Kew.org - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
75% 
Page structure
85% 
Link structure
61% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
109.80 kB
Words
609
Media files
24
Number of links
74 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal Botanic Gardens, Kew | Kew
There are word repetitions in the page title.
The length of the page title is perfect. (314 pixels out of 580 max pixel length)
Meta description
(Critically important)
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
The length of the meta description is perfect. (680 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kew.org/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleKew
application-nameKew
msapplication-TileColor#00aba9
msapplication-config/themes/custom/kew_gardens/assets/favicons/browserconfig.xml?v=m2LpNRgJL8
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
twitter:titleRoyal Botanic Gardens, Kew
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 609 words. That's ok.
22.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Palm House sunset.jpg.webp?itok=bH5rKCVjThe Palm House at sunsetPalm House, Jeff Eden / RBG Kew
...4 3600x800px copy.jpg.webp?itok=xTuQzUoAChristmas at Kew 2024Christmas at Kew 2024 © RBG Kew
...al_Web_3600x800_0.jpg.webp?itok=T8udDwc9No alt attribute provided
...isitor_2015_55[1].jpg.webp?itok=98RL8J2bVisitor riding the Kew Explorer land train
...Website_934x525-1.jpg.webp?itok=9mSGSPvhTwo monumental porcelain pots glazed in blue and white patterns.Expressions in Blue by Felicity Aylieff
...rd-C-RGB-Kew-2021.jpg.webp?itok=t7iboJXNA black couple walking down a pathway through beautiful autumn treesHorsebridge Wood at Wakehurst, James Ratchford © RBG Kew
...tchford-c-RBG-Kew.jpg.webp?itok=nhoEzaZqA woman walks through colourful lanterns which are ready to be picked up by visitors to guide them around the Glow Wild Christmas light trailGlow Wild lanterns ready to be picked up by visitors
...teaser Visual Air.jpg.webp?itok=jOdTRwC5A child runs through a garden at Wakehurst wearing a superhero cap with a lightning bolt on itNature Heroes at Wakehurst, Visual Air © RBG Kew
...-Kew-June-2022-30.jpg.webp?itok=v6tfTykqRunners on a path past a field of yellow flowersWakehurst running event © RBG Kew
...ehurst Dog autumn.jpg.webp?itok=sKFBeOElA dog in front of another dogDog walking at Wakehurst, Visual Air © RBG Kew
...series_018_JH (1).jpg.webp?itok=f5T-A4lBBotanical Propagation Assistant, Eliana Van Der Schraft, is scarifying seed under a microscope to check the quality and to check for infections.MSB scientists at work © RBG Kew
...-03/01331282_3898.png.webp?itok=F0bjdEAeA blue gloved hand places an orchid into a plastic tubeAn orchid sample being prepared for DNA analysis, Andrew McRobb © RBG Kew
...white-grape-bunch.jpg.webp?itok=VXhI0mggA bunch of green grapes, also known as white grapes growing on a vineA bunch of grapes on a grapevine (Vitis vinifera), W. Carter on Wikimedia Commons CC0
...-8781-52573109390.jpg.webp?itok=R91aZrmTDelegates standing and applauding in front of a blue background for COP15 and the flags of Canada and ChinaAdoption of the Kunming-Montreal Global Biodiversity Framework, December 2022
.../Pumpkin-DD-Thumb.jpg.webp?itok=J7Ohb8ViA collection of pumpkin varieties in the Kitchen Garden at Kew GardensA collection of pumpkin and squash varieties in Edible Science: Kew's Kitchen Garden, Emma Grieve © RBG Kew
...Hunter-House-past.jpg.webp?itok=U4arDhsMPhoto of Kew's herbarium when it was in Hunter HouseThe Herbarium in Hunter House
...h-res-Copy-teaser.jpg.webp?itok=n-7cO3a2William Thomas March printWilliam Thomas March
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...witchs_cookbook_a.jpg.webp?itok=qNwdFG_GNo alt attribute providedWitch's Cookbook, 50 Wickedly Delicious Recipes
...lants_tea_towel-2.jpg.webp?itok=yVfxZ-FxNo alt attribute providedKew Poisonous Plants Tea Towel
...welled_bug_brooch.jpg.webp?itok=JlMupX4UNo alt attribute providedBrooch Bejewelled Bug
...0/metal_fruit_bat.jpg.webp?itok=sxzmXOIiNo alt attribute providedMetal Fruit Bat
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided

Page structure

H1 heading
(Critically important)
Our future is botanic
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our future is botanic
H2 Main navigation
H2 Christmas at Kew
H2 Rare and Extinct
H2 Kew Explorer land train
H2 Expressions in Blue
H2 Glow Wild
H2 Nature Heroes
H2 Parkrun at Wakehurst
H2 Dog walks at Wakehurst
H2 Read & watch
H2 What is digital sequence information (DSI)?
H2 How grape seed could keep your hair colour bright
H2 What is COP16 and why is it important?
H2 Pumpkins: why are they a Halloween favourite?
H2 The ghost stories of Kew Gardens
H2 Have you heard of William Thomas March?
H2 Sign up to our newsletter
H2 Browse our online shop
H3 Visit the world-famous Kew Gardens
H3 Roam wild at Wakehurst
H3 Discover our science
H3 Check back for new stories throughout the week.
H3 Highlights, events and offers straight to your inbox
H3 Free UK Standard Delivery over £50. Christmas Shop now open.
H4 Witch's Cookbook, 50 Wickedly Delicious Recipes
H4 Kew Poisonous Plants Tea Towel
H4 Brooch Bejewelled Bug
H4 Metal Fruit Bat
H4 Kew Gardens
H4 Wakehurst
H4 Stay in touch
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.kew.org/Anchor Skip to main content
https://www.kew.org/Subdomain No Text
https://www.kew.org/kew-gardensKew Gardens
A-TITLE Kew Gardens
/kew-gardens/visit-kew-gardensVisit Kew
A-TITLE Visit Kew
/kew-gardens/whats-onWhat’s on
A-TITLE What’s on
/kew-gardens/whats-in-the-gardensWhat’s in the Gardens
A-TITLE What’s in the Gardens
/kew-gardens/familiesFamilies
A-TITLE Families
/kew-gardens/school-visitsSchool visits
A-TITLE School visits
/membership/become-a-member-kewBecome a member
A-TITLE Become a member
/kew-gardens/visit-kew-gardens...Book tickets
A-TITLE Buy tickets
https://www.kew.org/wakehurstWakehurst
A-TITLE Wakehurst
/wakehurst/visit-wakehurstVisit Wakehurst
A-TITLE Visit Wakehurst
/wakehurst/whats-onText duplicate What’s on
A-TITLE What’s on
/wakehurst/whats-at-wakehurstWhat’s in the gardens
A-TITLE What’s in the gardens
/wakehurst/familiesText duplicate Families
A-TITLE Families
/wakehurst/school-visitsText duplicate School visits
A-TITLE School visits
/membership/become-a-member-wa...Text duplicate Become a member
A-TITLE Become a member
/wakehurst/buy-ticketsText duplicate Book tickets
A-TITLE Book tickets
https://www.kew.org/scienceKew Science
A-TITLE Kew Science
/science/read-and-watchRead & watch
A-TITLE Read & watch
/science/our-scienceOur science
A-TITLE Our science
/science/collections-and-resou...Collections & resources
A-TITLE Collections & resources
/science/training-and-educationScience training & education
A-TITLE Science training & education
/science/engageEngage with Kew Science
A-TITLE Engage with Kew Science
/read-and-watchText duplicate Read & watch
A-TITLE Read & watch
/about-us/virtual-kew-wakehurstVirtual Kew
/about-us/virtual-kew-wakehurs...Unearthed podcast
https://www.kew.org/learningLearning
A-TITLE Learning
/kew-gardens/school-visitsSchools at Kew
A-TITLE Schools at Kew
/wakehurst/school-visitsSchools at Wakehurst
A-TITLE Schools at Wakehurst
/science/training-and-educationStudy with Kew Science
A-TITLE Study with Kew Science
/learning/horticultural-trainingSchool of Horticulture
A-TITLE School of Horticulture
/learning/short-coursesShort courses
A-TITLE Short courses
/learning/talks-and-lecturesTalks, tours and lectures
A-TITLE Talks, tours and lectures
/learning/community-accessCommunity and access
A-TITLE Community and Access at Kew and Wakehurst
https://www.kew.org/membershipMembership
A-TITLE Membership
/membership/become-a-member-kewBecome a Kew member
A-TITLE Become a Kew member
/membership/become-a-member-wa...Become a Wakehurst member
A-TITLE Become a Wakehurst member
/membership/join-inJoin in
A-TITLE Join in
/membership/members-areaKew members' area
A-TITLE Kew members' area
https://shop.kew.org/External Subdomain Shop
A-TITLE Shop
https://www.kew.org/support-usDonate
A-TITLE Donate
/our-future-is-botanicDiscover the power of plants
https://www.kew.org/kew-gardensVisit Kew Gardens
/kew-gardens/whats-on/christmasNo Text
/kew-gardens/whats-on/rare-and...No Text
/kew-gardens/whats-on/kew-expl...No Text
/kew-gardens/whats-on/felicity...No Text
https://www.kew.org/wakehurstExplore Wakehurst
/wakehurst/whats-on/glow-wild-...No Text
/wakehurst/whats-on/nature-heroesNo Text
/wakehurst/whats-on/parkrunNo Text
/wakehurst/whats-on/dog-walkin...No Text
https://www.kew.org/scienceSubdomain Delve into Kew Science
/read-and-watch/what-is-dsiNo Text
/read-and-watch/grape-seed-hairNo Text
/read-and-watch/what-is-cop16No Text
/read-and-watch/pumpkin-dig-de...No Text
/read-and-watch/ghost-stories-...No Text
/read-and-watch/william-thomas...No Text
/read-and-watchMore to read and watch
https://shop.kew.org/witch-s-c...New window External Subdomain Witch's Cookbook, 50 Wickedly Delicious Recipes £6.99
https://shop.kew.org/kew-poiso...New window External Subdomain Kew Poisonous Plants Tea Towel £10.00
https://shop.kew.org/bejewelle...New window External Subdomain Brooch Bejewelled Bug £75.00
https://shop.kew.org/metal-fru...New window External Subdomain Metal Fruit Bat £15.00
https://www.facebook.com/kewga...New window External Subdomain Facebook page
https://twitter.com/kewgardensNew window External Twitter page
https://www.instagram.com/kewg...New window External Subdomain Instagram page
https://www.youtube.com/user/k...New window External Subdomain YouTube page
https://www.kew.org/about-usAbout us
A-TITLE About us
/about-us/jobs-and-volunteeringJobs and volunteering
A-TITLE Jobs and volunteering
https://www.kew.org/venue-hireHire a venue
A-TITLE Hire a venue
/about-us/press-mediaPress and media
A-TITLE Press and media
/about-us/commercial-servicesCommercial services
A-TITLE Commercial services
https://growwild.kew.org/External Subdomain Grow Wild
A-TITLE Grow Wild
/kew-gardens/visit-kew-gardens...Tickets
/membership/become-a-member-kewText duplicate Membership
/wakehurst/buy-ticketsText duplicate Tickets
/membership/become-a-member-wa...Text duplicate Membership
https://www.kew.org/terms-of-useTerms of use
A-TITLE Terms of use
/about-us/reports-and-policies...Privacy policy
A-TITLE Privacy policy
/about-us/reports-and-policies...Cookies
A-TITLE Cookies
/about-us/reports-and-policies...Modern slavery statement
A-TITLE Modern slavery statement
/about-us/reports-and-policies...Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kew.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (110 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 05 Nov 2024 15:32:34 GMT
content-typetext/html; charset=UTF-8
content-length23890
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedTue, 05 Nov 2024 15:27:07 GMT
etag"1730820427-gzip"
content-encodinggzip
x-request-idv-6b3e7ab0-9b8a-11ef-a85d-f331e9a6fb44
x-ah-environmentprod
age326
viavarnish
x-cacheHIT
x-cache-hits82
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,670 referring domains.
This page has 9,994,048 backlinks.
This page has backlinks from 8,926 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

# Scraper Bots
User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /

User-agent: Claude-Web
Disallow: /

User-agent: Omgilibot
Disallow: /

User-agent: Omgili
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: ImagesiftBot 
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Paths (custom)
Disallow: /plants
Allow: /plants/*
Disallow: /resource
Allow: /resource/*
Disallow: /science/our-science/people
Allow: /science/our-science/people/*
Disallow: /register

Search preview

www.kew.org
Royal Botanic Gardens, Kew | Kew
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
botanic75%Check
Kew72%Check
Botanic Garden69%Check
Botanic Gardens68%Check
Kew Gardens65%Check
Kew Science64%Check
Royal Botanic Gardens61%Check
Royal Botanic60%Check
Visit Kew60%Check
Gardens58%Check

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