Instituteforpr.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
41% 
Page structure
79% 
Link structure
33% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
128.40 kB
Words
534
Media files
22
Number of links
94 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute for Public Relations | The Science Beneath the Art of Public Relations
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://instituteforpr.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
msapplication-TileImagehttps://instituteforpr.org/wp-content/uploads/IPR-Initials-RGB.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 32 words is high.
This page contains 534 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Institute for Public Relations
data:[...] Base64Institute for Public Relations
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Sig Study - Report Cover-3
data:[...] Base64ipr top 2023 revised
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Site Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 2024 IPR Commissions and Centers Summit
H2 2024 IPR Distinguished Lecture & Awards Gala
H3 LATEST RESEARCH
H3 How to Enhance Trans Workers’ Job and Life Satisfaction?
H3 How does Leadership Communication Impact Employee Trust during Crisis?
H3 Protected: What is the Status of Women in PR?
H3 UPCOMING EVENTS
H3 IPR SIGNATURE STUDIES
H3 Commissions And Centers of Excellence
H3 Programs
H3 ABOUT IPR
H4 ipr Master Class
H4 In A Car with IPR
H4 Webinars
H4 IPR Research Letter
H4 Important Links
H6 An interactive, certifcate series for PR and communication professionals to learn and discuss critical research-based topics in strategic communication.
H6 In A Car with IPR is a video series by the Institute for Public Relations, where we get to know some of the leaders in the communications and public relations industry.
H6 A series of free webinars each month featuring new and timely research that impacts the PR profession. Available for playback below.
H6 The IPR Research Letter is a weekly newsletter that provides you with the latest research in the feld to put to immediate use.
Some anchor texts are used more than once.
21 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (36) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/insti...New window External Subdomain Facebook
https://twitter.com/institutef...New window External Twitter
https://www.youtube.com/c/Inst...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/inst...New window External Subdomain Instagram
https://instituteforpr.org/IMG-ALT Institute for Public Relations
https://instituteforpr.org/about/About
A-TITLE About
https://instituteforpr.org/about/About IPR
A-TITLE About Institute for Public Relations
/about/trustees/Trustees
/newsroom/News
/institute-for-public-relation...Press Room
/ipr-staff/Staff
/research-library/Research
/ipr-signature-studies/IPR Signature Studies
/research-library/Research Library
/ipr-centers-of-excellence/Commissions/Centers of Excellence
/behavioral-insights-research-...Behavioral Insights Research Center
/center-for-diversity-equity-a...Center for Diversity, Equity, and Inclusion
/digital-media-research/digita...Digital Media Research Center
/ipr-measurement-commission/ab...Measurement Commission
/organizational-communication-...Organizational Communication Research Center
/behavioral-insights-research-...IPR Disinformation Resource Library
/cdei-mental-health-resource-c...Mental Health Resource Library
/ipr-esg-resource-page/ESG & Purpose Resource Library
/public-relations-journal/PR Journal
/pioneers-archive/PR Pioneers Archive
/research-letter/Research Letter | Weekly E-Newsletter
/events/Events + Programs
A-TITLE IPR Events
/events-programs/Events
/ipr-master-class-series/IPR Master Class Series
https://web.cvent.com/event/57...External Subdomain 2024 IPR Centers & Commissions Summit
/event/2024-ipr-lecture/2024 IPR Distinguished Lecture & Awards Gala
/events/ipr-webinars/Webinars
/events/Past Event Archive
https://web.cvent.com/event/50...External Subdomain 2024 IPR Bridge Conference
/ipr-programs/Programs
/diversity-in-the-pr-classroom/Diversity in the PR Classroom | Virtual Discussion Series
/in-a-car-with-ipr/In a Car with IPR | Video Series
/become-a-member/Membership
/become-a-member/How to Join
/ipr-elevate/IPR ELEVATE | Mid/Senior Level Professionals
/ipr-next/IPR NEXT | New Professionals
/awards/Awards
A-TITLE Public Relations Research Awards
/ipr-lifetime-achievement-awards/Lifetime Achievement Awards
/awards/ipr-lifetime-achievement/IPR Lifetime Achievement Award
/awards/felton-medal/IPR Jack Felton Medal for Lifetime Achievement
/awards/pathfinder/IPR Pathfinder Award
/student-awards/Student Awards
/awards/bartholomew/Don Bartholomew Award for Excellence in Public Relations Research
/awards/cision-fellowship/Cision Insights Fellowship
/awards/case-study-competition/Jack Koten Case Study Competition in Corporate Communications
/awards/masters-thesis/Orangefiery Master’s Thesis of the Year Award
/ragan-research-award/Ragan Research Award
/awards/past-awards/Past Awards
/awards/big-apple/Big Apple Award For Best Use of Research, Measurement and Evaluation
/awards/thoth-award-best-use-o...PRSA National Capital Excellence in Communication “IPR Research Award”
/contribute/Contribute
/contribute/Ways to Contribute
A-TITLE Ways to Contribute
/friends-of-ipr-donate-today/Become a Friend of IPR
/research-letter/Subscribe to E-Newsletter!
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https://www.ubiesports.com/inc...External Subdomain perabet giriş
/ipr-generative-ai-organizatio...No Text
/maha-ipr-actions-louder-words/No Text
/ipr-next/No Text
/ipr-cco-cdo/No Text
/behavioral-insights-research-...No Text
/in-a-car-with-ipr/No Text
/how-to-enhance-trans-workers-...No Text
/how-to-enhance-trans-workers-...How to Enhance Trans Workers’ Job and Life Satisfaction?
/how-does-leadership-communica...No Text
/how-does-leadership-communica...How does Leadership Communication Impact Employee Trust during Crisis?
/what-is-the-status-of-women-i...No Text
/what-is-the-status-of-women-i...Protected: What is the Status of Women in PR?
/research-library/Trivial anchor text
Read More
/event/2024-summit/December 3, 2024 New York City 2024 IPR Commissions and Centers Summit
/event/2024-ipr-lecture/December 4, 2024 The Lighthouse, Chelsea Piers, NYC 2024 IPR Distinguished Lecture & Awards Gala
https://instituteforpr.org/eventsSEE ALL EVENTS
/maha-ipr-actions-louder-words/No Text
/ipr-cco-cdo/No Text
/ipr-generative-ai-organizatio...No Text
/ipr-top-insights-2023/No Text
/2023-ipr-leger-disinformation/No Text
/voya-ipr-disability-report/No Text
/deconstructing-artificial-int...No Text
/category/research/ipr-signatu...MORE SIGNATURE STUDIES
/behavioral-insights-research-...No Text
/organizational-communication-...No Text
/digital-media-research/digita...No Text
/ipr-measurement-commission/ab...No Text
/center-for-diversity-equity-a...No Text
/ipr-master-class-series/Learn More
/in-a-car-with-ipr/Watch Now
/events/ipr-webinars/Text duplicate Watch Now
/research-letter/Sign Up
/digital-media-research/digita...Text duplicate About
/digital-media-researchText duplicate Research
/category/latest-research-digi...Signature Studies
/digital-media-research/digita...Team
/events/ipr-webinars/Text duplicate Webinars
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https://widgets-tm.wolterskluw...External Subdomain URL anchor text
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http://faculty.washington.edu/...New window Nofollow External Subdomain slot thailand
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://instituteforpr.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 28 CSS files. This may affect the page load time negatively.
This page only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
dateThu, 20 Jun 2024 15:02:40 GMT
serverApache/2.4.41 (Ubuntu)
x-frame-optionssame-origin
strict-transport-securitymax-age=631138519; includeSubdomains;
referrer-policysame-origin
last-modifiedWed, 19 Jun 2024 10:11:05 GMT
cache-controlmax-age=2592000
expiresSat, 20 Jul 2024 15:02:40 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-length24421
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,757 referring domains.
This page has 1,798,898 backlinks.
This page has backlinks from 2,298 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-content/plugins
Disallow: /wp-content/cache
Disallow: /wp-content/themes
Disallow: /wp-includes/js
Disallow: */trackback/
Disallow: */feed/
Disallow: /*/feed/rss/$
Disallow: /category/*
Disallow: /*?*
Disallow: /*?
Disallow: /*~*
Disallow: /*~
User-agent: Googlebot
Allow: /
User-agent: Twitter
Allow: /
User-agent: Rogerbot 
User-agent: Exabot 
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User-agent: Dotbot 
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User-agent: AhrefsBot 
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User-agent: Bot\ [EMAIL="[email protected]"]mailto:[email protected][/EMAIL] 
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User-agent: WebLeacher 
User-agent: WebReaper 
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User-agent: Website\ eXtractor 
User-agent: Website\ Quester 
User-agent: WebStripper 
User-agent: WebWhacker 
User-agent: WebZIP 
User-agent: Wget 
User-agent: Widow 
User-agent: WWWOFFLE 
User-agent: Xaldon\ WebSpider 
User-agent: Zeus
Disallow: /
Sitemap: https://instituteforpr.org/wp-includes/includes/sitemap.xml
Crawl-delay: 30

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Institute65%Check
Public52%Check
Relations52%Check
Public Relations52%Check
New44%Check
Research43%Check
Communication43%Check
Series43%Check
Commissions43%Check
Centers43%Check
Show more keywords and terms

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