Idealobserver.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
50% 
Page structure
43% 
Link structure
95% 
Server
90% 
External factors
96% 
SEO Score
Response time
0.60 s
File size
104.00 kB
Words
697
Media files
10
Number of links
16 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IdealObserver - Marketing Daten nutzen = Kundenfokus, DSGVO konform
The page title should be shorter than 580 pixels. It is 664 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Wir zeigen wie man Marketing Daten gewinnbringend nutzt. Trotz DSGVO umsetzen: Marketing Automation, UserTracking, Daten integrieren, Digitaler Kundenfokus
The meta description is too long: 1014 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.idealobserver.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsmax-image-preview:large, index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionWir zeigen wie man Marketing Daten gewinnbringend nutzt. Trotz DSGVO umsetzen: Marketing Automation, UserTracking, Daten integrieren, Digitaler Kundenfokus
generatorWordPress 5.7.12
article:modified_time2023-08-15T11:51:51+00:00
langde-de
twitter:cardsummary_large_image
twitter:site@Nowak_Trytko
twitter:label1Geschätzte Lesezeit
twitter:data14 Minuten
og:localede_DE
og:typewebsite
og:titleIdealObserver - Marketing Daten nutzen = Kundenfokus, DSGVO konform
og:descriptionWir zeigen wie man Marketing Daten gewinnbringend nutzt. Trotz DSGVO umsetzen: Marketing Automation, UserTracking, Daten integrieren, Digitaler Kundenfokus
og:urlhttps://www.idealobserver.com/
og:site_nameconnect your data and activate!
og:imagehttps://www.idealobserver.com/wp-content/uploads/2020/06/Marcus_Nowak-Trytko_-150x150.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 697 words. That's ok.
32% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (15). We recommend using a maximum of 14 tags for this page.
The following tag is repeated too often: idealobserver
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../06/idealobserver-logo_Claimgroesser.pngIdealObserver Logo
.../06/idealobserver-logo_Claimgroesser.pngIdealObserver Logo
...2020/06/Marcus_Nowak-Trytko_-150x150.jpgNo alt attribute provided
...oads/2020/06/Mario_Szirniks_-150x150.jpgNo alt attribute provided
...0/06/uwe-hans-schürenkämper--150x150.jpgNo alt attribute provided
...t/uploads/2020/06/kaleidico-unsplash.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Time is change, transformation, evolution.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Time is change, transformation, evolution.
H1 Mit vorhandenen Daten wird der Umsatz gesteigert​
H2 First Party Data Activation for Brand AND Performance Marketing
H2 Unsere Leistungen
H2 Die Experten
H2 Unsere Expertise
H2 We are driven by values
H2 Cases
H2 Adtech + Marketing Automation
H2 User Behavior Alert
H2 Vorträge
H2 New Marketing Tech Summit: Mit Tech und Data zum lebenslangen Kunden
H2 Vortrag Internet World: User Erkennung und personalisierte Aussteuerung
H2 Kontakt
H2 Lassen sie uns gemeinsam das nächste Projekt angehen.
H3 Marketing Automation
H3 Performance Effizienz
H3 Analytics & Attibution
H3 Setup & Implementierung
H3 Interim Management
H3 Datenstrategie
H3 Strategie und Umsetzung
H3 Marcus Nowak-Trytko
H3 Mario Szirniks
H3 Uwe Hans-Schürenkämper
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H6 I. L. Peretz
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.idealobserver.com/Anchor Zum Inhalt springen
https://www.idealobserver.com/Subdomain connect your data and activate! work with your data - customer data platform
IMG-ALT IdealObserver Logo
A-TITLE connect your data and activate!
https://www.idealobserver.com/Subdomain Home
https://www.idealobserver.com/Leistungen
https://www.idealobserver.com/Cases
https://www.idealobserver.com/Experten
https://www.idealobserver.com/Kontakt
https://www.idealobserver.com/Subdomain Text duplicate connect your data and activate! work with your data - customer data platform
IMG-ALT IdealObserver Logo
A-TITLE connect your data and activate!
https://www.idealobserver.com/Subdomain Text duplicate Home
https://www.idealobserver.com/Text duplicate Leistungen
https://www.idealobserver.com/Text duplicate Cases
https://www.idealobserver.com/Text duplicate Experten
https://www.idealobserver.com/Text duplicate Kontakt
https://www.slideshare.net/Ide...New window External Subdomain Idealobserver Umsatzsteigerung durch Data, das Audit
A-TITLE Idealobserver Umsatzsteigerung durch Data, das Audit
https://www.slideshare.net/Ide...New window External Subdomain IdealObserver
https://www.idealobserver.com/Subdomain Anchor Informationen anfordern
https://www.slideshare.net/Ide...New window External Subdomain First Party Data Activation for Brand AND Performance Marketing
A-TITLE First Party Data Activation for Brand AND Performance Marketing
https://www.slideshare.net/Ide...New window External Subdomain Text duplicate IdealObserver
https://www.slideshare.net/Ide...New window External Subdomain Slideshare
https://www.linkedin.com/in/ma...New window External Subdomain Linkedin
https://www.xing.com/profile/M...New window External Subdomain Xing
https://omr.com/de/exactag-att...New window External Pabst der Attribution
https://www.linkedin.com/in/ma...New window External Subdomain Text duplicate Linkedin
https://twitter.com/MarioSzirniksNew window External Twitter
https://www.xing.com/profile/M...New window External Subdomain Text duplicate Xing
https://www.xing.com/profile/U...New window External Subdomain Text duplicate Xing
https://www.screensense.com/ca...External Subdomain Case anfordern
https://www.slideshare.net/Ide...New window External Subdomain Summit Hamburg, 8.11.17
A-TITLE Summit Hamburg, 8.11.17
https://www.slideshare.net/Ide...New window External Subdomain Marcus Nowak-Trytko
https://www.slideshare.net/Ide...New window External Subdomain DMEXCO 12.09.17
A-TITLE User Erkennung und personalisierte Aussteuerung am Beispiel Churn Management
https://www.slideshare.net/Ide...New window External Subdomain Text duplicate Marcus Nowak-Trytko
http://id=kontakt/External Lassen sie uns gemeinsam das nächste Projekt angehen.
/datenschutz/Subdomain Datenschutz
/impressum/Subdomain Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.idealobserver.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 28 Sep 2024 21:33:01 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.idealobserver.com/wp-json/>; rel="https://api.w.org/", <https://www.idealobserver.com/wp-json/wp/v2/pages/37>; rel="alternate"; type="application/json", <https://www.idealobserver.com/>; rel=shortlink
strict-transport-securitymax-age=15768000; includeSubDomains
x-cache-statusMISS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 32 referring domains.
This page has 981 backlinks.
This page has backlinks from 28 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.idealobserver.com
IdealObserver - Marketing Daten nutzen = Kundenfokus, DSGVO konform
Wir zeigen wie man Marketing Daten gewinnbringend nutzt. Trotz DSGVO umsetzen: Marketing Automation, UserTracking, Daten integrieren, Digitaler Kundenfokus

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing70%Check
Marketing Daten68%Check
Daten66%Check
Idealobserver66%Check
Marketing Automation62%Check
Kunden61%Check
Performance Marketing59%Check
DSGVO56%Check
User54%Check
Time50%Check
Show more keywords and terms

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