate Investments
/businesses/complaints-deal/pe...Text duplicate Pensions and annuities
/businesses/complaints-deal/co...Text duplicate Other complaints
/businesses/business-support-e...Business support and engagement
/businesses/business-support-e...Text duplicate Back
/businesses/business-support-e...Text duplicate Business support and engagement
/businesses/business-support-e...Business Support Hub
/businesses/business-support-e...Voluntary jurisdiction
/Anchor Search
/consumers/how-to-complainText duplicate How to complain
/consumers/complaints-can-helpText duplicate Complaints we can help with
/consumers/how-to-complain/com...Check if I can make a complaint
/consumers/expectFind out what to expect
/consumersMore for consumers
/consumers/complaints-can-help...complaints related to the financial impact of the rising cost of living
A-TITLE Complaints involving the cost of living
https://www.moneyhelper.org.uk...New window External Subdomain MoneyHelper
A-TITLE Managing your money in uncertain times
/businesses/resolving-complaintText duplicate How we handle complaints
/businesses/business-support-e...Contact our Business Support Hub
/businessesMore for businesses
https://sme.financial-ombudsma...New window External Subdomain Our small business website
https://cmc.financial-ombudsma...New window External Subdomain Claims Management Ombudsman
/decisions-case-studies/ombuds...See our Ombudsman decisions
/decisions-case-studies/case-s...See our case studies
/data-insightdata and insight
A-TITLE Our data and insight
/data-insight/blogs/problems-w...See our latest insight on wedding insurance
/news/dont-let-wedding-woes-ru...Trivial anchor text
Read more
/news/car-modifications-can-wr...Text duplicate Trivial anchor text
Read more
/news/businesses-must-step-sup...Text duplicate Trivial anchor text
Read more
/newsSee all news
/who-we-are/aims-valuesText duplicate Our values
/who-we-are/join-usText duplicate Join us – careers at the Financial Ombudsman
/subscribe-newsletterSign up to our newsletter
/Nofollow Anchor Back to top
/cdn-cgi/l/email-protectionSend by email
https://twitter.com/home?statu...New window External Tweet about this
IMG-ALT Twitter
https://www.linkedin.com/share...New window External Subdomain Share on LinkedIn
IMG-ALT Linkedin
https://www.facebook.com/share...New window External Subdomain Share on Facebook
IMG-ALT Facebook
https://twitter.com/financialo...New window External Follow us on X
A-TITLE Follow us on X - (Opens in new window)
https://www.linkedin.com/compa...New window External Subdomain Follow us on LinkedIn
A-TITLE Follow us on LinkedIn - (Opens in new window)
https://www.facebook.com/finan...New window External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook - (Opens in new window)
https://www.youtube.com/user/F...New window External Subdomain Follow us on YouTube
A-TITLE Follow us on YouTube - (Opens in new window)
/make-complaintText duplicate Make a complaint
/consumers/how-to-complainText duplicate How to complain
/consumers/complaints-can-helpText duplicate Complaints we can help with
/contact-usContact us
/accessibility-servicesAccessibility services
/decisions-case-studies/case-s...Text duplicate Case studies
/decisions-case-studies/ombuds...Decisions database
/media-centrePress office
/subscribe-newsletterSubscribe to our newsletter
/who-we-are/join-usCareers
https://sme.financial-ombudsma...External Subdomain Visit our SME website
https://cmc.financial-ombudsma...External Subdomain Visit our CMC website
/accessibility-statementAccessibility statement
/corporateCorporate information
/legal-policyLegal information
/cymraegCymraeg
/privacy-policyPrivacy notice
/freedom-of-informationFreedom of information
/procurementProcurement
/cookiesCookies
/data-protection-sarsSubject access request
/modern-slavery-actThe Modern Slavery Act
/corporate/making-sure-message...Check if messages are from us
https://clearest.co.uk/gold-st...New window External A-TITLE Plain Language Commission - (Opens in new window)
https://www.gov.uk/government/...New window External A-TITLE Women in Finance Charter - (Opens in new window)
https://disabilityconfident.ca...New window External Subdomain A-TITLE Disability Confident - (Opens in new window)
https://www.bitc.org.uk/race-a...New window External Subdomain A-TITLE Business in the Community - (Opens in new window)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.financial-ombudsman.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 12,645 referring domains.
This page has 1,724,901 backlinks.
This page has backlinks from 7,603 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Sitemap: https://www.financial-ombudsman.org.uk/sitemap.xml

Disallow: /files/324413/proforma-disputed-transactions-fraud-scams.pdf
Disallow: /files/324412/proforma-lending.pdf
Disallow: /files/324415/Professional-representative-declaration-form.pdf
Disallow: /files/324178/Financial-Ombudsman-Service-complaint-form-v2.pdf

Similar sites

Search preview

www.financial-ombudsman.org.uk
Financial Ombudsman Service: our homepage
The Financial Ombudsman Service is a free, fair and easy-to-use service that settles complaints between consumers and businesses that provide financial services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Financial93%Check
Financial Ombudsman85%Check
Ombudsman78%Check
Financial Ombudsman Service78%Check
financial business77%Check
Financial Services70%Check
provide financial70%Check
service64%Check
business58%Check
fair58%Check
Show more keywords and terms

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