Lipton.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
60% 
Page structure
74% 
Link structure
91% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
397.40 kB
Words
338
Media files
3
Number of links
28 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Lipton® Tea | Hot and Iced Tea | Lipton
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Drink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand
The length of the meta description is perfect. (736 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lipton.com/us/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 4.25.9
descriptionDrink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand
ps-key6426-64395b8b098506000df95112
google-site-verification28PcwuDFuA-MYjXF2rcMjeNlaqWwTH4eaNqvhCAHIio
theme-color#ffd858
langen-us
twitter:cardsummary
twitter:creatorDigitup
twitter:titleWelcome to Lipton® Tea | Hot and Iced Tea | Lipton
twitter:descriptionDrink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand
og:titleWelcome to Lipton® Tea | Hot and Iced Tea | Lipton
og:descriptionDrink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand
og:typewebsite
og:imageEmpty
og:image:secure_urlEmpty
og:image:typeimage/jpeg
og:image:width400
og:image:height300
og:image:altEmpty
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 338 words on this page. Good pages should have about 800 words of useful content.
32% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 96 characters this one is longer than 70 characters:
"*the american heart association’s relationship is limited to unsweetened black tea and green tea"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Lipton site logo
...k-Tea-Website-US-2024-03.webp?w=800&q=60Hero Image Mobile
...PS_DESKTOP_2048px_830px.webp?w=2000&q=60hero image

Page structure

H1 heading
(Critically important)
Lipton US Home Page
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Lipton US Home Page
H2 DISCOVER THE WORLD OF TEA TYPES
H2 FEEL-GOOD TEAS FOR EVERYDAY WELLBEING
H2 HOW TO MAKE GREEN TEA
H3 GINGER: A CUP OF GOODNESS
H3 Benefits of Matcha Tea
H3 BLACK TEA: SUNSHINE IN A CUP
H3 THE JOURNEY OF MATCHA TEA
H3 Sip And Soothe With Chamomile Tea
H3 GINGER: A CUP OF GOODNESS Duplicate text
H3 Benefits of Matcha Tea Duplicate text
H3 BLACK TEA: SUNSHINE IN A CUP Duplicate text
H3 THE JOURNEY OF MATCHA TEA Duplicate text
H3 Sip And Soothe With Chamomile Tea Duplicate text
H3 GINGER: A CUP OF GOODNESS Duplicate text
H3 GREEN TEA SIGNATURE BLEND
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/us/en/where-to-buy/WHERE TO BUY
/us/en/tea-club/Join The Tea Club
https://www.lipton.com/us/en/IMG-ALT Lipton site logo
/us/en/our-teas/Our Teas
/us/en/world-of-tea/WORLD OF TEA
/us/en/world-of-tea/recipes/RECIPES
/us/en/love-your-heart/HEART HEALTH
/us/en/green-tea/Green Tea
/us/en/our-purpose/OUR PURPOSE
/us/en/search/Search
/us/en/green-tea/LEARN MORE
https://www.heart.org/en/get-i...External Subdomain Life is Why
/us/en/love-your-heart/Subdomain the benefits of drinking unsweetened brewed tea
/us/en/world-of-tea/ginger-tea/GINGER: A CUP OF GOODNESS
/us/en/world-of-tea/benefits-o...Benefits of Matcha Tea
/us/en/wellbeing/black-tea-ben...BLACK TEA: SUNSHINE IN A CUP
/us/en/world-of-tea/journey-of...THE JOURNEY OF MATCHA TEA
/us/en/world-of-tea/camomile-t...Sip And Soothe With Chamomile Tea
/us/en/world-of-tea/ginger-tea/Text duplicate GINGER: A CUP OF GOODNESS
/us/en/world-of-tea/benefits-o...Text duplicate Benefits of Matcha Tea
/us/en/wellbeing/black-tea-ben...Text duplicate BLACK TEA: SUNSHINE IN A CUP
/us/en/world-of-tea/journey-of...Text duplicate THE JOURNEY OF MATCHA TEA
/us/en/world-of-tea/camomile-t...Text duplicate Sip And Soothe With Chamomile Tea
/us/en/world-of-tea/ginger-tea/Text duplicate GINGER: A CUP OF GOODNESS
/us/en/our-teas/signature-blen...No Text
/us/en/our-teas/signature-blen...GREEN TEA SIGNATURE BLEND Enjoy the smooth and refreshing taste of Lipton Signature Blend Green Tea, crafted with a perfect balance of green tea and jasmine ...
/us/en/get-in-touch/Contact Us
/us/en/faqs/Help Center
https://www.liptonteas.com/pri...New window External Subdomain Privacy Notice
/us/en/sitemap/Site Map
https://www.liptonteas.com/New window External Subdomain Lipton Teas and Infusions
https://www.liptonteas.com/coo...New window External Subdomain Cookie Notice
https://www.liptonteas.com/External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lipton.com/us/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (397 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age77482
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodinggzip
content-typetext/html; charset=UTF-8
dateTue, 28 Jan 2025 12:08:22 GMT
etag"515fce40f48960b275dd64742e290194-ssl-df"
link<http://images.ctfassets.net/>; rel='preconnect'; crossorigin='anonymous'
netlify-varycountry=FR
referrer-policysame-origin
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsDENY
x-nf-request-id01JJPD01V61C092M32FDA3KTJ2
x-xss-protection1; mode=block
content-length60140
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 135 referring domains.
This page has 1,257 backlinks.
This page has backlinks from 122 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: * 
Disallow: /bin/ 
Disallow: /etc/tags/
Disallow: /*_jcr_content*/ 
Disallow: /the-chaud/
Disallow: /the-glace/
Disallow: /capsules/
Disallow: /fr/our-story/

SiteMap: https://www.lipton.com/us/en/sitemap.xml
SiteMap: https://www.lipton.com/tr/sitemap.xml
SiteMap: https://www.lipton.com/ca/en/sitemap.xml
SiteMap: https://www.lipton.com/ca/fr/sitemap.xml

User-agent: Yangex
Disallow: /bin/ 
Disallow: /etc/tags/
Disallow: /*_jcr_content*/ 
Disallow: /the-chaud/
Disallow: /the-glace/
Disallow: /capsules/
Host: https://www.lipton.com/ru/home.html

User-agent: Googlebot
Disallow: /bin/ 
Disallow: /etc/tags/
Disallow: /*_jcr_content*/ 
Disallow: /the-chaud/
Disallow: /the-glace/
Disallow: /capsules/

User-agent: *
Disallow: /ch/fr/
Disallow: /content/lipton/global/
Disallow: /de/
Disallow: /co/
Disallow: /pt/
Disallow: /vn/
Disallow: /gb/
Disallow: /content/lipton/en_us/

Similar sites

Search preview

www.lipton.com
Welcome to Lipton® Tea | Hot and Iced Tea | Lipton
Drink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
lipton83%Check
Lipton Green67%Check
Tea65%Check
Lipton Green Tea62%Check
Lipton Teas61%Check
Green Tea55%Check
Black Tea55%Check
Lipton Signature Blend Green54%Check
Matcha Tea52%Check
WORLD50%Check
Show more keywords and terms

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