Imperial1916.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
95% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
223.70 kB
Words
1108
Media files
53
Number of links
243 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Imperial | Premium Golf Hats, Visors, Belts and Apparel
The length of the page title is perfect. (493 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop our vast collection of classic and contemporary golf hats. At Imperial we understand that style changes over the years and we strive to offer a great variety of men's, women's and junior golf hats to help you make a fashion statement on the course.
The meta description is too long: 1548 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://imperial1916.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionShop our vast collection of classic and contemporary golf hats. At Imperial we understand that style changes over the years and we strive to offer a great variety of men's, women's and junior golf hats to help you make a fashion statement on the course.
google-site-verificationEOj1IMRKO0-39Nq2Q8Fzmp0Kp-wqxsAIDilp4ZdfSsY
msapplication-TileImagehttps://imperial1916.com/app/uploads/2023/10/cropped-favicon-update-270x270.png
article:publisherhttps://www.facebook.com/ImperialInc/
article:modified_time2024-12-08T14:53:42+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@imperialhats
og:localeen_US
og:typewebsite
og:titleNew Arrivals
og:descriptionShop our vast collection of classic and contemporary golf hats. At Imperial we understand that style changes over the years and we strive to offer a great variety of men's, women's and junior golf hats to help you make a fashion statement on the course.
og:urlhttps://imperial1916.com/
og:site_nameImperial
og:imagehttps://imperial1916.com/app/uploads/2023/11/Holiday-Header-copy.jpg
og:image:width1341
og:image:height460
og:image:typeimage/jpeg
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1108 words. That's ok.
18.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
52 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
New Arrivals
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 New Arrivals
H2 2025 Golf Event Styles Are Here
H2 2024 Holiday Gift Guide
H2 Shop Featured
H2 Join The Club.
H2 A Good Day Starts With The Right Hat
H2 Field Notes
H2 Subscribe
H3 2025 U.S. Open Styles
H3 2025 PGA Championship Styles
H3 New Holiday Arrivals
H3 Officially Licensed NCAA Belts
H3 The Fall 2024 Collection
H3 Stocking Stuffer Ideas
H3 Imperial to be Official Hat Supplier for 2024 U.S. Solheim Cup Team
H3 Imperial Announces David Shaffer as President of Brand
H3 Imperial Announces Andrew Blatnik as Vice President, Peter Millar Licensing
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://imperial1916.com/Anchor Skip to content
/holiday-shipping-estimates/Holiday Shipping Estimates
/my-account/No Text
https://imperial1916.com/No Text
/product-category/headwear/Headwear
/product-category/headwear/?fi...Design Your Own
/product-category/new-arrivals...New Arrivals
/best-sellers/Best Sellers
/imperial-originals/Imperial Originals
/product-category/headwear/the...The Lab Series
/product-category/dna-project/DNA Project
/product-category/tour-visor-c...Tour Visor® Collection
/product-category/watership-co...Watership Collection
/styles/bucket-hats/Bucket Hats
/styles/cotton-twill/Cotton / Twill
/styles/dad-caps/Dad Caps
/styles/high-crown/High Crown
/styles/knit-caps/Knit Hats
/styles/ladies-visors/Ladies Visors
/styles/mens-visors/Mens Visors
/styles/mesh-back/Mesh Back
/styles/performance/Performance
/styles/poly-cotton/Poly / Cotton
/styles/rope-caps/Rope Caps
/styles/storm-chasers/Storm Chasers
/styles/sun-protection/Sun Protection
/lifestyles/adages/Adages
/lifestyles/animal-lovers/Animal Lovers
/lifestyles/food-lovers/Food Lovers
/lifestyles/golfers/Golfers
/lifestyles/international/International
/lifestyles/mixologists/Mixologists
/lifestyles/nautical/Nautical
/lifestyles/outdoor-enthusiasts/Outdoor Enthusiasts
/lifestyles/party-time/Party Time
/lifestyles/patriotic/Patriotic
/lifestyles/vacation-time/Vacation Time
/product-category/apparel/Apparel
/product-category/apparel/All Apparel
/product/30920-the-day-wave-po...The Day Wave – Polo Shirt
/product/40920-the-armitage-qu...The Armitage – Quarter Zip
/product-category/apparel/swea...Sweatshirt Collection
/product/90925-the-ballast-pre...The Ballast – Crewneck Sweatshirt
/product/90927-the-cypress-pre...The Cypress – Hooded Sweatshirt
/product-category/apparel/t-sh...T-Shirt Collection
/product-category/accessories/Belts & Accessories
/product-category/accessories/All Accessories
/product-category/accessories/...Belts
/product-category/the-imperial...The Imperial Belt Collection
/product-category/accessories/...Peter Millar Belts
/product-category/accessories/...Carry Collection
/product-category/accessories/...Ball Markers
/product-category/accessories/...Drink Sweaters
/product-category/accessories/...Pins
/product-category/accessories/...Stickers
/product-category/usga-events/USGA Events
/product-category/usga-events/...2025 U.S. Open – Oakmont Country Club
/product-category/usga-events/...2024 U.S. Open – Pinehurst
/product-category/usga-events/...2024 U.S. Women’s Open – Lancaster
/product-category/usga-events/...2024 U.S. Amateur – Hazeltine
/product-category/pga-of-ameri...PGA of America Events
/product-category/pga-of-ameri...2025 PGA Championship – Quail Hollow
/product-category/pga-of-ameri...2024 PGA Championship – Valhalla
/product-category/pga-tour-eve...PGA TOUR Events
/product-category/pga-tour-eve...The WM Phoenix Open
/product-category/pga-tour-eve...THE PLAYERS Championship
/product-category/pga-tour-eve...TOUR Championship
/product-category/pga-tour-eve...Presidents Cup
/product-category/golf-designs/Imperial Golf
/product-category/the-imperial...Imperial Mascots
/product-category/give-back/su...Superintendent Collection
/product-category/golf-partner...Golf Partnerships
/product-category/give-back/Give Back Collections
/product-category/major-league...Major League Pickleball
/product-category/imperial-pic...Imperial Pickleball
/product-category/collections/...SlackerTide x Imperial
/product-category/collections/...Seth McWhorter x Imperial
/product-category/collections/...Lee Wybranski x Imperial
/holiday-gift-guide/Gift Guide
/product-category/collections/...The Holiday Collection
/product-category/imperial-scr...The Imperial Script Collection
/product-category/collections/...The Tailgate Collection
/product-category/icons/state-...The State Flowers Collection
/product-category/americana-co...The Americana Collection
/product-category/get-lost/The ‘Get Lost’ Collection
/product-category/featured-col...The Throwback Collection
/product-category/refreshments...The Refreshments Collection
/product-category/shamrock/The Shamrock Collection
/product-category/canine-colle...The Canine Collection
/product-category/collections/...The Back 9 Collection
/design-your-own/Text duplicate Design Your Own
/design-your-own-archive/Customize with our logos
https://custom.imperialsports....External Subdomain Use your own logo
https://imperial1916.com/rewards/Rewards Program
/about-imperial/About Imperial
/sustainability/Commitment to Sustainability
/the-imperial-foundation/The Imperial Foundation
/affiliations/Affiliations
https://imperial1916.com/news/Field Notes
https://imperial1916.com/careers/Careers
/product-category/headwear/Text duplicate Headwear
/product-category/headwear/?fi...Text duplicate Design Your Own
/product-category/new-arrivals...Text duplicate New Arrivals
/best-sellers/Text duplicate Best Sellers
/imperial-originals/Text duplicate Imperial Originals
/product-category/headwear/the...Text duplicate The Lab Series
/product-category/dna-project/Text duplicate DNA Project
/product-category/tour-visor-c...Text duplicate Tour Visor® Collection
/product-category/watership-co...Text duplicate Watership Collection
/styles/bucket-hats/Text duplicate Bucket Hats
/styles/cotton-twill/Text duplicate Cotton / Twill
/styles/dad-caps/Text duplicate Dad Caps
/styles/high-crown/Text duplicate High Crown
/styles/knit-caps/Text duplicate Knit Hats
/styles/ladies-visors/Text duplicate Ladies Visors
/styles/mens-visors/Text duplicate Mens Visors
/styles/mesh-back/Text duplicate Mesh Back
/styles/performance/Text duplicate Performance
/styles/poly-cotton/Text duplicate Poly / Cotton
/styles/rope-caps/Text duplicate Rope Caps
/styles/storm-chasers/Text duplicate Storm Chasers
/styles/sun-protection/Text duplicate Sun Protection
/lifestyles/adages/Text duplicate Adages
/lifestyles/animal-lovers/Text duplicate Animal Lovers
/lifestyles/food-lovers/Text duplicate Food Lovers
/lifestyles/golfers/Text duplicate Golfers
/lifestyles/international/Text duplicate International
/lifestyles/mixologists/Text duplicate Mixologists
/lifestyles/nautical/Text duplicate Nautical
/lifestyles/outdoor-enthusiasts/Text duplicate Outdoor Enthusiasts
/lifestyles/party-time/Text duplicate Party Time
/lifestyles/patriotic/Text duplicate Patriotic
/lifestyles/vacation-time/Text duplicate Vacation Time
/product-category/apparel/Text duplicate Apparel
/product-category/apparel/Text duplicate All Apparel
/product/30920-the-day-wave-po...Text duplicate The Day Wave – Polo Shirt
/product/40920-the-armitage-qu...Text duplicate The Armitage – Quarter Zip
/product-category/apparel/swea...Text duplicate Sweatshirt Collection
/product/90925-the-ballast-pre...Text duplicate The Ballast – Crewneck Sweatshirt
/product/90927-the-cypress-pre...Text duplicate The Cypress – Hooded Sweatshirt
/product-category/apparel/t-sh...Text duplicate T-Shirt Collection
/product-category/accessories/Text duplicate Belts & Accessories
/product-category/accessories/Text duplicate All Accessories
/product-category/accessories/...Text duplicate Belts
/product-category/the-imperial...Text duplicate The Imperial Belt Collection
/product-category/accessories/...Text duplicate Peter Millar Belts
/product-category/accessories/...Text duplicate Carry Collection
/product-category/accessories/...Text duplicate Ball Markers
/product-category/accessories/...Text duplicate Drink Sweaters
/product-category/accessories/...Text duplicate Pins
/product-category/accessories/...Text duplicate Stickers
/product-category/usga-events/Text duplicate USGA Events
/product-category/usga-events/...Text duplicate 2025 U.S. Open – Oakmont Country Club
/product-category/usga-events/...Text duplicate 2024 U.S. Open – Pinehurst
/product-category/usga-events/...Text duplicate 2024 U.S. Women’s Open – Lancaster
/product-category/usga-events/...Text duplicate 2024 U.S. Amateur – Hazeltine
/product-category/pga-of-ameri...Text duplicate PGA of America Events
/product-category/pga-of-ameri...Text duplicate 2025 PGA Championship – Quail Hollow
/product-category/pga-of-ameri...Text duplicate 2024 PGA Championship – Valhalla
/product-category/pga-tour-eve...Text duplicate PGA TOUR Events
/product-category/pga-tour-eve...Text duplicate The WM Phoenix Open
/product-category/pga-tour-eve...Text duplicate THE PLAYERS Championship
/product-category/pga-tour-eve...Text duplicate TOUR Championship
/product-category/pga-tour-eve...Text duplicate Presidents Cup
/product-category/golf-designs/Text duplicate Imperial Golf
/product-category/the-imperial...Text duplicate Imperial Mascots
/product-category/give-back/su...Text duplicate Superintendent Collection
/product-category/golf-partner...Text duplicate Golf Partnerships
/product-category/give-back/Text duplicate Give Back Collections
/product-category/major-league...Text duplicate Major League Pickleball
/product-category/imperial-pic...Text duplicate Imperial Pickleball
/product-category/collections/...Text duplicate SlackerTide x Imperial
/product-category/collections/...Text duplicate Seth McWhorter x Imperial
/product-category/collections/...Text duplicate Lee Wybranski x Imperial
/holiday-gift-guide/Text duplicate Gift Guide
/product-category/collections/...Text duplicate The Holiday Collection
/product-category/imperial-scr...Text duplicate The Imperial Script Collection
/product-category/collections/...Text duplicate The Tailgate Collection
/product-category/icons/state-...Text duplicate The State Flowers Collection
/product-category/americana-co...Text duplicate The Americana Collection
/product-category/get-lost/Text duplicate The ‘Get Lost’ Collection
/product-category/featured-col...Text duplicate The Throwback Collection
/product-category/refreshments...Text duplicate The Refreshments Collection
/product-category/shamrock/Text duplicate The Shamrock Collection
/product-category/canine-colle...Text duplicate The Canine Collection
/product-category/collections/...Text duplicate The Back 9 Collection
/design-your-own/Text duplicate Design Your Own
/design-your-own-archive/Text duplicate Customize with our logos
https://custom.imperialsports....External Subdomain Text duplicate Use your own logo
https://imperial1916.com/rewards/Text duplicate Rewards Program
/about-imperial/Text duplicate About Imperial
/sustainability/Text duplicate Commitment to Sustainability
/the-imperial-foundation/Text duplicate The Imperial Foundation
/affiliations/Text duplicate Affiliations
https://imperial1916.com/news/Text duplicate Field Notes
https://imperial1916.com/careers/Text duplicate Careers
/my-account/No Text
https://imperial1916.com/cart/No Text
https://imperial1916.com/cart/No Text
/product-category/collections/...Shop Holiday
/product-category/headwear/?fi...Text duplicate Design Your Own
/product/2025-u-s-open-oakmont...Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/the-2024-ugly-tour-vi...Text duplicate Shop Now
/product/the-ugly-sweater-belt/Text duplicate Shop Now
/product/2025-u-s-open-oakmont...Text duplicate Shop Now
/product/2025-u-s-open-oakmont...Text duplicate Shop Now
/product/2025-u-s-open-oakmont...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/2025-u-s-open-oakmont...Text duplicate Shop Now
/product/2025-u-s-open-oakmont...Text duplicate Shop Now
/product/the-2025-u-s-open-mes...Text duplicate Shop Now
/product/the-2025-u-s-open-ori...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/the-2025-u-s-open-5-p...Text duplicate Shop Now
/product/the-2025-u-s-open-ori...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/the-2025-u-s-open-sna...Text duplicate Shop Now
/product/the-2025-u-s-open-ori...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/product/2025-pga-championship...Text duplicate Shop Now
/holiday-gift-guide/Read The Guide
/product-category/usga-events/...2025 U.S. Open Styles Gear up for Oakmont.
/product-category/pga-of-ameri...2025 PGA Championship Styles Gear up for Quail Hollow.
/product-category/collections/...New Holiday Arrivals Our Holiday Collection is sure to make you merry & bright!
/product-category/accessories/...Officially Licensed NCAA Belts Elevate your game day style
/product-category/fall-2024-co...The Fall 2024 Collection Shop the latest keep-warm styles.
/product-category/accessories/...Stocking Stuffer Ideas Shop Imperial Accessories
https://imperial1916.com/rewardsJoin Now
/news/imperial-to-be-official-...Imperial to be Official Hat Supplier for 2024 U.S. Solheim Cup Team September 3, 2024
/news/imperial-announces-david...Imperial Announces David Shaffer as President of Brand August 14, 2024
/news/imperial-announces-andre...Imperial Announces Andrew Blatnik as Vice President, Peter Millar Licensing July 26, 2024
https://imperial1916.com/news/See More Blogs
https://twitter.com/ImperialHatsNew window External Twitter
https://www.instagram.com/impe...New window External Subdomain Instagram
https://www.facebook.com/Imper...New window External Subdomain Facebook
https://www.youtube.com/@Imper...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://imperial1916.com/No Text
/about-imperial/About Us
https://imperial.careers/New window External Text duplicate Careers
/sustainability/Sustainability
https://imperial1916.com/news/Text duplicate Field Notes
https://issuu.com/paiinc/docs/...New window External 2024 Catalog
https://issuu.com/paiinc/docs/...External 2025 Catalog
https://custom.imperialsports....New window External Subdomain Custom Orders
https://wholesale.imperialspor...New window External Subdomain Wholesale Orders
https://support.imperialsports...New window External Subdomain FAQs
/shipping-policy/Shipping Policy
/track-your-order/Track Your Order
https://support.google.com/goo...New window External Subdomain Top Quality Store
/accessibility-statement/Accessibility
/privacy-and-cookie-policy/Privacy and Cookie Policy
https://imperial1916.com/terms/Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://imperial1916.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (224 kB).

HTTP Response Header

NameValue
dateMon, 09 Dec 2024 21:51:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://imperial1916.com/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
fastcgi-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
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servercloudflare
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statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 540 referring domains.
This page has 677,328 backlinks.
This page has backlinks from 297 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /83053281589/checkouts
Disallow: /83053281589/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://imperial1916.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /83053281589/checkouts
Disallow: /83053281589/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
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imperial1916.com
Imperial | Premium Golf Hats, Visors, Belts and Apparel
Shop our vast collection of classic and contemporary golf hats. At Imperial we understand that style changes over the years and we strive to offer a great variety of men's, women's and junior golf hats to help you make a fashion statement on the course.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Imperial79%Check
Golf63%Check
Imperial Announces61%Check
golf hats60%Check
Hats58%Check
New56%Check
Arrivals54%Check
Belts51%Check
Holiday Collection51%Check
Collection50%Check
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