improvado.io | Website SEO Review

Response time

0.03 s

File size

158.90 kB

Words

999

Media files

91

Number of links

87 internal / 4 external

Meta specifications 100% achieved

Title

(Critically important)

Automated Marketing Reporting & Analytics | Improvado

The length of the page title is perfect. (500 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.

The length of the meta description is perfect. (909 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://improvado.io/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified in the HTTP header.

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
viewport	width=device-width, initial-scale=1
google-site-verification	uU_MYVcf_RPMRu_rzjyr8_snxJsJOHtl_iZqyeT0uVA
facebook-domain-verification	4kebqf2uv6svncn02xkyolk5ejystl
ahrefs-site-verification	2431a12c5575937c40ad29ee761eaecbeb6c7c64082f1a0d6d1202b29e47a9dd
lang	en
twitter:card	summary_large_image
twitter:title	Automated Marketing Reporting & Analytics \| Improvado
twitter:description	Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
twitter:image	https://improvado.io/593ed35b7e7f144e5e0ec373/66d22430c6f2be72f6d6aca0_Frame%201597881012.png
og:title	Automated Marketing Reporting & Analytics \| Improvado
og:description	Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
og:image	https://improvado.io/593ed35b7e7f144e5e0ec373/66d22430c6f2be72f6d6aca0_Frame%201597881012.png
og:type	website
charset	utf-8

Page quality 81% achieved

Content

(Critically important)

This page contains 999 words. That's ok.

25.2% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

16 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.89 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The following tag is repeated too often: you're all set and your spot is reserved!

Strong and Bold Tags

Image SEO

(Somewhat important)

78 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...482a7461e2c0116a_logo_main_color (2).png	No alt attribute provided
...c373/6567994fd3d0c4059df46303_cio ce.png	‘Connect & Extract’ Product Icon
...c373/65679cb2bf1a738e7500e682_ico up.png	No alt attribute provided
...c373/6567979b32121ef1c813ab54_1 (10).png	No alt attribute provided
...ec373/65679a17926355764d4f88fa_ci is.png	No alt attribute provided
...caf3bc47ccf6ab67b809c_Frame 1281 (1).png	‘Connect & Extract’ Product Icon
...c373/656796cde8bc371dacdbfd8e_ico db.png	No alt attribute provided
...c373/656797e6e8bc371dacdcef2c_1 (11).png	No alt attribute provided
...55ce382e6dedd85_tour-1-6761ac59d6f7f.png	No alt attribute provided
...9d1_frame-1597881047-2-6761e4c819e6d.png	No alt attribute provided
...8add0b19c4bd9c1_Frame 1597881044 (3).png	No alt attribute provided
...c7d/6824485a9d8698df94719846_cover-2.jpg	No alt attribute provided
...682dfedf9f7c883d779e8c28_unnamed (1).png	No alt attribute provided
...5339b97530b7dc_logo_activizion_w (2).png	No alt attribute provided
...c9c67505339b97530b75a_logo_omd_w (3).png	No alt attribute provided
...c9c67505339b97530b763_logo_omd_w (2).png	No alt attribute provided
...505339b97530b786_logo_nextroll_w (2).png	No alt attribute provided
...68505339b97530b7a9_logo_docker_w (2).png	No alt attribute provided
...9c68505339b97530b7c3_logo_illy_w (2).png	No alt attribute provided
...9c68505339b97530b7fd_logo_asus_w (2).png	No alt attribute provided
...5339b97530b7dc_logo_activizion_w (2).png	No alt attribute provided
...c9c67505339b97530b75a_logo_omd_w (3).png	No alt attribute provided
...c9c67505339b97530b763_logo_omd_w (2).png	No alt attribute provided
...505339b97530b786_logo_nextroll_w (2).png	No alt attribute provided
...68505339b97530b7a9_logo_docker_w (2).png	No alt attribute provided
...9c68505339b97530b7c3_logo_illy_w (2).png	No alt attribute provided
...9c68505339b97530b7fd_logo_asus_w (2).png	No alt attribute provided
...5339b97530b7dc_logo_activizion_w (2).png	No alt attribute provided
...c9c67505339b97530b75a_logo_omd_w (3).png	No alt attribute provided
...c9c67505339b97530b763_logo_omd_w (2).png	No alt attribute provided
...505339b97530b786_logo_nextroll_w (2).png	No alt attribute provided
...68505339b97530b7a9_logo_docker_w (2).png	No alt attribute provided
...9c68505339b97530b7c3_logo_illy_w (2).png	No alt attribute provided
...9c68505339b97530b7fd_logo_asus_w (2).png	No alt attribute provided
...9c77af33eaa844278c97_logo_asus_w (3).png	No alt attribute provided
...c9c77af33eaa844278c9c_logo_omd_w (5).png	No alt attribute provided
...c9c77af33eaa844278c8e_logo_omd_w (4).png	No alt attribute provided
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...3/66cc9c80abae8b187542edcd_Frame 226.png	No alt attribute provided
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...34069acb99ae089f58_Frame 3467371 (1).png	No alt attribute provided
...34069acb99ae089f58_Frame 3467371 (1).png	No alt attribute provided
...34069acb99ae089f58_Frame 3467371 (1).png	No alt attribute provided
...12f1539321dcfb_Frame 3467369 (1) (1).png	No alt attribute provided
...12f1539321dcfb_Frame 3467369 (1) (1).png	No alt attribute provided
...12f1539321dcfb_Frame 3467369 (1) (1).png	No alt attribute provided
...4851271a9d35daa00_Activision.svg (1).png	No alt attribute provided
...72a0b7e2e56_waleed-noury-activision.jpeg	No alt attribute provided
...6c50df8fd6_logo-soc2-1-676bf7c25e428.png	Company logo
...4f122748d8b_logo-hippa-676bf8b4b4dcb.png	Company logo
...fcc55adc9ed1_logo-gdpr-676bf9d077731.png	Company logo
...14e29633dd68_logo-ccpa-676bfa264a35f.png	Company logo
...38fa3/66cdd6cd1c64f97e1bfc247b_medal.svg	Company logo
...-Market_Americas_HighPerformer 1 (2).png	Company logo
...BusinessWith_EaseOfDoingBusinessWith.png	Company logo
...38fa3/66cdd6cd1c64f97e1bfc247b_medal.svg	Company logo
...-Market_Americas_HighPerformer 1 (2).png	Company logo
...BusinessWith_EaseOfDoingBusinessWith.png	Company logo
...8fa3/66167924a046401222cba35a_hims_l.png	No alt attribute provided
...61679661025288631b53d92_activizion_l.png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...a3/66167950876ba41806e43b18_docker_l.png	No alt attribute provided
...f0f644903eed908cc61a8_logo_omd_w (9).png	No alt attribute provided
...f0f644903eed908cc61b7_logo_omd_w (8).png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...6a2522f43572dc639af3922_Без названия.png	No alt attribute provided
...8fa3/66167924a046401222cba35a_hims_l.png	No alt attribute provided
...61679661025288631b53d92_activizion_l.png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...a3/66167950876ba41806e43b18_docker_l.png	No alt attribute provided
...f0f644903eed908cc61a8_logo_omd_w (9).png	No alt attribute provided
...f0f644903eed908cc61b7_logo_omd_w (8).png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...6a2522f43572dc639af3922_Без названия.png	No alt attribute provided
...8fa3/66167924a046401222cba35a_hims_l.png	No alt attribute provided
...61679661025288631b53d92_activizion_l.png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...a3/66167950876ba41806e43b18_docker_l.png	No alt attribute provided
...f0f644903eed908cc61a8_logo_omd_w (9).png	No alt attribute provided
...f0f644903eed908cc61b7_logo_omd_w (8).png	No alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.png	No alt attribute provided
...6a2522f43572dc639af3922_Без названия.png	No alt attribute provided
...6dfd2_customer-story-3-6762ba4eebbdc.png	No alt attribute provided
...482a7461e2c0116a_logo_main_color (2).png	No alt attribute provided
...373/639a1f78aff2b037270783f5_g2_logo.png	No alt attribute provided
...09c21531e334550c5ec9a90_stars_45 (1).png	No alt attribute provided
...5d5d_capterra-e427a181-6762b7ad2e0af.png	No alt attribute provided
...09c21531e334550c5ec9a90_stars_45 (1).png	No alt attribute provided

Page structure 29% achieved

H1 heading

(Critically important)

Unify your data. Get insights.

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Unify your data. Get insights.
H1	Add expertise to your team
H2	Unlock the Power of Your Marketing Data
H2	Increase your ROAS
H2	Deliver clear reporting
H2	A modern, end-to-end data pipeline, from extraction to insight delivery
H2	Take a tour
H2	Enterprise-grade security & compliance
H2	Unlock AI-powered marketing analytics to drive higher ROAS
H2	Unlock AI-powered marketing analytics to drive higher ROAS Duplicate text
H3	Marketing resources saved annually
H3	Reduction in manual reporting time
H3	On marketing analytics implementation
H3	Centralize all your marketing data
H3	Harmonize your cross-channel data
H3	Comply with your marketing guidelines
H3	Automate marketing reporting
H3	Automate up to 99.5% routine analytics tasks with AI Agents
H3	On-Demand Professional Services
H3	Automate campaign reporting at scale
H3	Monitor real-time performance
H3	Leverage automated AI-powered insights
H3	Automatically centralize marketing data
H3	Harmonize your marketing dataset
H3	Ensure campaign guideline compliance
H3	Data extraction and loading
H3	Data transformation
H3	Marketing data governance
H3	Reporting & insights
H3	AI Agents for every step of your data pipeline
H3	Operates seamlessly on top of any data warehouse
H3	Data security
H3	Compliance
H5	Product
H5	Platform
H5	Integrations
H5	Solutions
H5	By Role
H5	By industry
H5	Resources
H5	Explore
H5	Documentation
H5	Company
H5	Information
H5	Legal & privacy
H5	San Diego \| Headquarters

Link structure 83% achieved

Internal links

(Important)

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://improvado.io/		No Text
/products/connect-extract		Data Extraction and Loading Gather data from online and offline sources IMG-ALT ‘Connect & Extract’ Product Icon
/products/transform-model		Data Transformation Get a quality dataset ready for further analysis
/products/marketing-data-gover...		Marketing Data Governance Get notified of any data, campaign or ops issues
/products/discovery-insights		Reporting & Insights Easily analyze data and discover actionable insights
https://improvado.io/integrations		Data Sources Explore our collection of pre-built sources IMG-ALT ‘Connect & Extract’ Product Icon
/catalog/data-warehouses		Data Warehouses Organize data in your preferred storage
/catalog/reporting-tools		Reporting Tools Analyze data via dashboards for any BI tool
https://improvado.io/product-tour		No Text
/solutions/marketers		Marketers Maximize and prove your marketing ROI
/solutions/bi-analytics		Analysts Solve data pipelines for any marketing use case
/solutions/leadership		Leadership Gain full visibility over your marketing performance
/industries/insurance-and-finance		Insurance and Finance
/industries/human-resources		Human Resources
/industries/gaming		Gaming
/industries/entertainment		Entertainment
/industries/food-beverages		Food & Beverages
/industries/healthcare		Healthcare
/customer/chacka		Chacka Marketing achieves 90% reduction in manual reporting time
https://improvado.io/customers		See all case studies
https://improvado.io/blog		Blog
https://improvado.io/customers		Case studies
/content-library/guides		Resources
https://improvado.io/help		Docs
/customer/softwareone		Software One Gains 3x ROI from Marketing Analytics
https://improvado.io/customers	Text duplicate	See all case studies
/blog/enterprise-analytics-pla...		Top Enterprise Analytics Platforms for Unified, Data-Driven Strategy
https://improvado.io/blog		See all articles
/company/about		About
https://improvado.io/company/jobs		Careers
https://improvado.io/legal		Legal
/company/partners		Become a solution partner
/company/partners/technology-p...		Become a technology partner
/all-events/vip-dinner-2025		Improvado at MAS 2025
https://improvado.io/pricing		Pricing
https://report.improvado.io/	External Subdomain	Login
/register/talk-to-an-expert		Contact sales
/register/talk-to-an-expert		Get a demo
/register/talk-to-an-expert	Text duplicate	Get a demo
/customer/asus		30% Marketing resources saved annually
/customer/chacka		90% Reduction in manual reporting time
/customer/softwareone		3X ROI On marketing analytics implementation
/products/connect-extract		Centralize all your marketing data Connect 500+ sales and marketing data sources.
/products/transform-model		Harmonize your cross-channel data Transform raw data to analysis-ready across your channels.
/products/marketing-data-gover...		Comply with your marketing guidelines Track campaign compliance with predefined rules.
/products/discovery-insights		Automate marketing reporting Leverage pre-built dashboards and AI-powered insights.
/register/talk-to-an-expert	Text duplicate	Get a demo
/solutions/marketers		Learn More
/solutions/bi-analytics	Text duplicate	Learn More
/products/connect-extract		Data extraction and loading Connect your sources and configure data extraction.
/products/transform-model		Data transformation Use pre-built or custom data models to harmonize your data
/products/marketing-data-gover...		Marketing data governance Add rules from our guidelines library to monitor campaigns .
/products/discovery-insights		Reporting & insights Get automated, AI-powered insights to maximize your ROAS.
/register/talk-to-an-expert	Text duplicate	Get a demo
/products/discovery-insights		Instant Intelligence
/products/marketing-data-gover...		Campaign governance
/products/transform-model		Data transformation
/products/load-centralize		Data ownership
/products/connect-extract		Data extraction
https://improvado.io/integrations		Data sources
/catalog/data-warehouses		Data warehouses
/catalog/reporting-tools		Reporting tools
/solutions/marketers		Marketers
/solutions/bi-analytics		Analysts
/solutions/leadership	New window	Leadership
/industries/insurance-and-finance	New window Text duplicate	Insurance and Finance
/industries/human-resources	New window Text duplicate	Human Resources
/industries/gaming	New window Text duplicate	Gaming
/industries/entertainment	New window Text duplicate	Entertainment
/industries/food-beverages	New window Text duplicate	Food & Beverages
/industries/healthcare	New window Text duplicate	Healthcare
https://improvado.io/customers	Text duplicate	Case studies
https://improvado.io/blog	Text duplicate	Blog
/products/product-updates		Product updates
https://improvado.io/help		Help center
/docs-section-topic/data-dicti...		Data dictionary
https://improvado.io/pricing	Text duplicate	Pricing
/company/about	Text duplicate	About
https://improvado.io/company/jobs	Text duplicate	Careers
https://improvado.io/legal		Legal center
/company-legal/privacy-policy		Privacy policy
/legal/terms-of-use		Terms of use
/company-legal/services-agreem...		Service agreement
/customer/eicoff		Eicoff Onboards Enterprise Clients 15x Faster with Improvado
https://linkedin.com/company/i...	New window External	No Text
https://www.facebook.com/Impro...	New window External Subdomain	No Text
https://twitter.com/improvadoio	New window External	No Text
https://improvado.io/		improvado
/legal/terms-of-use	Text duplicate	Terms of use
/company-legal/services-agreem...	Text duplicate	Service agreement
/company-legal/privacy-policy		Privacy Policy

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://improvado.io/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.03 seconds.

The file size of the HTML document is fine (159 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html
content-length	27935
date	Thu, 22 May 2025 09:47:53 GMT
server	nginx
last-modified	Wed, 21 May 2025 16:35:03 GMT
content-encoding	br
x-im-cache	v2, MIRROR
x-frame-options	SAMEORIGIN
strict-transport-security	max-age=31536000
referrer-policy	strict-origin-when-cross-origin
x-content-type-options	nosniff
etag	"682e00b7-6d1f"
vary	Accept-Encoding
x-cache	Hit from cloudfront
via	1.1 f8f9f25f837c0ce4e62b6d917642b56a.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA56-P4
alt-svc	h3=":443"; ma=86400
x-amz-cf-id	QJ1puyBbRgWUs-wcDKd79eWOrrjqt0hNdfDu307bKRTGBzIPqj0TiQ==
age	62
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 581 referring domains.

This page has 29,799 backlinks.

This page has backlinks from 445 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Sitemap: https://improvado.io/sitemap.xml

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improvado.io

Automated Marketing Reporting & Analytics | Improvado

Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Improvado	70%	Check
Marketing	68%	Check
Data	66%	Check
Analytics	66%	Check
Marketing Data	66%	Check
Marketing Analytics	66%	Check
marketing reporting	61%	Check
Reporting Analytics	60%	Check
Unify data	60%	Check
Analytics Solution	59%	Check
Marketing Data Governance	58%	Check
marketing sales	58%	Check
Centralize marketing data	58%	Check
marketing data pipeline	58%	Check
AI-Powered Marketing analytics	58%	Check
Automated Marketing	57%	Check
Automated Marketing Reporting Analytics	56%	Check
Marketing Resources	55%	Check
marketing sources	55%	Check
Reporting	54%	Check
Insights	54%	Check
Automate	54%	Check
Data Extraction	54%	Check
Data Pipeline	54%	Check
Data Sources	54%	Check

Show more keywords and terms

Improvado.io - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

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(Somewhat important)

(Nice to have)

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Meta tags

Automatically check improvado.io including all subpages at once!

Page quality 81% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 29% achieved

(Critically important)

(Important)

Heading structure

Link structure 83% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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