Highlandwildlifepark.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
79% 
Page structure
58% 
Link structure
72% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
172.40 kB
Words
838
Media files
29
Number of links
57 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Highland Wildlife Park | Highland Wildlife Park
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Embark on a wild adventure at Highland Wildlife Park. Encounter amazing animals, support conservation, and explore the Scottish Highlands.
The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.highlandwildlifepark.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmbark on a wild adventure at Highland Wildlife Park. Encounter amazing animals, support conservation, and explore the Scottish Highlands.
abstractEmbark on a wild adventure at Highland Wildlife Park. Encounter amazing animals, support conservation, and explore the Scottish Highlands.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:urlhttps://www.highlandwildlifepark.org.uk
og:titleWelcome to Highland Wildlife Park
og:imagehttps://images.rzss.org.uk/media/Highland_Wildlife_Park/HWP_animals/Snow_leopard/snow_leopard_1.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 838 words. That's ok.
38.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/ud/images/logo.pngRZSS - Highland Wildlife Park
..._animals/Snow_leopard/snow_leopard_1.jpgSnow leopard side profile looking up to the left IMAGE: Laurie Campbell 2023
...e_Park/HWP_events/nature_photography.jpglaurie campbell with camera out of jeep window nature photography workshops
...Discovery_and_Learning/hwp_wombles_2.jpgHWP community group the Wildlife Wombles IMAGE: Jess Wise 2024
...te_images/Visitors/visitor_wolf_wood.jpgVisitors pose with the wolf statue outside wolf wood IMAGE: Fosho 2022
..._animals/Snow_leopard/snow_leopard_1.jpgSnow leopard side profile looking up to the left IMAGE: Laurie Campbell 2023
..._animals/Bukhara_deer/bukhara_deer_3.jpgBukhara deer Dushanbe looking at camera [eye contact] IMAGE: Amy Middleton 2023
...e_Park/HWP_animals/Wildcat/wildcat_2.jpgWildcat full body looking back at camera IMAGE: Laura Moore 2020
...e_images/Visitors/visitor_amur_tiger.jpgGirl places hand on tiger paw while grandparents look on IMAGE: FoSho 2023
...ite_images/Visitors/wildlife_wombles.jpgWildlife Wombles group poses and wave in front of polar bear statue in car park IMAGE: FoSho 2023
...HWP_animals/Polar_bear/polar_bear_2.jpegAdult male polar bear lying in the grass. Side profile looking to the left. IMAGE: Amy Middleton 2023
...e_Park/HWP_events/nature_photography.jpglaurie campbell with camera out of jeep window nature photography workshops
...s/SWDC/swdc_interior_interpretation.jpegInterpretation inside Scotland's Wildlife Discovery Centre at Highland Wildlife Park IMAGE: Beccy Angus 2024
...News/2024/April/moth_egg_releases_24.jpgRZSS staff and Rare Invertebrates in the Cairngorms partners pose in group together with trays for dark bordered beauty moth egg releases Image: RZSS CONSERVATION 2024
...24/March/hrh_saving_wildcats_visit_2.jpgHRH unveiling a plaque at the Saving Wildcats hub with David Field IMAGE: Laura Moore 2024
.../Japanese_macaque/japanese_macaque_1.jpgSnow monkeys
...et/media/rzss_logo_white_transparent.pngRZSS footer logo
hml.union-dev2.net/media/zoo_logo.pngEdinburgh zoo footer logo
...-dev2.net/media/gtbs-scotland-gold 1.pngLogo
...ife_Park/HWP_site_images/Logos/biaza.pngbiaza transparent logo and text
...life_Park/HWP_site_images/Logos/eaza.pngeaza transparent logo and text
...life_Park/HWP_site_images/Logos/waza.pngwaza transparent logo and text
hml.union-dev2.net/media/iucn logo.pngLogo
...ion-dev2.net/media/ic_facebook_white.pngFacebook logo
...ml.union-dev2.net/media/logo-x_white.pngX logo
...ion-dev2.net/media/ic_linkedin_white.pngLinkedIn logo
...hml.union-dev2.net/media/insta_white.pngInstagram logo
...l.union-dev2.net/media/youtube_white.pngYouTube logo
/themes/ud/images/logo.pngRZSS - Edinburgh Zoo

Page structure

H1 heading
(Critically important)
Welcome to Highland Wildlife Park
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Highland Wildlife Park
H2 Secondary navigation
H2 Secondary navigation Duplicate text
H2 Meet our animals
H2 Join the herd!
H2 Our role in global conservation
H2 How you can help
H2 Our latest activity highlights
H2 Our latest news and blogs
H2 Keep in touch with wildlife
H2 Connect menu
H2 Involved menu
H2 About menu
H2 Help menu
H2 Footer menu
H3 Opening hours
H3 Directions
H3 Maps and guides
H3 Park developments
H3 Reverse the decline of 50 species
H3 Create stronger connections
H3 Better protect nature
H3 Upcoming events
H3 Nature Photography Workshops
H3 Connect with nature
H3 Get involved
H3 About us
H3 Need help?
H3 Your monthly donation can help save the animals you love
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/site-mapSite map
/IMG-ALT RZSS - Highland Wildlife Park
A-TITLE Highland Wildlife Park home
/newsNews
https://shop.rzss.org.uk/External Subdomain Shop
/search/nodeA-TITLE Site Search
https://support.rzss.org.uk/me...External Subdomain Become a member
/ticketsBook tickets
/visitPlan your visit
/visitText duplicate Plan your visit
/visit/tickets-pricesTickets
/visit/membershipMembership
/visit/school-visitsSchool visits
/visit/group-visitsGroup visits
/visit/opening-hoursOpening hours
/visit/maps-and-guidesMaps and guides
/visit/accessibilityAccessibility
/visit/facilitiesFacilities
/visit/food-and-drinkFood and drink
/visit/getting-to-the-parkGetting to the park
/visit/places-to-stayPlaces to stay
/visit/badenoch-the-storylandsBadenoch: The Storylands
/animals/animal-inhabitantsAnimals
/events-experiences/eventsEvent calendar
/events-experiences/eventsEvents at the park
/events-and-experiences/daily-...Daily talks
/events-experiences/keeper-exp...Keeper experiences
/conservationConservation
/learning-and-community-engage...Meet the team
/visit/school-visitsPlan a school visit
/learning-community-engagement...Learn at the park
/learning-community-engagement...Learn from home
/learning-community-engagement...What we do
/learning-community-engagement...What we offer
/learning-community-engagement...Outreach
/supportSupport us
/supportText duplicate Support us
/visit/membershipText duplicate Become a member
https://www.rzss.org.uk/suppor...External Subdomain Give a donation
https://www.rzss.org.uk/suppor...External Subdomain Adopt an animal
https://www.rzss.org.uk/suppor...External Subdomain Leave a gift in your will
https://www.rzss.org.uk/suppor...External Subdomain Celebratory giving
https://www.rzss.org.uk/suppor...External Subdomain Fundraise for wildlife
https://www.rzss.org.uk/suppor...External Subdomain Become a patron
https://www.rzss.org.uk/suppor...External Subdomain Corporate support
https://www.rzss.org.uk/suppor...External Subdomain Trusts and grants
https://www.rzss.org.uk/suppor...External Subdomain Join our volunteers
/newsText duplicate News
https://shop.rzss.org.uk/External Subdomain Text duplicate Shop
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
/ticketsBuy tickets today
/visitText duplicate Plan your visit
/visit/opening-hoursView all opening hours
/visit/getting-to-the-parkText duplicate Getting to the park
/visit/maps-and-guidesFind your way around
/newsRead the latest news
/animalsMeet our animals
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
/supportWays to support
/events-experiencesFind out more
/events-experiences/events/nat...Text duplicate Find out more
/newsView all news
/news/peek-inside-scotlands-wi...Peek inside Scotland’s Wildlife Discovery Centre
/news/egg-citing-releases-rare...EGG-citing releases for rare moth in the Scottish Highlands
/news/hrh-princess-royal-visit...HRH The Princess Royal visits project to restore wildcats to Scotland
/newsletterSign up now
/about-highland-wildlife-parkAbout the park
A-TITLE About Highland Wildlife Park
https://www.edinburghzoo.org.uk/External Subdomain Edinburgh Zoo
A-TITLE Edinburgh Zoo
https://www.rzss.org.uk/conser...External Subdomain Text duplicate Conservation
A-TITLE RZSS Conservation
https://learning.rzss.org.uk/External Subdomain Learning
A-TITLE RZSS Learning
/events-experiences/eventsSearch our events
A-TITLE Highland Wildlife Park Events
https://www.rzss.org.uk/suppor...External Subdomain Text duplicate Join our volunteers
A-TITLE RZSS Volunteers
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
A-TITLE RZSS Membership
https://www.rzss.org.uk/suppor...External Subdomain Text duplicate Corporate support
A-TITLE RZSS Corporate Support
https://www.rzss.org.uk/about/...External Subdomain Our history
A-TITLE RZSS History
https://www.rzss.org.uk/about/...External Subdomain Our mission
A-TITLE RZSS Mission
https://www.rzss.org.uk/about/...External Subdomain Sustainability
A-TITLE RZSS Sustainability
https://www.rzss.org.uk/about/...External Subdomain Governance
A-TITLE RZSS Board
https://www.rzss.org.uk/contactExternal Subdomain Contact us
A-TITLE RZSS Contacts
https://www.rzss.org.uk/about/...External Subdomain Careers
A-TITLE RZSS Careers
https://www.rzss.org.uk/media-...External Subdomain Media centre
A-TITLE RZSS Media Centre
https://support.rzss.org.uk/do...External Subdomain Donate now
https://www.rzss.org.uk/External Subdomain IMG-ALT RZSS footer logo
A-TITLE Royal Zoological Society of Edinburgh
https://www.edinburghzoo.org.uk/External Subdomain IMG-ALT Edinburgh zoo footer logo
A-TITLE Edinburgh Zoo
https://www.green-tourism.com/...External Subdomain IMG-ALT Logo
A-TITLE Green Tourism Board
https://biaza.org.uk/External IMG-ALT biaza transparent logo and text
A-TITLE BIAZA
https://www.eaza.net/External Subdomain IMG-ALT eaza transparent logo and text
A-TITLE EAZA
https://www.waza.org/External Subdomain IMG-ALT waza transparent logo and text
A-TITLE WAZA
https://iucn.org/External Text duplicate IMG-ALT Logo
A-TITLE IUCN
https://www.facebook.com/highl...External Subdomain IMG-ALT Facebook logo
A-TITLE Facebook
https://twitter.com/HighlandWParkExternal IMG-ALT X logo
A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn logo
A-TITLE Linkedin
https://www.instagram.com/High...External Subdomain IMG-ALT Instagram logo
A-TITLE Instagram
https://www.youtube.com/user/H...External Subdomain IMG-ALT YouTube logo
A-TITLE Youtube
/site-mapSitemap
https://www.rzss.org.uk/terms-...External Subdomain Terms and Conditions
A-TITLE RZSS Terms and Conditions
/entry-termsEntry Terms and Conditions
A-TITLE Highland Wildlife Park Entry Terms and Conditions
https://www.rzss.org.uk/privac...External Subdomain Privacy and Data Protection
A-TITLE RZSS Privacy Policy
https://www.rzss.org.uk/cookie...External Subdomain Cookies Policy
A-TITLE RZSS Cookie Policy
/accessibility-statementAccessibility Statement
A-TITLE Highland Wildlife Park Accessibility Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.highlandwildlifepark.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (172 kB).

HTTP Response Header

NameValue
dateThu, 06 Jun 2024 02:18:12 GMT
content-typetext/html; charset=UTF-8
content-length28787
serverApache
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyX-Forwarded-Proto,Accept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,017 referring domains.
This page has 26,014 backlinks.
This page has backlinks from 633 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.highlandwildlifepark.org.uk
Welcome to Highland Wildlife Park | Highland Wildlife Park
Embark on a wild adventure at Highland Wildlife Park. Encounter amazing animals, support conservation, and explore the Scottish Highlands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Park93%Check
Wildlife93%Check
Wildlife Park93%Check
Highland Wildlife Park93%Check
Highland89%Check
Wildlife Conservation74%Check
National Park65%Check
Welcome62%Check
Animals56%Check
Conservation52%Check
Show more keywords and terms

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