Instituteofcoaching.org - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
72% 
Page structure
55% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
123.70 kB
Words
1116
Media files
52
Number of links
172 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute of Coaching
The page title is too short. (184 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://instituteofcoaching.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
generatorDrupal 7 (http://drupal.org)
langen
ImageToolbarfalse
robotsindexifembedded
charsetutf-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: In a world where growing expectations increasingly weigh heavy on a yo...
  • Duplicate 2: HiPo coaching is a fascinating evolution of one-on-one coaching that m...
  • Duplicate 3: On November 2, the US Centers for Medicare and Medicaid Services (CMS)...
  • Duplicate 4: The Institute of Coaching provides world-class professional developmen...
This page contains 1116 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d_image/public/MHL-8x5.jpg?itok=RfPnob1hNo alt attribute providedMental Health Literacy Course
...ublic/vld-course-slide.jpg?itok=HdOIVw4hCourses
...lic/webinar-nov-13-4x3.jpg?itok=zVUfugvUNo alt attribute provided
...blic/April-2024_RD-4x3.jpg?itok=whyp6qkINo alt attribute provided
...c/February-2024_RD-4x3.jpg?itok=zDurfcU7No alt attribute provided
...c/December-2023-RD-4x3.jpg?itok=FSVGKzhxNo alt attribute provided
...ult/files/downloads/mclean-building.jpegNo alt attribute providedMcLean Hospital
...default/files/downloads/well-being_1.jpgNo alt attribute providedwellbeing
.../default/files/downloads/history-img.jpgNo alt attribute providedIOC History
...health-wellness-bg-4x3.jpg?itok=zqHj5ob7No alt attribute provided
...278_/public/rei-banner.jpg?itok=reZNSaTCNo alt attribute provided
...obeStock_498149107-4x3.jpg?itok=xqdXpg4wNo alt attribute provided
...leadrship-coaching-4x3.jpg?itok=5FkrgijNNo alt attribute provided
...cholas-Gabriel-Lim-rlp.jpg?itok=PUmd07n8Nicholas Gabriel Lim
...latest/public/HiPo_4x3.jpg?itok=CDHP7I5yWooden ladder against blue sky with clouds, low angle view
...e-coaching-history-4x3.jpg?itok=ticxhX_sNo alt attribute provided
...cholas-Gabriel-Lim-rlp.jpg?itok=PUmd07n8Nicholas Gabriel Lim
...latest/public/HiPo_4x3.jpg?itok=CDHP7I5yWooden ladder against blue sky with clouds, low angle view
...e-coaching-history-4x3.jpg?itok=ticxhX_sNo alt attribute provided
...ters-in-leadership-4x3.jpg?itok=BbfsKUtL2 Elephants hugging with trunksCompassion Matters in Leadership
...ublic/July-2024-RD-4x3.jpg?itok=bREvL7qfSelf-Compassion Research Dose
...test/public/icf-pr-4x3.jpg?itok=9idoLIaEICF LogoInternational Coaching Federation
...files/downloads/join-crop-DSC_1522_0.jpgNo alt attribute provided
...files/downloads/join-crop-DSC_1522_0.jpgNo alt attribute provided
...ublic/downloads/ancona.jpg?itok=NPl7iQxBNo alt attribute provided
...blic/alexander-caillet.jpg?itok=a_-ROfnbAlexander CailletAlexander Caillet
...wnloads/WhitneyJohnson.jpg?itok=NCPXWOElNo alt attribute provided
...ds/BarbaraFredrickson.jpeg?itok=HJPEj4dLNo alt attribute provided
...e/public/anthony-grant.jpg?itok=Zs9XnobnNo alt attribute providedDr. Anthony Grant
...lic/christine-thornton.jpg?itok=m15kYnO6Christine ThorntonChristine Thornton
...oads/marshallgoldsmith.jpg?itok=wE51vLl7No alt attribute provided
...ge/public/ruth-wageman.jpg?itok=EbkPkNbbRuth WagemanRuth Wageman
.../public/BRIANUNDERHILL.jpg?itok=eNv7cWmLBrian UnderhillBrian Underhill
...ownloads/steve-adelman.jpg?itok=ZEWp31Q8No alt attribute provided
...c/robert-biswas-diener.jpg?itok=qZ8zTGNQPhoto of Robert Biswas-DienerRobert Biswas-Diener
...e/public/Eric Kaufmann.jpg?itok=PHpEQudkNo alt attribute provided
...e/public/Hayes,-Steven.jpg?itok=Sk2PKQykNo alt attribute providedSteven Hayes
...ublic/patrick-lencioni.png?itok=BLbJZKNgPatrick LencioniPatrick Lencioni
.../public/downloads/deci.jpg?itok=f2Vv-fY8No alt attribute provided
...c/carrie-arnold-author.jpg?itok=0jiNKkwzPhoto of Carrie ArnoldCarrie Arnold
.../David Drake July 2023.jpg?itok=M6DEAVsANo alt attribute provided
...e/public/edmondson-amy.jpg?itok=3q6O_4JDAmy Edmondson
...r_image/public/s-bates.jpg?itok=ft1Mc2vSSuzanneBates
...loads/CarlosDavidovich.png?itok=03l45B8HNo alt attribute provided
...lic/downloads/peterson.jpg?itok=cjMqaYDcNo alt attribute provided
...public/downloads/peeke.jpg?itok=rCiDyAAhNo alt attribute provided
.../public/helen-riess-sq.jpg?itok=T_KFl6hMHelen RiessHelen Riess
...c/richard-boyatzis-1x1.jpg?itok=frupWqkcRichard BoyatzisRichard Boyatzis
...blic/j-richard-hackman.jpg?itok=T47TuB0fJ. Richard HackmanJ. Richard Hackman

Page structure

H1 heading
(Critically important)
Institute of Coaching
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Institute of Coaching
H1 Join The Institute
H2 Search form
H2 Main menu
H2 MHL-8x5.jpg
H2 vld-course-slide.jpg
H2 Join the Premier Global Network of Coaching Professionals at IOC
H2 WHERE WE LIVE
H2 OUR IMPACT? WELL-BEING
H2 OUR HISTORY
H2 Curated Resources
H2 Become a Member of the IOC
H2 IOC Latest See More
H2 IOC Latest
H2 See More
H2 Watch See More
H2 Watch
H2 See More Duplicate text
H2 Research See More
H2 Our Community See More
H2 Our Community
H2 The best tools, thought leaders, and community to advance your coaching practice.
H2 The best tools, thought leaders, and community to advance your coaching practice. Duplicate text
H2 Become a Member
H2 Contact Us
H2 Connect With Us:
H2 Get the science of coaching delivered to your inbox
H2 Thank you for subscribing!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
25 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://instituteofcoaching.org/Anchor Skip to main content
https://academy.instituteofcoa...New window External Subdomain IOC Academy
/blog/listBlog
/faqsFAQ
/userLogin
/joinJoin
https://instituteofcoaching.org/Institute of Coaching
/joinText duplicate Join
/user/loginLog in
/newsletter-signupNewsletter
/faqText duplicate FAQ
/coaching-overviewCoaching
/coaching-overview/about-coachingAbout Coaching
/coaching-overview/coaching-sc...Coaching Science
/coaching-overview/coaching-be...Benefits of Coaching
/coaching-overview/specialitiesCoaching Specialties
/coaching-overview/becoming-a-...Becoming a Coach
/resources/landingResources
/coaching-revealed-podcastsNEW! Podcast
/reflections-on-the-future-of-...A Guide to Coaching in Today's World
/resources/list?field_resource...Research Doses
/conferences-events/webinarsWebinar Videos
/resources/list?field_resource...Conference Videos
/resources/list?field_resource...Expert Interviews
/resources/coaching-reportsCoaching Reports
/resources/web-masterclassesMasterClasses
/resources/list?field_resource...COACHx Videos
/resources/journalsJournals
/thought-leadersThought Leaders
/resources/landingBrowse
/resources/browse-by-topicby Topic
/resources/browse-by-specialtyby Coaching Specialty
/resources/browse-by-content-typeby Content Type
/resources/browse-by-authorby Author
/ioc-coach-development-reportCurrent Projects
/events-calendar/listEvents
/events-calendar/listCalendar
/conferences/conference-20242024 Conference
/events-calendar/list?field_ev...Webinars
/events-calendar/live-seminarsLive Seminars
/roundtablesRoundtables
/events-calendar/discussion-gr...Discussion Groups
/conferences/iclf-2023Leadership Forum
/conferences-events/conference...Past Conferences
/research-iocResearch @ IOC
/research-ioc/human-centered-l...Human Centered Leadership
/research-ioc/competencies-tho...Competencies for those who coach physicians
/research-ioc/leading-with-hum...Leading with Humanity
/ioc-research-grantsGrants
/research-grants/icf-giftICF Gift
/research-grants/icf-ioc-grantsIOC ICF Awarded Grants
/ioc-research-grantsGrant Application Process
/grants/harnisch-researchersHarnisch Researchers
/research-grants/featured-rese...Featured Research
/research-grants/communityResearch Community
/joinMembers
/joinBecome a Member
/sponsors/current-sponsorsCurrent Sponsors
/sponsors/become-sponsorBecome a Sponsor
/members/fellow-directoryFellow Directory
/about-iocAbout
/about/mission-historyMission
/about-iocTeam
/about/contact-usContact
/file/mhl-8x5jpgMHL-8x5.jpg
/file/mhl-8x5jpgNo Text
/courses/mental-health-literac...Register Now
/file/vld-course-slidejpgvld-course-slide.jpg
/file/vld-course-slidejpgIMG-ALT Courses
/courses/vertical-leadership-d...Text duplicate Register Now
/conferences-events/current-tr...No Text
/conferences-events/current-tr...Current Trends in Coaching Research
/resources/research-dose-coach...No Text
/resources/research-dose-coach...Coaching competencies: What works?
/resources/research-dose-go-fi...No Text
/resources/research-dose-go-fi...Go Find Flow at Work
/resources/coaching-real-self-...No Text
/resources/coaching-real-self-...Coaching the real self vs ideal self-which first?
/about/mission-historyWHERE WE LIVE
/coaching-specialties/health-w...OUR IMPACT? WELL-BEING
/about/mission-historyOUR HISTORY
/coaching-specialties/health-w...No Text
/coaching-specialties/health-w...Health / Well-being
/coaching-specialties/rediNo Text
/coaching-specialties/rediRacism, Equity, Diversity, Inclusion
/masterclasses/coaching-throug...No Text
/masterclasses/coaching-throug...Coaching Through Times of Crisis
/coaching-specialties/leadersh...No Text
/coaching-specialties/leadersh...Leadership Coaching
/joinBecome a member
/ioc-latestSee More
/conferences-events/coaching-y...IMG-ALT Nicholas Gabriel Lim
/conferences-events/coaching-y...Coaching Youth with their VOICE
/conferences-events/coaching-y...IOC Event
/blogs/co-developing-high-pote...IMG-ALT Wooden ladder against blue sky with clouds, low angle view
/blogs/co-developing-high-pote...Co-Developing the High Potential in an Organization
/blogs/co-developing-high-pote...IOC Blog
/congratulations-our-very-own-...No Text
/congratulations-our-very-own-...Congratulations to our very own Margaret Moore on making coaching history!
/congratulations-our-very-own-...IOC News
/ioc-latestText duplicate See More
/conferences-events/coaching-y...Text duplicate IMG-ALT Nicholas Gabriel Lim
/conferences-events/coaching-y...Text duplicate Coaching Youth with their VOICE
/conferences-events/coaching-y...Text duplicate IOC Event
/blogs/co-developing-high-pote...Text duplicate IMG-ALT Wooden ladder against blue sky with clouds, low angle view
/blogs/co-developing-high-pote...Text duplicate Co-Developing the High Potential in an Organization
/blogs/co-developing-high-pote...Text duplicate IOC Blog
/congratulations-our-very-own-...No Text
/congratulations-our-very-own-...Text duplicate Congratulations to our very own Margaret Moore on making coaching history!
/congratulations-our-very-own-...Text duplicate IOC News
/conferences-events/webinarsText duplicate See More
/conferences-events/webinarsText duplicate See More
/resources/putting-health-well...Putting Health & Wellbeing into Coaching
/resource-topics/health-and-we...Health and Wellbeing
/resources/webinar-cultivating...Cultivating Belonging Through Ethos-Driven Leadership: A Transformative Approach for Coaches
/resource-topics/ethos-driven-...Ethos-Driven Leadership
/resources/jonathan-donner-21s...Jonathan Donner on 21st Century Leadership: “Guiding the Tide”
/resource-topics/coachx-conver...CoachX Conversations
/resources/list?field_resource...Text duplicate See More
/resources/compassion-matters-...Compassion Matters in Leadership ( 2024 updated version )
/LeadershipNo Text
/coaching-specialty/leadershipLeadership
/resources/ioc-research-dose-s...IOC RESEARCH DOSE: Self-Compassion: It's not a rocket science, it's a U-Turn.
/coaching-specialty/health-wel...Text duplicate Health / Well-being
/press-release-advancing-field...IMG-ALT ICF Logo
/press-release-advancing-field...Press Release: Advancing the Field of Coaching Through Research
/our-thought-leadersText duplicate See More
/conferences-events/ioc-confer...Coaching in Leadership and Healthcare Conference
/joinText duplicate Join
/conferences-events/ioc-confer...Text duplicate Coaching in Leadership and Healthcare Conference
/joinText duplicate Join
/author/ancona-deborahNo Text
/author/caillet-alexanderIMG-ALT Alexander Caillet
/author/johnson-whitneyNo Text
/author/fredrickson-barbaraNo Text
/author/grant-anthonyNo Text
/author/thornton-christineIMG-ALT Christine Thornton
/author/goldsmith-marshallNo Text
/author/wageman-ruthIMG-ALT Ruth Wageman
/author/underhill-brianIMG-ALT Brian Underhill
/author/adelman-stevenNo Text
/author/biswas-diener-robertIMG-ALT Photo of Robert Biswas-Diener
/author/kaufmann-ericNo Text
/author/hayes-stevenNo Text
/author/lencioni-patrickIMG-ALT Patrick Lencioni
/author/deci-edwardNo Text
/author/arnold-carrieIMG-ALT Photo of Carrie Arnold
/author/drake-davidNo Text
/author/edmondson-amyIMG-ALT Amy Edmondson
/author/bates-suzanneIMG-ALT Suzanne
/author/davidovich-carlosNo Text
/author/peterson-davidNo Text
/author/peeke-pamelaNo Text
/author/riess-helenIMG-ALT Helen Riess
/author/boyatzis-richard-0IMG-ALT Richard Boyatzis
/author/hackman-j-richardIMG-ALT J. Richard Hackman
/newsletter-signSign up for emails
/sponsors-members/fellowsMeet our members
/events-calendar/listAttend our events
/joinText duplicate Join
/cdn-cgi/l/email-protection[email protected]
/coaching-overviewText duplicate Coaching
/resources/landingText duplicate Resources
/events-calendar/listText duplicate Events
/research-iocText duplicate Research @ IOC
/ioc-research-grantsText duplicate Grants
/joinText duplicate Members
/about-iocText duplicate About
/copyrightCopyright
/terms-conditionsTerms & Conditions
/institute-coaching-privacy-po...Privacy Policy
/virtual-discussion-group-etiq...Etiquette Guidelines
http://mcleanhospital.org/External McLean Hospital
/cdn-cgi/l/email-protectionEmail
https://www.facebook.com/Insti...New window External Subdomain Facebook
https://twitter.com/instofcoac...New window External Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/inst...New window External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://instituteofcoaching.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
dateSat, 22 Feb 2025 01:54:38 GMT
content-typetext/html; charset=utf-8
x-drupal-cacheHIT
content-languageen
x-generatorDrupal 7 (http://drupal.org)
link<https://instituteofcoaching.org/>; rel="canonical",<https://instituteofcoaching.org/>; rel="shortlink"
cache-controlpublic, max-age=0
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
last-modifiedSat, 22 Feb 2025 01:24:20 GMT
cf-cache-statusDYNAMIC
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servercloudflare
cf-ray915b596bcbc2f11c-CDG
content-encodinggzip
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statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,524 referring domains.
This page has 16,313 backlinks.
This page has backlinks from 1,019 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
#
# For syntax checking, see:
# http://www.frobee.com/robots-txt-check

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

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instituteofcoaching.org
Institute of Coaching

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Coaching86%Check
Institute Coaching82%Check
Institute79%Check
Coaching Science66%Check
Coaching Community66%Check
Best Coaching65%Check
Coaching Research65%Check
Leadership Coaching64%Check
field coaching62%Check
IOC51%Check
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