Insuranceinstitute.ca - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
78% 
Page structure
67% 
Link structure
87% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.82 s
File size
159.70 kB
Words
952
Media files
50
Number of links
97 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insurance Institute of Canada
The length of the page title is perfect. (264 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Insurance Institute is the premier source of professional education and career development for the country’s property and casualty insurance industry.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsP&C Insurance Education
descriptionThe Insurance Institute is the premier source of professional education and career development for the country’s property and casualty insurance industry.
langen
X-UA-CompatibleIE=edge
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 952 words. That's ok.
25% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: or
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ns/System_tools/chevron-right-footer.svgNo alt attribute provided
...en&hash=D4ED237200957EF2F80E6C2BEA148597No alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...cons/System_tools/arrow-narrow-right.svgNo alt attribute provided
...28&hash=C14F56577F429A2799A824A97DBAC812xxx
...en&hash=01F99B8C9EAE2B68A712DB9AC8F7CC0ANo alt attribute provided
...en&hash=446E678FCAB060380A86FD9330A901DANo alt attribute provided
...en&hash=0BD3C507B98716BDEDDC47035415905DNo alt attribute provided
...90&hash=8A3AD3C76698FF87515510F923F792C3CIP®
...90&hash=707776EEFB4A86701E0E267A5F805717ACIP®
...90&hash=129608CB5B08D742EAE3D6682931EB94FCIP®
...90&hash=116D095F973B8D0A74DBC4904C345295CMGA
...90&hash=581F4C63CF4582E6456B9C1B1B3005E7Risk
...90&hash=8E309F84639328CAA81808283FE7AD3DComm
...90&hash=DA5130650A8A9FB51ECD737226F5A661GIE
...44&hash=D9D5801D316EE7624853BF52975B7ACDbecome icon
...31&hash=933D3A0256181A250483C7550B04E458ethics icon
...44&hash=D64FC42407B618B377B4A767304C04FBbecome icon
...en&hash=0DF910EF13D39582BEF772BC68954E8CNo alt attribute provided
...54&hash=A77F773C238D1171F14B7E25DC783B3CWoman using laptop on a bus.
...en&hash=D086544382F8049A51EBC96B62C01321No alt attribute provided
...Institute/images/Icons/Tertiary/user.svgEvent speaker
...tute/images/Icons/Tertiary/translate.svgEvent language
...54&hash=E69B6B2C7761D82FFDAEE594109C973EMan wearing headphones while looking at laptop.
...en&hash=D086544382F8049A51EBC96B62C01321No alt attribute provided
...Institute/images/Icons/Tertiary/user.svgEvent speaker
...Institute/images/Icons/Tertiary/user.svgEvent speaker
...tute/images/Icons/Tertiary/translate.svgEvent language
...54&hash=E69B6B2C7761D82FFDAEE594109C973EMan wearing headphones while looking at laptop.
...en&hash=D086544382F8049A51EBC96B62C01321No alt attribute provided
...Institute/images/Icons/Tertiary/user.svgEvent speaker
...tute/images/Icons/Tertiary/translate.svgEvent language
...50&hash=BB6B5B4F8CFA54B917949D6C92345772James Russell
...50&hash=A72BDCEE195BDE65E1B6A9EFC5F1F338Vinod Embrandri
...50&hash=9E4F093129E3AB47AC1F99AB38339781 Joel Bobb
...50&hash=DB71074D43F107DE0C9069B0AB5211CFCover of Catastrophe Financing report
...en&hash=8C91AD780FA08D44D8F9EDB4B04B6D91IIC logo
...en&hash=5D12DF0D3307E85E92D4796BD56843A9Your local institute
...ns/System_tools/chevron-right-footer.svgNo alt attribute provided
...en&hash=1C9692EEB3E1A90004CD96702AFA73D3Contact Us
...en&hash=3CB7944A3E841FD1D0FAF4F07C952447FacebookSocial link for Facebook
...en&hash=3EDB12726B3230BFBDD86F5641C08129No alt attribute providedSocial link for Instagram
...en&hash=2579C96F318339E36A56A91D72A6E663LinkedinSocial link for Linkedin
...24&hash=9C95CAFF370CF35372E981E8D3C1F206No alt attribute providedSocial link for Twitter
...en&hash=7160EED5BEA6C7E170B371F208AE94D2YoutubeSocial link for Youtube
Video URLWidthHeight
...m/embed//CfFnMqMVrDw?si=KvOZMupYARm0I3kR

Page structure

H1 heading
(Critically important)
Take your career to new heights
The H1 heading is perfect.
Headings
(Important)
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Take your career to new heights
H2 Find the right fit for you
H2 Events near you
H2 Latest news
H2 From coast to coast
H2 Empowering insurance careers
H3 How we support your career
H3 Join the community
H3 Mind your P&C's podcast
H4 Set yourself apart in the insurance industry with a membership in the Insurance Institute. Your professional growth is our purpose.
H4 Designations are essential stepping-stones in advancing your career. Improve the level of service you provide to your customers.
H4 Technology is opening up roles
H4 Podcast: Vinod Embrandri talks emerging technologies
H4 The Pace: So you want to be a Claims Specialist
H4 2025 Research Report: Catastrophe Financing
H4 For over 100 years, our network of chapters and Institutes have provided members with access to quality insurance education and professional development.
H5 Programs
H5 Licensing
H5 Membership
H5 Events & Seminars
H5 Insights & Publications
H5 About the Institute
H5 Chartered Insurance Professional
H5 Advanced Chartered Insurance Professional
H5 Fellow Chartered Insurance Professional
H5 Canadian Managing General Agent
H5 Risk Management Certificate
H5 Commercial Insurance Certificate
H5 General Insurance Essentials
H5 The Insurance Institute has played a pivotal role in the insurance community for over a century. Take advantage of our knowledge bank, leverage our resources, tap into our network, let us help you ...
H5 Become a member
H5 Ethics column
H5 Join the CIP Society
H5 The Institute is a respected industry thought leader. Discover our newsletters, reports and research.
H5 Fundamentals of Employment Law
H5 Subrogation: Tips, Tricks & Pitfalls Webinar (IIO)_
H5 Commercial Auto: Fleet & Garage Auto (GTA) S25
H5 Listen up as we chat with senior leaders in the industry on hot topics facing business today.
H5 Contact Us Contact Us
H5 You are currently visiting from GTA (Greater Toronto Area) Chapter
H5 Change region
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/fr/Subdomain FR
A-TITLE Français
/en/A-TITLE IIC-Logo
/CartA-TITLE shopping cart
/en/Programs/All-ProgramsAll Programs
A-TITLE All Programs
/en/Programs/CIPChartered Insurance Professional (CIP®)
A-TITLE Chartered Insurance Professional (CIP®)
/en/Programs/ACIPAdvanced Chartered Insurance Professional (ACIP®)
A-TITLE Advanced Chartered Insurance Professional (ACIP®)
/en/Programs/FCIPFellow Chartered Insurance Professional (FCIP®)
A-TITLE Fellow Chartered Insurance Professional (FCIP®)
/en/Programs/CMGACanadian Managing General Agent (CMGA)
A-TITLE Canadian Managing General Agent (CMGA)
/en/Programs/RiskRisk Management Certificate
A-TITLE Risk Management Certificate
/en/Programs/CommercialCommercial Insurance Certificate
A-TITLE Commercial Insurance Certificate
/en/Programs/GIEGeneral Insurance Essentials
A-TITLE General Insurance Essentials
/en/Programs/AcceleratedCompet...Accelerated Competence Series
A-TITLE Accelerated Competence Series
/en/Programs/IgniteIgnite Insurance Careers Program
A-TITLE Ignite Insurance Careers Program
/en/Programs/ExamsExams
A-TITLE Open sub-menu for Exams
/en/Programs/Exams/General-exa...General exams information
A-TITLE General exams information
/en/Programs/Exams/CEGEPCÉGEP
A-TITLE CÉGEP
/en/Programs/Information-for-S...Information for Students
A-TITLE Open sub-menu for Information for Students
/en/Programs/Information-for-S...Learning options
A-TITLE Learning options
/en/Programs/Information-for-S...Technical requirements
A-TITLE Technical requirements
/en/Programs/Information-for-S...Academic integrity
A-TITLE Academic integrity
/en/Programs/Information-for-S...Scholarships and bursaries
A-TITLE Scholarships and bursaries
/en/Programs/Information-for-S...CIP proud
A-TITLE CIP proud
/en/Programs/Information-for-S...College and University Students
A-TITLE College and University Students
/en/Programs/Information-for-S...Official transcript
A-TITLE Official transcript
/en/CoursesCourses
A-TITLE Courses
/en/Licensing/OverviewOverview
A-TITLE Overview
/en/Licensing/CE-OnDemandCE OnDemand
A-TITLE CE OnDemand
/en/Licensing/British-ColumbiaBritish Columbia
A-TITLE Open sub-menu for British Columbia
/en/Licensing/British-Columbia...Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/British-Columbia...Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Licensing/British-Columbia...BC Level 1 Licensing Exams
A-TITLE BC Level 1 Licensing Exams
/en/Licensing/AlbertaAlberta
A-TITLE Open sub-menu for Alberta
/en/Licensing/Alberta/Alberta-...Text duplicate Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/Alberta/Alberta-...Text duplicate Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Licensing/SaskatchewanSaskatchewan
A-TITLE Open sub-menu for Saskatchewan
/en/Licensing/Saskatchewan/Sas...Agent Licensing
A-TITLE Agent Licensing
/en/Licensing/Saskatchewan/Sas...Text duplicate Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Licensing/ManitobaManitoba
A-TITLE Open sub-menu for Manitoba
/en/Licensing/Manitoba/Manitob...Text duplicate Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/Manitoba/Manitob...Text duplicate Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Licensing/OntarioOntario
A-TITLE Open sub-menu for Ontario
/en/Licensing/Ontario/Ontario-...OTL Insurance Agent
A-TITLE OTL Insurance Agent
/en/Licensing/Ontario/Ontario-...RIBO Insurance Broker
A-TITLE RIBO Insurance Broker
/en/Licensing/Ontario/Ontario-...Independent Adjuster
A-TITLE Independent Adjuster
/en/Licensing/QuebecQuebec
A-TITLE Open sub-menu for Quebec
/en/Licensing/Quebec/Quebec-AM...Licensing in Quebec
A-TITLE Licensing in Quebec
/en/Licensing/New-BrunswickNew Brunswick
A-TITLE Open sub-menu for New Brunswick
/en/Licensing/New-Brunswick/Ne...Agent/Broker Licensing
A-TITLE Agent/Broker Licensing
/en/Licensing/New-Brunswick/Ne...Text duplicate Independent Adjuster
A-TITLE Independent Adjuster
/en/Licensing/Nova-ScotiaNova Scotia
A-TITLE Open sub-menu for Nova Scotia
/en/Licensing/Nova-Scotia/Nova...Text duplicate Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/Nova-Scotia/Nova...Adjuster Licensing
A-TITLE Adjuster Licensing
/en/Licensing/Prince-Edward-Is...Prince Edward Island
A-TITLE Open sub-menu for Prince Edward Island
/en/Licensing/Prince-Edward-Is...Text duplicate Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/Prince-Edward-Is...Text duplicate Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Licensing/NewfoundlandNewfoundland & Labrador
A-TITLE Open sub-menu for Newfoundland & Labrador
/en/Licensing/Newfoundland/New...Text duplicate Broker/Agent Licensing
A-TITLE Broker/Agent Licensing
/en/Licensing/Newfoundland/New...Text duplicate Independent Adjuster Licensing
A-TITLE Independent Adjuster Licensing
/en/Membership/Membership-Over...Text duplicate Overview
A-TITLE Overview
/en/Membership/CIP-SocietyCIP Society
A-TITLE Open sub-menu for CIP Society
/en/Membership/CIP-Society/Inf...Information services
A-TITLE Information services
/en/Membership/CIP-Society/Mem...Membership perks
A-TITLE Membership perks
/en/Membership/CIP-Society/Ins...Insurance ethics column
A-TITLE Insurance ethics column
/en/Membership/National-leader...National leadership awards
A-TITLE National leadership awards
/en/Membership/Digital-BadgeDigital badge
A-TITLE Digital badge
/en/Membership/Get-involved-be...Get involved: Benefits
A-TITLE Get involved: Benefits
/en/Membership/Get-involved-op...Get involved: Opportunities
A-TITLE Get involved: Opportunities
/en/Events/All-eventsAll events & seminars
A-TITLE All events & seminars
/en/Events/SocialSocial events
A-TITLE Social events
/en/Events/Seminars-and-webinarsSeminars & webinars
A-TITLE Seminars & webinars
/en/Events/ConvocationConvocation
A-TITLE Convocation
/en/Insights-And-Publications/...Text duplicate Overview
A-TITLE Overview
/en/Insights-And-Publications/...Quarterly Review
A-TITLE Quarterly Review
/en/Insights-And-Publications/...The Pace
A-TITLE The Pace
/en/Insights-And-Publications/...2025 Research Report: Catastrophe Financing
A-TITLE 2025 Research Report: Catastrophe Financing
/en/About-The-Institute/About-...Text duplicate Overview
A-TITLE Overview
/en/About-The-Institute/Contac...Contact Us
A-TITLE Contact Us
/en/About-The-Institute/Ethics...Ethics code
A-TITLE Ethics code
/en/About-The-Institute/Missio...Mission, vision and values
A-TITLE Mission, vision and values
/en/About-The-Institute/People...History, education and community involvement
A-TITLE History, education and community involvement
/en/About-The-Institute/Govern...Governance
A-TITLE Open sub-menu for Governance
/en/About-The-Institute/Govern...Local governance
A-TITLE Local governance
/en/About-The-Institute/IIC-in...IIC in the media
A-TITLE Open sub-menu for IIC in the media
/en/About-The-Institute/IIC-in...Podcast
A-TITLE Podcast
/en/About-The-Institute/Nation...National Education Month
A-TITLE National Education Month
/en/About-The-Institute/Human-...Human rights policy
A-TITLE Open sub-menu for Human rights policy
/en/About-The-Institute/Human-...Complaint Procedure Overview
A-TITLE Complaint Procedure Overview
/en/About-The-Institute/Privac...Privacy policy
A-TITLE Privacy policy
/en/About-The-Institute/Terms-...Terms and conditions
A-TITLE Terms and conditions
/en/My-AccountMy Account
A-TITLE My Account
/en/ProgramsPrograms
A-TITLE Programs
/en/CoursesText duplicate Courses
A-TITLE Courses
/en/LicensingLicensing
A-TITLE Licensing
/en/MembershipMembership
A-TITLE Membership
/en/EventsEvents
A-TITLE Events
/en/Insights-And-PublicationsInsights & Publications
A-TITLE Insights & Publications
/en/About-The-Institute/Contac...Text duplicate Contact Us
IMG-ALT Contact Us
https://www.facebook.com/Insur...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/insu...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain IMG-ALT Linkedin
https://x.com/InsuranceInsCA?t...New window External No Text
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insuranceinstitute.ca/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.82 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
dateMon, 21 Apr 2025 19:36:29 GMT
connectionclose
content-length163549
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 439 referring domains.
This page has 8,064 backlinks.
This page has backlinks from 371 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview

            www.insuranceinstitute.ca
Insurance Institute of Canada

The Insurance Institute is the premier source of professional education and career development for the country’s property and casualty insurance industry.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
institute81%Check
Insurance Institute80%Check
Insurance79%Check
Insurance Institute Canada68%Check
career66%Check
Insurance Professional66%Check
Casualty Insurance64%Check
Chartered Insurance61%Check
local institute60%Check
Career Development60%Check
  
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