Inova.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
100% 
Link structure
88% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.02 s
File size
62.60 kB
Words
510
Media files
17
Number of links
68 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Inova - World-Class Healthcare for Northern Virginia and the DC Metro Area
The page title should be shorter than 580 pixels. It is 677 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Inova’s mission is to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.
The length of the meta description is perfect. (897 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.inova.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionInova’s mission is to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.
msvalidate.01B2CBA0E00C45F9645178D7AA207BB2CC
google-site-verificationDl0Hy30jtH9I2mfxZQg40qtyMwyRB6T9SOXpDIVsDHo
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:urlhttps://www.inova.org/node/230746
og:titleInova - World-Class Healthcare for Northern Virginia and the DC Metro Area
og:descriptionInova’s mission is to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.
og:imagehttps://www.inova.org/themes/custom/inova_public/img/inova-opengraph.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 510 words. That's ok.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/inova_public/logo.svgHome
...08/hp_banner_08_2024_2.jpg?itok=AjerHUFSDiverse woman greeted by her doctor
...lic/assets/icons/service/stethoscope.svgstethoscope
...ic/assets/icons/service/location_pin.svglocation_pin
...public/assets/icons/service/intranet.svgintranet
...ressganey_hx25_700px_0.png?itok=EZ8xB5D7Press Ganey HX25 logo
...ages-1370321236_PSWork.jpg?itok=goFYct6_doctor talking with patient
...1404179486_PSWork_CROP.jpg?itok=7Kj4tY5uNo alt attribute provided
...workplace_promo_sq_2_1.png?itok=gzXbM8oEIllustration of three diverse healthcare team members
...tyimages-1672441474e_0.jpg?itok=7k5Xb_CpTwo women hugging
...od_promo_sq.jpg?h=d0b3fd7a&itok=tq7L7OcvWoman donating blood with heart foam in hand
/themes/custom/inova_public/logo-dark.svgHome
...o_sports_wht_89x89px_0.png?itok=edy5-87cWashington National logo
..._logo_sports_89x89px_0.png?itok=tMcc2LEuWashington Spirit logo
...sports_blk_89x89px_0_0.png?itok=pNbeKbBlD.C. United logo

Page structure

H1 heading
(Critically important)
Care when you need it
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Care when you need it
H2 Search Inova
H2 Utility Top Menu
H2 Primary navigation
H2 Services spotlight
H2 Advancing the human experience of healthcare
H2 Make an impact, join our team
H2 World-class and compassionate healthcare
H2 EmPATH unit overview
H2 Blood donors save lives
H2 Footer
H2 Legal & Policy Menu
H2 Social Media
H3 #1 hospital in Virginia
H3 Northern Virginia’s leading nonprofit healthcare provider
H3 Top 150 places to work in healthcare
H3 Inova Blood Donor Services
H3 CHNA Survey
H3 Inova Lions Eye Clinic
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.inova.org/Anchor Skip to main content
/emergency-room-wait-timesER wait times
https://elar.fa.us2.oracleclou...New window Nofollow External Subdomain Careers
/patient-and-visitor-informati...Bill pay
https://mychart.inova.org/MyCh...New window Nofollow External Subdomain MyChart Login
https://www.inova.org/getcareGet care
https://www.inova.org/doctorsFind a doctor
/our-servicesServices
https://www.inova.org/locationsLocations
/patients-visitorsPatients & visitors
https://foundation.inova.org/New window Nofollow External Subdomain Give
https://support.inova.org/page...New window Nofollow External Subdomain Donate to Inova
/our-services/volunteer-opport...New window Nofollow Donate time
https://www.inovablood.org/New window Nofollow External Subdomain Donate blood
/our-services/inova-transplant...Donate life
https://www.inova.org/getcareText duplicate Get care
https://www.inova.org/doctorsText duplicate Find a doctor
IMG-ALT stethoscope
https://www.inova.org/locationsFind a location
IMG-ALT location_pin
/patients-visitors/mychartMyChart portal
IMG-ALT intranet
/our-services/inova-primary-carePrimary Care
/our-services/inova-emergency-...Emergency Care
/locations/inova-gohealth-urge...Urgent Care
/our-services/inova-schar-canc...Cancer
/our-services/inova-schar-hear...Heart and Vascular
/our-services/inova-behavioral...Behavioral Health
https://www.inovachildrens.org/External Subdomain Pediatrics
/our-services/orthopedic-servi...Orthopedics and Sports Medicine
/our-services/womens-servicesWomen’s Healthcare
/our-services/inova-neurosciencesNeurosciences
/our-servicesSearch all services
https://www.inovanewsroom.org/...New window External Subdomain Trivial anchor text
Read more
https://vimeo.com/1051544647New window External Watch video
https://www.inova.org/careersApply now
https://www.inova.org/about-inovaLearn about Inova
https://www.inovanewsroom.org/External Subdomain Visit our newsroom
https://www.inovanewsroom.org/...External Subdomain U.S. News & World Report
/about-inova/awards-and-recogn...Inova awards and recognition
https://www.beckershospitalrev...External Subdomain See Becker's list
/empath-emergency-care-for-men...Subdomain Learn more
https://www.inovablood.org/don...External Subdomain Give blood
https://www.inovablood.org/External Subdomain Text duplicate Donate blood
https://www.surveymonkey.com/r...External Subdomain Share your feedback
/locations/inova-lions-eye-clinicSubdomain Text duplicate Learn more
https://mychart.inova.org/mych...New window Nofollow External Subdomain MyChart login
/patients-visitors/mychartAbout MyChart
/patient-and-visitor-informati...Medical records request
/our-services/inova-radiology-...Medical image request
/patients-visitors/patient-edu...Patient education
https://www.inova.org/doctorsText duplicate Find a doctor
/our-servicesFind a service
/our-services/inova-primary-ca...Find a primary care provider
https://www.inovaevents.org/New window Nofollow External Subdomain Classes and events
/patient-and-visitor-informati...Patient forms
/clinical-trialsClinical trials
/patient-and-visitor-informati...Billing information
https://inova.staywellhealthli...New window Nofollow External Subdomain Health library
/about-inova/subscribeSubscribe to newsletter
/locations/inova-alexandria-ho...Inova Alexandria Hospital
https://www.inovachildrens.org/New window Nofollow External Subdomain Inova L.J. Murphy Children's Hospital
/locations/inova-fairfax-medic...Inova Fairfax Hospital
/locations/inova-fair-oaks-hos...Inova Fair Oaks Hospital
/locations/inova-loudoun-hospitalInova Loudoun Hospital
/locations/inova-mount-vernon-...Inova Mount Vernon Hospital
/locations/inova-womens-hospitalInova Women's Hospital
https://www.inovablood.org/New window Nofollow External Subdomain Inova Blood Donor Services
/locations/inova-center-person...Inova Center for Personalized Health
/our-services/inova-emergency-...Inova Emergency Services
/our-services/inova-primary-careInova Primary Care Offices
/our-services/inova-schar-canc...Inova Schar Cancer
/our-services/inova-schar-hear...Inova Schar Heart and Vascular
/locations/inova-gohealth-urge...Inova-GoHealth Urgent Care
/easternregionInova Eastern Region Development Plan
/physician-and-appFor Physicians and APPs
/about-inova/nursing-inovaFor nurses
https://www.inova.org/educationEducation and CME
/our-services/office-research-...Research
https://elar.fa.us2.oracleclou...New window Nofollow External Subdomain Inova careers
https://elar.fa.us2.oracleclou...New window Nofollow External Subdomain Physician job opportunities
/signaturepartnersSignature Partners
https://www.inova.org/about-inovaAbout Inova
https://elar.fa.us2.oracleclou...New window Nofollow External Subdomain Text duplicate Inova careers
https://foundation.inova.org/New window Nofollow External Subdomain Inova Foundation
/about-inova/inova-in-your-com...Inova in your community
https://www.inovanewsroom.org/New window Nofollow External Subdomain Inova Newsroom
/patient-and-visitor-informati...Price transparency
/our-services/inova-wellInova Well
/our-services/volunteer-opport...Volunteer opportunities
/for-employeesFor employees
https://www.mlb.com/nationals/...External Subdomain Nationals
IMG-ALT Washington National logo
https://www.inovanewsroom.org/...External Subdomain Spirit
IMG-ALT Washington Spirit logo
https://www.inovanewsroom.org/...External Subdomain United
IMG-ALT D.C. United logo
/about-inova/web-policiesWeb policies
/patient-and-visitor-informati...Nondiscrimination policy
/patient-and-visitor-informati...Privacy and compliance
/about-inova/subscribeA-TITLE Subscribe to email notifications
https://www.facebook.com/Inova...New window Nofollow External Subdomain A-TITLE Find us on Facebook
https://www.instagram.com/inov...New window Nofollow External Subdomain A-TITLE Join us on Instagram
https://www.youtube.com/user/I...New window Nofollow External Subdomain A-TITLE Watch us on Youtube
https://twitter.com/InovaHealthNew window Nofollow External A-TITLE Join the conversation on X

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.inova.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 02 Apr 2025 05:19:07 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 02 Apr 2025 05:19:07 GMT
etag"1743571147"
varyCookie,Origin,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
content-encodinggzip
x-request-idv-002c08d4-0f82-11f0-a4e4-9326fe54dd2e
x-ah-environmentprod
age0
viavarnish
x-cacheMISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 472 referring domains.
This page has 55,215 backlinks.
This page has backlinks from 413 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Custom Additions
Sitemap: /sitemap.xml
Disallow: /apply-for-inova-histology-program
Disallow: /education/residency-programs-and-fellowships-gme/internal-medicine-residency-program/curriculum
Disallow: /employees/team-member-experience-survey-2019
Disallow: /for-physicians/centralized-credentialing/forms-and-documents
Disallow: /for-physicians/centralized-credentialing/physician-directory
Disallow: /inova-histology-program
Disallow: /patients-visitors/health-plans/health-insurance-exchanges
Disallow: /sites/default/files/CertifiedNurseMidwifeStatementofSupervisingPhysicianDec2018.pdf
Disallow: /sites/default/files/change-form.pdf
Disallow: /sites/default/files/ClinicalPerfusionistStatementofSupervisingMDDec2018.pdf
Disallow: /sites/default/files/code-of-conduct.pdf
Disallow: /sites/default/files/CRNAStatementofSupervisingMDDec2018.pdf
Disallow: /sites/default/files/education/internal_medicine/curriculum_locked/
Disallow: /sites/default/files/education/student/clinical_rotations/documentation_of_compliance_for_clinical_faculty.pdf
Disallow: /sites/default/files/For Employees/Tip_InBasketUsers_EpicEmailTicklers_01262018.pdf
Disallow: /sites/default/files/for%20physicians/access-control-policy.pdf
Disallow: /sites/default/files/IAH-auxiliary-aids.pdf
Disallow: /sites/default/files/IAH2019Bylaws.pdf
Disallow: /sites/default/files/IAHCitizenshipPolicy2017.pdf
Disallow: /sites/default/files/IAHClinicalPracticeExpectations2015.pdf
Disallow: /sites/default/files/IFH-auxiliary-aids.pdf
Disallow: /sites/default/files/IFH-citizenship-policy.pdf
Disallow: /sites/default/files/IFMCMedStaffBylaws-2019.pdf
Disallow: /sites/default/files/IFOH-2013-rules-regs.pdf
Disallow: /sites/default/files/IFOH-auxiliary-aids.pdf
Disallow: /sites/default/files/IFOH-bylaws-2018.pdf
Disallow: /sites/default/files/IFOH-citizenship-policy-2013.pdf
Disallow: /sites/default/files/IHSSafetyAttestation2-2018.pdf
Disallow: /sites/default/files/ILH-AHP-Privilege-Delineation-web.pdf
Disallow: /sites/default/files/ILH-bylaws-2018.pdf
Disallow: /sites/default/files/ILH-citizenship-policy.pdf
Disallow: /sites/default/files/ILH-rules-regulations-2017.pdf
Disallow: /sites/default/files/Immunization-Documentation-for-Medical-Staff.pdf
Disallow: /sites/default/files/IMVH-bylaws-2018.pdf
Disallow: /sites/default/files/IMVH-citizenship-policy-2013.pdf
Disallow: /sites/default/files/IMVH-rules-regs.pdf
Disallow: /sites/default/files/Inova-Language-Services-Attestation.pdf
Disallow: /sites/default/files/LanguageServicesMedicalStaffTraining.pdf
Disallow: /sites/default/files/NeuropsychologistandPsychologisttStatementofSupervisingMDDec2018.pdf
Disallow: /sites/default/files/NPStatementofSupervisingMDDec2018.pdf
Disallow: /sites/default/files/PAStatementofSupervisingMDDec2018.pdf
Disallow: /sites/default/files/PreCheck-Applicant-Release-Form.pdf
Disallow: /sites/default/files/Reappointment-InovaHealthSystemMandatoryImmunizationPolicy.pdf
Disallow: /sites/default/files/SafetyQualityOverview2019.pdf
Disallow: /sites/default/files/Services/tcm/forms/Acknowledgement-of-Receipt-of-Notice-of-Privacy-Practices-Inova-TCM.pdf
Disallow: /sites/default/files/Services/tcm/forms/Authorization-to-Release-or-Disclose-Protected-Health-Information-Inova-TCM.pdf
Disallow: /sites/default/files/Services/tcm/forms/Informed-Consent-for-Treatment-Inova-TCM.pdf
Disallow: /sites/default/files/Services/tcm/forms/Notice-of-Privacy-Practices Inova-SPH-Institute-of-Traditional-Chinese-Medicine.pdf
Disallow: /sites/default/files/Services/tcm/forms/Patient-Health-History-Inova-TCM.pdf
Disallow: /sites/default/files/Services/tcm/forms/Patient-Registration-Form-Inova-TCM.pdf
Disallow: /sites/default/files/TB-SCREEN-FORM.pdf
Disallow: /sites/default/files/private/inova_employee_vaccination_exemption_request_form.pdf
Disallow: /sites/default/files/RSASecurIDTokenAuto411.msi
Disallow: /sites/default/files/for_employees/
Disallow: /sites/default/files/for_employees/covid-19/
Disallow: /sites/default/files/Services/behaviorial_health/peds_ER_and_inpatient_psych/
Disallow: /sites/default/files/Services/womens/PDFs/Understanding-Your-Loss-Inova-Loudoun-Hospital-Perinatal-Bereavement-Guide-G39457-04.24.23.pdf
Disallow: /sites/default/files/Services/womens/maternity_services/Understanding-Your-Loss-ILH.pdf
Disallow: /sites/default/files/for_employees/AHA-Heart-Walk-Flyer-2023.pdf
Disallow: /sites/default/files/Services/womens/maternity_services/ILH-Understanding-Your-Loss-1-2024.pdf
Disallow: /sites/default/files/events/2024-Lobster-Extravaganza-Invitation.pdf
Disallow: /sites/default/files/events/2024-Lobster-Extravaganza-Reply-Card-with-Sponsor-Levels.pdf
Disallow: /sites/default/files/events/2024-Lobster-Extravaganza-Parking-Directions.pdf
Disallow: /sites/default/files/events/2024-Lobster-Extravaganza-Live-Auction-Highlights.pdf
Disallow: /sites/default/files/events/Beltway-Series-Official-Rules-Inova.pdf
Disallow: /sites/default/files/governance/TR
Disallow: /sites/default/files/Locations/oakville/Oakville-Patient-Disclosure-12-2024-ED.pdf
Disallow: /sites/default/files/Locations/oakville/Oakville-Patient-Disclosure-12-2024-Amb.pdf
Disallow: /sites/default/files/Services/vip360/pdfs/vip_360_executive_health_flyer_mar_2022.pdf

# Blocking Pagination

Disallow: /*keywords=
Disallow: /*topic=
Disallow: /*page=
Disallow: /*category=
Disallow: /search?search=
Disallow: /doctors?specialty=
Disallow: /doctors?saved=
Disallow: /search
Disallow: /our-services?pg=1&start_with
Disallow: /our-services?pg=1&search
Disallow: /locations?type
Disallow: /locations?latitude=

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Search preview

www.inova.org
Inova - World-Class Healthcare for Northern Virginia and the DC Met...
Inova’s mission is to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Inova79%Check
Healthcare68%Check
world-class healthcare66%Check
World-class62%Check
Inova Schar58%Check
Inova Blood Donor56%Check
Healthcare Services55%Check
Health Services55%Check
Northern Virginia54%Check
unit52%Check
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