Firstup.io - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
76% 
Page structure
58% 
Link structure
82% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
511.90 kB
Words
952
Media files
62
Number of links
99 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Firstup: The First Intelligent Communication Platform
The length of the page title is perfect. (471 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Engaging your employees at every moment from hire to retire, and delivering engagement insights to help you support, promote, and retain your people.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://firstup.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionEngaging your employees at every moment from hire to retire, and delivering engagement insights to help you support, promote, and retain your people.
msvalidate.01FBAB8F6C2AFFD9A983C5783CDBD7D168
google-site-verification1mlx8_2jkXgVd5osuYfboCkWnkA1Thl7N1iIOlyDwco
msapplication-TileColor#301e6b
theme-color#ffffff
facebook-domain-verificationl993a1bngr5epbreu55i22q2medgov
generatorElementor 3.23.4; features: additional_custom_breakpoints, e_lazyload; settings: css_print_method-internal, google_font-enabled, font_display-auto
ahrefs-site-verification8bc2cf27dc453ed081489f006e7269a8f0d203a16d5a14164ab37ed674a67730
article:publisherhttps://www.facebook.com/firstup.io/
article:modified_time2024-08-15T17:57:49+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleFirstup: The First Intelligent Communication Platform
twitter:descriptionEngaging your employees at every moment from hire to retire, and delivering engagement insights to help you support, promote, and retain your people.
twitter:site@Firstup_io
og:localeen_US
og:typewebsite
og:titleFirstup: The First Intelligent Communication Platform
og:descriptionEngaging your employees at every moment from hire to retire, and delivering engagement insights to help you support, promote, and retain your people.
og:urlhttps://firstup.io/
og:site_nameFirstup
og:imagehttps://firstup.io/wp-content/uploads/2024/08/Group-12.png
og:image:width1200
og:image:height631
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 952 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (511.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2023/06/Party-Popper.pngParty Popper
/wp-content/uploads/2023/06/Books.pngBooks
...loads/2021/09/Firstup_color-logo-web.pngFirstup color logo web
...024/04/Blog1_ContentLibrary_1200x627.pngBlog Content Library
...024/04/Blog1_ContentLibrary_1200x627.pngBlog Content Library
...istia.com/embed/medias/rcgy80bn56/swatchNo alt attribute provided
.../08/industry-leader-image-upscaled-a.pngindustry leader image upscaled a
...ds/2024/03/Amazon_colologo-fixed-107.svgAmazon colologo fixed
...s/2024/03/JetBlue_colologo-fixed-107.svgJetBlue colologo fixed
...ds/2024/03/Toyota_colologo-fixed-107.svgToyota colologo fixed
...loads/2024/03/BBC_colologo-fixed-107.svgBBC colologo fixed
...ads/2024/03/Kraft_colologo-fixed-107.svgKraft colologo fixed
...loads/2024/03/Dow_colologo-fixed-107.svgDow colologo fixed
...ds/2024/03/Boeing_colologo-fixed-107.svgBoeing colologo fixed
...ent/uploads/2024/07/TheCloroxCompany.svgTheCloroxCompany
...oads/2024/03/Ford_colologo-fixed-107.svgFord colologo fixed
...024/03/Providence_colologo-fixed-107.svgProvidence colologo fixed
...3/01/solutions_PeopleTeams-1024x1024.jpgsolutions PeopleTeams
...ent/uploads/2023/01/home-team-people.pnghome team people
...oads/2023/01/solutions_IC2-1024x1024.jpgsolutions IC
...2023/01/home-4-team-comms-mobile-m24.pnghome team comms mobile m
...loads/2023/01/solutions_IT-1024x1024.jpgsolutions IT
...ds/2023/01/home-4-team-it-mobile-m24.pnghome team it mobile m
.../2023/01/solutions_Csuite2-1024x1024.jpgsolutions Csuite
...23/01/home-4-team-c-suite-mobile-m24.pnghome team c suite mobile m
...ds/2023/10/employee-experience-photo.jpgemployee experience photo
.../2023/10/employee-experience-tooltip.pngemployee experience tooltip
...ploads/2023/10/home-insights-revised.pnghome insights revised
...etBlue-Mint-Livery-Wingtips-Homepage.jpgJetBlue Mint Livery Wingtips
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/0n45zyb2ck/swatchNo alt attribute provided
...tent/uploads/2023/11/BBC-hp-featured.jpgFeatured Story BBC
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/dl3u8n5g5o/swatchNo alt attribute provided
...ontent/uploads/2023/08/agco_featured.jpgagco featured
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/d2wf83bob2/swatchNo alt attribute provided
...oads/2023/06/Featured-Story_BigLots1.jpgFeatured Story BigLots
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/w68gymx5nw/swatchNo alt attribute provided
...ent/uploads/2023/07/swiss-1-1024x362.pngSwissport
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/aphaveb3ek/swatchNo alt attribute provided
...oads/2023/06/Featured-Story_Bostons3.jpgFeatured Story Bostons
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/pd1q24bpdd/swatchNo alt attribute provided
...uploads/2023/06/Featured-Story_SoCo1.jpgFeatured Story SoCo
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/x5jt2aqo3z/swatchNo alt attribute provided
...ads/2023/06/Featured-Story_Grainger2.jpgFeatured Story Grainger
...ontent/uploads/2023/06/popup_trigger.pngNo alt attribute provided
...istia.com/embed/medias/a79ia11d4v/swatchNo alt attribute provided
...10/IntranetReloaded_OnDemand-768x402.jpgIntranetReloaded OnDemand
...ed-to-care-about-onboarding-768x512.jpegCEOs need to care about onboarding
...lseRetention_BlogHeader_opt2-768x402.pngPulseRetention BlogHeader opt
...loads/2022/10/Firstup_color-logo-web.pngFirstup color logo web
...ltilingual/assets/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/en_GB.pngen_GBEnglish (UK)
...ltilingual/assets/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/en_GB.pngen_GBEnglish (UK)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Intelligent communication for all the moments that matter
H2 Reach every worker
H2 Create powerful moments throughout the employee journey
H2 Insights to build better employee experiences
H2 Top companies rely on Firstup
H2 How global enterprises increase engagement
H3 Better experiences, better results
H3 Make every moment count
H3 Empower teams to do their best work
H3 Turn purpose into productivity
H3 Create an exceptional employee experience with AI-infused intelligent communication
H3 Recommended resources
H4 Intelligent Communication Platform
H4 Digital Experience
H4 Digital Experience Duplicate text
H4 Solutions for every team
H4 Featured
H4 Resource Center
H4 Featured Duplicate text
H4 Deliver a hyper-personalized employee experience at scale
H5 JetBlue takes employee experience to new heights
H5 Hyper-personalized comms for every employee
H5 The BBC provides a personalized employee experience
H5 Personalization powers engagement
H5 AGCO gets results with data-driven onboarding
H5 Happy employees mean happy customers
H5 Big Lots saved $10 million with just-in-time training
H5 Improved performance
H5 Swissport unifies and secures its global digital workplace
H5 Business-critical frontline engagement
H5 Boston Children’s reached every employee to foster belonging
H5 Belonging drives engagement
H5 Southern Company Gas increased employee engagement by 45%
H5 Data-driven engagement
H5 Grainger reached frontline workers with mobile adoption
H5 Boosted engagement
H6 Platform
H6 Pricing
H6 Solutions
H6 Digital Experience Duplicate text
H6 Resources
H6 Customers
H6 Contact
H6 Company
H6 Legal
H6 Data Security
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://firstup.io/Anchor Skip to content
https://library.firstup.io/New window External Subdomain NEW: EX Content Library with 125+ comms templates for personalized journeys
https://library.firstup.io/New window External Subdomain Get started
https://library.firstup.io/New window External Subdomain No Text
https://firstup.io/IMG-ALT Firstup color logo web
/request-a-demo/Get a Demo
https://firstup.io/why-firstup/Why Firstup
https://firstup.io/platform/Intelligent Communication Platform
/platform/connect/ConnectCommunication Pipeline
/platform/design/DesignCreator Studio
/platform/deliver/DeliverIntelligent Orchestration
/platform/learn/LearnWorkforce Intelligence
/platform/integrations/IntegrationsConnect to any environment
/platform/security-and-infrast...Security and InfrastructureKeeping your data safe
/product/journeys/Employee JourneysHyper-personalized campaigns
https://firstup.io/product/email/EmailMake email effortless
https://firstup.io/product/app/Mobile AppReach every employee
/product/intranet/Employee IntranetDeliver personalized content
/product/365orchestration/Microsoft 365Unify the Microsoft experience
https://firstup.io/solutions/Solutions
https://firstup.io/solutions/Solutions for every team
/solutions/people-teams/People TeamsElevate the experience
/solutions/comms/Internal CommunicationsPersonalize engagement
https://firstup.io/solutions/it/Information TechnologyUnify the workforce
/solutions/c-suite/C-SuiteConnect and align
/blog/5-reasons-you-need-an-ex...IMG-ALT Blog Content Library
/blog/5-reasons-you-need-an-ex...5 reasons you need an EX Content Library
https://firstup.io/pricing/Pricing
/customer-stories/Customers
https://firstup.io/resources/Resource Center
/resources/blog/BlogThought leadership and guidance
/resources/guides-and-ebooks/Guides and EbooksHow-tos and strategic resources
/resources/podcast/cruising-al...PodcastInterviews with industry experts
/resources/events/Events & WebinarsLive and on-demand
https://library.firstup.io/External Subdomain EX Content LibraryEmployee comms templates
https://attune-summit.com/New window External AttuneEmployee experience events
https://support.firstup.io/New window External Subdomain Help CenterSupport and documentation
/blog/5-reasons-you-need-an-ex...Text duplicate IMG-ALT Blog Content Library
/blog/5-reasons-you-need-an-ex...Text duplicate 5 reasons you need an EX Content Library
/request-a-demo/Text duplicate Get a Demo
https://firstup.io/platform/Explore the Platform
/request-a-demo/Text duplicate Get a Demo
/solutions/people-teams/Firstup for People Teams
/solutions/comms/Firstup for Comms
https://firstup.io/solutions/it/Firstup for IT
/solutions/c-suite/Firstup for C-Suite
https://firstup.io/platform/Text duplicate Explore the Platform
/platform/learn/Get Actionable Insights
/customer-stories/jetblue/Learn more
/customer-stories/bbc/Text duplicate Learn more
/customer-stories/agco/Text duplicate Learn more
/customer-stories/big-lots/Text duplicate Learn more
/customer-stories/swissport/Text duplicate Learn more
/customer-stories/boston-child...Text duplicate Learn more
/customer-stories/southern-com...Text duplicate Learn more
/customer-stories/grainger/Text duplicate Learn more
/customer-stories/More Customer Stories
/request-a-demo/Text duplicate Get a Demo
/webinars/cutting-through-the-...IMG-ALT IntranetReloaded OnDemand
/webinars/cutting-through-the-...Cutting through the noise at Intra.NET Reloaded Nordic
/webinars/cutting-through-the-...Trivial anchor text
Read more
/blog/why-ceos-need-to-care-ab...IMG-ALT CEOs need to care about onboarding
/blog/why-ceos-need-to-care-ab...Why CEOs need to care about onboarding
/blog/why-ceos-need-to-care-ab...Text duplicate Trivial anchor text
Read more
/ebooks/recruitment-and-retent...IMG-ALT PulseRetention BlogHeader opt
/ebooks/recruitment-and-retent...Should Organizations be Concerned with Recruitment and Retention?
/ebooks/recruitment-and-retent...Text duplicate Trivial anchor text
Read more
https://firstup.io/platform/Explore
/platform/connect/Connect
/platform/design/Design
/platform/deliver/Deliver
/platform/learn/Learn
/platform/integrations/Integration
/platform/security-and-infrast...Security
https://firstup.io/pricing/Choose Your Plan
https://firstup.io/solutions/Text duplicate Explore
/solutions/people-teams/People Teams
/solutions/comms/Communications
https://firstup.io/solutions/it/IT
/solutions/c-suite/C-Suite
https://firstup.io/product/email/Email
https://firstup.io/product/app/Mobile App
/product/intranet/Modern Intranet
/product/365orchestration/Microsoft 365
/resources/blog/Blog
/resources/podcast/Podcasts
/resources/guides-and-ebooks/Guides and Ebooks
/resources/events/Events and Webinars
/customer-stories/Case Studies
/company/contact/Contact Sales
https://support.firstup.io/External Subdomain Platform Support
https://firstup.io/company/About
/company/leadership/Leadership
/company/careers/Careers
/company/newsroom/Newsroom
https://firstup.io/partners/Partners
https://firstup.io/services/Strategic Services
https://firstup.io/legal/Resources
/legal/security/Data Security Policy
https://firstup.io/Text duplicate IMG-ALT Firstup color logo web
/privacy-policy/Privacy Notice
https://firstup.io/legal/Terms of Use
/legal/dmca-policy/DMCA Policy
/legal/modern-slavery-statement/Modern Slavery Statement
https://www.linkedin.com/compa...New window External Subdomain Linkedin-in
https://twitter.com/Firstup_ioNew window External Twitter
https://www.facebook.com/first...New window External Subdomain Facebook-f
https://firstup.io/No Text
https://firstup.io/No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://firstup.io/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is very large (512 kB).

HTTP Response Header

NameValue
dateThu, 15 Aug 2024 20:54:25 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-pingbackhttps://firstup.io/xmlrpc.php
link<https://firstup.io/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 664
x-cache-groupbot
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8b3c14691cf81c19-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,133 referring domains.
This page has 43,656 backlinks.
This page has backlinks from 1,565 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: *.pdf 
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

firstup.io
Firstup: The First Intelligent Communication Platform
Engaging your employees at every moment from hire to retire, and delivering engagement insights to help you support, promote, and retain your people.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Firstup65%Check
Firstup Platform60%Check
Employee58%Check
Employee Engagement56%Check
engagement insights55%Check
engagement54%Check
Intelligent54%Check
insights54%Check
Intelligent Communication54%Check
moment54%Check
Show more keywords and terms

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