Local.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
63% 
Page structure
100% 
Link structure
90% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
74.20 kB
Words
628
Media files
15
Number of links
97 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Local Government Association
The length of the page title is perfect. (343 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.local.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameLocal Government Association
msapplication-TileColor#92278F
msapplication-TileImage/themes/lga/img/favicon/mstile-144x144.png
msapplication-square70x70logo/themes/lga/img/favicon/mstile-70x70.png
msapplication-square150x150logo/themes/lga/img/favicon/mstile-150x150.png
msapplication-wide310x150logo/themes/lga/img/favicon/mstile-310x150.png
msapplication-square310x310logo/themes/lga/img/favicon/mstile-310x310.png
theme-color#92278F
langen
twitter:cardsummary
twitter:descriptionWe are the national voice of local government, working with councils to support, promote and improve
twitter:site@lgacomms
twitter:titleHome | Local Government Association
twitter:imagehttps://www.local.gov.uk/sites/default/files/lga_twitter_2020.jpg
twitter:image:altLocal Government Association
og:titleLocal Government Association
og:descriptionWe are the national voice of local government, working with councils to support, promote and improve
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 36.75 words is high.
This page contains 628 words. That's ok.
25.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/lga/logo.pngLocal Government Association
...pe-feature-961-x-641px.gif?itok=2mh7HTmKNo alt attribute provided
...thy Places_assets_FI_1.png?itok=WNkH-GBgNo alt attribute provided
...mo/public/images/Money.gif?itok=1WZCniqeNo alt attribute provided
...nny-field--941-x-641px.jpg?itok=IG9waf7aNo alt attribute provided
...ages/The-member's-role.jpg?itok=Em3mDA94No alt attribute provided
...ces 2024_02 lower qual.jpg?itok=pBlhwoxENo alt attribute provided
...ic/images/Digtal-cover.jpg?itok=ds0BvdKjNo alt attribute provided
...omo/public/images/Ipad.gif?itok=xioz4G7FNo alt attribute provided
...3.22 our support FI_01.png?itok=868CcQmyNo alt attribute provided
.../political-groups/logo--group-labour.pngLocal Government Association Labour Group
...ical-groups/logo--group-conservative.pngLocal Government Association Conservative Group
.../political-groups/logo--group-libdem.pngLocal Government Association Liberal Democrat Group
...tical-groups/logo--group-independent.pngLocal Government Association Independent Group
/themes/lga/img/9001.pngISO 9001 certification

Page structure

H1 heading
(Critically important)
Local Government Association
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Local Government Association
H2 Featured articles
H2 Customise your home page
H2 Most popular
H2 Political groups
H2 Connect with us
H3 Maximising impact: the vital role of food partnerships in public health
H3 The Member’s role in improvement and assurance
H3 Party conferences – autumn 2024
H3 Royal Borough of Greenwich Progress Review
H3 LGA Corporate Peer Challenge: Torbay Council
H3 Local government workforce summary data - the latest figures
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.local.gov.uk/Anchor Skip to main content
/local-government-white-paperSubdomain Read our Local Government White Paper
https://www.local.gov.uk/Local Government AssociationLGA
A-TITLE Local Government Association
/user/loginLog in
https://www.local.gov.uk/IMG-ALT Local Government Association
A-TITLE LGA Home
https://www.local.gov.uk/aboutAbout
/about/what-local-governmentWhat is local government?
/about/who-we-are-and-what-we-doWho we are and what we do
/about/our-meetings-and-leader...Our meetings and leadership
/about/membership-and-services...Membership and services for councils and councillors
/about/newsNews
/about/campaignsCampaigns
/about/18-smith-square-confere...18 Smith Square Conference Centre
/about/news/e-bulletinsE-bulletins
/recruitmentSubdomain Jobs
/about/contact-usContact us
/about/our-meetings-and-leader...Political
/political/lga-labourLabour Group
/political/lga-conservativesConservative Group
/political/lga-lib-dem-groupLiberal Democrat Group
/political/lga-independent-groupIndependent Group
/our-supportOur support
/our-support/workforce-and-hr-...Workforce and HR support
/our-support/childrens-service...Children's services
/our-support/comms-hub-communi...Communications and community engagement
/our-support/cost-living-hubCost of living hub
/peerchallengeCouncil assurance and peer challenge
/our-support/councillor-and-of...Councillor and officer development
/our-support/culture-and-sport...Culture and sport
/our-support/cyber-digital-and...Cyber, digital and technology
/our-support/equalities-hubEqualities hub
/our-support/financeFinance
/our-support/governance-and-as...Governance and assurance
/our-support/lga-principal-adv...LGA principal advisers and regional teams
/our-support/lga-consultancyThe LGA Consultancy
/our-support/lga-solutionsLGA Solutions
/our-support/one-public-estateOne Public Estate
/our-support/partners-care-and...Partners in Care and Health
/latest-news-pasSubdomain Planning Advisory Service (PAS)
/our-support/procurement-hubProcurement hub
/our-support/research-and-dataResearch and data
/our-support/sustainability-hubSustainability hub
/our-support/transformationTransformation
/case-studiesCase studies
/parliamentParliament
/parliament/briefings-and-resp...Briefings and responses
/parliament/ongoing-legislationOngoing legislation
/parliament/comms-hub-parliame...Communications and Parliamentary Network bulletin
/parliament/lga-public-affairs...LGA Public Affairs team
/parliament/party-conferences-...Party conferences – autumn 2024
https://www.local.gov.uk/topicsTopics
/topics/children-and-young-peopleChildren and young people
/topics/communitiesCommunities
/topics/community-safetyCommunity safety
/topics/culture-tourism-leisur...Culture, tourism, leisure and sport
/topics/devolutionDevolution
/topics/economic-growthEconomic growth
/topics/employment-and-skillsEmployment and skills
/topics/environment-and-wasteClimate, environment and waste
/topics/european-and-internati...European and international
/topics/finance-and-business-r...Finance and business rates
/topics/fire-and-rescueFire and rescue
/topics/housing-and-planningHousing and planning
/topics/licences-regulations-a...Licences, regulations and trading standards
/topics/severe-weatherSevere weather
/topics/social-care-health-and...Social care, health and integration
/topics/transportTransport
/publicationsPublications
https://www.local.gov.uk/eventsEvents
/events/lga-annual-conference-...LGA Annual Conference and Exhibition 2024
/events/upcoming-eventsUpcoming events
/events/past-event-presentationsPast event presentations
/publications/two-years-progre...Two years on: a progress review of ‘From harm to hope'
/topics/social-care-health-and...Public health
/publications/empowering-healt...Empowering healthy places
/topics/social-care-health-and...Text duplicate Public health
/about/news/lga-statement-hous...LGA statement on Household Support Fund extension
/topics/social-care-health-and...Maximising impact: the vital role of food partnerships in public health
/topics/social-care-health-and...Text duplicate Public health
/our-support/online-and-hybrid...The Member’s role in improvement and assurance
/parliament/party-conferences-...Text duplicate Party conferences – autumn 2024
/our-support/council-assurance...Royal Borough of Greenwich Progress Review
/our-support/council-assurance...LGA Corporate Peer Challenge: Torbay Council
/our-support/workforce-and-hr-...Local government workforce summary data - the latest figures
https://www.local.gov.uk/?page=1Show more articles
A-TITLE Go to next page
/about/news/first-magazinefirst magazine ‘first' is the LGA's monthly membership magazine for our 18,200 councillors and local authority chief executives in England and Wales
/about/news/e-bulletinsE-bulletins Subscribe to our e-bulletins on a range of topics and policy areas relevant to local government.
/our-supportOur support Our sector support offer for councils continues to be shaped through direct engagement with councils to ensure that they have the support they mo...
/lga-labourIMG-ALT Local Government Association Labour Group
/lga-conservativesIMG-ALT Local Government Association Conservative Group
/lga-libdem-groupIMG-ALT Local Government Association Liberal Democrat Group
/lga-independentIMG-ALT Local Government Association Independent Group
/cdn-cgi/l/email-protection[email protected]
https://x.com/LGAcommsNew window External LGA on Twitter (opens in new window)
https://www.linkedin.com/compa...New window External Subdomain LGA on LinkedIn (opens in new window)
https://www.facebook.com/Local...New window External Subdomain LGA on Facebook (opens in new window)
https://www.youtube.com/user/L...New window External Subdomain LGA on YouTube (opens in new window)
/cookie-guidanceCookie guidance
/website-terms-useTerms of use
/privacy-noticePrivacy
/accessibility-statementAccessibility
https://www.cqsltd.com/certifi...External Subdomain IMG-ALT ISO 9001 certification

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.local.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

NameValue
dateSun, 08 Sep 2024 10:11:47 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=180, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSun, 08 Sep 2024 09:40:24 GMT
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=%2F6OH5vTaj3rQ7XkyS%2BJXgf%2F%2Fw0NuMriAAikP6QXXBa1CUtEGKbhR3jhU1RnQ3UIhZ2Y9ZIGPYCfc4xN7duxzoqq8yRZqGJRb%2Fdk9H8RBIsI1afOW2CtNFcYDFD%2BHtXETpZE%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
set-cookie128 Characters
servercloudflare
cf-ray8bfe2809c9262be5-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,043 referring domains.
This page has 3,368,067 backlinks.
This page has backlinks from 5,450 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
local79%Check
Local Government73%Check
Local Government Association71%Check
government68%Check
Government Association67%Check
role44%Check
Group42%Check
LGA40%Check
Public40%Check
Health40%Check

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