Kws.go.ke - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
85% 
Page structure
75% 
Link structure
77% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
88.50 kB
Words
941
Media files
29
Number of links
79 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Kenya Wildlife Service (KWS)
The length of the page title is perfect. (336 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://kws.go.ke/basic-page/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 941 words. That's ok.
29.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/logo_2.pngHome
...d/Optimized-Yawning-Lion.-NNP-rdv0od.pngNo alt attribute provided
...s/gva-sliderlayer-upload/tsvo-n4xtd8.pngNo alt attribute provided
...erlayer-upload/Optimized-spot-wed5k4.pngNo alt attribute provided
/sites/default/files/training.pngTourism
/sites/default/files/get-involed.pngTourism
/sites/default/files/hosi.pngTourism
/sites/default/files/horn.pngTourism
/sites/default/files/report.pngTourism
...boseli Park/DSC02950_0.jpg?itok=V3suWriJNo alt attribute provided
...anadi-National-Reserve.jpg?itok=ofpPm1ZINo alt attribute provided
... Island/Central-Island.jpg?itok=_hzOaGjrNo alt attribute provided
...c/parks/Chyulu-Hills_0.jpg?itok=HN87p0KiGreen Hills of Africa
...ks/Hells Gate/DSC_4160.jpg?itok=mZIo57BDNo alt attribute provided
...Reserve/Arabuko Sokoke.jpg?itok=ulZuBmxgNo alt attribute provided
...nguti/cropped dolphins.jpg?itok=AqgtD9PLNo alt attribute provided
...ic/parks/Kisumu Impala.jpg?itok=ftFt7JEXNo alt attribute provided
...Rumaparkcensuspic-min.jpeg?itok=2p-St7JFNational Wildlife Census Concludes in Ruma National Park
...lic/2024-09/21Aug2024.jpeg?itok=PtboUluUkws
...nsus Athi Kapiti_0 (1).jpg?itok=EluZk55Kkws
.../2024-09/SP_Dr. Kanga.jpeg?itok=gtAWIBdZSP Dr Kanga
...4-07/Census_Amboseli_0.jpg?itok=oQwzhS_Bkws
... WILDLIFE CENSUS 2024.jpeg?itok=bDy90cl4kws
...s/default/files/Tunza Eshot Giraffe.jpeg->
...ites/default/files/Tunza Eshot Lion.jpeg->
.../sites/default/files/skip the queues.jpg->
...tes/default/files/Customer Feedback.jpeg->
...lt/files/inline-images/KWS-KIDS-icon.pngKIds Corner
...lt/files/inline-images/KWS-Logo-5e-2.pngkws-logo

Page structure

H1 heading
(Critically important)
NAIROBI NATIONAL PARK
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 NAIROBI NATIONAL PARK
H2 Main navigation
H2 Home
H2 Our Focus
H2 Our National Parks & Reserves
H2 Park of The Month
H2 “The World’s only Wildlife Capital”
H2 Latest News
H2 Promotions
H2 Empty heading
H2 STAY IN THE KNOW!
H2 About US
H2 Contact info
H2 Quick Links
H2 Follow Us
H5 Amboseli National Park
H5 Bisanadi National Reserve
H5 Central Island National Park
H5 Chyulu National Park
H5 Hell's Gate National Park
H5 Kakamega Forest National Reserve
H5 Kisite Mpunguti Marine Park & Reserve
H5 Kisumu Impala Sanctuary
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://kws.go.ke/Anchor Skip to main content
https://kws.ecitizen.go.ke/New window External Subdomain —eCitizen
https://reservations.kws.go.ke/New window External Subdomain Mbugani Homes
/basic-page/get-involvedDonate
http://www.facebook.com/KenyaW...New window External Subdomain No Text
http://twitter.com/kwskenyaNew window External No Text
https://www.instagram.com/keny...New window External Subdomain No Text
https://www.tiktok.com/@kwskenyaNew window External Subdomain No Text
/basic-page/get-involvedGet Involved
https://kws.go.ke/IMG-ALT Home
A-TITLE Home
https://kws.go.ke/Text duplicate Home
/basic-page/our-storyAbout
/kws-board-trustees-membersBoard of Trustees
/senior-managementSenior Management
https://kws.go.ke/latest-newsLatest News
/basic-page/quality-policy-sta...Quality Policy Statement
https://kws.go.ke/kws-blogOur Blog
/basic-page/outreachOutreach
/basic-page/kenya-wildlife-ser...KWS Airwing
/Collaboration-PartnershipsCollaboration & Partnerships
/our-work/Conservation-ResearchConservation
/basic-page/park-management-in...Park Management & infrastructure
/basic-page/researchResearch
/our-work/tourism-and-enterpriseTourism & Enterprise
https://kws.go.ke/Our Parks
https://kws.go.ke/park-overviewOverview
https://kws.go.ke/our-parksText duplicate Our Parks
https://kws.go.ke/basic-page/faqsFAQS
https://kws.go.ke/tendersTenders
/basic-page/careersCareers
https://kws.go.ke/eventsEvents
https://kws.go.ke/reportsOur Reports
https://kws.go.ke/publicationsOur Publications
https://kws.go.ke/downloadsDownloads
/press-media-releasesPress & Media Releases
https://kws.go.ke/speechesSpeeches & Media Releases
/access-to-information-Access to Information (ATI) Center
https://kws.go.ke/contact-usGET IN TOUCH
https://reservations.kws.go.ke/External Subdomain Text duplicate Mbugani Homes
/basic-page/get-involvedText duplicate Get Involved
https://kws.go.ke/our-parksExplore our Parks
https://reservations.kws.go.ke/External Subdomain Text duplicate Mbugani Homes
https://kws.go.ke/our-parksText duplicate Explore our Parks
/basic-page/get-involvedText duplicate Get Involved
https://kws.go.ke/our-parksText duplicate Explore our Parks
/basic-page/get-involvedText duplicate Get Involved
/basic-page/get-involvedDonate Now
https://kws.go.ke/Anchor Text duplicate Conservation
IMG-ALT Tourism
https://kws.go.ke/Anchor Park Management &infrastructure
IMG-ALT Tourism
https://kws.go.ke/Anchor Text duplicate Tourism & Enterprise
IMG-ALT Tourism
https://kws.go.ke/Anchor Text duplicate Collaboration & Partnerships
IMG-ALT Tourism
https://kws.go.ke/Anchor Text duplicate Research
IMG-ALT Tourism
https://kws.go.ke/conservationLearn More
/basic-page/park-management-in...Text duplicate Learn More
/our-work/tourism-and-enterpriseText duplicate Learn More
/Collaboration-PartnershipsText duplicate Learn More
/basic-page/researchText duplicate Learn More
https://kws.go.ke/node/432Amboseli National Park
https://kws.go.ke/node/419Bisanadi National Reserve
https://kws.go.ke/node/418Central Island National Park
/our-parks/chyulu-national-parkChyulu National Park
https://kws.go.ke/node/422Hell's Gate National Park
https://kws.go.ke/node/417Kakamega Forest National Reserve
https://kws.go.ke/node/416Kisite Mpunguti Marine Park & Reserve
https://kws.go.ke/node/420Kisumu Impala Sanctuary
/?tid=All&tid_1=All&tid_2=All&...Load More
A-TITLE Go to next page
https://kws.go.ke/node/427Trivial anchor text
Read More
https://kws.go.ke/node/427Visit
/article/national-wildlife-cen...National Wildlife Census Concludes in Ruma National Park
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
/article/kws-welcomes-hon-rebe...KWS Welcomes Hon. Rebecca Miano-Cabinet Secretary for Tourism and Wildlife
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
/article/national-wildlife-cen...National Wildlife Census Phase Three Concludes in Athi Kapiti Ecosystem
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
/article/kws-holds-stakeholder...KWS Holds Stakeholder Validation Workshop for Strategic Plan 2024-2028
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
/article/phase-two-2024-2025-n...Phase Two of the 2024-2025 National Wildlife Census in Amboseli-Magadi Ecosystem
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
/article/national-wildlife-cen...National Wildlife Census 2024-2025 Kicks off at Narok Airstrip
https://kws.go.ke/taxonomy/term/1Text duplicate Latest News
https://donate.kws.go.ke/New window External Subdomain IMG-ALT KIds Corner
/basic-page/our-storyAbout Us
https://kws.ecitizen.go.ke/New window External Subdomain eCitizen
https://reservations.kws.go.ke/New window External Subdomain Text duplicate Mbugani Homes
https://kws.go.ke/tendersText duplicate Tenders
https://kws.go.ke/publicationsPublications
/basic-page/integrity-assuranc...Integrity assurance office
/basic-page/careersText duplicate Careers
https://kws.go.ke/latest-newsNews
http://www.facebook.com/KenyaW...New window External Subdomain No Text
http://www.youtube.com/user/kw...New window External Subdomain No Text
http://twitter.com/kwskenyaNew window External No Text
https://www.instagram.com/keny...New window External Subdomain No Text
https://www.linkedin.com/in/kw...New window External Subdomain No Text
https://www.tiktok.com/@kwskenyaNew window External Subdomain No Text
http://kws.go.ke/KWS
http://kikosi.com/New window External KIKOSI™

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://kws.go.ke/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
x-drupal-dynamic-cacheUNCACHEABLE
link<https://kws.go.ke/basic-page/home>; rel="canonical"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 23 Sep 2024 10:41:15 GMT
etag"1727088075"
varyCookie,Accept-Encoding,User-Agent
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-length21637
content-encodinggzip
dateMon, 23 Sep 2024 13:59:48 GMT
serverLiteSpeed
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 492 referring domains.
This page has 1,809 backlinks.
This page has backlinks from 312 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KWS61%Check
national58%Check
Park58%Check
NAIROBI55%Check
Wildlife54%Check
National Park54%Check
National Wildlife54%Check
NAIROBI NATIONAL PARK53%Check
Kenya Wildlife50%Check
Wildlife Service50%Check
Show more keywords and terms

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