Ktb.go.ke - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
43% 
Page structure
79% 
Link structure
91% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
58.60 kB
Words
295
Media files
13
Number of links
40 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Kenya Tourism Board
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ktb.go.ke/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 295 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 45 words is high.
17.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/logo.pngHome
...atsApp Image 2023-08-03 at 15.06.12.jpegNo alt attribute provided
/sites/default/files/lamu.jpgNo alt attribute provided
/sites/default/files/nairobi%20city.jpgNo alt attribute provided
...vendor/revolution/assets/transparent.pngNo alt attribute provided
/sites/default/files/icons/download.svgVision
/sites/default/files/icons/elephant.svgMission
...5-03/CEO Landscape-min.jpg?itok=bGkbUcsuKTB CEO June Chepkemei Named Among Africa's 50 Most Influential CEOs
...025-02-23 at 12.44.23.jpeg?itok=-oXNFWv-H.E William Ruto Receives Cruise Ship Docked at Mombasa Port
...25-02/trail series pic.jpg?itok=9AJNRB-gKTB UNVEILS MOUNTAIN AND TRAIL SERIES
...5 at 16.23.53_9e6c58de.jpg?itok=zOGixb8YKTB, TOUR OPERATORS’ SOCIETY OF KENYA SIGN STRATEGIC PARTNERSHIP TO BOOST KENYA'S TOURISM
...1 at 15.32.37_f51226ef.jpg?itok=xhdjTO7oKTB SCOOPS AWARD FOR EXCELLENCE IN FINANCIAL REPORTING

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 Home
H2 Welcome to Kenya Tourism Board
H2 Latest News & Events
H2 Contact info
H2 Our Partners
H2 Twitter Feeds
H2 Facebook Page
H3 Vision
H3 Mission
H3 KTB CEO June Chepkemei Named Among Africa's 50 Most Influential CEOs
H3 KENYA TO ROLL OUT MULTIPLE ENTRY ELECTRONIC TRAVEL AUTHORIZATION FOR CRUISE SHIPS DOCKING AT THE PORT OF MOMBASA
H3 KTB UNVEILS MOUNTAIN AND TRAIL SERIES
H3 KTB, TOUR OPERATORS’ SOCIETY OF KENYA SIGN STRATEGIC PARTNERSHIP TO BOOST KENYA'S TOURISM
H3 KTB SCOOPS AWARD FOR EXCELLENCE IN FINANCIAL REPORTING
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ktb.go.ke/Anchor Skip to main content
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/Kenya...New window External Subdomain F
https://twitter.com/magicalkenyaNew window External T
https://www.youtube.com/user/m...New window External Subdomain Y
https://ktb.go.ke/IMG-ALT Home
A-TITLE Home
https://ktb.go.ke/Text duplicate Home
https://ktb.go.ke/backgroundBackground
/vision-mission-core-valuesVision, Mission & Core Values
https://ktb.go.ke/mandateMandate
/service-charter-0Service Charter
https://ktb.go.ke/Our Team
https://ktb.go.ke/board-directorsBoard of Directors
https://ktb.go.ke/managementManagement
https://ktb.go.ke/blogs-gridNews
https://ktb.go.ke/eventsEvents
https://ktb.go.ke/video-galleryVideo Gallery
https://ktb.go.ke/brochuresBrochures
/financial-accountsFinancial Accounts
/ktb-monthly-pulseKTB Monthly Pulse
https://ktb.go.ke/photo-galleryPhoto Gallery
https://ktb.go.ke/tendersTenders
/pre-qualified-suppliersPre-Qualified Suppliers
https://ktb.go.ke/vacanciesVacancies
https://ktb.go.ke/contact-usContact Us
/kenya-tourism-board-service-p...KTB Service Portal
/ktb-ceo-june-chepkemei-named-...IMG-ALT KTB CEO June Chepkemei Named Among Africa's 50 Most Influential CEOs
https://ktb.go.ke/newsText duplicate News
/ktb-ceo-june-chepkemei-named-...Text duplicate KTB CEO June Chepkemei Named Among Africa's 50 Most Influential CEOs
/kenya-roll-out-multiple-entry...IMG-ALT H.E William Ruto Receives Cruise Ship Docked at Mombasa Port
https://ktb.go.ke/newsText duplicate News
/kenya-roll-out-multiple-entry...KENYA TO ROLL OUT MULTIPLE ENTRY ELECTRONIC TRAVEL AUTHORIZATION FOR CRUISE SHIPS DOCKING AT THE PORT OF MOMBASA
/ktb-unveils-mountain-and-trai...IMG-ALT KTB UNVEILS MOUNTAIN AND TRAIL SERIES
https://ktb.go.ke/newsText duplicate News
/ktb-unveils-mountain-and-trai...Text duplicate KTB UNVEILS MOUNTAIN AND TRAIL SERIES
/ktb-tour-operators-society-ke...IMG-ALT KTB, TOUR OPERATORS’ SOCIETY OF KENYA SIGN STRATEGIC PARTNERSHIP TO BOOST KENYA'S TOURISM
https://ktb.go.ke/newsText duplicate News
/ktb-tour-operators-society-ke...Text duplicate KTB, TOUR OPERATORS’ SOCIETY OF KENYA SIGN STRATEGIC PARTNERSHIP TO BOOST KENYA'S TOURISM
/ktb-scoops-award-excellence-f...IMG-ALT KTB SCOOPS AWARD FOR EXCELLENCE IN FINANCIAL REPORTING
https://ktb.go.ke/newsText duplicate News
/ktb-scoops-award-excellence-f...Text duplicate KTB SCOOPS AWARD FOR EXCELLENCE IN FINANCIAL REPORTING
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://magicalkenya.com/New window External MagicalKenya
https://tourism.go.ke/New window External Ministry of Tourism, Wildlife & Heritage
https://www.utalii.ac.ke/New window External Subdomain Kenya Utalii College
https://kicc.co.ke/New window External Kenyatta International Convention Centre
https://www.tourismfund.go.ke/New window External Subdomain Tourism Fund
https://www.tourismauthority.g...New window External Subdomain Tourism Regulatory Authority Kenya Wildlife Service Tourism Research Institute
https://www.kws.go.ke/New window External Subdomain Kenya Wildlife Service
https://tri.go.ke/New window External Tourism Research Institute
https://twitter.com/KTBKenyaExternal Tweets by K
https://twitter.com/KTBKenyaExternal TB Kenya Corporate
https://www.ktb.go.ke/Subdomain Kenya Tourism Board (KTB)
https://www.facebook.com/Kenya...External Subdomain FB
https://twitter.com/magicalkenyaExternal TW
https://www.youtube.com/user/m...New window External Subdomain Text duplicate Y

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ktb.go.ke/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
dateTue, 29 Apr 2025 20:50:51 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
x-fastcgi-cacheBYPASS
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray9381ac8dec2f3cf5-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 176 referring domains.
This page has 5,532 backlinks.
This page has backlinks from 147 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KTB58%Check
Tourism56%Check
Kenya56%Check
Kenya Tourism56%Check
Kenya Tourism Board55%Check
Tourism Board54%Check
Board50%Check
Kenya Wildlife47%Check
Tourism Destination47%Check
Tourism Marketing47%Check
Show more keywords and terms

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