Firescotland.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
39% 
Page structure
95% 
Link structure
90% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
25.80 kB
Words
295
Media files
6
Number of links
43 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scottish Fire and Rescue Service
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
The length of the meta description is perfect. (802 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firescotland.gov.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
langen
twitter:titleHome
twitter:descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
twitter:imagehttps://www.firescotland.gov.uk/static/img/og-image.png
twitter:cardsummary_large_image
twitter:siteEmpty
twitter:creatorEmpty
og:titleHome
og:descriptionWe are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.
og:imagehttps://www.firescotland.gov.uk/static/img/og-image.png
og:image:secure_urlhttps://www.firescotland.gov.uk/static/img/og-image.png
og:urlhttps://www.firescotland.gov.uk/
og:site_nameEmpty
charsetutf-8

Test up to 1.000 webpages of firescotland.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 295 words on this page. Good pages should have about 800 words of useful content.
37.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/img/sfrs-colour.svgNo alt attribute provided
/static/img/logo-white.pngNo alt attribute provided
/static/img/sfrs-colour.svgNo alt attribute provided
/static/img/logo-white.pngNo alt attribute provided
...th=500&height=281&rnd=133397707547200000Two firefighters wearing breathing apparatus
...th=500&height=281&rnd=133589394830830000firefighter using a hose

Page structure

H1 heading
(Critically important)
Working together for a safer Scotland
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Working together for a safer Scotland
H2 Quick links
H2 Careers
H2 Shaping our Future Service: Your Say
H2 Careers Duplicate text
H2 In an emergency always call 999.
H2 About SFRS
H2 About this site
H2 Follow us
H3 Make a difference
H3 The survey has now closed. Find out details on the reposonses received and next steps.
H3 Our roles
H4 Being a firefighter
H4 Firefighter control
H4 Support roles
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://firescotland.gov.uk/Anchor Skip to main content
https://firescotland.gov.uk/No Text
https://firescotland.gov.uk/Home
/at-home/Home safety
/businesses-and-landlords/Businesses and landlords
/outdoors/Outdoors
/careers/Careers
https://firescotland.gov.uk/news/News
/contact-us/Contact us
https://firescotland.gov.uk/Text duplicate Home
/at-home/Text duplicate Home safety
/businesses-and-landlords/Text duplicate Businesses and landlords
/outdoors/Text duplicate Outdoors
/careers/Text duplicate Careers
https://firescotland.gov.uk/news/Text duplicate News
/contact-us/Text duplicate Contact us
/your-area/Your area
/about/About SFRS
/get-involved/Get Involved
/access-to-information/publica...Publication scheme
/about/board-and-committees/sf...SFRS Board
/about/board-and-committees/bo...Board members
/about/board-and-committees/co...Committee meetings
/get-involved/consultations/sh...Shaping our Future Service: Your Say
/contact-us/home-fire-safety-v...Book a home fire safety visit
/contact-us/find-a-fire-station/Find your local fire station
/get-involved/consultations/Consultations
/access-to-information/publica...Text duplicate Publication scheme
/about/Text duplicate About SFRS
/careers/Start your new career
/get-involved/consultations/sh...Text duplicate Shaping our Future Service: Your Say
/careers/current-vacancies/Current vacancies
/careers/being-a-firefighter/Being a firefighter
/careers/firefighter-control/Firefighter control
/careers/support-roles/Support roles
/about/Text duplicate About SFRS
/careers/Text duplicate Careers
/contact-us/Text duplicate Contact us
/about/board-and-committees/Board and committees
/about/statistics/Incident and organisational statistics
/accessibility-statement/Accessibility statement
/cookies-policy/Cookies policy
/privacy-policy/Privacy policy
https://www.facebook.com/firescotExternal Subdomain Visit our Facebook page
https://twitter.com/fire_scotExternal Visit our X page
https://www.instagram.com/fire...External Subdomain Visit our Instagram
https://www.youtube.com/user/O...External Subdomain Visit our Youtube channel
https://www.linkedin.com/compa...External Subdomain Visit us on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://firescotland.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
dateTue, 10 Sep 2024 16:56:22 GMT
content-typetext/html; charset=utf-8
content-security-policydefault-src 'self';script-src 'self' 'unsafe-inline' 'unsafe-eval' wss https://www.gstatic.com https://www.google.com https://maps.googleapis.com www.google-analytics.com www.googletagmanager.com tagmanager.google.com https://ajax.aspnetcdn.com;style-src 'self' 'unsafe-inline' p.typekit.net use.typekit.net fonts.gstatic.com fast.fonts.net fonts.googleapis.com www.googletagmanager.com;img-src 'self' data: *.googleapis.com *.ggpht.com https://maps.googleapis.com https://maps.gstatic.com www.google-analytics.com www.googletagmanager.com www.gravatar.com ssl.gstatic.com www.gstatic.com;media-src 'self';frame-src 'self' *.youtube.com https://player.vimeo.com https://www.google.com;font-src 'self' data: use.typekit.net fonts.gstatic.com fast.fonts.net;connect-src 'self' wss://localhost:44363 wss https://maps.googleapis.com stats.g.doubleclick.net www.google-analytics.com region1.google-analytics.com dc.services.visualstudio.com;base-uri 'self';child-src 'self';worker-src 'self';report-uri https://stormid.report-uri.com/r/d/csp/enforce
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSameOrigin
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,164 referring domains.
This page has 31,713 backlinks.
This page has backlinks from 762 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
Disallow: /site-improve-access/

Sitemap: https://www.firescotland.gov.uk/sitemap.xml

Similar sites

Search preview

firescotland.gov.uk
Scottish Fire and Rescue Service
We are the national fire and rescue service for Scotland, committed to ensuring the safety and wellbeing of the people of Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
fire81%Check
Scotland73%Check
Fire and Rescue66%Check
Fire Safety65%Check
Service62%Check
Get50%Check
Working50%Check
safer50%Check
work50%Check
Scottish Fire48%Check
Show more keywords and terms

Test up to 1.000 webpages of firescotland.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions