Ama.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
76% 
Page structure
67% 
Link structure
70% 
Server
46% 
External factors
100% 
SEO Score
Response time
4.58 s
File size
109.90 kB
Words
910
Media files
21
Number of links
76 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Marketing Association | AMA
The length of the page title is perfect. (347 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
American Marketing Association | AMA - American Marketing Association
The length of the meta description is perfect. (450 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ama.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAmerican Marketing Association | AMA - American Marketing Association
google-site-verificationpKcKH1-n7ve4j9D5KOsRYo0Drry3LbbdLbAWcLNzG88
generatorWooCommerce 8.4.0
parsely-titleAmerican Marketing Association
parsely-linkhttps://www.ama.org
parsely-typeindex
msapplication-TileImagehttps://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=270%2C270
article:publisherhttps://www.facebook.com/AmericanMarketing/
article:modified_time2024-04-22T13:17:27+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@ama_marketing
og:localeen_US
og:typewebsite
og:titleAmerican Marketing Association | AMA
og:descriptionThe Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
og:urlhttps://www.ama.org/
og:site_nameAmerican Marketing Association
og:imagehttps://www.ama.org/wp-content/uploads/2023/07/Parissa-Burton.jpg?resize=1024,768

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Page quality

Content
(Critically important)
This page contains 910 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: may
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../assets/images/ama-logo-white-mobile.pngAmerican Marketing Association Logo
...lider_2.png?fit=1600,600&resize=1600,600Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.
...ider_15.png?fit=1600,600&resize=1600,600Group of attendees at an AMA training event working through an exercise at a roundtable.
...lider_9.png?fit=1600,600&resize=1600,600Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.
...lider_4.png?fit=1600,600&resize=1600,600Group of women at an AMA event laughing and socializing between sessions.
...lider_3.png?fit=1600,600&resize=1600,600Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.
...rs_Web-Card-620x466-1.jpg?resize=619,465No alt attribute provided
...uploads/2023/12/title.png?resize=486,365No alt attribute provided
...ying-market-structure.jpg?resize=150,150social media engagement
...ural-health-care-post.jpg?resize=150,150No alt attribute provided
...arousal-language-post.jpg?resize=150,150No alt attribute provided
...2023/08/UXODTcourse-1.jpg?resize=150,150No alt attribute provided
...ng-of-AI-in-Marketing.png?resize=150,150A neon colored robot hand reaching out for an equally neon human hand.
...r-ed-cmos-are-leaders.png?resize=150,150No alt attribute provided
...ads/2023/12/nhst-post.jpg?resize=150,150No alt attribute provided
...OI_AMA_486-x-375_card.jpg?resize=481,365No alt attribute provided
...ent-Card-486x365px-V1.jpg?resize=486,365No alt attribute provided
...-Card-Image_468x365x2.jpg?resize=486,365No alt attribute provided
...3/07/Parissa-Burton.jpg?resize=2016,1512No alt attribute provided
.../themes/ama/assets/images/logo-white.pngAmerican Marketing Association
...er/assets/img/PCI_DSS_Validated_dark.pngSecurityMetrics Credit Card Safe

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 The Essential Community for Marketers
H2 Training to Drive Growth
H2 Shaping Future Leaders
H2 Bringing Marketers Together
H2 Recognizing Marketing Visionaries
H2 Events
H2 Project Management for Marketers
H2 From Numbers to Narrative (Data Storytelling & Visualization)
H2 Mastering Product Positioning & Messaging
H2 First-Time Manager Bootcamp: Management and Leadership Essentials
H2 Mastering Short-Form Video Content
H2 News Stand
H2 What is Email Marketing? [An Expert Guide for Beginners]
H2 From Our Partners
H2 How to Measure the ROI of Your Brand: 7 Important Metrics
H2 Competitive Intel Newsletter Guide & Template
H2 Sales Battlecard Templates Your Reps Will Love
H2 Resources
H3 Training
H3 Certification
H3 Academic Journals
H3 Social Media Management Tools to Consider for 2024
H3 Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
H3 AMAZING, INCREDIBLE, SUPERB: How Influencers’ High-Arousal Language Can Boost—Or Hurt—Engagement
H3 How to Create a Killer Social Media Strategy [8 Simple Steps]
H3 Long Road Ahead for Broad Application and Understanding of AI in Marketing
H3 Five Ways Higher Ed CMOs Are Institutional Leaders
H3 Time to Abandon Null Hypothesis Significance Testing? Moving Beyond the Default Approach to Statistical Analysis and Reporting
H4 Professional
H4 Academic
H4 Collegiate
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.ama.org/Anchor Skip to Content
https://www.ama.org/Anchor Skip to Footer
https://www.ama.org/IMG-ALT American Marketing Association Logo
https://myama.force.com/servic...External Subdomain Login
/ama-member-benefits/?return_u...Join AMA
/ama-member-benefits/Join the AMA
https://www.ama.org/topics/Find learning by topic
/free-for-members/Free learning resources for members
/certifications/Certification
/ama-corporate-training/Training for teams
/training-for-marketing/Why learn with the AMA?
/events/?event_type=allEvents
/marketing-news-home/Marketing News
/ama-academic-journals/Academic Journals
/topics/white-paper/Guides & eBooks
/job-boards-join-our-team/Job Boards
https://jobs.ama.org/?_gl=1*hi...External Marketing Job Board
https://academicplacement.ama....External Academic Job Board
https://www.ama.org/about-ama/About AMA
/about-ama-foundation/AMA Foundation
/dei-diversity-equity-inclusio...Diversity, Equity and Inclusion
/pages/collegiate/Collegiate Resources
https://www.ama.org/volunteer/Volunteer
https://www.ama.org/awards/Awards and Scholarships
https://myama.force.com/s/External Subdomain Get Help
https://mediakit.ama.org/External Sponsorship Opportunities
/ama-strategic-partnerships/Strategic Partnerships
/ama-member-benefits/Explore Membership
/training-for-marketing/New window Training
/on-demand-training-for-market...On-Demand
https://www.ama.org/volunteer/Volunteering
https://www.ama.org/collegiateUndergrad Hub
/events/?event_year=0&event_mo...New window Text duplicate Events
https://www.ama.org/awards/Awards
/collegiate-awards-competitions/Undergrad Awards
/job-boards-join-our-team/Text duplicate Job Boards
/ways-to-give-to-the-ama-found...Make a Contribution
/format/live-online-learning/?...Explore Free Learning
https://www.ama.org/volunteer/Volunteering With AMA
/training-for-marketing/Start learning
/certifications/GET STARTED
/ama-academic-journals/SEE RESEARCH
/events/virtual-training/proje...Project Management for Marketers
/events/virtual-training/data-...From Numbers to Narrative (Data Storytelling & Visualization)
/events/virtual-training/maste...Mastering Product Positioning & Messaging
/events/general/first-time-man...First-Time Manager Bootcamp: Management and Leadership Essentials
/events/bootcamp/mastering-sho...Mastering Short-Form Video Content
https://www.ama.org/eventsAll Upcoming Events
/marketing-news/what-is-email-...What is Email Marketing? [An Expert Guide for Beginners]
/marketing-news/social-media-m...Social Media Management Tools to Consider for 2024
/2024/01/09/addressing-the-rur...Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
/2024/01/16/amazing-great-supe...AMAZING, INCREDIBLE, SUPERB: How Influencers’ High-Arousal Language Can Boost—Or Hurt—Engagement
/marketing-news/social-media-m...How to Create a Killer Social Media Strategy [8 Simple Steps]
/marketing-news/long-road-ahea...Long Road Ahead for Broad Application and Understanding of AI in Marketing
/marketing-news/five-ways-high...Five Ways Higher Ed CMOs Are Institutional Leaders
/2023/12/12/time-to-abandon-nu...Time to Abandon Null Hypothesis Significance Testing? Moving Beyond the Default Approach to Statistical Analysis and Reporting
/2024/04/22/how-to-measure-the...How to Measure the ROI of Your Brand: 7 Important Metrics
/2024/04/19/competitive-intel-...Competitive Intel Newsletter Guide & Template
/2024/04/19/sales-battlecard-t...Sales Battlecard Templates Your Reps Will Love
/how-to-maintain-your-professi...Maintaining Your PCM®
https://www.ama.org/toolkits/Tools & Templates
https://www.ama.org/volunteer/Text duplicate Volunteering
/marketing-news-home/Text duplicate Marketing News
/job-boards-join-our-team/New window Jobs
https://www.ama.org/about-elmar/ELMAR
/events/?event_year=0&event_mo...Academic Events
/ama_cohort/sig/SIGs
/topics/academic/Academic Articles
https://academicplacement.ama....External Text duplicate Jobs
/pages/collegiate/Collegiate Hub
/collegiate-competitions/Competitions
/collegiate-events/Collegiate Events
/free-ama-membership-for-gradu...Free Graduating Membership
/collegiate-awards-competitions/Awards & Scholarships
https://www.linkedin.com/in/pa...External LinkedIn
https://www.instagram.com/pari...New window External Instagram
https://www.ama.org/IMG-ALT American Marketing Association
/ama-member-benefits/?return_u...Text duplicate Join AMA
https://www.ama.org/about-ama/Text duplicate About AMA
https://myama.force.com/s/cont...External Subdomain Contact Us
https://myama.my.site.com/s/External Text duplicate Get Help
https://myama.force.com/s/arti...External Subdomain Terms of Use
https://myama.force.com/s/arti...External Subdomain Privacy Policy
/ama-code-of-conductCode of Conduct
https://myama.force.com/s/topi...External Subdomain FAQ
https://mediakit.ama.org/New window External Media Kit
https://elearning.ama.org/diwe...External Certification Portal
https://www.ama.org/toolkits/Toolkits
/job-boards-join-our-team/Text duplicate Job Boards
https://marketingresourcedirec...External Marketing Services Search
/ama-strategic-partnerships/Text duplicate Strategic Partnerships
https://www.ama.org/media/Media
https://www.facebook.com/Ameri...New window External facebook
https://twitter.com/ama_marketingNew window External twitter
https://www.linkedin.com/compa...New window External linkedin
https://www.securitymetrics.co...New window External IMG-ALT SecurityMetrics Credit Card Safe
https://myama.force.com/s/arti...External Subdomain You can learn more about our privacy policy here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ama.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (4.58 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (110 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 30 Apr 2024 20:57:51 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
content-security-policyframe-ancestors 'none';
x-frame-optionsdeny
link<https://www.ama.org/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
strict-transport-securitymax-age=31536000
accept-rangesbytes
x-rqvie1 111 254 443
x-cacheMISS
cache-controlmax-age=300, must-revalidate
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,038 referring domains.
This page has 1,161,527 backlinks.
This page has backlinks from 7,336 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4606 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /listings/
Disallow: /wp-content/uploads/
Allow: /wp-admin/admin-ajax.php
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.ama.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.ama.org
American Marketing Association | AMA
American Marketing Association | AMA - American Marketing Association

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing70%Check
Marketing Association66%Check
American Marketing66%Check
American Marketing Association64%Check
Marketing News57%Check
American56%Check
Email Marketing55%Check
Marketing Strategy55%Check
Marketing Services53%Check
Media Marketing53%Check

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