Heathbrothers.com - SEO Checker

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Overview of the SEO Check
Meta information
53% 
Page quality
57% 
Page structure
92% 
Link structure
83% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
215.50 kB
Words
340
Media files
12
Number of links
28 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Chip & Dan Heath - NYT bestselling authors of Made to Stick and Switch Heath Brothers
The page title should be shorter than 580 pixels. It is 794 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://heathbrothers.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
dlm-version4.9.14
viewportwidth=device-width, initial-scale=1.0
article:modified_time2023-10-12T17:13:42+00:00
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleChip & Dan Heath - NYT bestselling authors of Made to Stick and Switch
og:urlhttps://heathbrothers.com/
og:site_nameHeath Brothers
og:imagehttps://heathbrothers.com/wp-content/uploads/2016/09/Heath-Brothers-social-share.png
og:image:width1466
og:image:height779
og:image:typeimage/png
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 340 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: A clear, practical, first-of-its-kind guide to communicating and under...
37.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2020/02/bookcovermockup-2.pngbookcovermockupbookcovermockup
...ntent/uploads/2020/02/mnc_book_cover.pngmnc_book_covermnc_book_cover
...013/03/decisive-jobdecisions-113x114.pngNo alt attribute providedDecisive for Job Decisions
...ads/2013/02/switch-framework-113x119.pngNo alt attribute providedThe Switch Framework
...ds/2013/02/mts-presentations-113x118.pngNo alt attribute providedMaking Presentations That Stick
...Screen-Shot-2021-10-22-at-2.00.44-PM.pngNo alt attribute provided
...ontent/uploads/2013/01/book-decisive.pngNo alt attribute provided
/wp-content/uploads/2013/01/book-switch.pngNo alt attribute provided
...2023/10/What-Its-Like-To-Be-1024x790.pngNo alt attribute provided
...content/uploads/2013/01/chip-265x265.pngChip Heath
/wp-content/uploads/2013/01/dan-265x265.pngDan Heath
Audio URL
...coming-soon-what-it-s-like-to-be.mp3?_=1

Page structure

H1 heading
(Critically important)
Heath Brothers
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Heath Brothers
H2 Upstream
H2 Making Numbers Count
H2 Making Numbers Count Duplicate text
H2 Free Resources
H2 The Books
H2 New Podcast
H2 About the Authors
H3 Subscribe on
H3 What It's Like To Be...
H3 Introduction
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://heathbrothers.com/Heath Brothers
https://heathbrothers.com/Home
https://heathbrothers.com/about/Authors
/members/Resources
/speaking/Speaking / Training
https://heathbrothers.com/booksBooks:
/books/making-numbers-count/Making Numbers Count
/books/upstream/Upstream
/books/the-power-of-moments/The Power Of Moments
/books/decisive/Decisive
/books/switch/Switch
/books/made-to-stick/Made to Stick
https://www.amazon.com/Upstrea...New window External Subdomain IMG-ALT bookcovermockup
https://www.amazon.com/Upstrea...New window External Subdomain ORDER NOW
https://amzn.to/33myhUANew window External IMG-ALT mnc_book_cover
https://amzn.to/33myhUAExternal Text duplicate ORDER NOW
/resourcesNo Text
/resourcesNo Text
/resourcesNo Text
/resourcesMore Resources
/books/making-numbers-count/No Text
/books/decisive/No Text
/member-content/decisive-chapt...Read the first chapter
/books/decisive/Learn more about the book
/books/switch/No Text
/member-content/switch-chapter...Text duplicate Read the first chapter
/books/switch/Text duplicate Learn more about the book
https://heathbrothers.com/booksView All Books
https://link.chtbl.com/danheat...New window Nofollow External Subdomain No Text
https://podcasts.apple.com/us/...New window External Subdomain Apple Podcasts
A-TITLE Apple Podcasts
https://open.spotify.com/show/...New window External Subdomain Spotify
A-TITLE Spotify
https://podcasts.google.com/fe...New window External Subdomain Google Podcasts
A-TITLE Google Podcasts
https://podcastindex.org/podca...External Podcast Index
A-TITLE Podcast Index
https://overcast.fm/itunes1707...New window External Overcast
A-TITLE Overcast
https://music.amazon.com/podca...New window External Subdomain Amazon Music
A-TITLE Amazon Music
https://iheart.com/podcast/123...New window External iHeartRadio
A-TITLE iHeartRadio
https://www.buzzsprout.com/224...External Subdomain URL anchor text
https://www.buzzsprout.com/2246914/13611204-coming-soon-what-it-s-like-to-be.mp3
https://link.chtbl.com/danheat...New window Nofollow External Subdomain Learn More →
https://heathbrothers.com/aboutLearn more...
https://heathbrothers.com/aboutText duplicate Learn more...
https://heathbrothers.com/aboutRead Bios
/privacy-policy/Privacy Policy
http://outthinkgroup.com/External Out:think Group

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://heathbrothers.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (216 kB).

HTTP Response Header

NameValue
dateSun, 25 Aug 2024 10:46:17 GMT
content-typetext/html; charset=UTF-8
cf-ray8b8aff5769e61db3-FRA
cf-cache-statusDYNAMIC
link<https://heathbrothers.com/wp-json/>; rel="https://api.w.org/", <https://heathbrothers.com/wp-json/wp/v2/pages/2>; rel="alternate"; type="application/json", <https://heathbrothers.com/>; rel=shortlink
varyAccept-Encoding
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.8;mv=3.1.0
ki-origing1p
x-content-type-optionsnosniff
x-dlm-no-waypointstrue
x-edge-location-klb1
x-kinsta-cacheHIT
x-pingbackhttps://heathbrothers.com/xmlrpc.php
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=eCIMQINyFoGzZYN5wSbulaNCWd5gzbdBg50GsiF2X6CE1lfRWL%2B8598vD270wkD2jMPBFHGX0wXZih8my8McLPfC5xEGSF%2Fy0dsq3IDN7LVRv4AUJl9gN%2B5gkll8gGxjG132"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,042 referring domains.
This page has 56,509 backlinks.
This page has backlinks from 1,542 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow: /wp-content/uploads/resources/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heath82%Check
Heath Brothers78%Check
Brothers74%Check
Switch Heath Brothers70%Check
Chip Heath68%Check
Chip54%Check
Switch53%Check
Stick51%Check
Authors49%Check
Making49%Check
Show more keywords and terms

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