Green-tourism.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
62% 
Page structure
58% 
Link structure
93% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
104.50 kB
Words
1188
Media files
52
Number of links
50 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Green Tourism
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Expert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
The length of the meta description is perfect. (705 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.green-tourism.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationFycN_yivBLVr1pGebEqtR6-uESvpBQNET6yf7euK-ZA
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionExpert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
generatorSite Kit by Google 1.130.0
msapplication-TileImagehttps://www.green-tourism.com/wp-content/uploads/2024/07/android-chrome-512x512-1-300x300.png
article:publisherhttps://www.facebook.com/green.tourism.uk
article:modified_time2024-10-01T09:59:08+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Green Tourism
og:descriptionExpert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.
og:urlhttps://www.green-tourism.com/
og:site_nameGreen Tourism
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1188 words. That's ok.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (33). We recommend using a maximum of 24 tags for this page.
Some tags are too long. With 126 characters this one is longer than 70 characters:
"easy to access online process to review the criteria, record your actions, upload evidence, and get re..."
Image SEO
(Somewhat important)
38 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...urism/assets/img/logos/GT-logo-white.svgGreen Tourism
...s/green-check-with-tick-white-26x169.svgNo alt attribute provided
/wp-content/uploads/2024/07/GT-Members.jpg
Insecure Content		No alt attribute provided
.../uploads/2024/09/Green-Tourism-Goals.pngNo alt attribute provided
...Geen-Tourism-certification-1024x1024.jpgNo alt attribute provided
...een-Meetings-certification-1024x1024.jpgNo alt attribute provided
...content/uploads/2024/03/destinations.jpgNo alt attribute provided
...ontent/uploads/2024/03/Visit-Belfast.pngNo alt attribute provided
...ontent/uploads/2024/03/Dalata-Hotels.pngNo alt attribute provided
...2024/03/West-Midlands-Growth-Company.pngNo alt attribute provided
...tent/uploads/2024/03/Leonardo-Hotels.pngNo alt attribute provided
...nt/uploads/2024/07/CAMC-logo-800x800.jpgNo alt attribute provided
/wp-content/uploads/2024/03/Sodexo-Live.pngNo alt attribute provided
...ntent/uploads/2024/03/Visit-Scotland.pngNo alt attribute provided
...ntent/uploads/2024/03/EICC-Edinburgh.pngNo alt attribute provided
...t/uploads/2024/03/Twickenham-Stadium.pngNo alt attribute provided
.../uploads/2024/03/Tower-Bridge-London.pngNo alt attribute provided
...ploads/2024/03/The-Venues-Collection.pngNo alt attribute provided
...ntent/uploads/2024/03/Village-Hotels.pngNo alt attribute provided
...tent/uploads/2024/03/The-Belfy-Hotel.pngNo alt attribute provided
...ent/uploads/2024/03/Surheons-Quarter.pngNo alt attribute provided
...tent/uploads/2024/03/RBH-Hospitality.pngNo alt attribute provided
/wp-content/uploads/2024/03/QE2-Centre.pngNo alt attribute provided
...ent/uploads/2024/03/BMA-House-London.pngNo alt attribute provided
...ntent/uploads/2024/03/Olympia-London.pngNo alt attribute provided
...tent/uploads/2024/03/Liberty-Tourism.pngNo alt attribute provided
...ontent/uploads/2024/03/Friends-House.pngNo alt attribute provided
...tent/uploads/2024/03/Blenheim-Palace.pngNo alt attribute provided
/wp-content/uploads/2024/03/ETC-Venues.pngNo alt attribute provided
...nt/uploads/2024/03/Edgbaston-Stadium.pngNo alt attribute provided
...t/uploads/2024/03/Double-Tree-Hilton.pngNo alt attribute provided
...content/uploads/2024/03/Crowne-Plaza.pngNo alt attribute provided
...oads/2024/07/Belfast-ICC-GM-1400x933.jpgA group of ten people, some in green shirts, smile as two men and a woman in business attire hold an award certificate at the center. They are indoors with a green and white wall display behind them.
...ge-2024-07-23-at-14.05.10-1-600x600.jpegNo alt attribute provided
/wp-content/uploads/2024/10/Picture2.jpgNo alt attribute provided
...ploads/2024/09/hikers-hawaii-600x600.jpgNo alt attribute provided
...t/uploads/2024/09/food-waste-600x600.jpgNo alt attribute provided
...ploads/2024/09/Global-travel-600x600.jpgNo alt attribute provided
...rm_upload-Chris-and-Juliet-2-600x600.jpgNo alt attribute provided
/wp-content/uploads/2024/06/Lint-Mill1.pngMan and a woman holding a hen
...s/2024/05/Green-Tea-Square-9-600x600.jpgA smiling woman in business attire holding a Green Tourism award
...024/05/hikers-hawaii-resized-600x600.jpgMan and woman hikers in Hawaii tropical jungle
...tent/uploads/2024/05/food-GM-600x600.jpgHigh-end bite-size food in corporate buffet
...024/02/pexels-pok-rie-1130268-scaled.jpgNo alt attribute provided
...urism/assets/img/logos/GT-logo-white.svgGreen Tourism
...ssets/img/icons/facebook-18x18-black.svgFacebook
...assets/img/icons/twitter-18x18-black.svgX
...sets/img/icons/instagram-18x18-black.svgInstagram
...ssets/img/icons/linkedin-18x18-black.svgLinkedin
...sm/assets/img/logos/GSTC-Member-logo.pngGlobal Sustainable Tourism Council Member
...ism/assets/img/logos/livingWage_logo.pngWe are a Living Wage Employer
Video URLWidthHeight
...=0&modestbranding=1&playlist=5ozNNksShAM640360

Page structure

H1 heading
(Critically important)
Sustainability certification that works for your business
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Sustainability certification that works for your business
H2 Read about our work with destinations and sign up for our destination partners' sustainability initiatives
H2 Review it. Action it. Evidence it.
H2 The benefits of our sustainability certifications
H2 Caring for people, places and our planet
H2 The certification process
H2 GreenCheck™ Portal
H2 Assessment
H2 Achieve an award
H2 Continual improvement
H2 Reassessment
H2 Green Tourism certification
H2 Green Meetings Certification
H2 Embed sustainability in your destination strategy
H2 Together, we make progress
H2 Green Business Directory.
H2 What our customers say
H2 Green Stories and Blogs.
H2 Join today from as little as £13.13 + VAT / month*
H3 Take the GreenCheck™ Quiz
H3 GreenCheck™ Portal Duplicate text
H3 Assessment Duplicate text
H3 Achieve an award Duplicate text
H3 Continual improvement Duplicate text
H3 Reassessment Duplicate text
H3 "
H3 " Duplicate text
H3 " Duplicate text
H3 " Duplicate text
H3 " Duplicate text
H5 Guest Blog: Emma Fairbairns of Hebrides Cruises, shares her thoughts
H5 Our Green Story: ‘Bee-hind’ the Scores: The Caravan and Motorhome Club
H5 Increasing global exposure for your Green Tourism Award
H5 Food for thought! We share the latest insights on food waste and how to reduce it.
H5 Making the most of your sustainability activities
H5 Our Green Story: Tom’s Cottage Cornwall
H5 Our Green Story: Living the ‘Good Life’ at The Lint Mill
H5 Going green for gold: how two member businesses embraced the sustainability improvement journey with Green Tourism’s support
H5 Five things from Booking.com’s Sustainable Travel Report you should know – so you can attract more customers
H5 Food Waste: Measure it to Manage it
H6 Certifications
H6 Terms & Policies
H6 Contact
H6 Members
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.green-tourism.com/Subdomain IMG-ALT Green Tourism
/certifications/green-tourism-...Subdomain Text duplicate Green Tourism
/certifications/green-meetings...Subdomain Green Meetings
/certifications/certification-...Subdomain Groups and multi-site businesses
/join-us/Subdomain Join us
/join-us/fees/Subdomain Fees
/destinations/Subdomain Destinations
/west-midlands/Subdomain West Midlands
/west-lancashire/Subdomain West Lancashire
/destinations/green-south-downs/Subdomain South Downs
/destinations/north-east/Subdomain North East England
/carbon-reporting/Subdomain Carbon reporting
/services/consultancy/Subdomain Consultancy
/about-green-tourism/Subdomain About Green Tourism
/who-we-work-with/Subdomain Who we work with
/our-members/Subdomain Our Members
/contact/Subdomain Contact
/members-login/Subdomain Members LoginMembers Login
/greencheck-quiz/Take the quizTake the quiz
/greencheck-quizSubdomain Start nowStart now
/certifications/Subdomain Find out more about our certificationsFind out more about our certifications
/certifications/green-tourism-...Subdomain Green TourismGreen Tourism
/certifications/green-meetings...Subdomain Green MeetingsGreen Meetings
/destinations/Subdomain DestinationsDestinations
/our-members/Subdomain See the directorySee the directory
/blog/Subdomain View all
/2024/10/23/guest-blog-emma-fa...Subdomain 23 Oct Guest Blog: Emma Fairbairns of Hebrides Cruises, shares her thoughts
/2024/10/01/our-green-story-be...Subdomain 01 Oct Our Green Story: ‘Bee-hind’ the Scores: The Caravan and Motorhome Club
/2024/09/20/increasing-global-...Subdomain 20 Sep Increasing global exposure for your Green Tourism Award
/2024/09/20/food-for-thought-w...Subdomain 20 Sep Food for thought! We share the latest insights on food waste and how to reduce it.
/2024/09/20/making-the-most-of...Subdomain 20 Sep Making the most of your sustainability activities
/2024/08/26/our-green-story-to...Subdomain 26 Aug Our Green Story: Tom’s Cottage Cornwall
/2024/06/06/our-green-story-li...Subdomain 06 Jun Our Green Story: Living the ‘Good Life’ at The Lint Mill
IMG-ALT Man and a woman holding a hen
/2024/05/29/going-green-for-go...Subdomain 29 May Going green for gold: how two member businesses embraced the sustainability improvement journey with Green Tourism’s support
IMG-ALT A smiling woman in business attire holding a Green Tourism award
/2024/05/29/five-things-from-b...Subdomain 29 May Five things from Booking.com’s Sustainable Travel Report you should know – so you can attract more customers
IMG-ALT Man and woman hikers in Hawaii tropical jungle
/2024/05/13/food-waste-measure...Subdomain 13 May Food Waste: Measure it to Manage it
IMG-ALT High-end bite-size food in corporate buffet
/certifications/green-tourism-...Subdomain Text duplicate Start nowStart now
/certifications/green-tourism-...Subdomain Text duplicate Green Tourism
/certifications/green-meetings...Subdomain Text duplicate Green Meetings
/certifications/certification-...Subdomain Text duplicate Groups and multi-site businesses
/environmental-policy/Subdomain Environmental Policy
/climate-action-plan/Subdomain Climate Action Plan
/privacy-policy/Subdomain Privacy and GDPR Policy
/terms-conditions/Subdomain Terms & Conditions
/website-terms-conditions/Subdomain Website Terms & Conditions
/code-of-conduct/Subdomain Code of Conduct
/complaints-procedure/Subdomain Complaints Procedure
/cdn-cgi/l/email-protection[email protected]
/members-login/Subdomain Members Login
/our-members/Subdomain Text duplicate Our Members
https://www.facebook.com/green...External Subdomain IMG-ALT Facebook
https://twitter.com/greentouri...External IMG-ALT X
https://www.instagram.com/gree...External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.green-tourism.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
dateSun, 27 Oct 2024 05:11:11 GMT
content-typetext/html; charset=UTF-8
link<https://www.green-tourism.com/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=NMG2qDdoensIjLRE9scjTHyLjDw5dXY%2FXNWqehP%2Fr4m%2Bl3esUpebs3GiZNFcADxAdvGZsk1PwHklnd9FPebz1A%2F2yz5%2BEFnf5ObZCTbu2UpK%2Bmm1k0SZU8Qfrob5aj2UFszt4AB0nx8%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8d902f191fdb047d-CDG
content-encodinggzip
server-timingcfL4;desc="?proto=TCP&rtt=13211&sent=6&recv=10&lost=0&retrans=0&sent_bytes=3403&recv_bytes=948&delivery_rate=219993&cwnd=42&unsent_bytes=0&cid=816c2558844f802e&ts=226&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,146 referring domains.
This page has 447,270 backlinks.
This page has backlinks from 893 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.green-tourism.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.green-tourism.com
Home - Green Tourism
Expert advice and manageable actions for tourism and hospitality businesses to achieve sustainability certification.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism86%Check
Green Tourism80%Check
Tourism Certification79%Check
Green Tourism Certification77%Check
Green74%Check
Green Business73%Check
certification72%Check
business72%Check
Sustainability Certification71%Check
sustainability70%Check
Show more keywords and terms

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