Guidestar.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
34% 
Page structure
79% 
Link structure
92% 
Server
47% 
External factors
100% 
SEO Score
Response time
0.98 s
File size
22.30 kB
Words
312
Media files
24
Number of links
14 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nonprofit data for donors, grantmakers, and businesses | GuideStar | Candid
The page title should be shorter than 580 pixels. It is 688 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find and check a charity using Candid's GuideStar. Look up 501(c)(3) status, search 990s, create nonprofit organizations lists, and verify nonprofit information.
The length of the meta description is perfect. (975 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionFind and check a charity using Candid's GuideStar. Look up 501(c)(3) status, search 990s, create nonprofit organizations lists, and verify nonprofit information.
format-detectiontelephone=no
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 312 words on this page. Good pages should have about 800 words of useful content.
29.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d.org/images/candid-logo/candid-logo.svglogo
...MainSite2/images/candid/GS-home-top.webpNo alt attribute provided
...ndid.org/wrapper/images/search-black.svgNo alt attribute provided
...id/[email protected]No alt attribute provided
...2/images/candid/[email protected]No alt attribute provided
...e2/images/candid/[email protected]No alt attribute provided
...te2/images/candid/[email protected]No alt attribute provided
...MainSite2/images/candid/[email protected]No alt attribute provided
...ainSite2/images/candid/[email protected]No alt attribute provided
...ages/candid/[email protected]No alt attribute provided
...e2/images/candid/[email protected]No alt attribute provided
...Site2/images/candid/[email protected]No alt attribute provided
...ages/candid/GS-home-stay-up-to-date.webpNo alt attribute provided
...ite2/images/candid/meta-black-white.webpNo alt attribute provided
.../images/candid/[email protected]No alt attribute provided
...e2/images/candid/PayPal-black-white.webpNo alt attribute provided
...inSite2/images/candid/[email protected]No alt attribute provided
...mages/candid/[email protected]No alt attribute provided
...MainSite2/images/candid/[email protected]No alt attribute provided
...2/images/candid/[email protected]No alt attribute provided
...ndid.org/images/social-icon-facebook.pngFacebookFacebook
...MainSite2/images/icon-youtube-25x25.webpYouTubeYouTube
.../MainSite2/images/icon-tiktok-25x25.webpTikTokTikTok
...ndid.org/images/social-icon-linkedin.pngLinkedInLinkedIn

Page structure

H1 heading
(Critically important)
Providing you with the nonprofit information you need
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Providing you with the nonprofit information you need
H2 Premier destination for nonprofits and nonprofit research
H2 Stay up to date on the latest facts and insights on nonprofits
H2 We power philanthropy
H4 Use GuideStar to look up a nonprofit and access the most complete data available.
H4 Attract donors with your nonprofit profile
H4 Research valuable nonprofit partners
H4 Access nonprofit API solutions
H4 Find up-to-date information on thousands of nonprofits including:
H4 Quantity
H4 Quality
H4 Productivity (instead of speed)
H4 Access nonprofit analysis solutions you need. Get started
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 20 external links on this page.
LinkAttributesAnchor text
https://candid.org/External IMG-ALT logo
https://www.guidestar.org/searchSearch
/UpdateNonprofitProfileUpdate Nonprofit Profile
/guidestar-data-products/Products
https://blog.candid.org/External Subdomain Blog
https://help.candid.org/s/External Subdomain Support
/Account/Register?returnUrl=ht...Create account
/Account/Login?returnUrl=https...Sign in
https://www.guidestar.org/GuideStar
/account/registerRegister for free
/account/registerWhy register for more free searches?
/UpdateNonprofitProfileNew window Update now
/guidestar-pro/New window Learn more
https://candid.org/use-our-dat...New window External Schedule consultation
/guidestar-data-products/Get started
/UpdateNonprofitProfileUpdate your profile now
/UpdateNonprofitProfileNew window Update Profile
https://blog.candid.org/New window External Subdomain Candid Blog
https://candid.org/contact-usNew window External Contact us
https://candid.org/privacy-policyNew window External Privacy policy
https://candid.org/copyrightNew window External Legal notice
https://candid.org/termsNew window External Terms of use
http://status.guidestar.org/New window External Subdomain Site status
https://www.guidestar.org/searchNew window Research nonprofits
https://candid.org/use-our-dat...New window External Connect to Candid data
https://learning.candid.org/tr...New window External Subdomain Webinars
https://candid.org/aboutNew window External About Candid
https://candid.org/about/press...New window External Press room
https://candid.org/about/fundi...New window External Support Candid
https://candid.org/partnersNew window External Partners and clients
https://www.facebook.com/Candi...New window External Subdomain IMG-ALT Facebook
A-TITLE Follow us on Facebook
https://www.youtube.com/@Candi...New window External Subdomain IMG-ALT YouTube
A-TITLE Follow us on YouTube
https://www.tiktok.com/@candid...New window External Subdomain IMG-ALT TikTok
A-TITLE Follow us on TikTok
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
A-TITLE Follow us on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.guidestar.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.98 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
dateWed, 15 May 2024 19:09:12 GMT
content-typetext/html; charset=utf-8
set-cookie178 Characters
cache-controlprivate
varyAccept-Encoding
x-aspnetmvc-version5.3
x-aspnet-version4.0.30319
x-powered-byASP.NET
x-frame-optionsallow-from https://nonprofitdirectory.guidestar.org
access-control-allow-originhttps://nonprofitdirectory.guidestar.org
access-control-allow-headersOrigin, X-Requested-With, Content-Type, Accept
strict-transport-securitymax-age=15552001; includeSubDomains; preload
cf-cache-statusDYNAMIC
servercloudflare
cf-ray88456bc6683a68f5-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 34,587 referring domains.
This page has 70,170,499 backlinks.
This page has backlinks from 18,027 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 13255 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: *.axd$
Disallow: /bin
Disallow: /config
Disallow: /CuteSoft_Client
Disallow: /js
Disallow: /onlineopinionF3cS
Disallow: /onlineopinionV5
Disallow: /xsl
Disallow: /PartnerSearch.aspx
Disallow: /PartnerDocuments.aspx
Disallow: /UserData.aspx
Disallow: /BrowserSearch.xml
Disallow: /FinDocuments
Disallow: /popup_salesforce.html
Disallow: /ViewPDF.aspx
Disallow: /Profile/ViewPdf
Disallow: /Error/DistilBlock
Disallow: /Account/Register
Disallow: /organizations

User-agent: Ezooms
Disallow: /
User-agent: percbotspider
Disallow: /
User-agent: facebookexternalhit
Disallow: /rxg/
Disallow: /rxa/
User-agent: 008
Disallow: /
User-Agent: WellKnownBot
Disallow: /

Sitemap: https://www.guidestar.org/sitemapIndex.xml

Search preview

www.guidestar.org
Nonprofit data for donors, grantmakers, and businesses | GuideStar ...
Find and check a charity using Candid's GuideStar. Look up 501(c)(3) status, search 990s, create nonprofit organizations lists, and verify nonprofit information.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nonprofit72%Check
GuideStar72%Check
information66%Check
nonprofit data59%Check
Candid58%Check
Nonprofit Organizations58%Check
Search56%Check
Access nonprofit56%Check
need54%Check
look up54%Check

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