Scotland.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
95% 
Link structure
25% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
243.20 kB
Words
855
Media files
11
Number of links
201 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Gateway to Scotland | Scotland.org
There are word repetitions in the page title.
The length of the page title is perfect. (425 pixels out of 580 max pixel length)
Meta description
(Critically important)
The official gateway to Scotland provides information on Scottish culture and living, working, studying, visiting, and doing business in Scotland.
The length of the meta description is perfect. (877 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scotland.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=1.0
msapplication-TileColor#2d89ef
theme-color#A8308C
google-site-verificationsob9-BVPyZJYVloW0Wq3lYZ1ZVw4vaDFFEZaw1u-7E8
keywordsscotland, scots, scottish, official gateway, community scotland, information on scotland
descriptionThe official gateway to Scotland provides information on Scottish culture and living, working, studying, visiting, and doing business in Scotland.
langen
twitter:cardsummary_large_image
twitter:site@scotland
twitter:creator@scotland
og:typewebsite
og:localeen_gb
og:urlhttps://www.scotland.org
og:titleThe Official Gateway to Scotland | Scotland.org
og:descriptionThe official gateway to Scotland provides information on Scottish culture and living, working, studying, visiting, and doing business in Scotland.
og:imagehttps://www.scotland.org/images/uploads/general/BS_Selects-004_FLAT_-_2MP_%281%29.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
og:site_nameScotland
og:see_alsohttps://www.facebook.com/scotlandisnow
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 855 words. That's ok.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
Video URLWidthHeight
...a5295664cc16ffbd176f1ccfb1250bbce4112632

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Scotland.
H1 For the head, heart and the spirit
H2 Sign up to hear from us
H2 Highland Games
H2 About Scotland
H2 Scotland is Going Net Zero
H2 Inspiration
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.scotland.org/Anchor Jump to main content
https://www.scotland.org/No Text
/about-scotlandAbout Scotland
/about-scotland/where-is-scotlandWhere is Scotland?
/about-scotland/our-peopleOur People
/about-scotland/cultureOur Culture
/about-scotland/food-and-drinkFood and Drink
/about-scotland/scotlands-citiesScotland's Cities
/about-scotland/weatherWeather
/about-scotland/visa-and-immig...Visa and Immigration
/about-scotland/safety-and-inc...Safety and Inclusivity
/about-scotland/money-currencyMoney and Currency
/about-scotland/historyHistory
/about-scotland/our-global-com...Our Global Community
/about-scotland/international-...International Relationships
/about-scotlandGo to About Scotland page
/about-scotlandText duplicate Go to About Scotland page
/about-scotlandText duplicate Go to About Scotland page
/about-scotlandText duplicate Go to About Scotland page
/about-scotland/where-is-scotlandText duplicate Where is Scotland?
/about-scotland/our-peopleText duplicate Our People
/about-scotland/cultureText duplicate Our Culture
/about-scotland/food-and-drinkText duplicate Food and Drink
/about-scotland/scotland-globa...Scotland's Global Connections
/about-scotland/scotlands-citiesText duplicate Scotland's Cities
/about-scotland/getting-around...Getting Around Scotland
/about-scotland/weatherText duplicate Weather
/about-scotland/visa-and-immig...Text duplicate Visa and Immigration
/about-scotland/safety-and-inc...Text duplicate Safety and Inclusivity
/about-scotland/money-currencyText duplicate Money and Currency
/about-scotland/historyText duplicate History
/about-scotland/our-global-com...Text duplicate Our Global Community
/about-scotland/international-...Text duplicate International Relationships
/live-in-scotlandLive in Scotland
/live-in-scotland/moving-to-sc...Moving to Scotland
/live-in-scotland/migration-se...Scotland's Migration Service
/live-in-scotland/visa-and-imm...Text duplicate Visa and Immigration
/live-in-scotland/where-to-liv...Where To Live in Scotland
/live-in-scotland/scottish-lif...Scottish Lifestyle
/live-in-scotland/real-life-st...Real Life Stories
/live-in-scotland/propertyProperty
/live-in-scotland/school-systemsScottish Education and School Systems
/live-in-scotland/healthcareHealthcare in Scotland
/live-in-scotland/progressive-...Progressive Scotland
/live-in-scotlandGo to Live in Scotland page
/live-in-scotlandText duplicate Go to Live in Scotland page
/live-in-scotlandText duplicate Go to Live in Scotland page
/live-in-scotlandText duplicate Go to Live in Scotland page
/live-in-scotland/moving-to-sc...Text duplicate Moving to Scotland
/live-in-scotland/migration-se...Text duplicate Scotland's Migration Service
/live-in-scotland/visa-and-imm...Text duplicate Visa and Immigration
/live-in-scotland/where-to-liv...Text duplicate Where To Live in Scotland
/live-in-scotland/scottish-lif...Text duplicate Scottish Lifestyle
/live-in-scotland/real-life-st...Text duplicate Real Life Stories
/live-in-scotland/family-lifeFamily Life
/live-in-scotland/propertyText duplicate Property
/live-in-scotland/school-systemsText duplicate Scottish Education and School Systems
/live-in-scotland/healthcareText duplicate Healthcare in Scotland
/live-in-scotland/progressive-...Text duplicate Progressive Scotland
https://www.scotland.org/workWork
/work/career-pathsCareer Paths
/work/working-for-companies-in...Working for Companies in Scotland
/work/visa-and-immigrationText duplicate Visa and Immigration
/work/employment-packages-and-...Employment Packages & Benefits
/work/scottish-education-and-s...Text duplicate Scottish Education and School Systems
/work/healthcare-in-scotlandText duplicate Healthcare in Scotland
https://www.scotland.org/workGo to Work page
https://www.scotland.org/workText duplicate Go to Work page
https://www.scotland.org/workText duplicate Go to Work page
https://www.scotland.org/workText duplicate Go to Work page
/work/working-in-scotlandWorking in Scotland
/work/career-pathsText duplicate Career Paths
/work/working-for-companies-in...Text duplicate Working for Companies in Scotland
/work/visa-and-immigrationText duplicate Visa and Immigration
/work/employment-packages-and-...Text duplicate Employment Packages & Benefits
/work/real-lifeText duplicate Real Life Stories
/work/scottish-education-and-s...Text duplicate Scottish Education and School Systems
/work/healthcare-in-scotlandText duplicate Healthcare in Scotland
https://www.scotland.org/visitVisit
/visit/events-festivalsEvents & Festivals
/visit/travel-essentialsTravel Essentials
/visit/visa-and-immigrationText duplicate Visa and Immigration
/visit/accommodationAccommodation
/visit/cultureCulture
/visit/our-peopleText duplicate Our People
/visit/scotlands-citiesText duplicate Scotland's Cities
/visit/ancestryAncestry
/visit/map-of-scotlandMap of Scotland
https://www.visitscotland.com/...New window External Subdomain Driving
https://www.scotland.org/visitGo to Visit page
https://www.scotland.org/visitText duplicate Go to Visit page
https://www.scotland.org/visitText duplicate Go to Visit page
https://www.scotland.org/visitText duplicate Go to Visit page
/visit/events-festivalsText duplicate Events & Festivals
/visit/travel-essentialsText duplicate Travel Essentials
/visit/visa-and-immigrationText duplicate Visa and Immigration
/visit/accommodationText duplicate Accommodation
/visit/things-to-doThings to Do
/visit/eat-and-drinkText duplicate Food and Drink
/visit/cultureText duplicate Culture
/visit/our-peopleText duplicate Our People
/visit/scotlands-citiesText duplicate Scotland's Cities
/visit/ancestryText duplicate Ancestry
/visit/map-of-scotlandText duplicate Map of Scotland
/visit/getting-around-scotlandText duplicate Getting Around Scotland
/visit/money-mattersMoney Matters
/visit/historyText duplicate History
/visit/safety-and-inclusivityText duplicate Safety and Inclusivity
/visit/drivingText duplicate Driving
https://www.scotland.org/studyStudy
/study/how-to-applyHow to Apply
/study/student-accommodationStudent Accommodation
/study/why-study-in-scotlandWhy Study in Scotland
/study/scottish-universitiesUniversities in Scotland
/study/scholarshipsScholarships
/study/the-scottish-education-...The Scottish Education System
/study/cultureText duplicate Culture
/study/scotlands-citiesText duplicate Scotland's Cities
/study/getting-around-scotlandText duplicate Getting Around Scotland
/study/where-is-scotlandText duplicate Where is Scotland?
/study/study-and-graduate-visasStudy and Graduate Visas
https://www.scotland.org/studyGo to Study page
https://www.scotland.org/studyText duplicate Go to Study page
https://www.scotland.org/studyText duplicate Go to Study page
https://www.scotland.org/studyText duplicate Go to Study page
/study/how-to-applyText duplicate How to Apply
/study/student-accommodationText duplicate Student Accommodation
/study/why-study-in-scotlandText duplicate Why Study in Scotland
/study/scottish-universitiesText duplicate Universities in Scotland
/study/what-you-need-to-knowWhat You Need to Know
/study/scholarshipsText duplicate Scholarships
/study/employabilityEmployability
/study/course-searchCourse Search
/study/the-scottish-education-...Text duplicate The Scottish Education System
/study/cultureText duplicate Culture
/study/scotlands-citiesText duplicate Scotland's Cities
/study/getting-around-scotlandText duplicate Getting Around Scotland
/study/where-is-scotlandText duplicate Where is Scotland?
/study/study-and-graduate-visasText duplicate Study and Graduate Visas
https://www.scotland.org/businessBusiness
/business/expand-in-scotlandExpand In Scotland
/business/support-and-fundingSupport and Funding
/business/key-sectorsKey Sectors
/business/conferences-in-scotlandPlan a business event or conference
https://www.sdi.co.uk/business...New window External Subdomain Financial and Tax Incentives
https://www.sdi.co.uk/business...New window External Subdomain The Scottish Economy
https://www.sdi.co.uk/New window External Subdomain Setting up in Scotland Guide
/business/employment-benefits-...Employment Benefits and Packages
/business/working-for-companie...Text duplicate Working for Companies in Scotland
/business/visa-and-immigrationText duplicate Visa and Immigration
https://www.scotland.org/businessGo to Business page
https://www.scotland.org/businessText duplicate Go to Business page
https://www.scotland.org/businessText duplicate Go to Business page
https://www.scotland.org/businessText duplicate Go to Business page
/business/expand-in-scotlandText duplicate Expand In Scotland
/business/support-and-fundingText duplicate Support and Funding
/business/key-sectorsText duplicate Key Sectors
/business/conferences-in-scotlandText duplicate Plan a business event or conference
/business/why-companies-choose...Why Companies Choose Scotland
/business/goods-and-servicesScottish Goods and Services
/business/financial-and-tax-in...Text duplicate Financial and Tax Incentives
/business/the-scottish-economyText duplicate The Scottish Economy
/business/setting-up-in-scotla...Text duplicate Setting up in Scotland Guide
/business/employment-benefits-...Text duplicate Employment Benefits and Packages
/business/working-for-companie...Text duplicate Working for Companies in Scotland
/business/visa-and-immigrationText duplicate Visa and Immigration
https://www.scotland.org/eventsText duplicate Events & Festivals
/events/hogmanayHogmanay
/events/burns-nightBurns Night
/events/edinburgh-festivalsEdinburgh Festivals
/events/highland-gamesHighland Games
/events/st-andrews-daySt Andrew's Day
/events/tartan-dayTartan Day
https://www.visitscotland.com/...New window External Subdomain Events in Scotland
https://www.scotland.org/eventsGo to Events & Festivals page
https://www.scotland.org/eventsText duplicate Go to Events & Festivals page
https://www.scotland.org/eventsText duplicate Go to Events & Festivals page
https://www.scotland.org/eventsText duplicate Go to Events & Festivals page
/events/hogmanayText duplicate Hogmanay
/events/burns-nightText duplicate Burns Night
/events/edinburgh-festivalsText duplicate Edinburgh Festivals
/events/highland-gamesText duplicate Highland Games
/events/st-andrews-dayText duplicate St Andrew's Day
/events/tartan-dayText duplicate Tartan Day
/events/scotland-veniceScotland + Venice
/events/events-in-scotlandText duplicate Events in Scotland
/events/2023-uci-cycling-worlds2023 UCI Cycling World Championships
/inspirationInspiration
https://www.scotland.org/Anchor Scroll to main content
https://www.scotland.org/studySubdomain Text duplicate Study
https://www.scotland.org/businessSubdomain invest
/live-in-scotlandSubdomain live
https://www.scotland.org/workSubdomain work
https://www.scotland.org/visitSubdomain visit
/about-scotland/our-global-com...Subdomain Subscribe
/events/highland-gamesSubdomain LEARN MORE
/about-scotlandSubdomain Learn more
/live-in-scotland/progressive-...Subdomain Text duplicate Learn more
/inspirationSubdomain Text duplicate Learn more
https://twitter.com/scotlandExternal No Text
https://www.instagram.com/scot...External Subdomain No Text
https://www.facebook.com/scotl...External Subdomain No Text
https://www.youtube.com/user/a...External Subdomain No Text
/more-info/about-usAbout Us
/more-info/sitemapSitemap
/more-info/contact-usContact Us
/more-info/privacyPrivacy
/more-info/accessibilityAccessibility
/more-info/toolkitToolkit
/about-scotland/where-is-scotlandText duplicate Where is Scotland?
https://twitter.com/scotlandExternal No Text
https://www.instagram.com/scot...External Subdomain No Text
https://www.facebook.com/scotl...External Subdomain No Text
https://www.youtube.com/user/a...External Subdomain No Text
https://www.scottish-enterpris...New window External Subdomain IMG-ALT Scottish Enterprise Logo
https://www.sdi.co.uk/New window External Subdomain IMG-ALT SDI Logo
http://www.talentscotland.com/New window External Subdomain IMG-ALT Talent Scotland Logo
http://www.studyinscotland.org/New window External Subdomain IMG-ALT Study in Scotland Logo
https://www.visitscotland.com/New window External Subdomain IMG-ALT Visit Scotland Logo
http://www.gov.scot/New window External Subdomain IMG-ALT Scottish Government Logo
https://www.creativescotland.com/New window External Subdomain IMG-ALT Creative Scotland Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scotland.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.20 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (243 kB).

HTTP Response Header

NameValue
dateMon, 29 Apr 2024 22:05:31 GMT
serverApache
x-frame-optionssameorigin
expiresMon, 06 May 2024 22:05:32 GMT
pragmano-cache
varyAccept-Encoding
last-modifiedMon, 29 Apr 2024 22:05:34 GMT
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policyno-referrer-when-downgrade
content-typetext/html; charset=UTF-8
cache-controlpublic
content-encodinggzip
age1128
x-cacheHIT
accept-rangesbytes
content-length56677
x-content-type-optionsnosniff
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,610 referring domains.
This page has 70,848 backlinks.
This page has backlinks from 3,386 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 9274 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search*?*
Disallow: *course_level*=*
Disallow: *keywords=*
Disallow: /tags/*

Sitemap: https://www.scotland.org/sitemap.xml

Similar sites

Search preview

www.scotland.org
The Official Gateway to Scotland | Scotland.org
The official gateway to Scotland provides information on Scottish culture and living, working, studying, visiting, and doing business in Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland86%Check
Scotland Scottish68%Check
Scotland page62%Check
way54%Check
Study50%Check
Scottish48%Check
Visit48%Check
Culture46%Check
Business46%Check
Work46%Check
Show more keywords and terms

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