Gastonianc.gov - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
66% 
Page structure
62% 
Link structure
3% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.65 s
File size
213.80 kB
Words
912
Media files
29
Number of links
150 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Gastonia - Home
The length of the page title is perfect. (218 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityofgastonia.com/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
article:authorSuper User
article:published_time2020-04-27 14:37:34
article:modified_time2024-03-20 14:55:15
langen-us
twitter:cardsummary
twitter:siteCity of Gastonia
og:localeen-US
og:titleHome
og:typewebsite
og:urlhttps://gastonianc.gov/
og:site_nameCity of Gastonia
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 912 words. That's ok.
17.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 26 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (25). We recommend using a maximum of 18 tags for this page.
The following tag is repeated too often: pay my bill
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...230774_search-magnifying-glass-white.pngNo alt attribute providedSearch
data:[...] Base64{{{_source.image}}}
/images/gastonia_logo_desktop.pngCity of Gastonia
/images/gastonia_logo_mobile.pngCity of Gastonia
...es/Communications_Marketing/CompPlan.pngNo alt attribute provided
...Communications_Marketing/ExcessTrash.pngNo alt attribute provided
...nications_Marketing/HomepageBanners7.pngNo alt attribute provided
...nications_Marketing/HomepageBanners1.pngNo alt attribute provided
/images/Communications_Marketing/22.pngNo alt attribute provided
...epage_slider_images/Blank_Homepage_3.jpgNo alt attribute provided
/images/human-resources-update/6.pngNo alt attribute provided
...epage_slider_images/updatedreciteme1.pngNo alt attribute provided
/images/slider14/welcomebanner1.pngNo alt attribute provided
data:[...] Base64previous arrow
data:[...] Base64next arrow
/images/2020/04/25/paymybill_new.pngPay My Bill
/images/2020/04/25/paymybill_new_hover.pngPay My Bill
/images/2020/04/25/trash_new.pngTrash Pickup
/images/2020/04/25/trash_new_hover.pngTrash Pickup
/images/2020/04/25/utilities.pngUtilities
/images/2020/04/25/utilities_hover.pngutility services
/images/2020/04/25/ID.pngCity Jobs
/images/2020/04/25/ID_hover.pngCity Jobs
/images/2020/04/25/crime_reports.pngGet Police Report
/images/2020/04/25/crime_reports_hover.pngGet Crime Report
/images/2020/05/07/police-icon.pngImage
/images/2020/05/07/fire-icon.pngImage
/images/2020/05/07/city-council-icon.pngImage
/images/2020/04/27/logo.pngImage

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Search
H3 {{{_source.title}}} {{#_source.showPrice}} {{{_source.displayPrice}}} {{/_source.showPrice}}
H3 SERVICES
H3 CITY EVENTS
H3 YOUR CITY
H4 Pay My Bill
H4 Trash Pickup
H4 Trash Pickup Duplicate text
H4 Utility Service
H4 Utility Service Duplicate text
H4 City Jobs
H4 City Jobs Duplicate text
H4 Get Police Reports
H4 Get Police Reports Duplicate text
H4 POLICE
H4 FIRE
H4 CITY COUNCIL
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/Cityo...New window External Subdomain No Text
https://twitter.com/CityofGast...New window External No Text
https://www.instagram.com/gast...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/{{{data.rssUrl}}}New window RSS
A-TITLE RSS
/{{{_source.routeUrl}}}IMG-ALT {{{_source.image}}}
A-TITLE {{_source.title}}
/{{{_source.routeUrl}}}{{{_source.title}}}
A-TITLE {{_source.title}}
/{{{_source.routeUrl}}}{{{_source.displayUrl}}}
https://gastonianc.gov/IMG-ALT City of Gastonia
https://gastonianc.gov/I Want To ...
/i-want-to/apply-for/zpermit.htmlZoning Permit
/i-want-to/apply-for/business-...Business License
/i-want-to/apply-for/certifica...Certificate of Appropriateness
/i-want-to/apply-for/citizen-c...Citizen Committee
/i-want-to/apply-for/event-per...Event or Film Permit
https://residentialinfosearch....External Subdomain Address Information Search - Residential
/i-want-to/learn-about/city-ce...City Cemeteries
https://www.municode.com/libra...External Subdomain Code of Ordinances
/i-want-to/learn-about/crime-p...Crime Prevention
/i-want-to/learn-about/fee-sch...Fee Schedule
/i-want-to/learn-about/filling...Filling a pool
/i-want-to/learn-about/histori...Historic Districts
/i-want-to/learn-about/install...Installing Irrigation
/i-want-to/learn-about/leak-ad...Leak Adjustment Request
https://css.cityofgastonia.com...External Subdomain Online Customer Self Service (CSS)
/i-want-to/learn-about/solar-r...Solar/Renewable Energy
/i-want-to/learn-about/utility...Utility Payment Options
/i-want-to/learn-about/utility...Utility Rates
https://ipn.paymentus.com/rotp...New window External Subdomain Utility Bill Online
https://gastonnc.devnetwedge.com/New window External Subdomain Property Taxes
https://devsvcs.gastonianc.gov/External Subdomain Code Violations
/i-want-to/report/code-ordinan...Code/Ordinance Violation
/i-want-to/report/crime.htmlCrime
/i-want-to/report/garbage-miss...Garbage - Missed Pick-up
https://gastonianc.seamlessdoc...New window External Subdomain Pothole
/i-want-to/report/power-outage...Report Outage
https://gastonianc.seamlessdoc...New window External Subdomain Streetlight Outage
/i-want-to/retrieve/crime-acci...Crime/Accident Report
/i-want-to/retrieve/fire-repor...Fire Report
/i-want-to/schedule/building-i...Building Inspection
https://arcg.is/1PqfTKExternal Clear Water Disconnect Program Inspection
/i-want-to/sign-up-for/sports....Sports
https://gastonianc.seamlessdoc...External Subdomain Automatic Bank Draft
/i-want-to/sign-up-for/budget-...Budget Billing
/i-want-to/sign-up-for/good-ne...Good Neighbor
/paperless-billing-ebill.htmlPaperless Billing
/i-want-to/sign-up-for/notific...Notifications
https://gastonianc.seamlessdoc...External Subdomain Insurance Claim
https://gastonianc.seamlessdoc...External Subdomain Vendor Application
/residents/city-events.htmlCity Events
/residents/solid-waste-divisio...Solid Waste
/residents/housing-community-e...Housing and Community Engagement
/residents/acetm.htmlAlliance for Community Enrichment
/residents/keep-gastonia-beaut...Keep Gastonia Beautiful
/residents/transportation.htmlTransportation
/residents/transportation/garr...Garrison LEARNS Corridor
/residents/parks-and-recreatio...Parks & Recreation
/residents/street-traffic.htmlStreets & Traffic
/residents/street-traffic/stre...Gastonia Street Projects
/residents/utilities-customer-...Residential Utility Service
/doing-business/bids-rfps.htmlBids & RFPs
/doing-business/permits-inspec...Permits & Inspections
/doing-business/auto-generate-...Code Enforcement
https://www.choosegastonia.com/External Subdomain Economic Development
/doing-business/engineering.htmlEngineering
/doing-business/planning.htmlPlanning
/doing-business/surplus-proper...Surplus Property
https://gastonianc.seamlessdoc...External Subdomain Text duplicate Vendor Application
/doing-business/doing-business...Business Utility Service
/doing-business/development_se...Development Services
http://www.visitgaston.org/New window External Subdomain Attractions
http://gastoniaconferencecente...External Conference Center
https://storymaps.arcgis.com/s...External Subdomain Gastonia Great Places
/visiting/history.htmlHistory
http://www.schielemuseum.org/External Subdomain Schiele Museum
/visiting/downtown-gastonia-pa...Downtown Parking
/government/city-council-info....Mayor & Council
/government/ada.htmlADA
/government/advocacy-agenda.htmlAdvocacy Agenda
/government/city-management.htmlCity Management
/government/city-budget.htmlCity Budget
/government/departments.htmlDepartments
/government/departments/city-a...City Attorney
/government/departments/city-m...City Manager
/government/departments/code-e...Text duplicate Code Enforcement
/government/departments/commun...Communications and Marketing Department
/government/departments/divers...Diversity, Equity and Inclusion
/government/departments/econom...Text duplicate Economic Development
/government/departments/electr...Electric
/government/departments/engine...Text duplicate Engineering
/government/departments/financ...Financial Services
/government/departments/fire.htmlFire
/government/departments/fleet-...Fleet Services
/government/departments/housin...Text duplicate Housing and Community Engagement
/government/departments/human-...Human Resources
/government/departments/recrea...Text duplicate Parks & Recreation
/government/departments/planni...Text duplicate Planning
/government/departments/police...Police
/government/departments/schiel...Text duplicate Schiele Museum
/government/departments/solid-...Text duplicate Solid Waste
/government/departments/stormw...Stormwater
/government/departments/street...Text duplicate Streets & Traffic
/government/departments/techno...Technology Services
http://gclmpo.org/New window External Transportation Planning
/government/departments/water-...Water / Sewer
/government/public-records-req...Public Records Requests
/government/strategic-plan-goa...Goals & Objectives
/government/public-notices/fil...Public Notices
/gastonia2050See The Full Page
/utility-cust-srv.htmlShow Bill Pay Locations
https://gastonianc.gov/gogastoniaView GoGastonia Page
/residents/city-eventsView Current City Events
https://www.governmentjobs.com...External Subdomain See Our Career Page
https://storymaps.arcgis.com/s...External Subdomain See Gastonia's Great Places
https://reciteme.com/us/user-g...External View User Guide
https://ipn.paymentus.com/rotp...External Subdomain IMG-ALT Pay My Bill
https://ipn.paymentus.com/rotp...External Subdomain Text duplicate Pay My Bill
https://ipn.paymentus.com/rotp...External Subdomain Text duplicate IMG-ALT Pay My Bill
/residents/solid-waste-divisionIMG-ALT Trash Pickup
/residents/garbage-recyclingText duplicate Trash Pickup
/residents/solid-waste-divisionText duplicate IMG-ALT Trash Pickup
/residents/garbage-recyclingText duplicate Trash Pickup
/residents/utilities-customer-...IMG-ALT Utilities
/residents/utilities-customer-...Utility Service
/residents/utilities-customer-...IMG-ALT utility services
/residents/utilities-customer-...Text duplicate Utility Service
https://www.governmentjobs.com...External Subdomain IMG-ALT City Jobs
https://www.governmentjobs.com...External Subdomain Text duplicate City Jobs
https://www.governmentjobs.com...External Subdomain Text duplicate IMG-ALT City Jobs
https://www.governmentjobs.com...External Subdomain Text duplicate City Jobs
/i-want-to/retrieve/crime-acci...IMG-ALT Get Police Report
/i-want-to/retrieve/crime-acci...Get Police Reports
/i-want-to/retrieve/crime-acci...IMG-ALT Get Crime Report
/i-want-to/retrieve/crime-acci...Text duplicate Get Police Reports
https://cityofgastonia.news/External Latest in City News? Click here for the Newsroom.
/city-meeting-calendar/month.c...September
A-TITLE Go to calendar - current month
/city-meeting-calendar/year.li...2024
A-TITLE Go to calendar - current year
/city-meeting-calendar/day.lis...3
A-TITLE Go to calendar - current day
/city-meeting-calendar/day.lis...17
A-TITLE Go to calendar - current day
/police-main.htmlIMG-ALT Image
/police-mainConnect with Police
/fire-main.htmlText duplicate IMG-ALT Image
https://gastonianc.gov/fire-mainConnect with Fire
/government/city-council.htmlText duplicate IMG-ALT Image
/government/city-council-infoConnect with City Council
https://www.facebook.com/Cityo...New window External Subdomain No Text
https://twitter.com/CityofGast...New window External No Text
https://www.instagram.com/gast...New window External Subdomain No Text
https://www.sumnergroup.com/External Subdomain Designed by Sumner Group
https://ess.cityofgastonia.com/External Subdomain Employee Portal
/website-accessibilityWebsite Accessibility
/apply-for.htmlApply For
/learn-about.htmlLearn Abou
/component/content/article/203...t
https://gastonianc.gov/pay.htmlPay
/component/content/article/895...Report
/retrieve.htmlRetrieve
/schedule.htmlSchedule
/sign-up.htmlSign Up
/submit.htmlSubmit
/component/content/article/201...Text duplicate City Events
/residents/solid-waste-divisio...Text duplicate Solid Waste
/residents/housing-community-e...Text duplicate Housing and Community Engagement
https://gastonianc.gov/ace.htmlText duplicate Alliance for Community Enrichment
/residents/keep-gastonia-beaut...Text duplicate Keep Gastonia Beautiful
/component/content/category/63...Text duplicate Parks & Recreation
/residents/street-traffic.htmlText duplicate Streets & Traffic
/residents/transportation.htmlText duplicate Transportation
/utility-cust-srv.htmlResidential Utility Customer Service
/doing-business/bids-rfps.html...Text duplicate Bids & RFPs
/i-want-to/schedule/building-i...Text duplicate Permits & Inspections
/component/content/category/26...Text duplicate Code Enforcement
/component/content/category/34...Text duplicate Economic Development
/doing-business/engineering.htmlText duplicate Engineering
/component/content/article/203...Text duplicate Planning
/public-improvement-infra.htmlText duplicate Surplus Property
/component/content/article/203...Text duplicate Vendor Application
/doing-business/doing-business...Text duplicate Business Utility Service
/component/content/category/32...Text duplicate Development Services
https://www.gogastonnc.org/External Subdomain Text duplicate Attractions
https://gastoniaconferencecent...External Text duplicate Conference Center
https://storymaps.arcgis.com/s...External Subdomain Text duplicate Gastonia Great Places
/component/content/article/458...Text duplicate History
https://www.schielemuseum.org/External Subdomain Text duplicate Schiele Museum
/city-council-info.htmlMayor & City Council
/government/ada.htmlCity ADA Policy
/government/advocacy-agenda/fi...Text duplicate Advocacy Agenda
/government/city-management.htmlText duplicate City Management
/government/city-budget.htmlText duplicate City Budget
/all-departments-buttons.htmlText duplicate Departments
/government/public-records-req...Public Records Request
/government/strategic-plan-goa...Text duplicate Goals & Objectives
/government/public-notices/fil...Text duplicate Public Notices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gastonianc.gov/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.65 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 26 CSS files. This may affect the page load time negatively.
This page loads 26 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (214 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 22 Sep 2024 02:28:06 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
expiresWed, 17 Aug 2005 00:00:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
set-cookie91 Characters
x-content-type-optionsnosniff
last-modifiedSun, 22 Sep 2024 02:28:06 GMT
varyAccept-Encoding
x-cached-byJCH Optimize v7.3.4
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 266 referring domains.
This page has 74,409 backlinks.
This page has backlinks from 198 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# If the Joomla site is installed within a folder
# eg www.example.com/joomla/ then the robots.txt file
# MUST be moved to the site root
# eg www.example.com/robots.txt
# AND the joomla folder name MUST be prefixed to all of the
# paths.
# eg the Disallow rule for the /administrator/ folder MUST
# be changed to read
# Disallow: /joomla/administrator/
#
# For more information about the robots.txt standard, see:
# https://www.robotstxt.org/orig.html

User-agent: *
Disallow: /administrator/
Disallow: /api/
Disallow: /bin/
Disallow: /cache/
Disallow: /cli/
Disallow: /components/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /layouts/
Disallow: /libraries/
Disallow: /logs/
Disallow: /modules/
Disallow: /plugins/
Disallow: /tmp/

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Search preview

gastonianc.gov
City of Gastonia - Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City63%Check
Gastonia61%Check
City Council53%Check
City Events52%Check
City News52%Check
Report51%Check
Police51%Check
Trash51%Check
Utility49%Check
Service49%Check
Show more keywords and terms

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