Findmypast.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
54% 
Page structure
95% 
Link structure
81% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
565.50 kB
Words
971
Media files
33
Number of links
90 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Find Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
The page title should be shorter than 580 pixels. It is 716 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Trace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.findmypast.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
robotsindex
langen
twitter:cardsummary_large_image
twitter:site@Findmypast
twitter:titleFind Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
twitter:descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
og:titleFind Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
og:descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
og:site_nameFindmypast
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Use keywords to narrow your search results and quotes to find specific...
This page contains 971 words. That's ok.
35.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (565.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
27 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....png?auto=format,compress&fit=max&w=1200No alt attribute provided
....png?auto=format,compress&fit=max&w=1200No alt attribute provided
...t.png?auto=format,compress&fit=max&w=828No alt attribute provided
...oads/tree_builder_desktop_a4ea1a309d.pngNo alt attribute provided
...loads/tree_builder_mobile_2002a45606.pngNo alt attribute provided
...s/newspaper_search_mobile_d6551ec538.pngNo alt attribute provided
.../newspaper_search_desktop_6ac96d3f38.pngNo alt attribute provided
...api/uploads/wendy_profile_22942129d1.pngNo alt attribute provided
...ads/customer_review_stars_ea91331647.pngNo alt attribute provided
....png?auto=compress,format&fit=max&w=1200No alt attribute provided
...api/uploads/wendy_profile_22942129d1.pngNo alt attribute provided
...api/uploads/david_profile_1a50e9ffa6.pngNo alt attribute provided
...ads/customer_review_stars_ea91331647.pngNo alt attribute provided
....png?auto=compress,format&fit=max&w=1200No alt attribute provided
...api/uploads/david_profile_1a50e9ffa6.pngNo alt attribute provided
.../uploads/geoffrey_profile_96e37ea02e.pngNo alt attribute provided
...ads/customer_review_stars_ea91331647.pngNo alt attribute provided
....png?auto=compress,format&fit=max&w=1200No alt attribute provided
.../uploads/geoffrey_profile_96e37ea02e.pngNo alt attribute provided
...ploads/free_trial_desktop_5454113729.pngNo alt attribute provided
...ploads/free_trial_desktop_5454113729.pngNo alt attribute provided
...uploads/free_trial_mobile_fded27e676.pngNo alt attribute provided
...ploads/tree_search_mobile_343e723cec.pngNo alt attribute provided
...loads/tree_search_desktop_185ec6dfb1.pngNo alt attribute provided
...nt.net/strapi/uploads/TNA_5c1c6b5fe2.pngNo alt attribute provided
...ont.net/strapi/uploads/BL_09aec3e72b.pngNo alt attribute provided
...nt.net/strapi/uploads/FHF_63c5679cc8.pngNo alt attribute provided
...ress?auto=compress,format&fit=max&w=1200A black-and-white photograph of a woman working at an information desk, and a bright photograph of a young girl playing with a toy telephone
....png?auto=compress,format&fit=max&w=1200A black-and-white photograph of a woman working at an information desk, and a bright photograph of a young girl playing with a toy telephone
...5b2ba77edf70_app-store.svg?fit=max&w=384Download our app on the Apple App Store
...11cc9b12cb8_play-store.svg?fit=max&w=384Download our app on Google Play Store
...5b2ba77edf70_app-store.svg?fit=max&w=384Download our app on the Apple App Store
...11cc9b12cb8_play-store.svg?fit=max&w=384Download our app on Google Play Store

Page structure

H1 heading
(Critically important)
No story left behind
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 No story left behind
H2 Enjoy 30% off our most popular subscriptions until November 21
H2 Get started with our family tree builder
H2 Search our family history records
H2 Search for stories in our newspapers and publications
H2 Search for stories in our newspapers and publications Duplicate text
H2 Wendy's family story
H2 Try Findmypast free for 7 days
H2 Search for a relative in over 4 million family trees
H2 In partnership with...
H2 We're here to help you on your genealogy journey
H3 The 1921 Census - Community Discoveries
H3 Do you have a family tree somewhere else?
H3 The National Archives
H3 The British Library
H3 Family History Federation
H3 Join our community of over 100,000 researchers
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.findmypast.com/Subdomain No Text
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/sign-inNofollow Subdomain Log in
/registerSubdomain Sign up
/free-trialSubdomain Start free trial
/free-trialSubdomain Text duplicate Start free trial
/sign-inNofollow Subdomain Text duplicate Log in
/registerNofollow Subdomain Text duplicate Sign up
/subscribeSubdomain Save now
https://www.findmypast.com/Subdomain Anchor Build your family tree
https://www.findmypast.com/Subdomain Anchor Build your tree
/subscribeSubdomain Save 30%
https://www.findmypast.com/Subdomain Anchor Search records
/family-treeSubdomain Start your family tree
/family-treeSubdomain Text duplicate Start your family tree
/free-trialNofollow Subdomain Text duplicate Start free trial
/subscribe?event_location=logg...Nofollow Subdomain Compare all memberships
/tree/upload-gedcomSubdomain Import your GEDCOM
https://www.facebook.com/findm...External Subdomain Join our Facebook community
https://www.youtube.com/user/f...External Subdomain Check out our YouTube channel
https://www.findmypast.com/blogVisit our genealogy blog
/surnames/aSubdomain A
/surnames/bSubdomain B
/surnames/cSubdomain C
/surnames/dSubdomain D
/surnames/eSubdomain E
/surnames/fSubdomain F
/surnames/gSubdomain G
/surnames/hSubdomain H
/surnames/iSubdomain I
/surnames/jSubdomain J
/surnames/kSubdomain K
/surnames/lSubdomain L
/surnames/mSubdomain M
/surnames/nSubdomain N
/surnames/oSubdomain O
/surnames/pSubdomain P
/surnames/qSubdomain Q
/surnames/rSubdomain R
/surnames/sSubdomain S
/surnames/tSubdomain T
/surnames/uSubdomain U
/surnames/vSubdomain V
/surnames/wSubdomain W
/surnames/xSubdomain X
/surnames/ySubdomain Y
/surnames/zSubdomain Z
/family-treeSubdomain Build your Family Tree
/1921-censusSubdomain 1921 Census
/search-world-recordsSubdomain Search family records
/newspapersSubdomain Search newspapers
/page/free-ancestry-recordsSubdomain Free genealogy records
/free-trialSubdomain Take a free trial
/subscribeSubdomain Take a subscription
/1939registerSubdomain 1939 Register
https://www.findmypast.com/helpSubdomain Help and FAQ
/tree/fmp-000000-000000/treeSubdomain King Charles III’s family tree
/1881-censusSubdomain 1881 Census
/page/about-usSubdomain About Us
/page/partnersSubdomain Our Partners
/careersSubdomain Careers
/help/sections/4411058333841-t...Subdomain Terms & Conditions
/help/sections/4411074088593-p...Subdomain Privacy Policy
/cookies-policySubdomain Cookie Policy
/help/contactSubdomain Contact Us
/page/affiliatesSubdomain Affiliates
/sitemapSubdomain Sitemap
https://www.findmypast.co.uk/External Subdomain Findmypast.co.uk
https://www.findmypast.ie/External Subdomain Findmypast.ie
https://www.findmypast.com/Subdomain Findmypast.com
https://www.findmypast.com/.au/Subdomain Findmypast.com.au
https://www.britishnewspaperar...External Subdomain The British Newspaper Archive
https://www.genesreunited.co.uk/External Subdomain Genes Reunited
https://www.findmypast.com/blogRead our blog
https://twitter.com/findmypastExternal Twitter
https://www.facebook.com/findm...External Subdomain Facebook
https://www.instagram.com/find...External Subdomain Instagram
https://www.tiktok.com/@findmy...External Subdomain TikTok
https://www.youtube.com/user/f...External Subdomain YouTube
https://apps.apple.com/gb/app/...External Subdomain IMG-ALT Download our app on the Apple App Store
https://play.google.com/store/...External Subdomain IMG-ALT Download our app on Google Play Store
/family-treeSubdomain Text duplicate Build your Family Tree
/1921-censusSubdomain Text duplicate 1921 Census
/search-world-recordsSubdomain Text duplicate Search family records
/newspapersSubdomain Text duplicate Search newspapers
/page/free-ancestry-recordsSubdomain Text duplicate Free genealogy records
/free-trialSubdomain Text duplicate Take a free trial
/subscribeSubdomain Text duplicate Take a subscription
/1939registerSubdomain Text duplicate 1939 Register
https://www.findmypast.com/helpSubdomain Text duplicate Help and FAQ
/tree/fmp-000000-000000/treeSubdomain Text duplicate King Charles III’s family tree
/1881-censusSubdomain Text duplicate 1881 Census
/page/about-usSubdomain Text duplicate About Us
/page/partnersSubdomain Text duplicate Our Partners
/careersSubdomain Text duplicate Careers
/help/sections/4411058333841-t...Subdomain Text duplicate Terms & Conditions
/help/sections/4411074088593-p...Subdomain Text duplicate Privacy Policy
/cookies-policySubdomain Text duplicate Cookie Policy
/help/contactSubdomain Text duplicate Contact Us
/page/affiliatesSubdomain Text duplicate Affiliates
/sitemapSubdomain Text duplicate Sitemap
https://www.findmypast.co.uk/External Subdomain Text duplicate Findmypast.co.uk
https://www.findmypast.ie/External Subdomain Text duplicate Findmypast.ie
https://www.findmypast.com/Subdomain Text duplicate Findmypast.com
https://www.findmypast.com/.au/Subdomain Text duplicate Findmypast.com.au
https://www.britishnewspaperar...External Subdomain Text duplicate The British Newspaper Archive
https://www.genesreunited.co.uk/External Subdomain Text duplicate Genes Reunited
https://www.findmypast.com/blogText duplicate Read our blog
https://twitter.com/findmypastExternal Text duplicate Twitter
https://www.facebook.com/findm...External Subdomain Text duplicate Facebook
https://www.instagram.com/find...External Subdomain Text duplicate Instagram
https://www.tiktok.com/@findmy...External Subdomain Text duplicate TikTok
https://www.youtube.com/user/f...External Subdomain Text duplicate YouTube
https://apps.apple.com/gb/app/...External Subdomain Text duplicate IMG-ALT Download our app on the Apple App Store
https://play.google.com/store/...External Subdomain Text duplicate IMG-ALT Download our app on Google Play Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.findmypast.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (566 kB).

HTTP Response Header

NameValue
dateMon, 18 Nov 2024 15:46:59 GMT
content-typetext/html; charset=utf-8
set-cookie121 Characters
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Url, Accept-Encoding
x-middleware-rewrite/hidden-routes/
x-powered-byNext.js
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=b9oaImN%2BeznPOzzfa9PVFmRajUaulUvfHRkfCoUSdp5i1EU4vcWdXw%2FHV%2FY8FbqI1jwcDua9u6ca0AnGR48fkiq9Wq1VmFpYLtB45t1u62Ux1rg4WjrSXmfB585QLC7etyuQGw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8e4918abf9b24d54-FRA
content-encodinggzip
server-timingcfL4;desc="?proto=TCP&rtt=9305&sent=8&recv=11&lost=0&retrans=0&sent_bytes=3417&recv_bytes=944&delivery_rate=767558&cwnd=154&unsent_bytes=0&cid=9d8c11bab9dbe21b&ts=495&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,996 referring domains.
This page has 470,839 backlinks.
This page has backlinks from 1,572 different ip addresses.

Robots.txt

# Help us to impact the way people research social and family history! 
# Check out our vacancies here: https://www.findmypast.com/careers

User-agent: *
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: /*?user-origin=*
Disallow: /search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna

User-agent: googlebot
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: */*?user-origin=*
Disallow: */search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Allow: /gift-subscriptions?plan-ids
Disallow: /gift-subscriptions?plan-ids*&
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna
Disallow: /surname/random

User-agent: bingbot
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: */*?user-origin=*
Disallow: */search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna
Disallow: /surname/random

User-agent: AwarioBot
User-agent: AwarioRssBot
User-agent: AwarioSmartBot
Disallow: /

User-agent: FriendlyCrawler
Disallow: /

User-agent: ImagesiftBot
Disallow: /

Sitemap: https://www.findmypast.com/sitemap.xml

Search preview

www.findmypast.com
Find Your Ancestors & Family History - Genealogy & Ancestry...
Trace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
story66%Check
find63%Check
family62%Check
Findmypast62%Check
Family Tree59%Check
Search family59%Check
Family History58%Check
Records Search57%Check
Search56%Check
tree56%Check

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