Firstdirect.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
100% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
70.20 kB
Words
1179
Media files
27
Number of links
149 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online and Personal Banking | first direct bank
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
The length of the meta description is perfect. (972 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstdirect.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionStraight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationy95VkyoyGt0edP6gbT0dQeGZdLEGeetwOjf2KHdiOsY
msapplication-config/etc/designs/fsdt/common/favicons/browserconfig.xml
theme-color#ffffff
facebook-domain-verificationxu1ejgfevacojmhaot3jsovl4awfrv
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1179 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: first direct
Some tags are too long. With 80 characters this one is longer than 70 characters:
"app scams received per £million transactions: smaller uk banks and payment firms"
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/pwsredesign/Logo-Switch-White.svgNo alt attribute provided
...home-banner-balances-updated-435x800.pngNo alt attribute provided
...images/pwsredesign/Home-Banner-Cards.pngNo alt attribute provided
...ges/pwsredesign/Home-Banner-Insights.pngNo alt attribute provided
.../15101-trust-pilot-grey-sept-640x360.jpgRated excellent on Trustpilot on 5 September based on 23,728 reviews
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...089-spending-insights-white-740x1518.jpgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...redesign/Transaction-Detail-PWS-Grey.pngNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...ign/10089-get-started-white-740x1518.jpgNo alt attribute provided
...erall-service-quality-gb-fd-1064x894.jpgOverall Service Quality. We asked customers how likely they would be to recommend their personal current account provider to friends and family. Ranking: 1 Monzo 80% 2 Starling bank 79% 3 Chase 78% 4 first direct 74% 5 Nationwide 70%.
...-cycle-2-jul-24-hsbc-chart-1-550x350.jpgTotal authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increase of 5% since 2022, position four: NatWest, Royal Bank of Scotland, and Ulster Bank jointly 76%, and position five: Santander 73%
...-cycle-2-jul-24-hsbc-chart-2-550x350.jpgTotal authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds bank, Bank of Scotland, and Halifax jointly £228, position four: Nationwide £219, position eight: HSBC UK and first direct £159 a decrease of 32% since 2022.
...-cycle-2-jul-24-hsbc-chart-3-550x350.jpgAmount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler Bank £4,523, position three: PayrNet £2,814, position four: PPS An Edenred company £2,512, and position five: Modulr £1,210.
...-cycle-2-jul-24-hsbc-chart-4-550x350.jpgAmount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank £319, position twelve: virgin Money and Clydesdale Bank jointly £285, position thirteen: Starling Bank £239, and position fifteen: HSBC UK and first direct £128 a decrease of 1% since 2022.
...t/en/media/images/logos/FSCS_220x204.jpgProtecting Your Money Fscs logo

Page structure

H1 heading
(Critically important)
Get £175 for switching banks
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get £175 for switching banks
H2 1.7 million customers, and loads of them have stayed with us for over a decade
H2 Banking in black and white
H2 Your money, on your mobile
H2 And that's not all we can offer
H2 Wherever you find yourself during the cost-of-living crisis, we're here to help you through it
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firstdirect.com/Anchor Skip to content
https://www.firstdirect.com/A-TITLE first direct bank
https://www.firstdirect.com/Anchor Navigation menu
/contact-us/Contact us
/online/Online Banking opens in a new window
https://www.firstdirect.com/Home
/online/Online Banking
/online/Text duplicate Online Banking
/contact-us/Text duplicate Contact us
/banking/Bank Accounts
https://www.firstdirect.com/Anchor Skip to
/banking/current-account/Current Account
/banking/current-account/Personal Account
/banking/current-account/joint...Joint Account
/banking/current-account/overd...Overdrafts
/banking/first-directory/First Directory
/banking/switching-bank-accounts/Switch to first direct
/ways-to-bank/Ways to bank
/ways-to-bank/online-banking/Text duplicate Online Banking
/ways-to-bank/mobile-app/Our Mobile App
/ways-to-bank/paym/Paym
/ways-to-bank/apple-pay/Apple Pay
/ways-to-bank/google-pay/Google Pay
/ways-to-bank/samsung-pay/Samsung Pay
/ways-to-bank/telephone-banking/Help with banking over the phone
/ways-to-bank/branch-facilities/Pay in a cheque, pay in and withdraw cash
/ways-to-bank/open-banking/Open Banking
https://mortgages.firstdirect....External Subdomain Mortgages
https://www.firstdirect.com/Anchor Text duplicate Skip to
https://mortgages.firstdirect....External Subdomain Buying my first home
https://mortgages.firstdirect....External Subdomain Remortgaging with first direct
https://mortgages.firstdirect....External Subdomain Moving to a new home
https://mortgages.firstdirect....External Subdomain How to apply?
https://mortgages.firstdirect....External Subdomain Existing mortgage customers
/mortgages/porting/Porting your mortgage
https://mortgages.firstdirect....External Subdomain Additional borrowing
https://mortgages.firstdirect....External Subdomain Support with mortgage payments
https://mortgages.firstdirect....External Subdomain Find a mortgage for you
https://mortgages.firstdirect....External Subdomain How much can I borrow
https://mortgages.firstdirect....External Subdomain More calculators
https://mortgages.firstdirect....External Subdomain Repayment mortgages
https://mortgages.firstdirect....External Subdomain Our mortgage fees
https://mortgages.firstdirect....External Subdomain Our mortgage rates
https://mortgages.firstdirect....External Subdomain Fixed rate mortgages
https://mortgages.firstdirect....External Subdomain Tracker rate mortgages
https://mortgages.firstdirect....External Subdomain Standard variable rate mortgages
/loans-and-cards/Loans & Cards
https://www.firstdirect.com/Anchor Text duplicate Skip to
/loans-and-cards/personal-loans/Loans
/loans-and-cards/personal-loans/Personal Loan
/loans-and-cards/car-loans/Car Loan
/loans-and-cards/home-improvem...Home improvement Loan
/loans-and-cards/debt-consolid...Debt Consolidation Loan
/loans-and-cards/credit-cards/Credit cards
/loans-and-cards/credit-cards/...For balance transfers
/loans-and-cards/credit-cards/...For purchases
/loans-and-cards/credit-cards/...Existing customers
/savings-and-investments/Savings & investments
https://www.firstdirect.com/Anchor Text duplicate Skip to
/savings-and-investments/savings/Savings
/savings-and-investments/savin...Regular Saver Account
/savings-and-investments/savin...Cash ISA
/savings-and-investments/savin...Bonus Savings Account
/savings-and-investments/savin...Fixed Rate Savings Accounts
/savings-and-investments/savin...Savings Account
/savings-and-investments/savin...Personal Savings Allowance
/savings-and-investments/savin...Compare Savings Accounts
/savings-and-investments/share...Sharedealing
/savings-and-investments/share...Sharedealing services
/savings-and-investments/share...first direct Stocks and Shares ISA
/savings-and-investments/share...What you can trade in
/savings-and-investments/share...Text duplicate Existing customers
/insurance/Insurance
https://www.firstdirect.com/Anchor Text duplicate Skip to
/insurance/life-insurance/Life Insurance
/banking/first-directory/Text duplicate First Directory
/insurance/homeinsurance/Home Insurance
/insurance/travel-insurance/Travel Insurance
/travel-and-international/Travel & international
https://www.firstdirect.com/Anchor Text duplicate Skip to
/travel-and-international/trav...Travel Money
/travel-and-international/trav...Travel help and advice
/travel-and-international/trav...Keeping you safe
/travel-and-international/trav...Using your card outside the UK
/travel-and-international/inte...International payments
/travel-and-international/inte...BIC and IBAN
/insurance/travel-insurance/Text duplicate Travel Insurance
/uncovered/first direct uncovered
https://www.firstdirect.com/Anchor Text duplicate Skip to
/uncovered/who-we-are/Who we are
/uncovered/partnerships/Our charity partners
/uncovered/first-direct-arena/first direct arena
/uncovered/social-media/Social media
https://www.firstdirect.com/help/Help
https://www.firstdirect.com/Anchor Text duplicate Skip to
/help/rising-cost-of-living/Rising cost of living
/help/rising-cost-of-living/ho...How to ease the rising cost of living
/help/money-worries/dealing-wi...Dealing with financial difficulty
/help/rising-cost-of-living/la...Updates following economic announcements
/help/fraud-and-security/Fraud and Security
/help/secure-key/Secure Key help
/help/security-centre/fraud-aw...Fraud and common scams
/help/bank-accounts/debit-card...Card declined online?
/help/life-events/Life events
/help/useful-information/berea...Help with bereavement
/help/life-events/someone-else...Someone else managing your finances
/help/life-events/someone-else...Power of Attorney
/help/life-events/financial-ab...Domestic and financial abuse
/help/life-events/mental-healt...Mental health and support
/help/life-events/separation-a...Separation and your banking
/help/life-events/redundancy/Redundancy
/help/bank-accounts/Bank accounts
/help/bank-accounts/general/General bank account help
/banking/switching-bank-accounts/Switching to first direct
/help/bank-accounts/statements...Statements, balances and transactions
/help/bank-accounts/payments-a...Payments and transfers
/help/bank-accounts/standing-o...Standing orders and Direct Debits
/help/bank-accounts/card-servi...Card services
/banking/current-account/overd...Text duplicate Overdrafts
/help/banking-with-us/managing...Managing personal details
/help/banking-with-us/Mobile and Online Banking
/ways-to-bank/register/Register for Mobile and Online Banking
https://reset-help.firstdirect...External Subdomain Anchor Get help logging on
/help/secure-key/restart/Move your App to a new phone
/ways-to-bank/online-banking/Text duplicate Online Banking
/ways-to-bank/mobile-app/Banking on our App
/help/money-worries/Help with money worries
/help/useful-information/finan...Budgeting and money management
/help/product-support/Product support
/help/product-support/personal...Personal Loans help
/help/product-support/credit-c...Credit card help
/help/product-support/savings-...Savings help
/help/product-support/sharedea...Sharedealing help
/help/product-support/first-di...First Directory help
/help/product-support/base-rate/Base Rate
/help/product-support/card-pay...How to claim a debit or credit card refund
/help/useful-information/Good to know
/help/useful-information/uncla...Unclaimed assets
/help/useful-information/ppi/Payment Protection Insurance (PPI)
/help/useful-information/trans...Transaction History Policy
/help/useful-information/respo...Responsible lending
/help/useful-information/credi...Credit Scoring
/help/useful-information/card-...Card Protection
/help/foreign-tax/Foreign tax regulations
/help/useful-information/brexit/Brexit
/help/useful-information/self-...Self assessment tax payment
/banking/current-account/Find out more View our current account
/banking/current-account/Find out more
/ways-to-bank/mobile-app/Text duplicate Find out more
/banking/current-account/About our Current Account
/help/rising-cost-of-living/Learn more
/service-quality/information/SQI page
/service-quality/survey-results/See full results >
http://www.psr.org.uk/app-frau...External Subdomain www.psr.org.uk/app-fraud-data Opens an overlay [Will show a security message first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Total authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increa...
https://www.psr.org.uk/app-fra...New window External Subdomain See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Total authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds ba...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler B...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank ...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.firstdirect.com/fscs/IMG-ALT Protecting Your Money Fscs logo
https://www.firstdirect.com/fscs/Text duplicate Find out more
/legals/Legals
/privacy/Privacy
/cookies/Cookies
/accessibility/Accessibility
/help/fraud-and-security/Security
/rates-and-charges/Rates
/legals/terms-and-conditions/Terms & Conditions
/help/life-events/your-support...Your support needs
/careers/New window Careers Opens in new window
/sitemap/Sitemap
/contact-us/Text duplicate Contact us
https://www.facebook.com/first...New window External Subdomain Visit our facebook page, opens an overlay
https://twitter.com/firstdirectNew window External Visit our Twitter page, opens an overlay
https://www.instagram.com/firs...New window External Subdomain Visit our Instagram page, opens an overlay
https://www.tiktok.com/@firstd...New window External Subdomain Visit our TikTok page, opens an overlay
https://www.youtube.com/user/F...New window External Subdomain Visit our Youtube page, opens an overlay
/legals/site-terms/This website is designed for use in the United Kingdom.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstdirect.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length10853
dateSat, 05 Oct 2024 19:26:20 GMT
serverApache
strict-transport-securitymax-age=31536000; includeSubdomains
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last-modifiedFri, 04 Oct 2024 15:48:35 GMT
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x-frame-optionsSAMEORIGIN
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x-content-type-optionsnosniff
cache-controlmax-age=60, s-maxage=60
varyAccept-Encoding
x-cacheMiss from cloudfront
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 910 referring domains.
This page has 3,634 backlinks.
This page has backlinks from 712 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *  
Disallow: /1/2/* 
Disallow: /1/3/* 
Disallow: /clp/*
Disallow: /1/PA_esf-ca-app-content/*
Disallow: /content_static/*
Disallow: /interstitial-pages/*
 
#Introduce Sitemaps  
Sitemap: https://www.firstdirect.com/sitemaps.xml

Similar sites

Search preview

www.firstdirect.com
Online and Personal Banking | first direct bank
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bank84%Check
First76%Check
Bank Account70%Check
Bank Accounts66%Check
Banking62%Check
Bank PLC61%Check
Personal Banking57%Check
million56%Check
banks56%Check
First Directory55%Check
Show more keywords and terms

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