Ford.ie - SEO Checker

Overview of the SEO Check
Meta information
87% 
Page quality
61% 
Page structure
57% 
Link structure
51% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.08 s
File size
1,576.40 kB
Words
564
Media files
22
Number of links
138 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Homepage of Ford Ireland | Ford IE
The title contains the word Homepage of! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Enter the Official Ford.ie homepage to find more information on all models of Ford cars. Pricing, Specifications, Promotions & more can be found here.
The length of the meta description is perfect. (924 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ford.ie/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionEnter the Official Ford.ie homepage to find more information on all models of Ford cars. Pricing, Specifications, Promotions & more can be found here.
viewportwidth=device-width, initial-scale=1, user-scalable=yes
google-site-verificationqsUbkj61cb0m-zuk7QlSdCvb9pActUB2JzJhU4FXsMQ
og:urlhttps://www.ford.ie/content/guxeu/ie/en_ie/home-new
og:typewebsite
og:titleThe Official Homepage of Ford Ireland | Ford IE
og:descriptionEnter the Official Ford.ie homepage to find more information on all models of Ford cars. Pricing, Specifications, Promotions & more can be found here.
og:imagehttps://www.ford.ie
langen
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 564 words. That's ok.
18.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1576.4 kB).
A viewport "width=device-width, initial-scale=1, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (15). We recommend using a maximum of 11 tags for this page.
The following tag is repeated too often: summer sales event
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...al-shared/header/ford_oval_blue_logo.svgFord Logo
...d-go-further.png.renditions.original.pngFord logoFord logo
...d-go-further.png.renditions.original.pngFord Logo
...x720-bb-cars.jpg.renditions.original.pngThe New All-Electric Explorer being driven through wild landscapeThe New All-Electric Explorer being driven through wild landscape
...-2160x925-bb.jpg.renditions.original.pngThe New All-Electric Explorer being driven through wild landscapeThe New All-Electric Explorer being driven through wild landscape
...bb-blue_last.jpg.renditions.original.pngKuga on the roadKuga on the road
...1-9_2160x925.jpg.renditions.original.pngBlue Ford Puma ST-line on a streetBlue Ford Puma ST-line on a street
...1x9-2160x925.jpg.renditions.original.pngAn orange and a blue Mustang Mach-E GT parked near the seaAn orange and a blue Mustang Mach-E GT parked near the sea
...0x925-bb-red.jpg.renditions.original.pngBlue Ford Puma ST-line on a streetBlue Ford Puma ST-line on a street
...ter/facebook.png.renditions.original.pngfacebookfacebook
...oter/twitter.png.renditions.original.pngXX
...er/instagram.png.renditions.original.pnginstagraminstagram
...ube-outlined.png.renditions.original.pngyoutubeyoutube
...ter/linkedin.png.renditions.original.pnglinked inlinked in
...o-horizontal.png.renditions.original.pngFord LogoFord Logo

Page structure

H1 heading
(Critically important)
SUMMER SALES EVENT
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SUMMER SALES EVENT
H2 SUMMER SALES EVENT Duplicate text
H2 NEW ALL-ELECTRIC EXPLORER
H2 NEW ALL-ELECTRIC EXPLORER Duplicate text
H2 NEW FORD KUGA
H2 NEW FORD KUGA Duplicate text
H2 NEW FORD PUMA
H2 NEW FORD PUMA Duplicate text
H2 ALL-ELECTRIC MUSTANG MACH-E
H2 ALL-ELECTRIC MUSTANG MACH-E Duplicate text
H2 NEW FORD TRANSIT CUSTOM
H2 NEW FORD TRANSIT CUSTOM Duplicate text
H2 VEHICLES FOR EVERY LIFESTYLE
H3 Empty heading
H3 FROM 7TH - 18TH JUNE
H3 EXPLORING REINVENTED
H3 ALL SUV, ALL ELECTRIC, ALL EXHILARATION
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Important Information
H3 VEHICLES
H3 EXPERIENCE FORD
H3 CARS
H3 Empty heading
H6 {{model.fullName}}
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
H6 {{model.fullName}} Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.
LinkAttributesAnchor text
/owner/my-vehicle/download-you...Owner Manuals
/finance/ford-creditFinance Comparison Too
/support/book-a-serviceBook a Service
https://www.ford.ie/dashboardFord Account
/dealer-locatorFind a Dealer
/useful-information/contact-usContact Us
/useful-information/terms-and-...manage cookie settings page
/useful-information/terms-and-...website privacy and cookie policy
https://www.ford.ie/IMG-ALT Ford logo
A-TITLE Ford logo
/shop/next-steps/ford-promotionsFord Promotions
/shop/specialist-sales/fleetFleet
/commercial-vehicles/commercia...Commercial Vehicles
/dealer-locatorText duplicate Find a Dealer
https://www.ford.ie/dashboardLog In/Register
https://www.ford.ie/dashboardText duplicate Ford Account
/content/overlays/acc-nav-over...Search
https://www.ford.ie/IMG-ALT Ford Logo
https://www.ford.ie/Anchor Skip to content
https://www.ford.ie/dashboardLogin
/content/overlays/acc-nav-over...Text duplicate Search
https://www.ford.ie/carsVEHICLES
https://www.ford.ie/SHOP
https://www.ford.ie/carsCars
/commercial-vehiclesText duplicate Commercial Vehicles
/shop/explore/hybrid-electricHybrid & Electric Vehicles
/shop/explore/hybrid-electric/...Charging
/shop/explore/technologyTechnology
/shop/explore/fordstoreFord Stores
/shop/next-steps/keep-me-informedKeep Me Informed
/shop/next-steps/build-and-priceBuild & Price
/shop/next-steps/request-a-tes...Request a Contact
https://buy.ford.ie/compareNew window External Subdomain Explore Ownership Costs
/shop/next-steps/brochure-down...Brochures & Price Lists
/dealer-locatorFind a Ford Dealership
/finance/applying-for-finance/...Finance Your Ford
/shop/next-steps/ford-promotionsText duplicate Ford Promotions
/shop/next-steps/trade-in-shortTrade In Valuation
/shop/extras/accessoriesAccessories
/shop/extras/warrantiesWarranties
/finance/ford-credit/fce-bank-...Ford Insure
/shop/extras/ford-lifestyle-co...Ford Lifestyle Collection
/shop/specialist-sales/transit...Transit Centres
/shop/specialist-sales/fleetText duplicate Fleet
https://www.ford.ie/FINANCE
/finance/ford-creditFord Credit Overview
/finance/ford-credit/personal-...Personal Finance
/finance/ford-credit/commercia...Commercial Finance
/finance/ford-credit/business-...Business Finance
/finance/ford-credit/commercia...Ford Lease Finance Plans for Commercial Vehicles
/finance/ford-credit/business-...Ford Lease Finance Plans fro Business Cars
/finance/tools-and-support/faqsFinance FAQs
/finance/tools-and-support/con...Contact Ford Credit
/finance/tools-and-support/con...Contact Ford Lease
/finance/applying-for-finance/...How To Finance Your Ford
/dealer-locatorDealer Locator
https://www.ford.ie/OWNERS
/owner/my-vehicle/ford-accountText duplicate Ford Account
https://www.ford.ie/ownersNew window Vehicle Homepage
/owner/my-vehicle/book-a-serviceBook A Service
/owners/owner-manualsDownload Your Manual
/owner/my-vehicle/accessoriesText duplicate Accessories
/owner/my-vehicle/warrantiesText duplicate Warranties
/support/recallsSubdomain Recalls
/owner/my-vehicle/subscriptionsFord Subscriptions
/owner/my-vehicle/subscriptionsNo Text
/owner/owner-services/fordpassFordPass
/owner/owner-services/ford-exp...Ford Express Service
/owner/service-and-maintenance...Ford Service Mythbusters
/owner/owner-services/ford-vid...Ford Video Check
/owner/service-and-maintenance...Ford Service
/owner/service-and-maintenance...Ford Scheduled Service
/owner/service-and-maintenance...Ford Service Promotions
/owner/service-and-maintenance...Ford Essential Service
/owner/service-and-maintenance...Vehicle Service & Repair
/owner/service-and-maintenance...Ford Roadside Assistance
/support/calculate-your-servic...Subdomain Calculate your service price
/support/sync-maps-updatesSubdomain SYNC and Maps Updates
/owner/resources-and-support/r...Recycle my Ford
/owner/resources-and-support/h...How To Videos
/owner/resources-and-support/faqsFAQs
/owner/resources-and-support/f...Fuel Economy
/experience-ford/ford-blogFord Blog
/shop/next-steps/ford-promotio...Explore
/shop/next-steps/ford-promotio...Text duplicate Explore
/shop/next-steps/ford-promotio...No Text
/shop/next-steps/bp/mec?catalo...Configure
/shop/next-steps/request-a-tes...Text duplicate Request a Contact
/shop/next-steps/bp/mec?catalo...Text duplicate Configure
/cars/electric-explorerNo Text
https://www.ford.ie/cars/new-kugaText duplicate Explore
/shop/next-steps/ngc2/ice2/mod...Text duplicate Configure
https://www.ford.ie/cars/new-kugaText duplicate Explore
https://www.ford.ie/cars/new-kugaNo Text
https://www.ford.ie/cars/new-pumaText duplicate Explore
https://www.ford.ie/cars/new-pumaNo Text
/shop/next-steps/inventory/sho...View Stock
/cars/mustang-mach-eNo Text
/shop/next-steps/bp/cvText duplicate Configure
/commercial-vehicles/new-trans...Text duplicate Explore
/shop/next-steps/bp/cvText duplicate Configure
/commercial-vehicles/new-trans...No Text
https://www.ford.ie/Anchor ALL CARS
https://www.ford.ie/Anchor SUVs & CROSSOVER
https://www.ford.ie/Anchor HYBRID & ELECTRIC
https://www.ford.ie/Anchor PEOPLE MOVERS
https://www.ford.ie/Anchor PERFORMANCE
https://www.ford.ie/Anchor VANS & PICKUPS
/dealer-locatorText duplicate Find a Dealer
https://www.ford.ie/carsText duplicate Build & Price
/shop/next-steps/request-a-tes...Request a Test Drive
https://www.ford.ie/carsText duplicate Cars
/commercial-vehiclesVans & Pickups
/cars/small-carsSmall Cars
/shop/explore/hybrid-electricHybrid & Electric
/cars/family-carsFamily Cars
/cars/people-carriersPeople Carriers
/cars/ford-performancePerformance Cars
https://www.ford.ie/cars/ford-suvSUVs
/experience-ford/about-fordAbout Ford
/experience-ford/ford-blogFord News
/experience-ford/about-ford/de...Careers
/experience-ford/sustainabilitySustainability
/owner/resources-and-support/r...Recycling Your Ford
/cars/electric-explorerNew Explorer
https://www.ford.ie/cars/pumaPuma
https://www.ford.ie/cars/new-pumaNew Puma
/cars/new-focusFocus
/cars/new-focus-stFocus ST
https://www.ford.ie/cars/kugaKuga
https://www.ford.ie/cars/new-kugaNew Kuga
/cars/mustang-mach-eMustang Mach-E
/cars/tourneo-customTourneo Custom
/cars/new-tourneo-customNew Tourneo Custom
https://www.facebook.com/fordi...New window External Subdomain IMG-ALT facebook
A-TITLE facebook
https://twitter.com/fordirelandNew window External IMG-ALT X
A-TITLE X
https://www.instagram.com/ford...New window External Subdomain IMG-ALT instagram
A-TITLE instagram
http://www.youtube.com/fordire...New window External Subdomain IMG-ALT youtube
A-TITLE youtube
https://www.linkedin.com/showc...New window External Subdomain IMG-ALT linked in
A-TITLE linked in
/useful-information/contact-usContact us
/useful-information/site-mapSite map
/useful-information/accessibilityAccessibility
/useful-information/terms-and-...Terms & Privacy Policy Hub
https://www.ford.ie/Text duplicate IMG-ALT Ford Logo
A-TITLE Ford Logo
https://www.ford.ie/Anchor Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ford.ie/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,576 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
last-modifiedFri, 07 Jun 2024 12:22:07 GMT
etag"189234-61a4bd91f05f2"
accept-rangesbytes
content-typetext/html
x-akam-sw-version0.5.0
x-akamai-transformed9 94195 0 pmb=mRUM,3
content-encodinggzip
cache-controlmust-revalidate, max-age=3600
expiresSun, 09 Jun 2024 12:21:21 GMT
dateSun, 09 Jun 2024 11:21:21 GMT
varyAccept-Encoding
server-timingcdn-cache; desc=REVALIDATE
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 800 referring domains.
This page has 8,922 backlinks.
This page has backlinks from 287 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Disallow:*/content/overlays/*
Disallow:*/content/applications-labels/*
Disallow:*/content/error-pages/*
Disallow:*/content/roadblock/*
Disallow:*/content/forms/*
Disallow:*/content/disclosure-library/*
Disallow:*/content/wizards/*
Disallow:*/content/offers-library/*
Disallow:*/content/additional-offers/*
Disallow:*/content/snippets/*
Disallow:*/dashboard/*
Disallow:*/owner/my-vehicle/book-a-service/*
Disallow:*/s/*
Disallow:*/offer-*
Disallow:*/error*
Disallow:*/forms/*

Sitemap:https://www.ford.ie/sitemap.xm

Search preview

www.ford.ie
The Official Homepage of Ford Ireland | Ford IE
Enter the Official Ford.ie homepage to find more information on all models of Ford cars. Pricing, Specifications, Promotions & more can be found here.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ford83%Check
Ford IE81%Check
Ford Cars69%Check
New Ford66%Check
Ford Transit66%Check
Sales61%Check
SUMMER61%Check
EVENT61%Check
SUMMER SALES61%Check
Ford Dealership60%Check

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