Gbm.hsbc.com - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
49% 
Page structure
47% 
Link structure
85% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.09 s
File size
365.20 kB
Words
352
Media files
20
Number of links
35 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Banking and Markets | HSBC
The length of the page title is perfect. (326 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to your new hub, tailored to your needs.
The length of the meta description is perfect. (306 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gbm.hsbc.com/en-gb
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
descriptionWelcome to your new hub, tailored to your needs.
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no,viewport-fit=cover
theme-color#000000
langen-gb
og:titleHSBC GBM
og:urlhttps://www.gbm.hsbc.com/en-gb
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 352 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: Get direct access to one of the largest fund services networks in the ...
  • Duplicate 2: To find out more about our Emerging Markets investment products and se...
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no,viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to your new hub, tailored to your needs.
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to your new hub, tailored to your needs.
H2 Top insights, inspiration and products for...
H2 Join HSBC at Sibos 2024 in Beijing
H2 Millions of business clients. One big thank you.
H2 Latest highlights
H2 Global Research
H2 Solutions to match global ambitions
H2 Explore more
H2 Quick links
H2 HSBC websites
H3 Fund Services
H3 Market & Regulatory Insights
H3 Accessing Emerging Markets
H3 Fund Services Duplicate text
H3 Market & Regulatory Insights Duplicate text
H3 Accessing Emerging Markets Duplicate text
H3 Transaction Banking
H3 Grow
H3 Optimise
H3 Finance
H3 Innovate
H3 Invest
H3 Manage
H3 Protect
H3 Transact
H4 Accessing Emerging Markets Duplicate text
H4 Opening up a world of opportunity in Capital Markets
H4 HSBC Global Investment Summit
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.gbm.hsbc.com/Anchor Skip to content
https://www.gbm.hsbc.com/en-gbIMG-ALT HSBC Logo
A-TITLE Home
/en-gb/insightsInsights
/en-gb/products-and-solutionsSolutions
/en-gb/financial-regulationsFinancial Regulation
/en-gb/hsbc-global-eventsEvents
/en-gb/about-usAbout us
/en-gb/products/fund-servicesFund Services Get direct access to one of the largest fund services networks in the world and finding the best solutions for your business.
/en-gb/insights?filter=S.SU2KV...Insight theme Market & Regulatory Insights
/en-gb/campaigns/accessing-eme...Inspiration Accessing Emerging Markets To find out more about our Emerging Markets investment products and services, please contact your HSBC representative.
/en-gb/products/fund-servicesText duplicate Fund Services Get direct access to one of the largest fund services networks in the world and finding the best solutions for your business.
/en-gb/insights?filter=S.SU2KV...Text duplicate Insight theme Market & Regulatory Insights
/en-gb/campaigns/accessing-eme...Text duplicate Inspiration Accessing Emerging Markets To find out more about our Emerging Markets investment products and services, please contact your HSBC representative.
/en-gb/campaigns/transaction-b...Learn more
https://www.hsbc.com/who-we-ar...External Subdomain Text duplicate Learn more
/en-gb/campaigns/transaction-b...Transaction Banking Learn More
A-TITLE Transaction Banking
/en-gb/campaigns/accessing-eme...Accessing Emerging Markets Learn More
A-TITLE Accessing Emerging Markets
/en-gb/campaigns/opening-up-a-...Opening up a world of opportunity in Capital Markets Learn More
A-TITLE Opening up a world of opportunity in Capital Markets
/en-gb/campaigns/global-invest...HSBC Global Investment Summit Learn More
A-TITLE HSBC Global Investment Summit
/en-gb/campaigns/global-researchTrivial anchor text
Read more
/en-gb/products-and-solutionsView all
/en-gb/products-and-solutions/...Grow Discover more
/en-gb/products-and-solutions/...Optimise Discover more
/en-gb/products-and-solutions/...Finance Discover more
/en-gb/products-and-solutions/...Innovate Discover more
/en-gb/products-and-solutions/...Invest Discover more
/en-gb/products-and-solutions/...Manage Discover more
/en-gb/products-and-solutions/...Protect View more
/en-gb/products-and-solutions/...Transact Discover more
/en-gb/campaigns/global-researchGlobal Research
http://www.hsbcqh.com.cn/External Subdomain China
http://www.gbm.hsbc.co.kr/External Subdomain Korea
http://www.gbm.hsbc.co.jp/External Subdomain Japan
http://www.gbm.hsbc.de/External Subdomain Germany
https://www.sustainablefinance...External Subdomain Sustainable Finance
http://www.hsbc.com/External Subdomain HSBC.com
https://www.business.hsbc.com/External Subdomain HSBC Global Commercial Banking
https://www.privatebanking.hsb...External Subdomain HSBC Private Banking
http://www.hsbc.com/about-hsbcExternal Subdomain About HSBC
/financial-regulationSubdomain Financial regulation
/solutions/global-researchSubdomain Text duplicate Global Research
https://safeguard.hsbc.com/?vi...External Subdomain HSBC Safeguard
https://secure.opinionlab.com/...External Subdomain Website survey
https://www.business.hsbc.com/External Subdomain HSBC Commercial Banking
http://www.assetmanagement.hsb...External Subdomain HSBC Asset Management
http://www.hsbc.com/External Subdomain Text duplicate HSBC.com
https://www.privatebanking.hsb...External Subdomain HSBC Private Bank
http://www.hsbcnet.com/External Subdomain HSBCnet
https://www.hsbc.co.uk/1/2/rin...External Subdomain HSBC UK Ring Fencing
/terms-conditionsSubdomain Terms and Conditions
/privacy-policySubdomain Privacy notice
/cookie-policySubdomain Cookie notice
https://www.hsbc.com/accessibi...External Subdomain Accessibility
/en-gb/financial-regulations/c...Complaint Handling

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gbm.hsbc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (365 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
etagzh8Nrs+A9vMFFhyWPrwwYw==
x-frame-optionsSAMEORIGIN
x-robots-tagindex, follow
referrer-policystrict-origin-when-cross-origin
permissions-policyaccelerometer=(self),ambient-light-sensor=(self),autoplay=(self),battery=(self),camera=(self),display-capture=(self),document-domain=(*),encrypted-media=(self),execution-while-not-rendered=(*),execution-while-out-of-viewport=(*),fullscreen=(self),gamepad=(self),geolocation=(self),gyroscope=(self),hid=(self),identity-credentials-get=(self),idle-detection=(self),local-fonts=(self),magnetometer=(self),microphone=(self),midi=(self),otp-credentials=(self),payment=(self),picture-in-picture=(*),publickey-credentials-create=(self),publickey-credentials-get=(self),screen-wake-lock=(self),serial=(self),speaker-selection=(self),storage-access=(*),usb=(self),web-share=(self),window-management=(self),xr-spatial-tracking=(self)
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-cache-hit0
varyAccept-Encoding
content-encodinggzip
content-length70604
expiresSun, 13 Oct 2024 17:29:34 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSun, 13 Oct 2024 17:29:34 GMT
set-cookie58 Characters
strict-transport-securitymax-age=31536000 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,249 referring domains.
This page has 19,103 backlinks.
This page has backlinks from 954 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.gbm.hsbc.com
Global Banking and Markets | HSBC
Welcome to your new hub, tailored to your needs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HSBC72%Check
HSBC Global64%Check
needs62%Check
Welcome62%Check
new62%Check
hub62%Check
tailored62%Check
new hub62%Check
Global56%Check
Markets56%Check

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