Gms.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
36% 
Page structure
94% 
Link structure
66% 
Server
34% 
External factors
100% 
SEO Score
Response time
2.37 s
File size
590.50 kB
Words
390
Media files
15
Number of links
53 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
N. America’s leading interior building products distributor
The length of the page title is perfect. (504 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
GMS is a leading distributor of construction products and provides commercial and residential building supply needs for local contractors in North America
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
descriptionGMS is a leading distributor of construction products and provides commercial and residential building supply needs for local contractors in North America
keywordsGMS, gypsum supply company, construction supplies, drywall
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 390 words on this page. Good pages should have about 800 words of useful content.
37.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (590.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/gms-logo.pngHome
...ry/gmshippo/companies/cbsi-logo-blue.pngNo alt attribute provided
...gmshippo/companies/capitol_materials.pngNo alt attribute provided
...ompanies/cherokee_building_materials.pngNo alt attribute provided
...gmshippo/companies/cowtown_materials.pngNo alt attribute provided
.../gmshippo/companies/gator_gypsum_gms.pngNo alt attribute provided
...shippo/companies/gts_interior_supply.pngNo alt attribute provided
...lery/gmshippo/companies/gsc_rgb_logo.pngNo alt attribute provided
...gmshippo/companies/jb-materials-logo.pngNo alt attribute provided
...ery/gmshippo/companies/tamarack_2015.pngNo alt attribute provided
...ent/gallery/gmshippo/expertise-image.pngNo alt attribute provided
...t/gallery/gmshippo/convenience-image.pngNo alt attribute provided
...t-us/vmv-homepage-photo-with-border2.pngNo alt attribute provided
...mshippo/safety/safety-homepage-photo.pngNo alt attribute provided
...shippo/careers/careers_homepage-2023.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The GMS Advantage
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The GMS Advantage
H2 Our Companies
H2 Our Services
H2 Our Products
H2 About Us
H2 Safety
H2 Careers
H3 Something happens when you put the customer first
H3 From order to delivery, we service all of your building material needs
H3 Driven to supply
H3 Always doing the right thing
H3 Our construction safety mission
H3 It's not a job, it's a career
H3 About Us Duplicate text
H3 Investors
H3 Media
Baselink: /
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://investor.gms.com/External Subdomain Investors
https://www.gms.com/contact-usContact Us
https://www.gms.com/IMG-ALT Home
https://www.gms.com/our-companyOur Company
https://www.gms.com/our-servicesOur Services
https://www.gms.com/our-productsProducts
/our-products/vendorsVendors
https://www.gms.com/about-usAbout Us
/about-us/corporate-responsibi...Vision, Mission, Values
/about-us/corporate-responsibi...Corporate Responsibility
/about-us/our-leadershipOur Leadership
https://www.gms.com/safetySafety
https://www.gms.com/careersCareers
https://us232.dayforcehcm.com/...New window External Subdomain View All Open Positions
/careers/safe-driver-recogniti...Driver Recognition Program
/careers/college-recruitingInternships
https://www.gms.com/find-a-yardFind a Location
https://www.gms.com/find-a-yardNo Text
https://www.gms.com/our-servicesLearn More
https://www.gms.com/our-companySee Our Companies
/our-company/capitol-building-...No Text
/our-company/capitol-materials...No Text
/our-company/cherokee-building...No Text
/our-company/cowtown-materials...No Text
/our-company/gator-gypsum-incNo Text
/our-company/gts-interior-supplyNo Text
/our-company/gypsum-supply-com...No Text
/our-company/jb-materialsNo Text
/our-company/tamarack-material...No Text
https://www.gms.com/our-servicesText duplicate Learn More
https://www.gms.com/our-productsSee All Products
https://www.gms.com/about-usText duplicate Learn More
https://www.gms.com/safetyText duplicate Learn More
https://www.gms.com/careersText duplicate Learn More
https://www.gms.com/our-companyText duplicate Our Company
https://www.gms.com/our-servicesText duplicate Our Services
https://www.gms.com/our-productsOur Products
/our-products/vendorsOur Vendors
https://www.gms.com/safetyText duplicate Safety
https://www.gms.com/careersText duplicate Careers
/about-us/corporate-responsibi...Text duplicate Corporate Responsibility
/about-us/trade-organizationsTrade Organizations
https://www.gms.com/about-us/faqFAQ
http://investor.gms.com/External Subdomain Investor Home
https://investor.gms.com/finan...External Subdomain Financials & Filings
http://investor.gms.com/stock-...External Subdomain Stock
https://investor.gms.com/corpo...External Subdomain Corporate Governance
https://investor.gms.com/share...External Subdomain Shareholder Services
https://investor.gms.com/news-...External Subdomain News & Events
http://investor.gms.com/press-...External Subdomain Press Releases
https://www.gms.com/contact-usContact Information
https://www.gms.com/find-a-yardText duplicate Find a Location
https://www.facebook.com/gmsco...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.gms.com/find-a-yardText duplicate Find a Location
/accessibility-statementAccessibility
https://www.gms.com/terms-of-useTerms of Use
/terms-conditionsTerms & Conditions (USA)
/terms-conditions-canadaTerms & Conditions (Canada)
/vendor-terms-conditionsVendor Terms & Conditions
https://www.gms.com/privacyPrivacy
/Canada-PrivacyPrivacy (Canada)
https://www.gms.com/contact-usText duplicate Contact Us
https://www.gms.com/privacySubdomain Trivial anchor text
Read more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gms.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (2.37 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (591 kB).
This page only loads 1 CSS files. That's ok.

HTTP Response Header

NameValue
content-length604705
content-typetext/html; charset=utf-8
dateFri, 17 May 2024 16:20:58 GMT
etagW/"93a21-hsM2nOul7Q02tS5dy7ZJHyQJvqA"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-powered-byExpress
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 347 referring domains.
This page has 1,703 backlinks.
This page has backlinks from 229 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.gms.com/

User-agent: *

Allow: /
Disallow: /benefits

Sitemap: https://www.gms.com/sitemap

Similar sites

Search preview

www.gms.com
N. America’s leading interior building products distributor
GMS is a leading distributor of construction products and provides commercial and residential building supply needs for local contractors in North America

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GMS75%Check
building63%Check
Building Products62%Check
Products61%Check
Advantage55%Check
GMS uses55%Check
supply52%Check
needs50%Check
construction50%Check
Local46%Check
Show more keywords and terms

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