Generali.ch - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
61% 
Page structure
70% 
Link structure
32% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.90 s
File size
166.80 kB
Words
983
Media files
157
Number of links
154 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Navigating real life together | Generali Insurance
The length of the page title is perfect. (431 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a lifelong partner to our customers, offering insurance and pension solutions. Compassionate, competent, and nearby.
The length of the meta description is perfect. (771 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.generali.ch/en/private
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are a lifelong partner to our customers, offering insurance and pension solutions. Compassionate, competent, and nearby.
templatehomepage
viewportwidth=device-width, initial-scale=1, minimum-scale=1, user-scalable=no
og:descriptionWe are a lifelong partner to our customers, offering insurance and pension solutions. Compassionate, competent, and nearby.
langen
twitter:siteGeneraliSchweiz
twitter:site:id460956964
fb:app_id185991714823016
og:titleNavigating real life together | Generali Insurance
og:typewebsite
og:urlhttps://www.generali.ch/en/private
og:localeen_CH
og:locale:alternatede_CH, fr_CH, it_CH
og:imagehttps://www.generali.ch/content/dam/generali/bilder/privatpersonen/home/hero-desktop-home-privatpersonen-1440x800.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 983 words. That's ok.
31.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.72 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, minimum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...media/neutral/GEN_Logo_w_v_RBG_77x95.svghome
...rali/common/media/neutral/030-info_w.svgNo alt attribute provided
...eutral/035-find-agent-localization_w.svgagent
...li/common/media/neutral/019-avatar_w.svgNo alt attribute provided
...mon/media/neutral/015-chevron-down_w.svgNo alt attribute provided
...ommon/media/neutral/016-chevron-up_w.svgNo alt attribute provided
...erali/common/media/neutral/045-globe.svgavtar
...on/media/neutral/013-chevron-right_c.svgchevron-right
...on/media/neutral/chevron_mobile_left.svgchevron-left
...edia/neutral/GEN_Logo_w_h_RGB_23x171.svggenerali logo
...mmon/media/neutral/icon-search-white.svgsearch
...n/media/neutral/icon-hamburger-white.svgmenu
...edia/neutral/gen_icon_cross_p_24px_w.svgclose menu
...ali/common/media/neutral/020-cross_c.svgNo alt attribute provided
...ali/common/media/neutral/020-cross_c.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
.../bilder/icons/allgemein/rechtsschutz.svgLegal tips
...ali/common/media/neutral/020-cross_c.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...ali/common/media/neutral/020-cross_c.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/bilder/icons/allgemein/sprechblase.svgRead FAQ
...ali/common/media/neutral/020-cross_c.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/bilder/icons/allgemein/pannenhilfe.svgBreakdown assistance
...mmon/media/neutral/icon-search-white.svgNo alt attribute provided
...i/common/media/neutral/020-cross-red.svgNo alt attribute provided
...common/media/neutral/icon-search-red.svgNo alt attribute provided
...n/media/neutral/icon-hamburger-white.svgNo alt attribute provided
...ali/common/media/neutral/020-cross_b.svgNo alt attribute provided
...on/media/neutral/chevron_mobile_left.svgNo alt attribute provided
...n/media/neutral/chevron_mobile_right.svgNo alt attribute provided
...eutral/035-find-agent-localization_c.svgavtar
...on/media/neutral/013-chevron-right_c.svgchevron-right
...i/common/media/neutral/icon-info-red.svgavtar
...on/media/neutral/013-chevron-right_c.svgchevron-right
...li/common/media/neutral/019-avatar_c.svgavtar
...on/media/neutral/013-chevron-right_c.svgchevron-right
...on/media/neutral/chevron_mobile_left.svgchevron-left
...media/neutral/gen-icon-peil-rauf-rot.pngscrollup
...dia/neutral/gen-icon-peil-runter-rot.pngbottom
...mon/media/neutral/015-chevron-down_w.svgNo alt attribute provided
...ommon/media/neutral/016-chevron-up_w.svgNo alt attribute provided
...erali/common/media/neutral/045-globe.svgavtar
...on/media/neutral/013-chevron-right_c.svgchevron-right
...on/media/neutral/chevron_mobile_left.svgchevron-left
...li/common/media/neutral/chevron_down.svgdown arrow icon
...ilder/icons/produkt/autoversicherung.svgCar
...er/icons/produkt/hausratversicherung.svgHousehold contents
...li/bilder/icons/produkt/rechtsschutz.svgLegal protection
...lder/icons/produkt/reiseversicherung.svgTravel
...der/icons/produkt/lebensversicherung.svgProvident insurance
.../icons/produkt/todesfallversicherung.svgDeath benefits
...media/initial/tab_icon_kebab_48x48px.svgMore
...ilder/icons/produkt/autoversicherung.svgCar
...er/icons/produkt/hausratversicherung.svgHousehold contents
...li/bilder/icons/produkt/rechtsschutz.svgLegal protection
...lder/icons/produkt/reiseversicherung.svgTravel
...der/icons/produkt/lebensversicherung.svgProvident insurance
.../icons/produkt/todesfallversicherung.svgDeath benefits
...media/initial/tab_icon_kebab_48x48px.svgMore
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...half-teaser-autoversicherung-676x500.jpgDrive safely
...f-teaser-hausratversicherung-676x500.jpgProtect your property
...ser-rechtsschutzversicherung-676x500.jpgWe help you get what’s rightfully yours
...alf-teaser-reiseversicherung-676x500.jpgTravel without worry
...lf-teaser-lebensversicherung-676x500.jpgProtect yourself twice over
...ll/half-teaser-todesfallversicherung.jpgPrepare for the worst
...rali/bilder/icons/allgemein/services.svgServices
...i/common/media/neutral/chevron_right.svgarrow
...i/common/media/neutral/chevron_right.svgarrow
...i/common/media/neutral/chevron_right.svgarrow
...i/common/media/neutral/chevron_right.svgarrow
...i/common/media/neutral/chevron_right.svgarrow
...er/icons/allgemein/telefon-contactus.svgContact us
...i/common/media/neutral/chevron_right.svgArrow
...i/common/media/neutral/chevron_right.svgimage not found
...i/common/media/neutral/chevron_right.svgimage not found
...tig-anlegen-esg.jpg.webp?preferwebp=trueESG: Sustainable investments
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...chfolgeregelung.jpg.webp?preferwebp=trueSuccession planning for SMEs | Generali
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...rmoegen-anlagen.jpg.webp?preferwebp=trueTips for investing your money: Guide | Generali
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...tig-anlegen-esg.jpg.webp?preferwebp=trueNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...chfolgeregelung.jpg.webp?preferwebp=trueNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...rmoegen-anlagen.jpg.webp?preferwebp=trueNo alt attribute provided
...i/common/media/neutral/chevron_right.svgNo alt attribute provided
...i/common/media/neutral/chevron_right.svgArrow
...i/common/media/neutral/chevron_right.svgimage not found
...i/common/media/neutral/chevron_right.svgimage not found
...common/media/neutral/gnl_logoV_w_rgb.pngGenerali (Switzerland) Holding Ltd
...ons/social-media/icon-linkedin-24x24.svgLinkedIn | Generali Switzerland
...ons/social-media/icon-facebook-24x24.svgFacebook | Generali Switzerland
...ns/social-media/icon-instagram-24x24.svgInstagram | Generali Switzerland
...cons/social-media/icon-youtube-24x24.svgYoutube | Generali Switzerland
...icons/social-media/icon-tiktok-24x24.svgTikTok | Generali Switzerland
...dia/initial/icon_country_switzerland.pngGenerali (Switzerland) Holding Ltd
...en_icon_speech_bubbles_chat_24px_rgb.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
We are here for you. In every phase of life.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are here for you. In every phase of life.
H1 Recommended topics for you
H2 Drive safely
H2 Protect your property
H2 We help you get what’s rightfully yours
H2 Travel without worry
H2 Protect yourself twice over
H2 Prepare for the worst
H2 Customer opinions
H2 Generali’s world
H2 Company profile. Get to know us.
H2 Our commitments
H2 The Human Safety Net. Our foundation.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://generali.ch/en/privateIMG-ALT home
https://generali.ch/en/privatePrivate
https://generali.ch/en/businessBusiness
/en/private/contactContact
https://generali.ch/en/agenciesFind an agency
IMG-ALT agent
https://portal.generali.ch/en/...External Subdomain Customer portal
/de/privatpersonende
/fr/particuliersfr
https://generali.ch/it/privatiit
/de/privatpersonenText duplicate de
/fr/particuliersText duplicate fr
https://generali.ch/it/privatiText duplicate it
https://generali.ch/en/privateen
https://generali.ch/en/privateIMG-ALT generali logo
/en/life-eventsMy life event
/en/life-events/first-carFirst car
/en/life-events/first-homeFirst home
/en/life-events/holidaysHolidays
/en/life-events/living-togetherLiving together
/en/life-events/starting-a-familyStarting a family
/en/life-events/home-ownershipHome ownership
/en/life-events/sabbaticalSabbatical
/en/life-events/self-employmentSelf-employment
/en/life-events/retirementRetirement
/en/life-events/bereavementBereavement
/en/life-eventsShow all
/en/life-events/natural-hazardsMy protection
/en/life-events/natural-hazardsNatural hazards
/en/private/vehicles-travelVehicles & Travel
/en/private/vehicles-travel/ca...Car
/en/private/vehicles-travel/mo...Motorcycle
/en/private/vehicles-travel/bi...Bicycle
/en/private/vehicles-travel/tr...Travel
/en/private/vehicles-travelText duplicate Show all
/en/private/residential-propertyResidential & Property
/en/private/residential-proper...Household contents
/en/private/residential-proper...Building
/en/private/residential-proper...Mortgage
/en/private/residential-propertyText duplicate Show all
/en/private/legal-liabilityLaw & Liability
/en/private/legal-liability/le...Legal protection
/en/private/legal-liability/pe...Personal liability
/en/private/legal-liabilityText duplicate Show all
/en/private/accident-health/ac...Accident
/en/private/accident-health/in...Domestic employees
/en/private/accident-healthText duplicate Show all
/en/private/provident-investmentsProvident & Investments
/en/private/provident-investme...Pensions and savings
/en/private/provident-investme...Risk protection
/en/private/provident-investme...Investments
/en/private/provident-investmentsText duplicate Show all
/en/private/servicesOnline services
/en/forms/services-amend-policyChange your policy and premium
/en/applications/services-orde...Order policy copy
/en/private/services/payment-m...Choose a payment method
/en/forms/services-order-payme...Order payment slips
/en/forms/services-order-invoi...Order invoice copy
/en/forms/services-questions-a...Questions about invoices
/en/applications/services-chan...Change your address
/en/forms/change-your-name-and...Change name or marital status
/en/applications/services-orde...Vehicle insurance certificate
/en/forms/services-order-inter...International insurance card
/en/private/services/order-tax...Tax statement
/en/private/servicesText duplicate Show all
/en/private/faqHelp & Templates
/en/private/faqQuestions and answers
/en/private/faq/glossaryInsurance glossary
/en/private/services/legal-sam...Sample templates
/en/private/report-claimReport a claim
/en/applications/report-claim-...Vehicles
/en/private/report-claim/hail-...Hail damage to vehicles
/en/applications/report-claim-...Household contents & liability
https://www.epona.ch/de/kunden...External Subdomain Pet
/en/applications/report-claim-...Text duplicate Building
https://generali-travel-ch.ecl...External Subdomain Text duplicate Travel
/en/forms/report-claim-legal-p...Legal case
/en/applications/report-claim-...Text duplicate Accident
/en/applications/report-claim-...Domestic employee
/en/private/report-claimText duplicate Show all
/en/private/report-claimSubdomain Anchor Apply for benefits
/en/private/report-claimSubdomain Anchor Death benefits
/en/private/report-claimSubdomain Anchor Loss of earning capacity
/en/private/report-claimSubdomain Anchor Daily allowances
/en/private/report-claimSubdomain Anchor Text duplicate Show all
/de/privatpersonenText duplicate de
/fr/particuliersText duplicate fr
https://generali.ch/it/privatiText duplicate it
https://generali.ch/en/privateText duplicate en
/de/privatpersonenText duplicate de
/fr/particuliersText duplicate fr
https://generali.ch/it/privatiText duplicate it
https://generali.ch/en/privateText duplicate en
/en/private/advicePersonal advice
/en/private/insurance-overviewTrivial anchor text
More
IMG-ALT More
/en/private/insurance-overviewText duplicate Trivial anchor text
More
IMG-ALT More
/en/applications/calculate-pre...Calculate premium
/en/forms/request-consultation...Request a consultation
/en/applications/calculate-pre...Text duplicate Calculate premium
/en/forms/request-consultation...Text duplicate Request a consultation
/en/forms/report-claim-legal-p...here online
/en/applications/calculate-pre...Text duplicate Calculate premium
/en/forms/request-consultation...Text duplicate Request a consultation
/en/applications/calculate-pre...Text duplicate Calculate premium
/en/forms/request-consultation...Text duplicate Request a consultation
/en/applications/calculate-pre...Text duplicate Calculate premium
/en/forms/request-consultation...Text duplicate Request a consultation
/en/applications/calculate-pre...Text duplicate Calculate premium
/en/forms/request-consultation...Text duplicate Request a consultation
/en/private/advice?gpw_produkt...Discover benefits
https://portal.generali.ch/en/...New window External Subdomain Anchor Text duplicate Customer portal
https://portal.generali.ch/en/...New window External Subdomain Anchor IMG-ALT arrow
/en/private/faqFAQ
/en/private/faqText duplicate IMG-ALT arrow
/en/private/servicesText duplicate Online services
/en/private/servicesText duplicate IMG-ALT arrow
/en/forms/callbackRequest a callback
/en/forms/callbackText duplicate IMG-ALT arrow
/en/forms/contactContact form
/en/forms/contactText duplicate IMG-ALT arrow
/en/private/contactAll contacts
https://www.digital-assistance...New window External Subdomain Request breakdown assistance
/en/customer-opinionsText duplicate Show all
https://generali.ch/en/about-usAbout us Company profile. Get to know us. Find out more
IMG-ALT Arrow
/en/about-us/cultureOur values Our guiding principles. Values
IMG-ALT image not found
/en/about-us/brandOur brand Our promise to you. Brand
IMG-ALT image not found
https://generali.ch/en/mediaMedia & News
https://generali.ch/en/careerWork for Generali
/en/life-events/retirement/inv...Find out more
/en/life-events/retirement/suc...Text duplicate Find out more
/en/life-events/retirement/inv...Text duplicate Find out more
/en/life-events/retirement/inv...Text duplicate Find out more
/en/life-events/retirement/suc...Text duplicate Find out more
/en/life-events/retirement/inv...Text duplicate Find out more
/en/life-eventsText duplicate Show all
https://generali.ch/en/thsnSocial responsibility The Human Safety Net. Our foundation. Find out more
IMG-ALT Arrow
/en/sustainabilitySustainability We take our responsibilities seriously. Here’s how. Find out more
IMG-ALT image not found
/en/music/lionkidsLion Kids Music talent development programme for children. Find out more
IMG-ALT image not found
https://generali.ch/en/runningRunning
https://generali.ch/en/musicMusic
/en/forms/sign-up-for-generali...Sign up now
https://www.generali.ch/Subdomain IMG-ALT Generali (Switzerland) Holding Ltd
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn | Generali Switzerland
https://www.facebook.com/Gener...New window External Subdomain IMG-ALT Facebook | Generali Switzerland
https://www.instagram.com/gene...New window External Subdomain IMG-ALT Instagram | Generali Switzerland
https://www.youtube.com/genera...New window External Subdomain IMG-ALT Youtube | Generali Switzerland
https://www.tiktok.com/@genera...New window External Subdomain IMG-ALT TikTok | Generali Switzerland
https://generali.ch/en/about-usAbout us
/en/sustainabilitySustainability
/en/customer-opinionsCustomer opinions
/en/forms/feedbackFeedback
https://generali.ch/en/mediaMedia releases
/en/about-us/company/annual-re...Annual reports
/en/career/vacanciesVacancies
/en/career/work-for-generaliText duplicate Work for Generali
/en/career/what-we-offerBenefits
https://generali.ch/en/thsnThe Human Safety Net
https://generali.ch/en/runningText duplicate Running
https://generali.ch/en/musicText duplicate Music
/en/legal-information/public-d...Publishing information
/en/legal-informationLegal information
/en/legal-information/data-pro...Data protection
/en/legal-information/cookie-s...Cookies
/en/legal-information/working-...Suppliers
/en/legal-information/code-of-...Code of Conduct
/en/distribution-partnersDistribution partners
http://www.generali.com/New window External Subdomain Generali Group

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://generali.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.90 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
dateThu, 10 Apr 2025 21:44:30 GMT
serverApache
strict-transport-securitymax-age=31536000;includeSubDomains;preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
set-cookie118 Characters
cache-controlmax-age=300,stale-while-revalidate=3600
last-modifiedThu, 10 Apr 2025 12:31:07 GMT
etag"29a9e-6326bc2940997-gzip"
expiresThu, 10 Apr 2025 16:51:47 GMT
x-vhostgenerali
accept-rangesbytes
age17864
x-served-bycache-mxp6961-MXP
x-cacheHIT
x-timerS1744321471.710246,VS0,VS0,VE3
varyAccept-Language,Accept-Encoding
x-frame-optionsALLOW-FROM https://chatty.generali.ch
transfer-encodingchunked
content-typetext/html;charset=utf-8
x-cdnImperva
content-encodinggzip
x-iinfo9-143237027-143237031 NNYY CT(9 25 0) RT(1744321470691 7) q(0 0 0 0) r(0 0) U12
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,215 referring domains.
This page has 274,591 backlinks.
This page has backlinks from 775 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#Any search crawler can crawl our site
User-agent: *

Allow: /

#Crawl  sitemap mentioned below
Sitemap: https://www.generali.ch/sitemap.xml

Similar sites

Search preview

generali.ch
Navigating real life together | Generali Insurance
We are a lifelong partner to our customers, offering insurance and pension solutions. Compassionate, competent, and nearby.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life73%Check
Life Insurance65%Check
Generali64%Check
Generali Insurance59%Check
Insurance58%Check
get56%Check
Customer50%Check
get help50%Check
Travel Insurance49%Check
Protection Insurance47%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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