Iab.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
43% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
201.10 kB
Words
1607
Media files
81
Number of links
224 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IAB
The page title is too short. (34 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
The length of the meta description is perfect. (704 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iab.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionInteractive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
google-site-verification08-GtJKPFibb9O2BISsf-IkC3QgHVXSpGpnbfny1Dak
article:publisherhttps://www.facebook.com/IAB
article:modified_time2023-09-20T13:43:13+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.iab.com/wp-content/uploads/2022/02/iab-logo-placeholder.png
twitter:site@iab
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionInteractive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
og:urlhttps://www.iab.com/
og:site_nameIAB
og:imagehttps://www.iab.com/wp-content/uploads/2016/03/iab-big-square.png
og:image:width1200
og:image:height1200
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1607 words. That's ok.
24.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: upcoming events
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...browser/img/icons/redesign/Hamburger.pngMenu
...lib-browser/img/icons/redesign/Close.pngClose
...AB-Experience-Center-scaled-1024x418.jpgExperience Center
...IAB-ProgrammaticData-Center-1024x402.jpgMeasurement, Addressability and Data Center
...ds/2021/01/IAB-Media-Center-1024x383.jpgMedia Center
...Organziation-Featured-Image-1024x683.jpgProfessional Development and Education Center
...eo-ad-spend-strategy-report-1024x312.pngPart 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
...ce-in-digital-advertising-3-1024x312.jpgLegal Issues and Business Considerations When Using Generative AI in Digital Advertising
...store-retail-media-playbook-1024x312.pngDigital Out of Home (DOOH) + In Store Retail Media Playbook
...024-2026-growth-projections-1024x312.pngU.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
...onnected-commerce-summit-12-1024x318.jpg IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
.../2024-iab-privacy-compliance-salon-2.png2024 IAB Privacy Compliance Salon
...e-privacy-law-summit-2023-6-1024x683.jpgIAB State Privacy Law Summit 2024
.../05/annual-leadership-meeting-2025-7.jpg2025 Annual Leadership Meeting
...1/member-directory-2-scaled-1024x683.jpgMember Directory
...b-global-network-worldwide-members-2.pngIAB Global Network: Worldwide Members
...oads/2024/02/iab-alm-2024-8-1024x683.jpgGet Involved
...emes/iab/assets/img/iab-logo-cropped.pngIAB
...AB-Experience-Center-scaled-1024x418.jpgExperience Center
...IAB-ProgrammaticData-Center-1024x402.jpgMeasurement, Addressability and Data Center
...ds/2021/01/IAB-Media-Center-1024x383.jpgMedia Center
...Organziation-Featured-Image-1024x683.jpgProfessional Development and Education Center
...eo-ad-spend-strategy-report-1024x312.pngPart 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
...ce-in-digital-advertising-3-1024x312.jpgLegal Issues and Business Considerations When Using Generative AI in Digital Advertising
...store-retail-media-playbook-1024x312.pngDigital Out of Home (DOOH) + In Store Retail Media Playbook
...024-2026-growth-projections-1024x312.pngU.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
...onnected-commerce-summit-12-1024x318.jpg IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
.../2024-iab-privacy-compliance-salon-2.png2024 IAB Privacy Compliance Salon
...e-privacy-law-summit-2023-6-1024x683.jpgIAB State Privacy Law Summit 2024
.../05/annual-leadership-meeting-2025-7.jpg2025 Annual Leadership Meeting
...1/member-directory-2-scaled-1024x683.jpgMember Directory
...b-global-network-worldwide-members-2.pngIAB Global Network: Worldwide Members
...oads/2024/02/iab-alm-2024-8-1024x683.jpgGet Involved
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...wser/img/icons/redesign/RedBackArrow.pngMenu
...ib-browser/img/icons/redesign/Search.pngMenu
...ent/themes/iab/assets/img/iab-footer.jpgIAB | Interactive Advertising Bureau
...ent/themes/iab/assets/img/iab-footer.jpgIAB | Interactive Advertising Bureau
...tent/themes/iab/assets/img/backtotop.pngBack to Top

Page structure

H1 heading
(Critically important)
Get the latest from IAB in your inbox
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get the latest from IAB in your inbox
H1 Getting Involved
H1 Why Learn with IAB
H1 Questions about IAB?
H1 From the Knowledge Center
H3 Upcoming at IAB
H3 What is IAB?
H3 The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
H3 Contact Us
H3 Site Results
H4 IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
H4 Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
H4 Diversity & Inclusion
H4 Project Rearc
H4 Public Policy
H4 CCPA Compliance
H4 Tech Lab
H4 Direct Brand Economy
H5 Election Readiness in the AI and Social Era
H5 IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem
H5 Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap
H5 State of Data Webinar: The Road to Defining Media Measurement Standards
H5 IAB Connected Commerce (9/17) - Early Bird Tickets on Sale! Duplicate text
H5 2024 IAB Privacy Compliance Salon
H5 IAB State Privacy Law Summit 2024
H5 2025 Annual Leadership Meeting
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iab.com/Anchor IMG-ALT Menu
/topics/public-policyPublic Policy
IMG-ALT Public Policy
/topics/legal-affairs/Legal Affairs
IMG-ALT Legal & Compliance
/training-certification/Learn With IAB
IMG-ALT Training & Development
/iab-ad-net-zero/Ad Net Zero
IMG-ALT Responsible Business Practices
https://iabtechlab.com/External IAB Tech Lab
IMG-ALT IAB TechLab
/organizations/experience-center/Experience Center
/organizations/measurement-add...Measurement, Addressability & Data Center
/organizations/media-center/Media Center
/organizations/professional-de...Professional Development & Education Center
/organizations/professional-de...Subdomain Training and Certification
https://www.iab.com/shop/Subdomain Shop
/online-training-access/Training Log In
/organizations/experience-center/Subdomain Text duplicate Experience Center
IMG-ALT Experience Center
/organizations/measurement-add...Subdomain Measurement, Addressability and Data Center
IMG-ALT Measurement, Addressability and Data Center
/organizations/media-center/Subdomain Text duplicate Media Center
IMG-ALT Media Center
/organizations/professional-de...Subdomain Professional Development and Education Center
IMG-ALT Professional Development and Education Center
https://www.iab.com/guidelines/Guidelines & Best Practices
IMG-ALT Standards & Guidelines
https://www.iab.com/research/Research & Insights
IMG-ALT Research & Insights
https://www.iab.com/blog/Subdomain IAB Blog
IMG-ALT IAB's POV
/videos/iab-there/Subdomain IAB There
/videos/iab-pulse/Subdomain IAB Pulse
/insights/video-ad-spend-repor...Subdomain Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
IMG-ALT Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
/guidelines/legal-issues-and-b...Subdomain Legal Issues and Business Considerations When Using Generative AI in Digital Advertising
IMG-ALT Legal Issues and Business Considerations When Using Generative AI in Digital Advertising
/guidelines/digital-out-of-hom...Subdomain Digital Out of Home (DOOH) + In Store Retail Media Playbook
IMG-ALT Digital Out of Home (DOOH) + In Store Retail Media Playbook
/insights/us-podcast-advertisi...Subdomain U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
IMG-ALT U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
https://www.iab.com/events/Conferences & Events
https://www.iab.com/events/Upcoming Events
IMG-ALT Calendar of Events
/iab-international-events/Subdomain International Events
IMG-ALT International Events
/download-my-iab-mobile-app/IAB Events Mobile App
IMG-ALT IAB Events Mobile App
/topics/video-on-demand/Subdomain Video On Demand
IMG-ALT 1
/events/election-readiness-in-...Subdomain Election Readiness in the AI and Social Era Jul 30
/video/strategic-data-approach...Subdomain IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem Jul 31
/events/minding-the-gap-strate...Subdomain Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap Aug 20
/events/state-of-data-webinar-...Subdomain State of Data Webinar: The Road to Defining Media Measurement Standards Aug 22
/events/2024-iab-connected-com...Subdomain IAB Connected Commerce (9/17) - Early Bird Tickets on Sale! Sep 17
/events/privacy-compliance-salon/Subdomain 2024 IAB Privacy Compliance Salon Sep 22
/events/iab-state-privacy-law-...Subdomain IAB State Privacy Law Summit 2024 Nov 19
/events/annual-leadership-meet...Subdomain 2025 Annual Leadership Meeting Jan 26
/events/2024-iab-connected-com...Subdomain IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
IMG-ALT IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
/events/privacy-compliance-salon/Subdomain 2024 IAB Privacy Compliance Salon
IMG-ALT 2024 IAB Privacy Compliance Salon
/events/iab-state-privacy-law-...Subdomain IAB State Privacy Law Summit 2024
IMG-ALT IAB State Privacy Law Summit 2024
/events/annual-leadership-meet...Subdomain 2025 Annual Leadership Meeting
IMG-ALT 2025 Annual Leadership Meeting
https://www.iab.com/get-involved/Get Involved
/unlock-a-world-of-opportuniti...Subdomain Create an Account
IMG-ALT Create an Account
https://www.iab.com/membership/Become a Member
IMG-ALT Become a Member
https://www.iab.com/groups/Councils & Committees
IMG-ALT Councils & Committees
https://www.iab.com/careers/Work at IAB
IMG-ALT Industry Careers
https://www.iab.com/get-involved/Member Benefits
/iab-membership/Tiers and Requirements
/member-directory/Current Members
/iab-global-network-worldwide-...Subdomain IAB Global Network
/member-directory/Subdomain Member Directory
IMG-ALT Member Directory
/iab-global-network-worldwide-...Subdomain IAB Global Network: Worldwide Members
IMG-ALT IAB Global Network: Worldwide Members
https://www.iab.com/get-involved/Subdomain Text duplicate Get Involved
IMG-ALT Get Involved
https://www.iab.com/Subdomain IMG-ALT IAB
/topics/public-policyText duplicate Public Policy
IMG-ALT Public Policy
/topics/legal-affairs/Text duplicate Legal Affairs
IMG-ALT Legal & Compliance
/training-certification/Text duplicate Learn With IAB
IMG-ALT Training & Development
/iab-ad-net-zero/Text duplicate Ad Net Zero
IMG-ALT Responsible Business Practices
https://iabtechlab.com/External Text duplicate IAB Tech Lab
IMG-ALT IAB TechLab
/organizations/experience-center/Text duplicate Experience Center
/organizations/measurement-add...Text duplicate Measurement, Addressability & Data Center
/organizations/media-center/Text duplicate Media Center
/organizations/professional-de...Text duplicate Professional Development & Education Center
/organizations/professional-de...Subdomain Text duplicate Training and Certification
https://www.iab.com/shop/Subdomain Text duplicate Shop
/online-training-access/Text duplicate Training Log In
/organizations/experience-center/Subdomain Text duplicate Experience Center
IMG-ALT Experience Center
/organizations/measurement-add...Subdomain Text duplicate Measurement, Addressability and Data Center
IMG-ALT Measurement, Addressability and Data Center
/organizations/media-center/Subdomain Text duplicate Media Center
IMG-ALT Media Center
/organizations/professional-de...Subdomain Text duplicate Professional Development and Education Center
IMG-ALT Professional Development and Education Center
https://www.iab.com/guidelines/Text duplicate Guidelines & Best Practices
IMG-ALT Standards & Guidelines
https://www.iab.com/research/Text duplicate Research & Insights
IMG-ALT Research & Insights
https://www.iab.com/blog/Subdomain Text duplicate IAB Blog
IMG-ALT IAB's POV
/videos/iab-there/Subdomain Text duplicate IAB There
/videos/iab-pulse/Subdomain Text duplicate IAB Pulse
/insights/video-ad-spend-repor...Subdomain Text duplicate Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
IMG-ALT Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
/guidelines/legal-issues-and-b...Subdomain Text duplicate Legal Issues and Business Considerations When Using Generative AI in Digital Advertising
IMG-ALT Legal Issues and Business Considerations When Using Generative AI in Digital Advertising
/guidelines/digital-out-of-hom...Subdomain Text duplicate Digital Out of Home (DOOH) + In Store Retail Media Playbook
IMG-ALT Digital Out of Home (DOOH) + In Store Retail Media Playbook
/insights/us-podcast-advertisi...Subdomain Text duplicate U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
IMG-ALT U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections
https://www.iab.com/events/Text duplicate Conferences & Events
https://www.iab.com/events/Text duplicate Upcoming Events
IMG-ALT Calendar of Events
/iab-international-events/Subdomain Text duplicate International Events
IMG-ALT International Events
/download-my-iab-mobile-app/Text duplicate IAB Events Mobile App
IMG-ALT IAB Events Mobile App
/topics/video-on-demand/Subdomain Text duplicate Video On Demand
IMG-ALT 1
/events/election-readiness-in-...Subdomain Text duplicate Election Readiness in the AI and Social Era Jul 30
/video/strategic-data-approach...Subdomain Text duplicate IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem Jul 31
/events/minding-the-gap-strate...Subdomain Text duplicate Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap Aug 20
/events/state-of-data-webinar-...Subdomain Text duplicate State of Data Webinar: The Road to Defining Media Measurement Standards Aug 22
/events/2024-iab-connected-com...Subdomain Text duplicate IAB Connected Commerce (9/17) - Early Bird Tickets on Sale! Sep 17
/events/privacy-compliance-salon/Subdomain Text duplicate 2024 IAB Privacy Compliance Salon Sep 22
/events/iab-state-privacy-law-...Subdomain Text duplicate IAB State Privacy Law Summit 2024 Nov 19
/events/annual-leadership-meet...Subdomain Text duplicate 2025 Annual Leadership Meeting Jan 26
/events/2024-iab-connected-com...Subdomain Text duplicate IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
IMG-ALT IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
/events/privacy-compliance-salon/Subdomain Text duplicate 2024 IAB Privacy Compliance Salon
IMG-ALT 2024 IAB Privacy Compliance Salon
/events/iab-state-privacy-law-...Subdomain Text duplicate IAB State Privacy Law Summit 2024
IMG-ALT IAB State Privacy Law Summit 2024
/events/annual-leadership-meet...Subdomain Text duplicate 2025 Annual Leadership Meeting
IMG-ALT 2025 Annual Leadership Meeting
https://www.iab.com/get-involved/Text duplicate Get Involved
/unlock-a-world-of-opportuniti...Subdomain Text duplicate Create an Account
IMG-ALT Create an Account
https://www.iab.com/membership/Text duplicate Become a Member
IMG-ALT Become a Member
https://www.iab.com/groups/Text duplicate Councils & Committees
IMG-ALT Councils & Committees
https://www.iab.com/careers/Text duplicate Work at IAB
IMG-ALT Industry Careers
https://www.iab.com/get-involved/Text duplicate Member Benefits
/iab-membership/Text duplicate Tiers and Requirements
/member-directory/Text duplicate Current Members
/iab-global-network-worldwide-...Subdomain Text duplicate IAB Global Network
/member-directory/Subdomain Text duplicate Member Directory
IMG-ALT Member Directory
/iab-global-network-worldwide-...Subdomain Text duplicate IAB Global Network: Worldwide Members
IMG-ALT IAB Global Network: Worldwide Members
https://www.iab.com/get-involved/Subdomain Text duplicate Get Involved
IMG-ALT Get Involved
https://www.iab.com/cartNew window A-TITLE Cart
/topics/retail-mediaRetail Media
/topics/creator-economyCreator Economy
/topics/measurementMeasurement
/events/2024-iab-connected-com...Subdomain Text duplicate IAB Connected Commerce (9/17) - Early Bird Tickets on Sale!
/topics/digital-videoDigital Video
/topics/researchResearch
/insights/video-ad-spend-repor...Subdomain Text duplicate Part 2 Out Now! Download the Full 2024 Video Ad Spend & Strategy Report
/blog/iab-video-leadership-sum...Subdomain A-TITLE 2024 IAB Video Leadership Summit: Video Advertising Navigates a Shifting Paradigm
/blog/iab-video-leadership-sum...Subdomain 2024 IAB Video Leadership Summit: Video Advertising Navigates a Shifting Paradigm The IAB Video Leadership Summit convened over 100 senior executives to diss...
/topics/digital-videoText duplicate Digital Video
/topics/brand-safetyBrand Safety
/blog/iab-video-leadership-sum...Subdomain Text duplicate IMG-ALT Menu
/insights/in-store-retail-medi...Subdomain A-TITLE In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations
/insights/in-store-retail-medi...Subdomain In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations In-store retail media has emerged as a vital component of the mode...
/topics/retail-mediaText duplicate Retail Media
/topics/brand-safetyText duplicate Brand Safety
/insights/in-store-retail-medi...Subdomain Text duplicate IMG-ALT Menu
/news/iab-seeks-improvements-t...Subdomain A-TITLE IAB Seeks Improvements to Children's Online Safety Bills
/news/iab-seeks-improvements-t...Subdomain IAB Seeks Improvements to Children's Online Safety Bills WASHINGTON, D.C. – Today, as the U.S. Senate votes to advance two significant children’s online safe...
/topics/public-policyText duplicate Public Policy
/topics/brand-safetyText duplicate Brand Safety
/news/iab-seeks-improvements-t...Subdomain Text duplicate IMG-ALT Menu
/video/strategic-data-approach...Subdomain A-TITLE IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem
/video/strategic-data-approach...Subdomain Text duplicate IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem
/topics/digital-videoText duplicate Digital Video
/topics/video-on-demandText duplicate Video On Demand
/topics/brand-safetyText duplicate Brand Safety
/video/strategic-data-approach...Subdomain Text duplicate IMG-ALT Menu
/guidelines/legal-issues-and-b...Subdomain Text duplicate A-TITLE Legal Issues and Business Considerations When Using Generative AI in Digital Advertising
/guidelines/legal-issues-and-b...Subdomain Legal Issues and Business Considerations When Using Generative AI in Digital Advertising The IAB Legal Affairs Council Generative AI Working Group has publis...
/topics/legal-affairsText duplicate Legal Affairs
/topics/brand-safetyText duplicate Brand Safety
/guidelines/legal-issues-and-b...Subdomain Text duplicate IMG-ALT Menu
/events/election-readiness-in-...Subdomain A-TITLE Election Readiness in the AI and Social Era
/events/election-readiness-in-...Subdomain Election Readiness in the AI and Social Era With the 2024 elections rapidly approaching, how can brands and agencies prepare for the shifts on the horizon? F...
/topics/brand-safetyText duplicate Brand Safety
/events/election-readiness-in-...Subdomain Text duplicate IMG-ALT Menu
/blog/beyond-the-binge-redefin...Subdomain A-TITLE Beyond the Binge: Redefining Success in Streaming
/blog/beyond-the-binge-redefin...Subdomain Beyond the Binge: Redefining Success in Streaming This is a CTV summer blog series discussing the Streaming Business Model, CTV Programmatic Buying, and CTV ...
/topics/digital-videoText duplicate Digital Video
/topics/consumersConsumers
/topics/brand-safetyText duplicate Brand Safety
/blog/beyond-the-binge-redefin...Subdomain Text duplicate IMG-ALT Menu
/blog/compliance-challenges-pr...Subdomain A-TITLE Addressing the Compliance Challenges Posed by the Protecting Americans’ Data from Foreign Adversaries Act of 2024
/blog/compliance-challenges-pr...Subdomain Addressing the Compliance Challenges Posed by the Protecting Americans’ Data from Foreign Adversaries Act of 2024 The Protecting Americans’ Data from Foreign...
/topics/privacyPrivacy
/topics/brand-safetyText duplicate Brand Safety
/blog/compliance-challenges-pr...Subdomain Text duplicate IMG-ALT Menu
/events/election-readiness-in-...Subdomain Election Readiness in the AI and Social Era Jul 30, 2024
/video/strategic-data-approach...Subdomain IAB Pulse | Strategic Data Approaches in the Privacy-by-Design Ecosystem Jul 31, 2024
/events/minding-the-gap-strate...Subdomain Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap Aug 20, 2024
/events/state-of-data-webinar-...Subdomain State of Data Webinar: The Road to Defining Media Measurement Standards Aug 22, 2024
/events/2024-iab-connected-com...Subdomain IAB Connected Commerce (9/17) - Early Bird Tickets on Sale! Sep 17, 2024
/events/privacy-compliance-salon/Subdomain 2024 IAB Privacy Compliance Salon Sep 22, 2024
/events/iab-state-privacy-law-...Subdomain IAB State Privacy Law Summit 2024 Nov 19, 2024
/events/annual-leadership-meet...Subdomain 2025 Annual Leadership Meeting Jan 26, 2025
/topics/iab/diversity-initiati...Diversity & Inclusion Workforce development & education
https://iabtechlab.com/project...External Project Rearc Harmonize privacy & personalization
/topics/public-policy/Public Policy CCPA, GDPR, and more
https://www.iab.com/topics/ccpa/CCPA Compliance Prepare for enforcement
/topics/iab-tech-lab/Tech Lab Nonprofit R&D consortium
/topics/direct-brands/Direct Brand Economy Latest news and insights
/member-directoryOur 700+ members
https://www.iab.com/subscribeNew window Sign up now
https://www.iab.com/groups/Subdomain Committees & Councils IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
/centers-of-excellenceCenters of Excellence Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop s...
/organizations/tech-lab/Subdomain Tech Lab IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specificatio...
/topics/diversity-inclusion/Diversity & Inclusion IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiativ...
/training-certification/Subdomain Anchor Training Courses In-depth crash courses designed to deepen you and your team’s knowledge of digital media
/training-certification/Subdomain Anchor Certifications Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the IAB for ...
/training-certification/Group Trainings Customized group trainings designed to meet your team’s unique education needs or train your clients and partners
/training-certification/Subdomain Anchor Resources Best practices for professional development and strategies to enhance your career potential
/topics/addressability/Subdomain Addressability
/topics/ad-revenue/Subdomain Advertising Revenue
https://www.iab.com/topics/audio/Subdomain Audio
/topics/brands/Subdomain Brand Disruption
/topics/brand-safety/Subdomain Text duplicate Brand Safety
/topics/consumers/Subdomain Text duplicate Consumers
/topics/creator-economy/Subdomain Text duplicate Creator Economy
/topics/digital-video/Subdomain Text duplicate Digital Video
/topics/education/Subdomain Education
/topics/gaming/Subdomain Gaming
/topics/iab-alm/Subdomain IAB ALM
/topics/iab-member-only/Subdomain IAB Member Only
/topics/inclusion-institute/Subdomain Inclusion Institute
/topics/legal-affairs/Subdomain Text duplicate Legal Affairs
/topics/measurement/Subdomain Text duplicate Measurement
https://www.iab.com/topics/news/Subdomain News
/topics/privacy/Subdomain Text duplicate Privacy
/topics/professional-development/Subdomain Professional Development
/topics/public-policy/Subdomain Text duplicate Public Policy
/topics/public-policy-newsletter/Subdomain Public Policy Newsletter
/topics/research/Subdomain Text duplicate Research
/topics/retail-media/Subdomain Text duplicate Retail Media
/topics/state-of-data/Subdomain State of Data
/topics/subscriber-only/Subdomain Subscriber Only
/topics/tech-lab/Subdomain Tech Lab
/topics/terms-conditions/Subdomain Terms & Conditions
/topics/the-rise-of-retail-med...Subdomain The Rise of Retail Media Networks
/topics/video-on-demand/Subdomain Text duplicate Video On Demand
https://www.iab.com/postSubdomain Statements & Press
https://www.iab.com/iab_blogSubdomain Blog Posts
https://www.iab.com/iab_guidelineSubdomain Standards & Guidelines
https://www.iab.com/iab_insightSubdomain Reports & Studies
https://www.iab.com/iab_videoSubdomain Videos
https://www.iab.com/Subdomain IMG-ALT IAB | Interactive Advertising Bureau
https://www.facebook.com/IABNew window External Subdomain No Text
https://twitter.com/iabNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://instagram.com/iab_com/New window External No Text
https://www.youtube.com/user/I...New window External Subdomain No Text
https://www.iab.com/our-story/About IAB
/iab-annual-reports/Annual Report
https://www.iab.com/contact/Contact Us
https://www.iab.com/news/Text duplicate Statements & Press
https://www.iab.com/careers/IAB Careers
/manage-preferences/Subdomain Manage Email Marketing Preferences
/privacy-policy/Subdomain Privacy Policy
https://www.iab.com/terms-of-use/Subdomain Terms of Use
http://www.aboutads.info/External Subdomain Your Ad Choices
/statement-of-antitrust-princi...Subdomain Antitrust Principles & Compliance
https://www.iab.com/Subdomain Text duplicate IMG-ALT IAB | Interactive Advertising Bureau

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iab.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (201 kB).

HTTP Response Header

NameValue
dateFri, 26 Jul 2024 13:58:00 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
cf-edge-cachecache,platform=wordpress
link<https://www.iab.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 199
x-cache-groupbot
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cf-cache-statusDYNAMIC
servercloudflare
cf-ray8a94e6ec0bf72bee-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 13,807 referring domains.
This page has 1,070,679 backlinks.
This page has backlinks from 9,051 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

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Robots.txt

User-agent: *
Disallow: /wp-admin/

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www.iab.com
IAB
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IAB86%Check
2024 IAB65%Check
IAB Technology59%Check
Media58%Check
Digital58%Check
Act58%Check
Digital Media58%Check
Digital Advertising57%Check
Get56%Check
Advertising54%Check
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