Kohls.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
79% 
Link structure
25% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
350.80 kB
Words
779
Media files
30
Number of links
106 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kohl's | Shop Clothing, Shoes, Home, Kitchen, Bedding, Toys & More
The page title should be shorter than 580 pixels. It is 619 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Enjoy free shipping and easy returns every day at Kohl's! Find great savings on clothing, shoes, toys, home décor, appliances and electronics for the whole family.
The length of the meta description is perfect. (996 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kohls.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
companyEmpty
copyrightEmpty
descriptionEnjoy free shipping and easy returns every day at Kohl's! Find great savings on clothing, shoes, toys, home décor, appliances and electronics for the whole family.
keywordsEmpty
revisit-afterEmpty
robotsEmpty
titleKohl's | Shop Clothing, Shoes, Home, Kitchen, Bedding, Toys & More
fb:app_id207826302581986
og:site_nameKohl's
og:typeproduct
al:ios:app_store_id“472014516"/
al:android:packagecom.kohls.mcommerce.opal
al:ios:urlkohlsphone://www.kohls.com
al:android:urlkohlsphone://www.kohls.com
twitter:app:id:iphone472014516
twitter:app:id:googleplaycom.kohls.mcommerce.opal
twitter:app:url:iphonekohlsphone://www.kohls.com
twitter:app:url:googleplaykohlsphone://www.kohls.com
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 779 words. That's ok.
29.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.51 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ge/kohls/order-status-icon?fmt=png-alphaOrder Status
...ge/kohls/order-status-icon?fmt=png-alphahistory
...om/navigation/logo_babies_r_us_17x80.svgBabies R Us
...s-web-core/assets/sephora/tags/small.svgSephora
...kohls/hp-mod-20241104-z1-xl?op_sharpen=1No alt attribute provided
...kohls/hp-mod-20241104-z2-xl?op_sharpen=1No alt attribute provided
...g.com/is/image/kohls/hp-20241101-h-z4-xlNo alt attribute provided
...ohls/hp-20241101-h-z4-head?fmt=png-alphaSephora Savings Event
.../kohls/hp-20241028-h-z4-sc?fmt=png-alpha30% off Sephroa Collection, November 1st through 11th
...hls/hp-20241101-h-z4-rouge?fmt=png-alphaRouge - 20% off, November 1st through 11th
...kohls/hp-20241028-h-z4-vib?fmt=png-alphaVIB - 15% off, November 5th through 11th
...s/hp-20241028-h-z4-insider?fmt=png-alphaInsider - 10% off, November 5th through 11th
...com/is/image/kohls/hp-mod-20240903-z2-xlNo alt attribute provided
...e/kohls/hp2-20240814-shop-1?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-2?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-3?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-4?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-5?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-6?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-7?op_sharpen=1No alt attribute provided
...e/kohls/hp2-20240814-shop-8?op_sharpen=1No alt attribute provided
...age/kohls/hp-mod-20241104-nav-home-01-xlNo alt attribute provided
...age/kohls/hp-mod-20241104-nav-home-02-xlNo alt attribute provided
...ls/hp-20241104-gift-quiz-xl?op_sharpen=1No alt attribute provided
...ge/kohls/hp-20241030-exc-xl?op_sharpen=1No alt attribute provided
...is/image/kohls/hp-20241104-clothes-01-xlNo alt attribute provided
...is/image/kohls/hp-20241104-clothes-02-xlNo alt attribute provided
...hp-mod-20240814-util-bopus?fmt=png-alphaNo alt attribute provided
....com/is/content/kohls/oo_tab_icon_retinaNo alt attribute provided
...cl=1&fmt=png8&icid=ft-connect-learn-moreNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 0 item(s), $0.00
H2 What are you shopping for today?
H3 Hi, friend! Shop today’s best ways to save.
H3 Save big on Champion styles
H3 Connect With Us
H3 get our app
H3 Customer Service
H3 Shop Kohl’s
H3 My Account
H3 Kohl’s Card & Rewards
H3 About Kohl’s
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kohls.com/A-TITLE Kohls Logo
/checkout/shopping_cart.jsp0 item(s), $0.00
A-TITLE Mini Shopping Cart
https://www.kohls.com/Anchor Skip navigation
/sale-event/my-kohls-charge.js...Kohl's Card
/babyregistrySubdomain Baby Registry
/sale-event/coupons-deals.jspKohl’s Coupons
/upgrade/myaccount/order_statu...Order Status
IMG-ALT Order Status
A-TITLE Order Status
/myaccount/v2/purchase-history...Text duplicate Order Status
IMG-ALT history
A-TITLE Order Status
https://cs.kohls.com/External Subdomain Help
/catalog/sale.jsp?CN=Promotion...Sale & Clearance
/catalog/outerwear-clothing.js...Cold Weather Shop
/catalog/gift-ideas-holiday.js...Holiday Gift Shop
/catalog/for-the-home.jsp?CN=A...Home & Pet
/catalog/womens-clothing.jsp?C...Women
/catalog/mens-clothing.jsp?CN=...Men
/catalog/baby.jsp?CN=Departmen...Baby |
IMG-ALT Babies R Us
/catalog/kids-clothing.jsp?CN=...Kids
/catalog/toys.jsp?CN=Departmen...Toys
/catalog/shoes.jsp?CN=Departme...Shoes
/sale-event/sephora-at-kohls.j...Beauty |
IMG-ALT Sephora
/catalog/jewelry.jsp?CN=Depart...Jewelry & Accessories
/catalog.jsp?CN=CouponEligible...No Text
/ecom/PrintPass/BIGDEAL_GENPUB...New window Subdomain details
/catalog/sephora-sephora-colle...No Text
/ecom/PrintPass/SCSAVE/2024110...New window Subdomain Text duplicate details
/catalog/gift-ideas-holiday.js...No Text
/ecom/PrintPass/BIGDEAL_GENPUB...New window Subdomain Text duplicate details
/catalog/clearance.jsp?CN=Prom...Clearance New markdowns taken! save up to 70%
/catalog/sephora.jsp?CN=Partne...No Text
/ecom/PrintPass/SAVINGS_STACK/...New window Subdomain Text duplicate details
/catalog.jsp?CN=SellerType:Koh...Members earn 5% rewards every day Sign in or Join Free Today
/catalog/for-the-home.jsp?CN=A...Home
/catalog/womens-clothing.jsp?C...Text duplicate Women
/catalog/mens-clothing.jsp?CN=...Text duplicate Men
/catalog/kids-clothing.jsp?CN=...Text duplicate Kids
/catalog/sephora.jsp?CN=Partne...Beauty
/catalog/shoes.jsp?CN=Departme...Text duplicate Shoes
/catalog/jewelry.jsp?CN=Depart...Text duplicate Jewelry & Accessories
/catalog/pet-supplies.jsp?CN=D...Pet
/feature/holiday-home-lookbook...Shop the Lookbook
/catalog/celebrate-together-fa...Up to 30% off + save with coupon Shop Celebrate Together Fall Decor, Kitchen & Dining Select styles.
/catalog/home-decor.jsp?CN=Dep...Decor
/catalog/kitchen-dining.jsp?CN...Kitchen & Dining
/catalog/bedding.jsp?CN=Depart...Bedding
/catalog/bath.jsp?CN=Departmen...Bath
/catalog/gift-ideas-holiday.js...Explore the Gift Shop
/feature/holiday-gift-quiz.jsp...Subdomain Take the Holiday Quiz
/catalog/gift-cards.jsp?CN=Dep...Give a Gift Card
/catalog/gift-ideas-holiday-ki...Gifts for Kids
/catalog/gift-ideas-holiday-fo...Gifts for Her
/catalog/gift-ideas-holiday-fo...Gifts for Him
/catalog/sephora-gift-ideas-ho...Beauty Gifts
/catalog/gift-ideas-holiday-fo...Home Gifts
/catalog/gift-ideas-holiday.js...$15 & Under
/catalog/gift-ideas-holiday.js...$25 & Under
/catalog/gift-ideas-holiday.js...$50 & Under
/catalog/sale-champion.jsp?CN=...No Text
/catalog/sale-womens-champion....Text duplicate Women
/catalog/sale-mens-champion.js...Text duplicate Men
/catalog/girls-champion.jsp?CN...Girls
/catalog/boys-champion.jsp?CN=...Boys
/catalog/sweaters-tops-clothin...No Text
/catalog/fall.jsp?CN=Occasion:...Shop Now
/catalog/sweaters-tops-clothin...Shop Sweaters
/catalog/boots-shoes.jsp?CN=Pr...27.99 & Under with 20% off coupon Shop Boots
/catalog/womens-fall.jsp?CN=Ge...Text duplicate Women
/catalog/mens-fall.jsp?CN=Gend...Text duplicate Men
/catalog/girls-fall-kids.jsp?C...Text duplicate Girls
/catalog/boys-fall-kids.jsp?CN...Text duplicate Boys
/catalog.jsp?CN=InStoreOnline:...No Text
/feature/return-drop-at-kohls....No Text
/feature/amazon.jsp?icid=hpmf-...No Text
/sale-event/kohl-s-cares.jsp?i...No Text
/feature/kohls-cash.jspNew window Details.
/feature/kohls-coupon-eligible...New window Kohls.com/details
https://www.facebook.com/kohls...New window External Subdomain No Text
https://www.tiktok.com/@kohls?...New window External Subdomain No Text
https://www.pinterest.com/kohl...New window External Subdomain No Text
https://www.instagram.com/kohl...New window External Subdomain No Text
https://www.youtube.com/kohls?...New window External Subdomain No Text
/feature/app.jsp?icid=ft-conne...Learn More
https://cs.kohls.com/?icid=ft-...External Subdomain Contact Us
/upgrade/myaccount/order_statu...Text duplicate Order Status
/feature/kohls-coupon-eligible...Subdomain Coupon Eligibility
https://cs.kohls.com/app/answe...External Subdomain Shipping
https://cs.kohls.com/app/answe...External Subdomain Returns
/sale-event/rebates.jsp?icid=f...Rebates
https://cs.kohls.com/app/answe...External Subdomain Recalls
/feature/productguides.jsp?ici...Product Guides
/feature/kohls-cash.jsp?icid=f...Kohl’s Cash
/feature/flipp.jsp?auto_locate...Today’s Ad
/babyregistrySubdomain Text duplicate Baby Registry
/feature/sale-alert.jsp?icid=f...Get 15% off when you sign up for our emails
/feature/sitemapmain.jsp?icid=...Site Map
/stores/search.m.shtml?icid=ft...Store Locator
/catalog/gift-cards.jsp?CN=Dep...Gift Cards
/sale-event/coupons-deals.jsp?...Text duplicate Kohl’s Coupons
/ideas/?icid=ft-shop-k-blogSubdomain Kohl’s Blog
/myaccount/kohls_login.jsp?ici...Sign In
/myaccount/v2/myinfo.jsp?icid=...My Account
/myaccount/accountsettings.jsp...Update Password
/upgrade/myaccount/order_statu...Text duplicate Order Status
/myaccount/kohls_rewards.jsp?i...Rewards Account
/giftcard/gift_card_check_bala...Gift Card Balance & Kohl’s Cash Balance
/sale-event/my-kohls-charge.js...Text duplicate Kohl's Card
/feature/rewards.jsp?ICID=footerKohl's Rewards
/myaccount/mycard/manage.jspNew window Subdomain Kohl's Card: Bill Pay & Account Management
https://apply.kohls.com/?icid=...New window External Subdomain Apply for a Kohl’s Card
/sale-event/kohl-s-cares.jsp?i...Community
/feature/diversityandinclusion...Diversity & Inclusion
https://corporate.kohls.com/co...External Subdomain Sustainability
https://careers.kohls.com/?ici...External Subdomain Careers
https://careers.kohls.com/seas...External Subdomain Apply for Seasonal Jobs
https://myhr.kohls.com/?icid=f...New window External Subdomain Associate Services
https://corporate.kohls.com/in...External Subdomain Investor Relations
/info/affiliate-program.shtml?...Subdomain Affiliate Program
/advertising?icid=ft-about-adv...New window Subdomain Advertise with Us
/feature/legal-notices.jspLegal Notices
/feature/privacy-policy.jspPrivacy Policy
/feature/privacy-policy.jspCalifornia Privacy Policy
/feature/kohls-consumer-health...Consumer Health Data Privacy Policy
https://privacyportal.onetrust...New window External Subdomain Do Not Sell or Share My Personal Information
/feature/socially-responsible.jspCalifornia Transparency in Supply Chains Act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kohls.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (351 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
set-cookie26 Characters
etag"41bd4-62624f3ac9988-gzip"
strict-transport-securitymax-age=15768000 ; preload
x-origin-ttlWed, 06 Nov 2024 05:59:59 GMT
x-origin-cc
x-frame-optionsSAMEORIGIN
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