Isk-institut.de - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
46% 
Page structure
39% 
Link structure
47% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.57 s
File size
100.10 kB
Words
481
Media files
20
Number of links
72 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ISK Institut für Strategie & Kommunikation
The length of the page title is perfect. (378 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://isk-institut.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The encoding (text/html) specified in the HTTP-Equivalent meta element is not correct.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorWPML ver:4.6.5 stt:1,3;
msapplication-TileImagehttps://isk-institut.de/wp-content/uploads/2021/02/cropped-cropped-logo1_small-1-270x270.jpg
langde-de
content-typetext/html
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 481 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 27.33 words is high.
35.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2021/03/logo_isk_1000px.pngNo alt attribute provided
...3/06/Website-neues-Titelbild-scaled.jpegNo alt attribute provided
...loads/2021/01/Logo_wepa_sw-1-300x169.pngNo alt attribute provided
...s/2021/01/WiFoe-Frankfurt_sw-300x169.pngNo alt attribute provided
...ploads/2021/01/Logo_Brita_sw-300x168.pngNo alt attribute provided
...oads/2021/01/Logo_Fraport_sw-300x169.pngNo alt attribute provided
...ploads/2021/01/Logo_Tempo_sw-300x169.pngNo alt attribute provided
.../uploads/2021/01/Logo_hem_sw-300x169.pngNo alt attribute provided
...2021/01/Logo_Rhein-Neckar_sw-300x169.pngNo alt attribute provided
...ads/2021/01/Logo_Geramont_sw-300x169.pngNo alt attribute provided
...ploads/2021/01/Logo_Brita_sw-300x168.pngNo alt attribute provided
...s/2021/01/Logo_Moevenpick_sw-300x169.pngNo alt attribute provided
.../2021/02/Logo_CommerzReal_sw-300x169.pngNo alt attribute provided
...uploads/2021/01/Logo_CoBa_sw-300x168.pngNo alt attribute provided
.../uploads/2021/01/logo_GLS_sw-300x169.pngNo alt attribute provided
...uploads/2021/01/Logo_bdew_sw-300x168.pngNo alt attribute provided
...ds/2021/02/Logo_paydirekt_sw-300x169.pngNo alt attribute provided
...uploads/2021/10/isklocation-1024x686.jpgNo alt attribute provided
...epress-multilingual-cms/res/flags/en.pngNo alt attribute provided
...epress-multilingual-cms/res/flags/de.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H2 WER WIR SIND & WAS WIR MACHEN
H2 Aktuelle Veröffentlichungen
H2 ISK Cases
H2 Kontakt
H3 Strategische Marken- und Kommunikationsberatung
H3 Markenstrategie in Zeiten permanenter Transformation.
H3 Individuelle Verknüpfung der Bausteine.
H3 ISK FRANKFURT AM MAIN
H4 ISK Institut für Strategie & Kommunikation GmbH
H5 Institut
H5 Leistungen
H5 Change Management
H5 Stadtentwicklung
H5 Global Brand Strategy
H5 Employer Branding
H5 Portfolio Optimierung
H5 Markenleitbild
H5 Stärkenprofil Metropolregion
H5 Strategische Marketingplanung
H5 Innovationsworkshop
H5 Kommunikationsstrategie
H5 Neue Digitalstrategie
H5 Value Proposition
H5 Neu-Positionierung
H5 Influencer und Themenidentifikation
H5 Brand Positioning und Naming
Some anchor texts are used more than once.
15 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://isk-institut.de/Anchor Zum Inhalt springen
https://isk-institut.de/No Text
https://isk-institut.de/Home
/ueber-uns/Institut
/aktuelles/Aktuelles
/leistungen/Leistungen
https://isk-institut.de/cases/Cases
https://isk-institut.de/kontakt/Kontakt
https://isk-institut.de/Text duplicate Home
/ueber-uns/Text duplicate Institut
/aktuelles/Text duplicate Aktuelles
/leistungen/Text duplicate Leistungen
https://isk-institut.de/cases/Text duplicate Cases
https://isk-institut.de/kontakt/Text duplicate Kontakt
https://isk-institut.de/ISK Institut für Strategie & Kommunikation
/ueber-uns/Mehr zum Institut
/leistungen/Mehr zu unseren Leistungen
/aktuelles/Veröffentlichungen
/portfolio/change-management/No Text
/portfolio/change-management/Change Management
/portfolio/change-management/Zum Case
/portfolio/stadtentwicklung/No Text
/portfolio/stadtentwicklung/Stadtentwicklung
/portfolio/stadtentwicklung/Text duplicate Zum Case
/portfolio/global-brand-strategy/No Text
/portfolio/global-brand-strategy/Global Brand Strategy
/portfolio/global-brand-strategy/Text duplicate Zum Case
/portfolio/employer-branding/No Text
/portfolio/employer-branding/Employer Branding
/portfolio/employer-branding/Text duplicate Zum Case
/portfolio/portfolio-optimierung/No Text
/portfolio/portfolio-optimierung/Portfolio Optimierung
/portfolio/portfolio-optimierung/Text duplicate Zum Case
/portfolio/markenleitbild/No Text
/portfolio/markenleitbild/Markenleitbild
/portfolio/markenleitbild/Text duplicate Zum Case
/portfolio/staerkenprofil-metr...No Text
/portfolio/staerkenprofil-metr...Stärkenprofil Metropolregion
/portfolio/staerkenprofil-metr...Text duplicate Zum Case
/portfolio/strategische-market...No Text
/portfolio/strategische-market...Strategische Marketingplanung
/portfolio/strategische-market...Text duplicate Zum Case
/portfolio/innovationsworkshop/No Text
/portfolio/innovationsworkshop/Innovationsworkshop
/portfolio/innovationsworkshop/Text duplicate Zum Case
/portfolio/kommunikationsstrat...No Text
/portfolio/kommunikationsstrat...Kommunikationsstrategie
/portfolio/kommunikationsstrat...Text duplicate Zum Case
/portfolio/neue-digitalstrategie/No Text
/portfolio/neue-digitalstrategie/Neue Digitalstrategie
/portfolio/neue-digitalstrategie/Text duplicate Zum Case
/portfolio/value-proposition/No Text
/portfolio/value-proposition/Value Proposition
/portfolio/value-proposition/Text duplicate Zum Case
/portfolio/neu-positionierung/No Text
/portfolio/neu-positionierung/Neu-Positionierung
/portfolio/neu-positionierung/Text duplicate Zum Case
/portfolio/influencer-und-them...No Text
/portfolio/influencer-und-them...Influencer und Themenidentifikation
/portfolio/influencer-und-them...Text duplicate Zum Case
/portfolio/brand-positioning-u...No Text
/portfolio/brand-positioning-u...Brand Positioning und Naming
/portfolio/brand-positioning-u...Text duplicate Zum Case
https://isk-institut.de/cases/Zu den ISK Cases
https://isk-institut.de/kontakt/Trivial anchor text
hier
https://isk-institut.de/en/English
A-TITLE English
https://isk-institut.de/Deutsch
A-TITLE Deutsch
https://isk-institut.de/Text duplicate Home
https://isk-institut.de/jobs/Jobs
/datenschutz/Datenschutz
/impressum/Impressum
https://isk-institut.de/Text duplicate ISK Institut für Strategie & Kommunikation
https://www.andersnoren.se/External Subdomain Anders Norén

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://isk-institut.de/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 22 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateThu, 13 Jun 2024 21:37:25 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
serverApache
link<https://isk-institut.de/wp-json/>; rel="https://api.w.org/"
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 701 backlinks.
This page has backlinks from 63 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://isk-institut.de/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ISK72%Check
ISK Institut70%Check
Institut68%Check
ISK Cases59%Check
Kommunikation58%Check
Strategie Kommunikation55%Check
Strategie54%Check
Kommunikation GmbH49%Check
Strategische47%Check
Marken47%Check
Show more keywords and terms

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