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Hellofresh.com.au - SEO Checker

Overview of the SEO Check

Meta information

99%

Page quality

29%

Page structure

29%

Link structure

86%

Server

46%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.31 s

File size

3,462.70 kB

Words

607

Media files

Number of links

18 internal / 12 external

Task list of SEO Improvements 5 Tasks

Only use 1 H1 Heading in your text.Very important!
The page title should be better suited to the content of the page.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 99% achieved

Title

(Critically important)

HelloFresh: Simply Delicious Meals Delivered To Your Door

The length of the page title is perfect. (530 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Recipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!

The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.hellofresh.com.au/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-au

Server location: United States of America

The following language is defined by HTML: en-au

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

An URL is specified multiple times in alternate links.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
apple-mobile-web-app-title	HelloFresh: Simply Delicious Meals Delivered To Your Door
description	Recipes the whole family will love \| Fresh, Quality Ingredients \| Even More Recipe Choice and Variety \| Flexible Subscription \| Free Delivery - Get Started Now!
theme-color	#FFFFFF
msapplication-TileColor	#FFFFFF
thumbnail	https://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
author	HelloFresh
keywords	cooking, HelloFresh
robots	index,follow
country	AU
google-site-verification	-pqn5xK3Y58la8tGeYtkwfWzY3ksmORywK1CxE0SgU8
next-head-count	67
url	https://www.hellofresh.com.au/
lang	en-au
twitter:card	summary_large_image
twitter:description	Recipes the whole family will love \| Fresh, Quality Ingredients \| Even More Recipe Choice and Variety \| Flexible Subscription \| Free Delivery - Get Started Now!
twitter:title	HelloFresh: Simply Delicious Meals Delivered To Your Door
twitter:image	https://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
twitter:domain	https://www.hellofresh.com.au/
twitter:url	https://www.hellofresh.com.au/
og:url	https://www.hellofresh.com.au/
og:title	HelloFresh: Simply Delicious Meals Delivered To Your Door
og:description	Recipes the whole family will love \| Fresh, Quality Ingredients \| Even More Recipe Choice and Variety \| Flexible Subscription \| Free Delivery - Get Started Now!
og:site_name	HelloFresh
og:locale	en-AU
og:image	https://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
og:image:alt	HelloFresh
og:image:width	1140
og:image:height	600
charset	utf-8

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Page quality 29% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

There are 8 text duplicates on this page:

Duplicate 1: Swap, add or upgrade ingredients, double servings, and cater for all o...
Duplicate 2: We source and deliver the exact amount of ingredients you need to cook...
Duplicate 3: We work closely with Aussie suppliers wherever possible to bring you f...
Duplicate 4: We’re continuously developing innovative, sustainable food packaging t...

The average number of words per sentence of 27 words is high.

This page contains 607 words. That's ok.

34.3% of the text are stop words.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

The file size of the HTML document is very large (3462.7 kB).

A viewport "width=device-width" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

27 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...resh_website/logo/Hello_Fresh_Lockup.png	HelloFresh
...resh_website/logo/Hello_Fresh_Lockup.png	HelloFresh
.../be/cms/landing_pages/icon-instagram.svg	No alt attribute provided
...nding pages/Summer_Rebound_UGC_4_(3).jpg	No alt attribute provided
...site/au/cms/ANZ landing pages/Chilli.jpg	No alt attribute provided
.../cms/ANZ landing pages/Original_Miko.jpg	No alt attribute provided
...g pages/Summer_Rebound_UGC_6_(2)_(1).jpg	No alt attribute provided
...nding pages/Summer_Rebound_UGC_4_(3).jpg	No alt attribute provided
...site/au/cms/ANZ landing pages/Chilli.jpg	No alt attribute provided
.../cms/ANZ landing pages/Original_Miko.jpg	No alt attribute provided
...g pages/Summer_Rebound_UGC_6_(2)_(1).jpg	No alt attribute provided
.../cms/homepage/image_columns/hiw-1-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-2-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-3-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-4-v3.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-1-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-2-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-3-v2.png	No alt attribute provided
.../cms/homepage/image_columns/hiw-4-v3.png	No alt attribute provided
...ages/app-installs/QR-app-install-AU2.png	app market qr code image
...ing-pages/app-installs/app-installs2.png	app install image
...page/homepage to Contentful/busyweek.png	No alt attribute provided
.../fr/cms/recipes/FR_01-RecettesVeggie.png	No alt attribute provided
...fr/cms/recipes/FR_06-Recettesdumonde.png	No alt attribute provided
...ebsite/fr/cms/recipes/FR_07-Desserts.png	No alt attribute provided
...om/au/cms/icons/Innovative_Packaging.svg	No alt attribute provided
...esh.com/au/cms/icons/Locally_Sourced.svg	No alt attribute provided
...com/au/cms/icons/Reducing_Food_Waste.svg	No alt attribute provided
...om/au/cms/icons/Innovative_Packaging.svg	No alt attribute provided
...esh.com/au/cms/icons/Locally_Sourced.svg	No alt attribute provided
...com/au/cms/icons/Reducing_Food_Waste.svg	No alt attribute provided
...cdn.hellofresh.com/payments/icons/mc.svg	Master Card payment method image
...lofresh.com/payments/icons/visa_logo.svg	Visa payment method image
...fresh.com/payments/icons/discovernet.svg	Discover Net payment method image
...lofresh.com/payments/icons/amex_logo.svg	American Express payment method image
...hellofresh.com/payments/icons/paypal.svg	Paypal payment method image
...cdn.hellofresh.com/payments/icons/mc.svg	Master Card payment method image
...lofresh.com/payments/icons/visa_logo.svg	Visa payment method image
...fresh.com/payments/icons/discovernet.svg	Discover Net payment method image
...lofresh.com/payments/icons/amex_logo.svg	American Express payment method image
...hellofresh.com/payments/icons/paypal.svg	Paypal payment method image

Page structure 29% achieved

H1 heading

(Critically important)

Fresh and delicious meal kits, delivered right to your door

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Fresh and delicious meal kits, delivered right to your door
H1	Get cooking
H2	Fresh from the 'gram
H2	How it works
H2	Meal planning made easy with our app
H2	Your box, your way
H2	Doing our part for the planet
H3	_marissa_claire
H3	chilli_and_co
H3	mfstudiosboutique
H3	sugarplumtree_mama
H3	_marissa_claire Duplicate text
H3	chilli_and_co Duplicate text
H3	mfstudiosboutique Duplicate text
H3	sugarplumtree_mama Duplicate text
H3	Choose your meals
H3	Customise your box
H3	Enjoy flexible deliveries
H3	Dish up delicious meals
H3	Choose your meals Duplicate text
H3	Customise your box Duplicate text
H3	Enjoy flexible deliveries Duplicate text
H3	Dish up delicious meals Duplicate text
H3	Quick and easy
H3	Balanced meals
H3	Variety for everyone
H3	More meal occasions
H3	Less food waste**
H3	Fresh, seasonal ingredients
H3	Innovative packaging
H3	Less food waste** Duplicate text
H3	Fresh, seasonal ingredients Duplicate text
H3	Innovative packaging Duplicate text

Link structure 86% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 12 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.hellofresh.com.au/		IMG-ALT HelloFresh
https://blog.hellofresh.com.au/	External Subdomain	Our Blog
/login		Log in
https://www.hellofresh.com.au/	Text duplicate	IMG-ALT HelloFresh
https://www.hellofresh.com.au/		Build your perfect menu
/plans?c=29-BMXXK&discount_com...		Get up to $200 off
https://nkkl.adj.st/shop/?c=ZP...	External Subdomain	Download the app
/plans?c=29-BMXXK&discount_com...	Text duplicate	Get up to $200 off
/plans?c=29-BMXXK&discount_com...		Start cooking sustainably
https://www.hellofresh.com.au/	Text duplicate	Get up to $200 off
/gift	New window	Gift cards
https://hellofresh-au.connect....	New window External Subdomain	Students
/meal-kits/senior-discounts	New window	Seniors
https://partnerships.hellofres...	New window External Subdomain	Qantas
/recipes	New window	Recipes
https://blog.hellofresh.com.au/	New window External Subdomain	Blog
/meal-kits	New window	Meal kits
https://www.hellofreshgroup.com/	New window External Subdomain	HelloFresh Group
https://careers.hellofresh.com/	New window External Subdomain	Careers
/about/press	New window	Press
https://forms.gle/1VMpU2wZknbD...	New window External	Partner
/about/affiliates/	New window Subdomain	Affiliates
https://docs.google.com/forms/...	New window External Subdomain	Suppliers
/contact-us	New window	Contact Us
/about/faq	New window	Help Centre & FAQ
/about/termsandconditions	New window	Terms and Conditions
/about/privacy	New window	Privacy
https://www.facebook.com/Hello...	New window External Subdomain	No Text
https://twitter.com/hellofreshAU	New window External	No Text
https://instagram.com/hellofre...	New window External	No Text

Server configuration 46% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.hellofresh.com.au/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The file size of the HTML document is very large (3,463 kB).

The page response time is excellent with 0.31 seconds.

Page Speed

HTTP Response Header

Name	Value
date	Mon, 04 Nov 2024 20:59:23 GMT
content-type	text/html; charset=utf-8
cf-ray	8dd7870ed8c5dc7a-FRA
cf-cache-status	HIT
age	506
cache-control	public, max-age=14400
content-language	en-AU
set-cookie	138 Characters
vary	Accept-Encoding
content-security-policy	frame-ancestors 'self' https://frontend-test.briggswalker.com https://frontend-au.briggswalker.com;
x-content-type-options	nosniff
x-envoy-upstream-service-time	1113
x-frame-options	SAMEORIGIN
x-powered-by	Next.js
x-xss-protection	1; mode=block
server-timing	cf-cache-status;desc=HIT
server	cloudflare
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 712 referring domains.

This page has 5,725 backlinks.

This page has backlinks from 578 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /box-week*
Disallow: /images/intfood/thermomix/HF_icon_thermomix.svg*
Disallow: /de/cms/Thermomix_Badge_rect_small.png*
Disallow: /at/cms/Thermomix_Badge_rect_small.png*
Disallow: /recipes/search/?q*
Disallow: /my-account
Disallow: /*?*page=
Disallow: /*?*collection=
Disallow: /*?*route=
Disallow: /*?*email=
Disallow: /*?*resetKey=
Disallow: /*?*u=
#Disallow: /login*
Allow: /my-account/deliveries/menu
Disallow: /about/homepage

Sitemap: https://www.hellofresh.com.au/sitemap_index.xml
Sitemap: https://www.hellofresh.com.au/sitemap_others.xml
Sitemap: https://www.hellofresh.com.au/sitemap_recipe_pages.xml
Sitemap: https://www.hellofresh.com.au/sitemap_recipe_collections.xml
Sitemap: https://www.hellofresh.com.au/sitemap_transactional_pages.xml

Similar sites

Search preview

www.hellofresh.com.au

HelloFresh: Simply Delicious Meals Delivered To Your Door

Recipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Fresh	93%	Check
Fresh Ingredients	73%	Check
delicious	66%	Check
Meal	66%	Check
delicious meals delivered	62%	Check
HelloFresh	61%	Check
delivered	61%	Check
Meals Delivered	60%	Check
delicious meals	60%	Check
meal kits	60%	Check
meals	54%	Check
ingredients	54%	Check
flexible	54%	Check
Meal Planning	54%	Check
Simply Delicious Meals Delivered	51%	Check
Get	50%	Check
kits	50%	Check
Variety	50%	Check
right	50%	Check
Recipes	48%	Check
seasonal ingredients	48%	Check
seasonal recipes	47%	Check
delivery	46%	Check
subscription	46%	Check
food	44%	Check

Show more keywords and terms

Test up to 1.000 webpages of hellofresh.com.au with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

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Hellofresh.com.au - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 99% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of hellofresh.com.au with our free plan!

Page quality 29% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 29% achieved

(Critically important)

(Important)

Heading structure

Link structure 86% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 46% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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