Ior.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
0% 
Link structure
25% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
93.90 kB
Words
1092
Media files
14
Number of links
205 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute of Refrigeration: for experts in refrigeration, air conditioning and heat pumps
The page title should be shorter than 580 pixels. It is 753 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Institute of Refrigeration is leading source of technical information for professionals and pioneers in refrigeration, air conditioning and heat pump technologies.
The length of the meta description is perfect. (996 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ior.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Institute of Refrigeration is leading source of technical information for professionals and pioneers in refrigeration, air conditioning and heat pump technologies.
generatorZenario 10.0 (svn branch)
keywordsEmpty
skinior
viewportwidth=device-width, initial-scale=1
google-site-verificationsubfOtFghiZbSAoJrcQ7bcf1Tz4wDqlloQQsOHhKYK4
langen-gb
og:urlhttps://ior.org.uk/
og:typewebsite
og:titleInstitute of Refrigeration: for experts in refrigeration, air conditioning and heat pumps
og:descriptionThe Institute of Refrigeration is leading source of technical information for professionals and pioneers in refrigeration, air conditioning and heat pump technologies.
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 32 words is high.
This page contains 1092 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to the Institute of Refrigeration
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
There are 77 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to the Institute of Refrigeration
H1 Sitemap
H2 Latest IOR Newsletter Now Available
H2 TechTalk on Energy Usage in the Industrial Refrigeration Sector
H2 Industry Shows Support for IOR Annual Dinner
H2 Statement from the Board of Trustees
H2 Members - Did You Get Your 125th Anniversary Sticker?
H2 Statement from the Environment Agency
H2 Opportunity For Employers To Influence Future Skills
H2 Amendment to Pressure Equipment (Safety) Regulations
H2 Reforms to the Energy Performance of Buildings Regime
H2 Missed any IOR Webinars?
H2 Have You Seen Our Advent Calendar?
H2 Talk by this year's J&E Hall Gold Medal Winner
H2 Membership
H2 Technical
H2 Environment
H2 Education
H2 Networking
H2 Events
H2 About
H2 Shop
H3 Publications
H3 Webinars
H3 Technical update
H3 Search our archives
H3 Technical consultants
H3 RACHP Eng Tech Members area
H3 Latest news
H3 Podcasts
H3 The Template
H3 Resources and Tools
H3 Case Studies
H3 Policy Recommendations
H3 Working Together
H3 Communications Material
H3 CPD, Training and Skills
H3 Net Zero Refrigeration (TICR)
H3 Quick Links - Education and Careers
H3 Qualifications and Apprenticeships
H3 IOR E-Learning programmes
H3 Careers Information and Resources
H3 How does a fridge work?
H3 Find Local Training
H3 Presidents Fund for Education
H3 CPD Resources for Technicians
H3 FantasticPuzzles
H3 masterclasses
H3 All things STEM resources, ambassadors and more
H3 Branches and Regional events
H3 IOR Scotland
H3 Hampshire Refrigeration Society
H3 International Refrigeration Committee
H3 SIRACH
H3 Women in RACHP Network
H3 Air Conditioning & Heat Pumps Group
H3 Young Engineers Network IOR-YEN
H3 ASHRAE
H3 Advance your grade of membership - membership matters webinar
H3 New Member event
H3 About the Institute of Refrigeration
H3 Board of Trustees
H3 Policies and practices
H3 Representation
H3 IOR Awards and Medals
H3 Contact us
H3 Products and books
H4 HRS Meetings and Events
H4 HRS Annual Golf Tournament
H4 States of Matter Podcast
H4 WIRACHP Monthly Blog
H4 WIRACHP Initiatives
H4 WIRACHP Past Meeting
H4 Upcoming meetings
H4 AnnualReport
H4 Trustee and President-Elect Nominations and Elections
H4 Beyond Refrigeration Environment Award
Baselink: https://ior.org.uk/
Some anchor texts are used more than once.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/IORRACHPNew window External Subdomain No Text
https://www.twitter.com/thecoo...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://ior.org.uk/loginSign in
https://ior.org.uk/registerRegister
https://ior.org.uk/Home
https://ior.org.uk/membershipMembership
https://ior.org.uk/technicalTechnical
/beyondrefrigerationEnvironment
https://ior.org.uk/careersEducation
https://ior.org.uk/networkingNetworking
https://ior.org.uk/eventsEvents
https://ior.org.uk/aboutAbout
https://ior.org.uk/shopShop
/technical/rachp-publicationsPublications
/technical/webinar-channelWebinars
/technical/refrigeration-and-a...Technical update
/technical/archivesSearch our archives
/technical/technical-guidanceTechnical consultants
/technical/rachp-eng-tech-memb...RACHP Eng Tech Members area
/beyondrefrigeration/latest-newsLatest news
/beyondrefrigeration/working-g...Podcasts
/beyondrefrigeration/the-templateThe Template
/beyondrefrigeration/resourcesResources and Tools
/beyondrefrigeration/case-studiesCase Studies
/beyondrefrigeration/policybriefsPolicy Recommendations
/beyondrefrigeration/working-t...Working Together
/beyondrefrigeration/communica...Communications Material
/beyondrefrigeration/cpd-train...CPD, Training and Skills
/beyondrefrigeration/net-zero-...Net Zero Refrigeration (TICR)
https://ior.org.uk/careersQuick Links - Education and Careers
/careers/apprenticeship-trailb...Qualifications and Apprenticeships
/careers/e-learningIOR E-Learning programmes
/careers/fantastic-fridges-for...Careers Information and Resources
/careers/how-does-a-fridge-workHow does a fridge work?
http://www.acrib.org.uk/help-a...New window External Subdomain Find Local Training
/careers/presidents-fund-for-e...Presidents Fund for Education
/careers/recommended-textbooksCPD Resources for Technicians
/careers/fantasticpuzzlesFantasticPuzzles
/careers/masterclassmasterclasses
/careers/all-things-stem-resou...All things STEM resources, ambassadors and more
/networking/branches-and-regio...Branches and Regional events
/networking/iorscotlandIOR Scotland
https://ior.org.uk/networking/HRSHampshire Refrigeration Society
https://ior.org.uk/networking/IRCInternational Refrigeration Committee
/networking/sirachSIRACH
/networking/women-in-rachpWomen in RACHP Network
/networking/air-conditioning-a...Air Conditioning & Heat Pumps Group
https://ior.org.uk/networking/YENYoung Engineers Network IOR-YEN
/networking/ashraeASHRAE
/events/advance-your-grade-of-...Advance your grade of membership - membership matters webinar
/events/new-member-eventNew Member event
/about/about-iorAbout the Institute of Refrigeration
/about/board-of-trusteesBoard of Trustees
/about/policies-and-practicesPolicies and practices
/about/representationRepresentation
/about/IOR-awardsIOR Awards and Medals
/about/contact-usContact us
/shop/merchandiseProducts and books
/networking/HRS/hrs-meetings-a...HRS Meetings and Events
/networking/HRS/hrs-annual-gol...HRS Annual Golf Tournament
/networking/women-in-rachp/sta...States of Matter Podcast
/networking/women-in-rachp/wir...WIRACHP Monthly Blog
/networking/women-in-rachp/ini...WIRACHP Initiatives
/networking/women-in-rachp/wir...WIRACHP Past Meeting
/networking/women-in-rachp/upc...Upcoming meetings
/about/about-ior/annualreportAnnualReport
/about/board-of-trustees/Becom...Trustee and President-Elect Nominations and Elections
/about/IOR-awards/beyond-refri...Beyond Refrigeration Environment Award
https://ior.org.uk/IMG-ALT Institute of Refrigeration
https://ior.org.uk/membershipText duplicate Membership
https://ior.org.uk/technicalText duplicate Technical
/technical/rachp-publicationsText duplicate Publications
/technical/webinar-channelText duplicate Webinars
/technical/refrigeration-and-a...Text duplicate Technical update
/technical/archivesText duplicate Search our archives
/technical/technical-guidanceText duplicate Technical consultants
/technical/rachp-eng-tech-memb...Text duplicate RACHP Eng Tech Members area
/beyondrefrigerationText duplicate Environment
/beyondrefrigeration/latest-newsText duplicate Latest news
/beyondrefrigeration/working-g...Text duplicate Podcasts
/beyondrefrigeration/the-templateText duplicate The Template
/beyondrefrigeration/resourcesText duplicate Resources and Tools
/beyondrefrigeration/case-studiesText duplicate Case Studies
/beyondrefrigeration/policybriefsText duplicate Policy Recommendations
/beyondrefrigeration/working-t...Text duplicate Working Together
/beyondrefrigeration/communica...Text duplicate Communications Material
/beyondrefrigeration/cpd-train...Text duplicate CPD, Training and Skills
/beyondrefrigeration/net-zero-...Text duplicate Net Zero Refrigeration (TICR)
https://ior.org.uk/careersText duplicate Education
https://ior.org.uk/careersText duplicate Quick Links - Education and Careers
/careers/apprenticeship-trailb...Text duplicate Qualifications and Apprenticeships
/careers/e-learningText duplicate IOR E-Learning programmes
/careers/fantastic-fridges-for...Text duplicate Careers Information and Resources
/careers/how-does-a-fridge-workText duplicate How does a fridge work?
http://www.acrib.org.uk/help-a...New window External Subdomain Text duplicate Find Local Training
/careers/presidents-fund-for-e...Text duplicate Presidents Fund for Education
/careers/recommended-textbooksText duplicate CPD Resources for Technicians
/careers/fantasticpuzzlesText duplicate FantasticPuzzles
/careers/masterclassText duplicate masterclasses
/careers/all-things-stem-resou...Text duplicate All things STEM resources, ambassadors and more
https://ior.org.uk/networkingText duplicate Networking
https://ior.org.uk/eventsText duplicate Events
https://ior.org.uk/aboutText duplicate About
https://ior.org.uk/shopText duplicate Shop
https://ior.org.uk/basketYour basket is empty.
/news/latest-ior-newsletter-no...IMG-ALT Newsletter
/news/latest-ior-newsletter-no...Latest IOR Newsletter Now Available
/news/latest-ior-newsletter-no...Trivial anchor text
Read more
/news/techtalk-on-energy-usage...IMG-ALT TechTalk Feb25
/news/techtalk-on-energy-usage...TechTalk on Energy Usage in the Industrial Refrigeration Sector
/news/techtalk-on-energy-usage...Text duplicate Trivial anchor text
Read more
/news/industry-shows-support-f...IMG-ALT Dinner Bookings Exceed
/news/industry-shows-support-f...Industry Shows Support for IOR Annual Dinner
/news/industry-shows-support-f...Text duplicate Trivial anchor text
Read more
/news/statement-from-the-board...IMG-ALT Capturetwitter
/news/statement-from-the-board...Statement from the Board of Trustees
/news/statement-from-the-board...Text duplicate Trivial anchor text
Read more
/news/members-did-you-get-your...IMG-ALT danston
/news/members-did-you-get-your...Members - Did You Get Your 125th Anniversary Sticker?
/news/members-did-you-get-your...Text duplicate Trivial anchor text
Read more
/news/statement-from-the-envir...IMG-ALT Environment Agency 1
/news/statement-from-the-envir...Statement from the Environment Agency
/news/statement-from-the-envir...Text duplicate Trivial anchor text
Read more
/news/opportunity-for-employer...IMG-ALT Young engineer Student Mark Denford
/news/opportunity-for-employer...Opportunity For Employers To Influence Future Skills
/news/opportunity-for-employer...Text duplicate Trivial anchor text
Read more
/news/amendment-to-pressure-eq...IMG-ALT Screenshot 2024 12 10 081452
/news/amendment-to-pressure-eq...Amendment to Pressure Equipment (Safety) Regulations
/news/amendment-to-pressure-eq...Text duplicate Trivial anchor text
Read more
/news/reforms-to-the-energy-pe...IMG-ALT EPC
/news/reforms-to-the-energy-pe...Reforms to the Energy Performance of Buildings Regime
/news/reforms-to-the-energy-pe...Text duplicate Trivial anchor text
Read more
/news/missed-any-of-the-ior-we...IMG-ALT Coffee Cup
/news/missed-any-of-the-ior-we...Missed any IOR Webinars?
/news/missed-any-of-the-ior-we...Text duplicate Trivial anchor text
Read more
/news/have-you-seen-our-advent...IMG-ALT IOR Advent Calendar
/news/have-you-seen-our-advent...Have You Seen Our Advent Calendar?
/news/have-you-seen-our-advent...Text duplicate Trivial anchor text
Read more
/news/talk-by-this-years-jande...IMG-ALT 5Dec Ding 1
/news/talk-by-this-years-jande...Talk by this year's J&E Hall Gold Medal Winner
/news/talk-by-this-years-jande...Text duplicate Trivial anchor text
Read more
https://ior.org.uk/newsSee older news
https://ior.org.uk/membershipText duplicate Membership
https://ior.org.uk/technicalText duplicate Technical
/technical/rachp-publicationsText duplicate Publications
/technical/webinar-channelText duplicate Webinars
/technical/refrigeration-and-a...Text duplicate Technical update
/technical/archivesText duplicate Search our archives
/technical/technical-guidanceText duplicate Technical consultants
/technical/rachp-eng-tech-memb...Text duplicate RACHP Eng Tech Members area
/beyondrefrigerationText duplicate Environment
/beyondrefrigeration/latest-newsText duplicate Latest news
/beyondrefrigeration/working-g...Text duplicate Podcasts
/beyondrefrigeration/the-templateText duplicate The Template
/beyondrefrigeration/resourcesText duplicate Resources and Tools
/beyondrefrigeration/case-studiesText duplicate Case Studies
/beyondrefrigeration/policybriefsText duplicate Policy Recommendations
/beyondrefrigeration/working-t...Text duplicate Working Together
/beyondrefrigeration/communica...Text duplicate Communications Material
/beyondrefrigeration/cpd-train...Text duplicate CPD, Training and Skills
/beyondrefrigeration/net-zero-...Text duplicate Net Zero Refrigeration (TICR)
https://ior.org.uk/careersText duplicate Education
https://ior.org.uk/careersText duplicate Quick Links - Education and Careers
/careers/apprenticeship-trailb...Text duplicate Qualifications and Apprenticeships
/careers/e-learningText duplicate IOR E-Learning programmes
/careers/fantastic-fridges-for...Text duplicate Careers Information and Resources
/careers/how-does-a-fridge-workText duplicate How does a fridge work?
http://www.acrib.org.uk/help-a...New window External Subdomain Text duplicate Find Local Training
/careers/presidents-fund-for-e...Text duplicate Presidents Fund for Education
/careers/recommended-textbooksText duplicate CPD Resources for Technicians
/careers/fantasticpuzzlesText duplicate FantasticPuzzles
/careers/masterclassText duplicate masterclasses
/careers/all-things-stem-resou...Text duplicate All things STEM resources, ambassadors and more
https://ior.org.uk/networkingText duplicate Networking
/networking/branches-and-regio...Text duplicate Branches and Regional events
/networking/iorscotlandText duplicate IOR Scotland
https://ior.org.uk/networking/HRSText duplicate Hampshire Refrigeration Society
/networking/HRS/hrs-meetings-a...Text duplicate HRS Meetings and Events
/networking/HRS/hrs-annual-gol...Text duplicate HRS Annual Golf Tournament
https://ior.org.uk/networking/IRCText duplicate International Refrigeration Committee
/networking/sirachText duplicate SIRACH
/networking/women-in-rachpText duplicate Women in RACHP Network
/networking/women-in-rachp/sta...Text duplicate States of Matter Podcast
/networking/women-in-rachp/wir...Text duplicate WIRACHP Monthly Blog
/networking/women-in-rachp/ini...Text duplicate WIRACHP Initiatives
/networking/women-in-rachp/wir...Text duplicate WIRACHP Past Meeting
/networking/women-in-rachp/upc...Text duplicate Upcoming meetings
/networking/air-conditioning-a...Text duplicate Air Conditioning & Heat Pumps Group
https://ior.org.uk/networking/YENText duplicate Young Engineers Network IOR-YEN
/networking/ashraeText duplicate ASHRAE
https://ior.org.uk/eventsText duplicate Events
/events/advance-your-grade-of-...Text duplicate Advance your grade of membership - membership matters webinar
/events/new-member-eventText duplicate New Member event
https://ior.org.uk/aboutText duplicate About
/about/about-iorText duplicate About the Institute of Refrigeration
/about/about-ior/annualreportText duplicate AnnualReport
/about/board-of-trusteesText duplicate Board of Trustees
/about/board-of-trustees/Becom...Text duplicate Trustee and President-Elect Nominations and Elections
/about/policies-and-practicesText duplicate Policies and practices
/about/representationText duplicate Representation
/about/IOR-awardsText duplicate IOR Awards and Medals
/about/IOR-awards/beyond-refri...Text duplicate Beyond Refrigeration Environment Award
/about/contact-usText duplicate Contact us
https://ior.org.uk/shopText duplicate Shop
/shop/merchandiseText duplicate Products and books
https://ior.org.uk/Text duplicate Home
https://ior.org.uk/loginLogin
https://ior.org.uk/termsTerms
/terms-and-conditions-for-ior-...Terms for Event Bookings
/about/contact-usText duplicate Contact us
https://www.facebook.com/IORRACHPNew window External Subdomain No Text
https://www.twitter.com/thecoo...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
http://tribalsystems.uk/New window External Tribal Systems

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ior.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
dateFri, 31 Jan 2025 23:55:29 GMT
serverApache
strict-transport-securitymax-age=63072000; includeSubdomains;
set-cookie100 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
content-encodinggzip
x-frame-optionssameorigin
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policydefault-src *; font-src * data:; img-src * data:; script-src * 'unsafe-eval' 'unsafe-inline'; style-src * 'unsafe-inline'
permissions-policysync-xhr=(self), camera=(), geolocation=(), gyroscope=(), magnetometer=(), midi=(), payment=()
referrer-policystrict-origin-when-cross-origin
content-length14462
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,267 referring domains.
This page has 419,452 backlinks.
This page has backlinks from 426 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin/
Disallow: /admin.php*
Disallow: /cache/
Disallow: /organizer.php*
Disallow: /private/
Disallow: /staging.php*
Disallow: /zenario/
Disallow: /zenario/cookie_message.php
Disallow: /zenario/admin/
Disallow: /zenario/api/
Disallow: /zenario/frameworks/
Disallow: /zenario/includes/
Disallow: /zenario_custom/
Disallow: /zenario_extra_modules/
Disallow: /*?slotName*
Disallow: /*?tag*
Allow: /zenario/js/*
Allow: /zenario/libs/manually_maintained/*
Allow: /zenario/libs/yarn/*
Allow: /zenario/styles/*
Allow: /zenario_custom/skins/*
Sitemap: https://ior.org.uk/sitemap.xml

Search preview

ior.org.uk
Institute of Refrigeration: for experts in refrigeration, air condi...
The Institute of Refrigeration is leading source of technical information for professionals and pioneers in refrigeration, air conditioning and heat pump technologies.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Refrigeration79%Check
Institute79%Check
Refrigeration Air Conditioning66%Check
Air Conditioning62%Check
Heat Pump62%Check
Heat61%Check
Conditioning Heat59%Check
IOR58%Check
Air Conditioning Heat58%Check
Heat Pumps56%Check

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