Gcs.civilservice.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
75% 
Page structure
70% 
Link structure
97% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
45.20 kB
Words
370
Media files
6
Number of links
33 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
GCS | The professional body for government communicators
The length of the page title is perfect. (543 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The professional body supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives.
The length of the meta description is perfect. (796 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://gcs.civilservice.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe professional body supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives.
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 370 words on this page. Good pages should have about 800 words of useful content.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/gcs/assets/img/gcs_white_landscape.pngGovernment Communication Service
...th-Impact-website-banner-960x640px-1.pngNeon coloured HMG crest with a purple box in the middle. Text reads: Innovating with impact. Applying responsible innovation and use of data to transform government communications, April 2024.
...t/uploads/2024/08/CSL-3-960-x-640-px.pngJessica Ball (left) and Funke Oham (right) standing in front of a seated audience at Civil Service Live (CSL) 2024 in London. There is a lectern in front of them and four CSL roll up banners behind them.
...07/Screenshot-2024-07-31-at-16.48.50.pngDial buttons on a radio, the volume dial is in focus and the other buttons are blurred
...ontent/themes/gcs/assets/svg/twitter.svgGCS - Twitter
...ntent/themes/gcs/assets/svg/linkedin.svgGCS - LinkedIn

Page structure

H1 heading
(Critically important)
Government Communication Service
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Government Communication Service
H1 The professional body for government communicators
H2 Tell us whether you accept cookies
H2 Read our Innovating with Impact Strategy
H2 GCS Innovating with Impact Strategy: now available to the public
H2 Comms profession comes out on top at Civil Service Live
H2 How to give and receive difficult feedback effectively
H2 Popular topics
H2 Sign up to GCS Connect
H2 Support links
H3 GCS strategy (2022 to 2025)
H3 The Wall of Beliefs
H3 Crisis communication: A behavioural approach
H3 Propriety in digital and social media
H3 Monitoring and evaluating government communications activity
H3 Making your digital content accessible
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://gcs.civilservice.gov.uk/Anchor Skip to main content
/cookies-notice/cookies to collect information
/preference-centre/Subdomain change your cookie settings
https://gcs.civilservice.gov.uk/Government Communication Service
IMG-ALT Government Communication Service
/login-gcs-connectSign in with GCS Connect
/guidance/Subdomain Guidance
/academy/Subdomain Academy
/career/Subdomain Career
/about-us/Subdomain About us
/get-involved/Subdomain Get involved
/login-gcs-connectText duplicate Sign in with GCS Connect
/news/gcs-innovating-with-impa...Subdomain Find out more
/news/gcs-innovating-with-impa...Subdomain 20 September 2024 | News GCS Innovating with Impact Strategy: now available to the public
IMG-ALT Neon coloured HMG crest with a purple box in the middle. Text reads: Innovating with impact. Applying responsible innovation and use of data to transform gov...
/news/comms-profession-comes-o...Subdomain 27 August 2024 | News Comms profession comes out on top at Civil Service Live
IMG-ALT Jessica Ball (left) and Funke Oham (right) standing in front of a seated audience at Civil Service Live (CSL) 2024 in London. There is a lectern in front of ...
/blog/how-to-give-and-receive-...Subdomain 1 August 2024 | Blog How to give and receive difficult feedback effectively
IMG-ALT Dial buttons on a radio, the volume dial is in focus and the other buttons are blurred
/news/News
/blog/Blog
/about-us/government-communica...Subdomain GCS strategy (2022 to 2025)
/publications/the-wall-of-beli...Subdomain The Wall of Beliefs
/publications/crisis-communica...Subdomain Crisis communication: A behavioural approach
/guidance/professional-standar...Subdomain Propriety in digital and social media
/guidance/strategic-communicat...Subdomain Monitoring and evaluating government communications activity
/guidance/accessible-communica...Subdomain Making your digital content accessible
https://connect.gcs.civilservi...External Subdomain Sign up now
https://twitter.com/ukgovcommsExternal IMG-ALT GCS - Twitter
https://www.linkedin.com/compa...External Subdomain IMG-ALT GCS - LinkedIn
/news/Subdomain Text duplicate News
/blog/Subdomain Text duplicate Blog
/publications/Subdomain Publications
/podcasts/Subdomain Podcasts
/webinars/Subdomain Webinars
/accessibility-statement/Subdomain Accessibility statement
/privacy-notice/Subdomain Privacy notice
/cookies-notice/Subdomain Cookies notice
/preference-centre/Subdomain Cookie Preference Centre
/contact-us/Subdomain Contact us
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gcs.civilservice.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateFri, 20 Sep 2024 14:10:57 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 36
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c6266e2ea70d350-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 963 referring domains.
This page has 2,731 backlinks.
This page has backlinks from 553 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://gcs.civilservice.gov.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

gcs.civilservice.gov.uk
GCS | The professional body for government communicators
The professional body supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
service81%Check
GCS70%Check
Civil Service69%Check
Public Service67%Check
Government Communication Service67%Check
Government66%Check
profession66%Check
professional62%Check
body62%Check
professional body62%Check
Show more keywords and terms

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