Lic.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
94% 
Page structure
100% 
Link structure
60% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.20 s
File size
100.40 kB
Words
585
Media files
18
Number of links
91 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | LIC
The page title is too short. (103 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
LIC is a herd improvement and agri-technology co-operative that empowers farmers through the delivery of superior genetics and technology.
The length of the meta description is perfect. (869 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLIC is a herd improvement and agri-technology co-operative that empowers farmers through the delivery of superior genetics and technology.
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:site@LICnz
twitter:titleHome
twitter:descriptionLIC is a herd improvement and agri-technology co-operative that empowers farmers through the delivery of superior genetics and technology.
twitter:imagehttps://d1r5hvvxe7dolz.cloudfront.net/static/dca67d0b/images/lic_share.png
twitter:image:altLIC logo
og:urlhttps://www.lic.co.nz/
og:titleHome | LIC
og:descriptionLIC is a herd improvement and agri-technology co-operative that empowers farmers through the delivery of superior genetics and technology.
og:imagehttps://d1r5hvvxe7dolz.cloudfront.net/static/dca67d0b/images/lic_share.png
og:image:width600
og:image:height315
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 585 words. That's ok.
24.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ll-886x520-c100.format-webp_ZoU9MAB.webpHomepage Web banner 1
...6d0ba.fill-670x350-c100.format-webp.webpAnnual Meeting News Graphics
...6d0ba.fill-710x710-c100.format-webp.webpjersey camera V2
...6d0ba.fill-710x710-c100.format-webp.webpThumbnail _286_David_Chin_LIC_9Feb2023
...5c5b3.fill-710x710-c100.format-webp.webpKate and Mitch Johnson
...6d0ba.fill-670x350-c100.format-webp.webpHerd Testing Booklet_CoverPhoto_040A3284-1
...d8131.fill-670x350-c100.format-webp.webpLIC Calendar
...a4883.fill-670x350-c100.format-webp.webpLIC Greenpark Nov 22-9553
...95679.fill-750x422-c100.format-webp.webpKing St LIC Whatawhata (24 Feb)-142-crop
...6d0ba.fill-512x288-c100.format-webp.webp2333_HerdTesting_2024_Web - Image 2
...f2b76.fill-512x288-c100.format-webp.webpBulls-i Heat patches
...ee1ce.fill-512x288-c100.format-webp.webpgenetic research lab image
...6d0ba.fill-512x288-c100.format-webp.webpPremier Sires_Vailes Farm_ July 2024_078
...6d0ba.fill-512x288-c100.format-webp.webpBeef Bulls_Vailes Farm_ July 2024_026
...6d0ba.fill-512x288-c100.format-webp.webpLICFarmwise-LincolnnAug2023Web
...6d0ba.fill-512x288-c100.format-webp.webpVet_LIC 10028
...db5da.fill-512x288-c100.format-webp.webp2_8 Field Assist v1 3700.jpg
https://shielded.co.nz/img/custom-logo.pngshielded

Page structure

H1 heading
(Critically important)
Our Sustainability Report
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Our Sustainability Report
H2 Log in to:
H2 Popular:
H2 News
H2 Explore LIC
H3 LIC AGM 2024: A Year of Growth, Strong Foundations, and an Exciting Future
H3 Collaboration between LIC and VikingGenetics
H3 Global genetics collaboration driving resilient dairy
H3 One Persistently Infected Animal: One Monster Nightmare
H3 Welcome to Herd Testing Booklet
H3 Have your photo in LIC's Calendar!
H3 Elections
H3 GeneMark® Genomics
H3 Herd testing
H3 Heat detection
H3 Animal health and DNA testing
H3 Premier Sires
H3 Beef bulls and packs
H3 FarmWise
H3 Vet resources
H3 Field Assist
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lic.co.nz/LIC.co.nz
https://sts.lic.co.nz/account/...External Subdomain MINDA
https://www.livestock.org.nz/c...External Subdomain Shareholder Services
https://shop.lic.co.nz/External Subdomain Shop
http://www.licnz.com/External Subdomain International
https://careers.lic.co.nz/External Subdomain Careers
https://www.lic.co.nz/Subdomain No Text
/products-and-services/artific...Bull teams
/products-and-services/Products & services
/support-and-advice/Support & advice
https://www.lic.co.nz/news/News
https://www.lic.co.nz/about/About
/contact-lic/Contact us
https://www.lic.co.nz/Anchor Menu
/products-and-services/artific...Text duplicate Bull teams
/products-and-services/Text duplicate Products & services
/support-and-advice/Text duplicate Support & advice
https://www.lic.co.nz/news/Text duplicate News
https://www.lic.co.nz/about/Text duplicate About
/contact-lic/Text duplicate Contact us
/about/environment-and-sustain...Subdomain Find out more
https://sts.lic.co.nz/account/...External Subdomain Text duplicate MINDA
https://www.livestock.org.nz/c...External Subdomain Text duplicate Shareholder Services
https://lic.saberonline.co.nz/...External Subdomain View statements
https://www.livestock.org.nz/p...External Subdomain Opt in to NAIT with LIC
/shareholders/Shareholder info
/products-and-services/animal-...GeneMark Genomics
/products-and-services/herd-te...Herd testing
/products-and-services/minda/Text duplicate MINDA
/products-and-services/minda/m...MINDA help
/support-and-advice/vet-resour...Vet resources
https://www.lic.co.nz/news/All news
/news/lic-agm-2024-a-year-of-g...LIC AGM 2024: A Year of Growth, Strong Foundations, and an Exciting Future 19 September 2024 LIC has appointed two new directors to its Board of Directors an...
IMG-ALT Annual Meeting News Graphics
/news/collaboration-between-li...Collaboration between LIC and VikingGenetics 24 September 2024 to unlock the genetic potential of the Jersey breed in New Zealand and Nordic Countries
IMG-ALT jersey camera V2
/news/global-genetics-collabor...Global genetics collaboration driving resilient dairy 12 September 2024 LIC is embarking on a project to breed heat tolerant and disease resistant dairy cows...
IMG-ALT Thumbnail _286_David_Chin_LIC_9Feb2023
/news/one-pi-animal-one-monste...One Persistently Infected Animal: One Monster Nightmare 20 August 2024 It's critical a BVD infection doesn't strike at mating time or during early pregnancy....
IMG-ALT Kate and Mitch Johnson
/products-and-services/herd-te...Welcome to Herd Testing Booklet Learn about our key changes and reminders for this season in our 24/25 Welcome to Herd Test Booklet.
IMG-ALT Herd Testing Booklet_CoverPhoto_040A3284-1
/news/get-your-photo-published...Have your photo in LIC's Calendar! Upload your photo(s) to be considered for LIC's 25-26 season calendar
IMG-ALT LIC Calendar
/shareholders/lic-elections/Elections We are seeking farmer shareholders to fill a number of important roles for this year's election. Find out more and submit a nomination.
IMG-ALT LIC Greenpark Nov 22-9553
/products-and-services/animal-...GeneMark® Genomics
/products-and-services/herd-te...Herd testing Herd testing gives you valuable information to help manage your herd and boost milk quality and production.
IMG-ALT 2333_HerdTesting_2024_Web - Image 2
/products-and-services/artific...Heat detection Identify more cows in heat and improve your artificial insemination (AI) rates with our heat detection patches.
IMG-ALT Bulls-i Heat patches
/products-and-services/animal-...Animal health and DNA testing Keep your cows healthy, productive and protected with the latest DNA technology and our animal testing services.
IMG-ALT genetic research lab image
/products-and-services/artific...Premier Sires Increase your herd’s genetic value with Premier Sires, a cost-effective and convenient way to mate your herd with New Zealand’s top bulls.
IMG-ALT Premier Sires_Vailes Farm_ July 2024_078
/products-and-services/artific...Beef bulls and packs Take advantage of the growing demand for dairy-beef calves and reduce your bobby numbers with our individual beef bulls and No Choice be...
IMG-ALT Beef Bulls_Vailes Farm_ July 2024_026
/products-and-services/farmwis...FarmWise Achieve your business goals faster with expert advice from a FarmWise consultant.
IMG-ALT LICFarmwise-LincolnnAug2023Web
/support-and-advice/vet-resour...Vet resources Information and resources to help vets understand LIC products and services.
IMG-ALT Vet_LIC 10028
/products-and-services/field-a...Field Assist Improve data recording and your farm practices with our Field Assist Service.
IMG-ALT 2_8 Field Assist v1 3700.jpg
/products-and-services/Text duplicate Products & services
/products-and-services/minda/Text duplicate MINDA
/products-and-services/minda/Text duplicate MINDA
/products-and-services/artific...Premier Sires
/products-and-services/artific...Text duplicate Premier Sires
/products-and-services/artific...Alpha
/products-and-services/artific...Text duplicate Alpha
/products-and-services/herd-te...Text duplicate Herd testing
/products-and-services/herd-te...Text duplicate Herd testing
/products-and-services/animal-...Animal health and DNA testing
/products-and-services/animal-...Text duplicate Animal health and DNA testing
/products-and-services/prices/Prices
/products-and-services/prices/Text duplicate Prices
/contact-lic/Contact
/contact-lic/find-your-lic-rep/Find your LIC Agri Manager
/contact-lic/find-your-lic-rep/Text duplicate Find your LIC Agri Manager
/contact-lic/find-farmwise-con...Find a FarmWise Consultant
/contact-lic/find-farmwise-con...Text duplicate Find a FarmWise Consultant
https://www.lic.co.nz/about/Text duplicate About
/about/who-we-are/senior-leade...Senior Leadership Team
/about/who-we-are/senior-leade...Text duplicate Senior Leadership Team
/about/supporting-our-industry...Animal evaluation
/about/supporting-our-industry...Text duplicate Animal evaluation
https://careers.lic.co.nz/External Subdomain Text duplicate Careers
https://careers.lic.co.nz/External Subdomain Text duplicate Careers
https://www.lic.co.nz/news/Text duplicate News
https://www.lic.co.nz/news/Text duplicate News
/about/research-publications/Research
/about/research-publications/Text duplicate Research
/about/research-publications/p...Publications
/about/research-publications/p...Text duplicate Publications
/shareholders/Shareholders
/shareholders/about-lic-shares/About LIC shares
/shareholders/about-lic-shares/Text duplicate About LIC shares
/shareholders/board-directors/Board of Directors
/shareholders/board-directors/Text duplicate Board of Directors
/shareholders/shareholder-refe...Shareholder Reference Group
/shareholders/shareholder-refe...Text duplicate Shareholder Reference Group
/shareholders/annual-meeting/Annual Meeting
/shareholders/annual-meeting/Text duplicate Annual Meeting
/shareholders/financial-result...Financial results and announcements
/shareholders/financial-result...Text duplicate Financial results and announcements
/support-and-advice/Text duplicate Support & advice
/support-and-advice/herd-testing/Herd testing advice
/support-and-advice/herd-testing/Text duplicate Herd testing advice
/support-and-advice/reproduction/Reproduction – breed more productive animals
/support-and-advice/reproduction/Text duplicate Reproduction – breed more productive animals
https://twitter.com/licnz?lang=enExternal No Text
https://www.facebook.com/lives...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/user/l...External Subdomain No Text
/about/policies-and-terms-of-s...LIC Service Rules
/contact-lic/feedback/Feedback and complaints
/about/policies-and-terms-of-s...Privacy
/about/policies-and-terms-of-s...Terms of use
/documents/1466/Constitution_1...Constitution
/about/policies-and-terms-of-s...Animal ethics
https://lic.screenconnect.com/External Subdomain Remote tool
/products-and-services/nait-co...Text duplicate Opt in to NAIT with LIC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lic.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 18:26:34 GMT
content-typetext/html; charset=utf-8
x-versiondca67d0b
content-security-policyframe-ancestors 'self'; img-src 'self' data: https:; font-src 'self' data: https://*.cloudfront.net *.googleapis.com https://fonts.gstatic.com https://*.lic.co.nz https://*.hotjar.com https://*.hotjar.io; script-src 'self' 'unsafe-inline' 'unsafe-eval' data: https:; connect-src 'self' https: https://*.lic.co.nz wss://*.lic.co.nz wss://*.hotjar.com; media-src https://*.lic.co.nz; default-src 'none'; frame-src 'self' https://www.youtube-nocookie.com https://www.youtube.com https://player.vimeo.com/ https://*.hotjar.com https://*.hotjar.io https://livestream.com https://staticcdn.co.nz https://dk4bbxgalxqek.cloudfront.net; manifest-src https:; style-src 'self' 'unsafe-inline' https:
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
x-frame-optionsDENY
expiresSat, 28 Sep 2024 18:27:34 GMT
cache-controlmax-age=60
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 b83db9a9904a8f97beb31f810804b6e4.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P9
x-amz-cf-id9CsdjNPBJpwkFs_6lajAJFSVujlfJPd8HyJTep6daQ0P9aHkLugZvw==
cf-cache-statusDYNAMIC
set-cookie143 Characters
servercloudflare
cf-ray8ca5c84b1bc61e31-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 507 referring domains.
This page has 114,303 backlinks.
This page has backlinks from 358 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /django-admin/
Disallow: /documents/

Similar sites

Search preview

www.lic.co.nz
Home | LIC
LIC is a herd improvement and agri-technology co-operative that empowers farmers through the delivery of superior genetics and technology.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LIC81%Check
Herd58%Check
genetic56%Check
genetics54%Check
Herd testing52%Check
Log52%Check
Sustainability50%Check
Report50%Check
Sustainability Report50%Check
testing46%Check
Show more keywords and terms

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