Included.ai - SEO Checker

Overview of the SEO Check
Meta information
60% 
Page quality
41% 
Page structure
79% 
Link structure
90% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
139.70 kB
Words
1538
Media files
44
Number of links
29 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Included - save months on your HR data analysis with insights, delivered
The page title should be shorter than 580 pixels. It is 651 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.included.ai/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorWordPress 6.1
msapplication-TileImagehttps://www.included.ai/wp-content/uploads/2022/10/cropped-favicon-270x270.png
article:published_time2023-03-27T05:13:48+00:00
article:modified_time2023-10-02T15:07:03+00:00
article:publisherhttps://www.facebook.com/IncludedAtWork
langen
twitter:cardsummary_large_image
twitter:site@Included_AI
twitter:titleIncluded - save months on your HR data analysis with insights, delivered
twitter:creator@Included_AI
twitter:imagehttps://www.included.ai/wp-content/uploads/2022/10/cropped-logo.png
twitter:label1Written by
twitter:data1Laura Close
og:localeen_US
og:site_nameIncluded - End to end people analytics platform with embedded DEI metrics
og:typearticle
og:titleIncluded - save months on your HR data analysis with insights, delivered
og:urlhttps://www.included.ai/
og:imagehttps://www.included.ai/wp-content/uploads/2022/10/cropped-logo.png
og:image:secure_urlhttps://www.included.ai/wp-content/uploads/2022/10/cropped-logo.png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 14 text duplicates on this page:
  • Duplicate 1: Remove the grunt-work and endless cycles for HR data reporting. Sure, ...
  • Duplicate 2: Included alerts you with data-driven action steps when top talent join...
  • Duplicate 3: Enter your KPIs for time in stage, quality of hire, DEI, and more. Inc...
  • Duplicate 4: Eliminate the guess work - easily measure if low engagement is leading...
  • Duplicate 5: Get instant results. Included can analyze your data in minutes and hig...
  • Duplicate 6: AI analyzes millions of potential combinations across your employee da...
  • Duplicate 7: Go beyond representation numbers. Included analyzes thousands of data ...
This page contains 1538 words. That's ok.
36% of the text are stop words.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.04 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: remove the grunt-work
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Logo Included
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Logo Inlcuded
data:[...] Base64No alt attribute provided
data:[...] Base64Remitly
data:[...] Base64Block
data:[...] Base64Workday
data:[...] Base64Northwestern Mutual
data:[...] Base64Greenhouse
data:[...] Base64Qualtrics
data:[...] Base64Offerup
data:[...] Base64Lattice
data:[...] Base64BarkBox
data:[...] Base64Fabric
data:[...] Base64Doximity
data:[...] Base64Included AI
data:[...] Base64No alt attribute provided
data:[...] Base64Included AI
data:[...] Base64No alt attribute provided
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64Included AI
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Logo Included
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
Video URLWidthHeight
...t/uploads/2023/10/scorecards_final_2.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Follow us
H4 Which systems does Included integrate with?
H4 Does Included show my engagement data?
H4 Is Included SOC2 Certified and ISO 27001 certified?
H4 How customizable is Included?
H4 Can Included integrate with my messy HR data?
H4 Can I start with Included before we migrate to our new HRIS?
H4 Is Included an HRIS?
H4 How do I get set up with Included?
H4 How do I describe the value of Included to my peer leaders?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.included.ai/Subdomain IMG-ALT Logo Included
/people-analytics-platform/Subdomain Automated People Analytics
https://www.included.ai/demo/Subdomain Demo
/resources/Subdomain Resources
https://www.included.ai/about/Subdomain About
https://www.included.ai/partners/Subdomain Partners
https://www.g2.com/products/in...New window External Subdomain No Text
https://www.included.ai/demo/Subdomain Contact Sales
https://www.g2.com/products/in...New window External Subdomain No Text
https://www.included.ai/Subdomain IMG-ALT Logo Inlcuded
/people-analytics-platform/Subdomain Text duplicate Automated People Analytics
https://www.included.ai/demo/Subdomain Text duplicate Demo
/resources/Subdomain Text duplicate Resources
https://www.included.ai/about/Subdomain Text duplicate About
https://www.included.ai/partners/Subdomain Text duplicate Partners
https://www.included.ai/demo/Subdomain Text duplicate Contact Sales
https://www.linkedin.com/compa...New window External Subdomain Follow us
/people-analytics-platform/Subdomain See how it works
https://www.included.ai/Anchor Attrition risk indicators
https://www.included.ai/Anchor Automation to meet hiring goals, faster
https://www.included.ai/Anchor Link engagement scores to HR metrics
https://www.included.ai/Anchor Audits for calibrations and compensation
https://www.included.ai/Anchor Embedded DEI metrics
https://www.included.ai/Anchor Text duplicate Attrition risk indicators
https://www.included.ai/Anchor Text duplicate Automation to meet hiring goals, faster
https://www.included.ai/Anchor Text duplicate Link engagement scores to HR metrics
https://www.included.ai/Anchor Text duplicate Audits for calibrations and compensation
https://www.included.ai/Anchor Text duplicate Embedded DEI metrics
https://www.included.ai/demo/Subdomain Get FREE demo
https://www.included.ai/Subdomain Anchor Text duplicate IMG-ALT Logo Included
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/Included_AINew window External No Text
https://www.facebook.com/Inclu...New window External Subdomain No Text
/privacy-policy/Subdomain Cookies & Privacy policy
/terms-of-use/Subdomain Terms of service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.included.ai/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (140 kB).

HTTP Response Header

NameValue
x-content-type-optionsnosniff
varyAccept-Encoding
last-modifiedFri, 30 Aug 2024 01:37:03 GMT
etag"6949-620dca0d5284f"
accept-rangesbytes
content-length26953
referrer-policyno-referrer-when-downgrade
access-control-allow-origin*
x-powered-byW3 Total Cache/2.7.2
pragmapublic
cache-controlmax-age=3600, public
content-typetext/html; charset=UTF-8
content-encodinggzip
dateFri, 30 Aug 2024 02:53:53 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 55 referring domains.
This page has 100 backlinks.
This page has backlinks from 54 different ip addresses.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.included.ai/video-sitemap.xml
Sitemap: https://www.included.ai/sitemap.xml
Sitemap: https://www.included.ai/sitemap.rss

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Included64%Check
data61%Check
HR data analysis58%Check
HR data57%Check
Data Analysis57%Check
Included integrate52%Check
Data Driven51%Check
data debates51%Check
engagement data51%Check
analysis50%Check

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