Ipsos.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
70% 
Page structure
75% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
85.30 kB
Words
653
Media files
9
Number of links
186 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ipsos | Market Research | Australia
The length of the page title is perfect. (313 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
The meta description is too long: 1947 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ipsos.com/en-au
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: sq-xk
A country is specified wrong in alternate links: sr-xk
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionGlobal leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
referrerno-referrer
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen-au
og:typearticle
og:urlhttps://www.ipsos.com/en-au/homepage
og:titleIpsos
og:descriptionIpsos | Global Market Research and Public Opinion specialist.
og:imagehttps://www.ipsos.com/themes/custom/ipsos/logo.svg
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 653 words. That's ok.
19% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ressRelease_web_banner.jpg?itok=A6QetXIpPress Release
...olls/2024-07/web_thumb.jpg?itok=d4vaG0_TClimate Change Report Cover
...vent/2024-06/web_thumb.jpg?itok=QqdPYjB5Climate Change Event
...19-12/forsocialmedia_0.png?itok=R9d3QfSANo alt attribute provided
.../atsiru-header-738x342.png?itok=29O4uErANo alt attribute provided
...onitor_2024_web_banner.jpg?itok=fTU_q5HSNo alt attribute provided
...genous_2024_web_banner.jpg?itok=ePB2Tg5kNo alt attribute provided
...pulism_2024_web_banner.jpg?itok=U_yL_EHGNo alt attribute provided
...Monitor-Header-738x342.jpg?itok=kGssd-irNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Aboriginal and Torres Strait Islander Research Unit & iMob Panel
H2 Friend and foe? Asia is the most excited region about a future with AI
H2 Interest in national Indigenous issues at lowest level since 2021
H2 Half of Australians believe ‘society is broken’, ‘country in decline’
H2 The Ipsos Issues Monitor
H2 Ipsos
H3 Ipsos Australia announces new integrated CEX division and appointment of three senior specialists
H3 Australians now more concerned about green energy’s impact on cost-of-living and electricity bills
H3 Climate Leadership: Navigating social license, misinformation and greenwashing
H3 Features
H3 Do you have a business enquiry?
H3 Do you want to participate in a survey?
H5 Discover Understanding Society & Citizens
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ipsos.com/en-auAnchor Skip to main content
https://www.ipsos.com/en-auSubdomain A-TITLE Ipsos
/en-au/about-usAbout us
/en/share-priceSubdomain Investors
/en-au/careersCareers
/en-au/contactContact us
https://www.ipsos.com/enGlobal / English
https://www.ipsos.com/sq-alAlbania / Gjuha shqipe
https://www.ipsos.com/fr-dzAlgeria / Français
https://www.ipsos.com/es-arArgentina / Español
https://www.ipsos.com/en-auAustralia / English
https://www.ipsos.com/de-atAustria / Deutsch
https://www.ipsos.com/en-bhBahrain / English
https://www.ipsos.com/en-beBelgium / English
https://www.ipsos.com/es-boBolivia / Español
https://www.ipsos.com/bs-baBosnia-Herzegovina / BS
https://www.ipsos.com/en-baBosnia-Herzegovina / EN
https://www.ipsos.com/pt-brBrazil / Português
https://www.ipsos.com/bg-bgBulgaria / Български
https://www.ipsos.com/en-caCanada / English
https://www.ipsos.com/fr-caCanada / Français
https://www.ipsos.com/es-clChile / Español
https://www.ipsos.com/zh-cnChina / 简体中文
https://www.ipsos.com/en-cnChina / English
https://www.ipsos.com/es-coColombia / Español
https://www.ipsos.com/es-crCosta Rica / Español
https://www.ipsos.com/hr-hrCroatia / Hrvatski jezik
https://www.ipsos.com/en-hrCroatia / English
https://www.ipsos.com/enCyprus / English
https://www.ipsos.com/cs-czCzech Republic / český
https://www.ipsos.com/da-dkDenmark / Dansk
https://www.ipsos.com/en-dkDenmark / English
https://www.ipsos.com/es-doDominican Republic / ES
https://www.ipsos.com/es-ecEcuador / Español
https://www.ipsos.com/en-egEgypt / English
https://www.ipsos.com/es-svEl Salvador / Español
https://www.ipsos.com/fr-frFrance / Français
https://www.ipsos.com/de-deGermany / Deutsch
https://www.ipsos.com/en-ghGhana / English
https://www.ipsos.com/es-gtGuatemala / Español
https://www.ipsos.com/en-hkHong Kong SAR China / English
https://www.ipsos.com/hu-huHungary / Magyar nyelv
https://www.ipsos.com/en-inIndia / English
https://www.ipsos.com/en-idIndonesia / English
https://www.ipsos.com/enIraq / English
https://www.ipsos.com/en-ieIreland / English
https://www.ipsos.com/he-ilIsrael / Hebrew
https://www.ipsos.com/it-itItaly / Italiano
https://www.ipsos.com/ja-jpJapan / 日本語
https://www.ipsos.com/en-joJordan / English
https://www.ipsos.com/ru-kzKazakhstan / Pусский
https://www.ipsos.com/en-keKenya / English
https://www.ipsos.com/sq-xkKosovo / Gjuha shqipe
https://www.ipsos.com/sr-xkKosovo / Srpski
https://www.ipsos.com/en-kwKuwait / English
https://www.ipsos.com/en-lbLebanon / English
https://www.ipsos.com/mk-mkMacedonia / Македонски јазик
https://www.ipsos.com/sq-mkMacedonia / Gjuha shqipe
https://www.ipsos.com/en-myMalaysia / English
https://www.ipsos.com/es-mxMéxico / Español
https://www.ipsos.com/sr-meMontenegro / Montenegrin
https://www.ipsos.com/fr-maMorocco / Français
https://www.ipsos.com/pt-mzMozambique / Portuguese
https://www.ipsos.com/nl-nlNetherlands / Nederlands
https://www.ipsos.com/en-nlNetherlands / English
https://www.ipsos.com/en-nzNew Zealand / English
https://www.ipsos.com/en-ngNigeria / English
https://www.ipsos.com/nb-noNorway / Norsk
https://www.ipsos.com/en-pkPakistan / English
https://www.ipsos.com/es-paPanama / Español
https://www.ipsos.com/es-pePeru / Español
https://www.ipsos.com/en-phPhilippines / English
https://www.ipsos.com/pl-plPoland / Polski
https://www.ipsos.com/pt-ptPortugal / Português
https://www.ipsos.com/en-prPuerto Rico / English
https://www.ipsos.com/en-qaQatar / English
https://www.ipsos.com/ro-roRomania / Română
https://www.ipsos.com/en-roRomania / English
https://www.ipsos.com/ru-ruRussia / Pусский
https://www.ipsos.com/en-saSaudi Arabia / English
https://www.ipsos.com/sr-rsSerbia / Srpski
https://www.ipsos.com/en-sgSingapore / English
https://www.ipsos.com/sk-skSlovakia / Slovenský
https://www.ipsos.com/sl-siSlovenia / Slovenščina
https://www.ipsos.com/en-siSlovenia / English
https://www.ipsos.com/en-zaSouth Africa / English
https://www.ipsos.com/ko-krSouth Korea / 한국어
https://www.ipsos.com/es-esSpain / Español
https://www.ipsos.com/sv-seSweden / Svenska
https://www.ipsos.com/en-chSwitzerland / English
https://www.ipsos.com/de-chSwitzerland / Deutsch
https://www.ipsos.com/en-twTaiwan / English
https://www.ipsos.com/en-tzTanzania / English
https://www.ipsos.com/en-thThailand / English
https://www.ipsos.com/fr-tnTunisia / Français
https://www.ipsos.com/tr-trTürkiye / Türkçe
https://www.ipsos.com/en-aeUAE / English
https://www.ipsos.com/en-ugUganda / English
https://www.ipsos.com/ua-uaUkraine / Українська мова
https://www.ipsos.com/en-uaUkraine / English
https://www.ipsos.com/en-ukUnited Kingdom / English
https://www.ipsos.com/en-usUnited States / English
https://www.ipsos.com/es-veVenezuela / Español
https://www.ipsos.com/en-vnVietnam / English
https://www.ipsos.com/en-zmZambia / English
/en-au/news-and-events/overviewNews & Events
/en-au/news-and-events/overviewAll
/en-au/news-and-events/newsNews & Polls
/en-au/news-and-events/eventsEvents
/en-au/news-and-events/webinarsWebinars
/en-au/news-and-events/newslet...Newsletter
/en-au/knowledge/overviewInnovation & Knowledge
/en-au/knowledge/overviewText duplicate All
/en-au/knowledge/media-brand-c...Media & Brand Communication
/en-au/knowledge/consumer-shopperConsumer & Shopper
/en-au/knowledge/customer-expe...Customer Experience
/en-au/knowledge/societySociety
/en-au/knowledge/new-servicesNew Services
/en-au/solutions/overviewOur Solutions
/en-au/solutions/overviewText duplicate All
https://www.ipsos.digital/External Subdomain Ipsos.digital platform
A-TITLE Ipsos Digital Solutions
/en/ipsos-and-esgNew window Subdomain ESG
/en-au/about-usSubdomain Text duplicate About us
/en-au/about-usSubdomain Who we are
/en-au/our-historySubdomain Our history
/en-au/key-figuresSubdomain Key figures
/en-au/managementSubdomain Management
/en-au/valuesSubdomain Values
/en-au/taking-responsibilitySubdomain Taking responsibility
/en-au/privacy-data-protectionSubdomain Privacy & Data Protection
/en-au/online-data-quality-mat...Subdomain Online Data Quality Matters
/en-au/pollingSubdomain Polling Methodology Disclosure Statements
/en-au/quality-accreditationsSubdomain Quality & Accreditations
/en-au/office-locationsSubdomain Office Locations
/en/investorsNew window Subdomain Text duplicate Investors
/en-au/careersSubdomain Text duplicate Careers
/en-au/careersSubdomain Careers and opportunities at Ipsos
/en-au/contactSubdomain Text duplicate Contact us
/en-au/search?search=Consumer ...Consumer & Shopper - 14 August 2024
/en-au/cex-announcementIpsos Australia announces new integrated CEX division and appointment of three senior specialists
/en-au/cex-announcementIMG-ALT Press Release
/en-au/search?search=SocietySociety - 26 July 2024
/en-au/australians-now-more-co...Australians now more concerned about green energy’s impact on cost-of-living and electricity bills
/en-au/australians-now-more-co...IMG-ALT Climate Change Report Cover
/en-au/search?search=SocietySociety - 25 June 2024
/en-au/climate-leadership-sydn...Climate Leadership: Navigating social license, misinformation and greenwashing
/en-au/climate-leadership-sydn...IMG-ALT Climate Change Event
/en-au/understanding-society-c...Understanding Society & Citizens
/en-au/aboriginal-and-torres-s...No Text
/en-au/aboriginal-and-torres-s...Aboriginal and Torres Strait Islander Research Unit & iMob Panel
/en-au/aboriginal-and-torres-s...Empowering Aboriginal and Torres Strait Islander voices through appropriate, ethical and culturally sensitive research on every project.
/en-au/search?search=Aborigina...Aboriginal affairs
/en-au/2024_AI_MonitorNo Text
/en-au/2024_AI_MonitorFriend and foe? Asia is the most excited region about a future with AI
/en-au/2024_AI_MonitorAPAC remains divided on whether to be nervous or excited about the AI revolution, the Ipsos AI Monitor report has revealed.
/en-au/search?search=Artificia...Artificial Intelligence (AI)
/en-au/interest-national-indig...No Text
/en-au/interest-national-indig...Interest in national Indigenous issues at lowest level since 2021
/en-au/interest-national-indig...Australians less supportive of Closing the Gap initiatives, and changing Australia Day date still unpopular
/en-au/search?search=IndigenousIndigenous
/en-au/half-australians-believ...No Text
/en-au/half-australians-believ...Half of Australians believe ‘society is broken’, ‘country in decline’
/en-au/half-australians-believ...A third of the nation thinks Australia would be ‘stronger if we stopped immigration’
/en-au/search?search=PopulismPopulism
/en-au/issuesmonitorNo Text
/en-au/issuesmonitorThe Ipsos Issues Monitor
/en-au/issuesmonitorThe Ipsos Issues Monitor is an ongoing quantitative survey of Australians about the issues facing the nation, Australian states and territories and Australia...
/en-au/search?search=Social Is...Social Issues
https://twitter.com/IpsosAustr...New window External No Text
https://twitter.com/IpsosAustr...New window External Text duplicate Ipsos
https://twitter.com/intent/fol...New window External Follow
/en-au/node/1036All markets
/en-au/contactText duplicate Contact us
http://myview.com.au/External Participate in a survey
https://twitter.com/IpsosAustr...External No Text
https://www.youtube.com/channe...External Subdomain No Text
https://au.linkedin.com/compan...External Subdomain No Text
/en-au/rss.xmlNo Text
/en-au/solutions/list?search=C...Subdomain Citizens
/en-au/solutions/list?search=C...Subdomain Consumers & Brands
/en-au/solutions/list?search=C...Subdomain Customers & Employees
/en-au/solutions/list?search=D...Subdomain Doctors & Patients
/en-au/solutions/list?search=C...Subdomain Customer & Employee Relationships
/en-au/solutions/list?search=C...Subdomain Capabilities
/en-au/about-usText duplicate About us
/en-au/contactText duplicate Contact us
/en-au/contactPress
/en/investorsSubdomain Text duplicate Investors
/en-au/opportunities-ipsosText duplicate Careers
https://www.ipsos.com/en-auNo Text
/en-au/legal-mentionsLegal Mentions
/en-au/privacy-data-protectionText duplicate Privacy & Data Protection
/en-au/cookie-policyCookie Policy
/en-au/our-alert-systemOur Alert System

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ipsos.com/en-au"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 08:54:29 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen-au
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-robots-tagindex
x-drupal-cacheMISS
last-modifiedSun, 29 Sep 2024 07:00:20 GMT
x-request-idv-7def1ace-7e30-11ef-9e89-e3bf92a4ad0a
x-ah-environmentprod
age6846
viavarnish
x-cacheHIT
x-cache-hits33
cf-cache-statusDYNAMIC
set-cookie258 Characters
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray8caabfb13f379296-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 50 referring domains.
This page has 193 backlinks.
This page has backlinks from 49 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
Disallow: /*?ce=
Disallow: /*&ce=

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Search preview

www.ipsos.com › en-au
Ipsos | Market Research | Australia
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ipsos72%Check
Research62%Check
Market Research60%Check
Australia54%Check
Society54%Check
Understanding Society54%Check
Understanding Society Citizens53%Check
Ipsos Issues Monitor53%Check
social52%Check
Citizens50%Check
Show more keywords and terms

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