Irrationallabs.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
37% 
Link structure
61% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.41 s
File size
362.90 kB
Words
640
Media files
49
Number of links
74 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Irrational Labs - Behaviorally informed design for better products and a better world
The page title should be shorter than 580 pixels. It is 744 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We're a behavioral science firm that helps companies understand their users' psychology - and design new ways to drive product engagement.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://irrationallabs.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ed5432
theme-color#ed5432
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe're a behavioral science firm that helps companies understand their users' psychology - and design new ways to drive product engagement.
generatorWordPress 6.6.2
article:publisherhttps://www.facebook.com/irrationallabs
article:modified_time2024-11-13T10:02:18+00:00
langen-us
twitter:cardsummary_large_image
twitter:descriptionWe use behavioral science to make people happier, healthier, and wealthier – through consulting, research, training, and speaking.
twitter:site@IrrationalLabs
og:localeen_US
og:typewebsite
og:titleIrrational Labs | Behavioral Design for Better Products
og:descriptionWe use behavioral science to make people happier, healthier, and wealthier – through consulting, research, training, and speaking.
og:urlhttps://irrationallabs.com/
og:site_nameIrrational Labs
og:imagehttps://irrationallabs.com/content/uploads/2024/05/IL-Social-Share.png
og:image:width1200
og:image:height627
og:image:typeimage/png
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 640 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
48 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...t/uploads/2024/04/Facebook-Logo-2019.pngNo alt attribute provided
...oads/2024/04/Bulb-Energy-Review-Logo.jpgNo alt attribute provided
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/content/uploads/2020/04/lyft.jpgNo alt attribute provided
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/content/uploads/2020/04/fidelity.jpgNo alt attribute provided
/content/uploads/2020/04/paypal.jpgNo alt attribute provided
/content/uploads/2020/09/microsoft-2.jpgNo alt attribute provided
/content/uploads/2020/04/theworldbank.jpgNo alt attribute provided
/content/uploads/2022/06/cklogo.pngNo alt attribute provided
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...Primary_Full-Name_Transparent_Marine.pngNo alt attribute provided
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/content/uploads/2020/07/logo.jpgNo alt attribute provided
...-YZsvNs2GCPU-unsplash-scaled-375x429.jpgNo alt attribute provided
/content/uploads/2021/03/tiktok.pngNo alt attribute provided
...-q1n1LmoL4Es-unsplash-scaled-375x429.jpgNo alt attribute provided
...tine-roy-ir5MHI6rPg0-unsplash-80x80.jpegNo alt attribute provided
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...nt/uploads/2020/09/UX-Indeed-200x200.pngNo alt attribute provided
/content/uploads/2020/04/product-design.svgNo alt attribute provided
...ads/2020/04/research-and-prototyping.svgNo alt attribute provided
/content/uploads/2020/04/brain-examine.svgNo alt attribute provided
/content/uploads/2020/04/Space-Design.svgNo alt attribute provided
...uploads/2020/04/marketing-and-growth.svgNo alt attribute provided
...t/uploads/2020/04/Speaking-and-Media.svgNo alt attribute provided
...ds/2022/11/DSC_1468-Edited-1180x1040.pngNo alt attribute provided
...3/06/Team-Trainings-Custom-1180x1040.pngTeam Trainings

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Home
H2 Empty heading
H2 Behaviorally Informed Design for Better Products and a Better World
H2 See Our Impact. Read the Case Studies.
H2 Our Consulting Services Drive Growth, Engagement, & Innovation.
H2 Focus Areas
H2 Our Method: Behavioral Design
H2 What’s your most irrational behavior?
H3 Product Design
H3 Qual & Quant Research
H3 Marketing & Growth
H3 Employee Engagement
H3 Innovation
H3 Speaking & Media
H3 Healthtech
H3 Tech & AI
H3 Financial Services
H3 Life Sciences
H3 Loneliness & Social Isolation
H3 Education
H3 Government
H3 International
H3 Learn to Apply Behavioral Economics
H3 Train Your Team to Apply Behavioral Design
H3 Behavioral Design Blog
H3 TEDx Talk: Kristen Berman
H3 Join our Bootcamp
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://irrationallabs.com/No Text
/what-we-do/Consulting
/what-we-do/Text duplicate Consulting
/service/research-prototyping/Qual & Quant Research
/service/pricing/Pricing
/service/product-design/Product Design
/service/zero-to-one/Innovation
/service/ai-support-solutions/AI Support Solutions
/service/marketing-growth/Marketing & Growth
/service/employee-engagement/Employee Engagement
/service/speaking-media/Speaking & Media
/areas-of-expertise/Focus Areas
/areas-of-expertise/Text duplicate Focus Areas
/expertise/life-sciencesLife Sciences
/expertise/health/Healthtech
/expertise/tech-ai/Tech & AI
/expertise/financial-services/Financial Services
/expertise/local-government/Government
/expertise/international-devel...International
https://irrationallabs.com/learn/Learn
https://irrationallabs.com/learn/Text duplicate Learn
/case-studies/Case Studies
/learn/our-method/Our Method
/service/team-training/Team Workshops
https://behavioraleconomicsboo...External Bootcamps
/podcasts/Podcasts
/videos/Videos
https://irrationallabs.com/blog/Blog
/our-team/About
/our-team/Our Team
/our-team/careers/Careers
/contact/Contact
/case-studies/New window See it applied
/case-studies/behavioral-desig...See What We Did
/case-studies/belong-health/Text duplicate See What We Did
/case-studies/admit-hub/Text duplicate See What We Did
/case-studies/tiktok-how-behav...Text duplicate See What We Did
/what-we-do/View all Services
/service/product-design/No Text
/service/product-design/Text duplicate Product Design
/service/product-design/Learn More
/service/research-prototyping/No Text
/service/research-prototyping/Text duplicate Qual & Quant Research
/service/research-prototyping/Text duplicate Learn More
/service/marketing-growth/No Text
/service/marketing-growth/Text duplicate Marketing & Growth
/service/marketing-growth/Text duplicate Learn More
/service/employee-engagement/No Text
/service/employee-engagement/Text duplicate Employee Engagement
/service/employee-engagement/Text duplicate Learn More
/service/zero-to-one/No Text
/service/zero-to-one/Text duplicate Innovation
/service/zero-to-one/Text duplicate Learn More
/service/speaking-media/No Text
/service/speaking-media/Text duplicate Speaking & Media
/service/speaking-media/Text duplicate Learn More
/expertise/health/Text duplicate Healthtech
/expertise/tech-ai/Text duplicate Tech & AI
/expertise/financial-services/Text duplicate Financial Services
/expertise/life-sciences/Text duplicate Life Sciences
/expertise/loneliness-social-i...Loneliness & Social Isolation
/expertise/education/Education
/expertise/local-government/Text duplicate Government
/expertise/international-devel...Text duplicate International
/learn/our-method/How It Works
https://behavioraleconomicsboo...New window External View Courses
/service/team-training/Text duplicate Learn More
https://irrationallabs.com/blog/Trivial anchor text
Read More
https://behavioraleconomicsboo...New window External Text duplicate Learn More
https://irrationallabs.com/Home
/what-we-do/Text duplicate Consulting
/areas-of-expertise/Text duplicate Focus Areas
/case-studiesText duplicate Case Studies
https://irrationallabs.com/blog/Text duplicate Blog
https://irrationallabs.com/learn/Text duplicate Learn
https://behavioraleconomicsboo...External Text duplicate Bootcamps
/our-team/Text duplicate Our Team
/contact/Text duplicate Contact
https://twitter.com/Irrational...New window External A-TITLE twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://www.facebook.com/irrat...New window External Subdomain A-TITLE facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://irrationallabs.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (363 kB).

HTTP Response Header

NameValue
dateThu, 14 Nov 2024 12:59:56 GMT
content-typetext/html; charset=utf-8
cache-providerCLOUDWAYS-CACHE-DE
varyAccept-Encoding
last-modifiedWed, 13 Nov 2024 10:02:56 GMT
cache-controlmax-age=0, s-maxage=2592000
expiresThu, 14 Nov 2024 10:14:16 GMT
age9940
x-cacheHIT
cf-cache-statusDYNAMIC
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8e272e7c6c24d773-NRT
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=241945&sent=7&recv=9&lost=0&retrans=0&sent_bytes=3429&recv_bytes=914&delivery_rate=11965&cwnd=32&unsent_bytes=0&cid=074f876a8418d59b&ts=418&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 299 referring domains.
This page has 1,167 backlinks.
This page has backlinks from 233 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

User-agent: SemrushBot
allow: /

Similar sites

Search preview

irrationallabs.com
Irrational Labs - Behaviorally informed design for better products ...
We're a behavioral science firm that helps companies understand their users' psychology - and design new ways to drive product engagement.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
behavioral66%Check
Design66%Check
Product66%Check
irrational behavior66%Check
behavioral design65%Check
Product Design65%Check
Irrational63%Check
Irrational Labs61%Check
Behavioral science60%Check
Informed Design60%Check
Show more keywords and terms

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