Londonpass.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
100% 
Link structure
96% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
2,297.10 kB
Words
490
Media files
21
Number of links
34 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The London Pass® | Save up to 49% on attractions
The length of the page title is perfect. (463 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
The length of the meta description is perfect. (800 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://londonpass.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#28939C
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover, minimum-scale=1
facebook-domain-verification84865989q8nsvkebkk6osycvtjv67z
robotsindex,follow
descriptionExplore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
sentry-trace8ca26b3ae759c193e8dcc01625cc8454-b78484b8a637b396-0
baggagesentry-environment=prod,sentry-release=869691e48bccf94bd38f9b5d4d8e90031d0d2f5d,sentry-public_key=48db4814d0fc45ff883010e190badc49,sentry-trace_id=8ca26b3ae759c193e8dcc01625cc8454,sentry-sampled=false
langen
og:titleThe London Pass® | Save up to 49% on attractions
og:descriptionExplore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.
charsetutf-8

Automatically check londonpass.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 490 words on this page. Good pages should have about 800 words of useful content.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2297.1 kB).
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...55/sites/brand-logos/LondonPass_Logo.svgLondon Pass logo
...55/sites/brand-logos/LondonPass_Logo.svgLondon Pass logo
.../pages/kis2idamlmdzsoelspg7?_a=BAVARSAP0London Pass
...ondonpass_whyChoose_graphic?_a=BAVARSAP0london itinerary
...ctions/rj3ttehcpx6rbiry4ztj?_a=BAVARSAP0Tower of London
...ctions/unf0zm7rwb73rzsw8irn?_a=BAVARSAP0London Eye List
...ctions/serangjngvp0efzixlpo?_a=BAVARSAP0Uber Boat
...on/Big Bus Tour_MSethi-5411?_a=BAVARSAP0Big Bus London
...it__James_Brittain_6_w12sbq?_a=BAVARSAP0The Painted Hall at the Old Royal Naval College Greenwich
...e_experience_800x800_ezdany?_a=BAVARSAP0London Bridge Experience
...ctions/iqeakk7q7xlb5us6diup?_a=BAVARSAP0Tower Bridge
...ctions/ibm9f0n56x04txaqvr4a?_a=BAVARSAP0Kensington Palace.jpg
...ctions/h5astklibm07bkf7xs5g?_a=BAVARSAP0Windsor Castle
..._exterior_-_Sep_2024_v9atf5?_a=BAVARSAP0Moco Museum London
...onPass-trip-planning-mobile?_a=BAVARSAP0No alt attribute provided
...v1/london-pass/Shard Teaser?_a=BAVARSAP0The View from The Shard
...ctions/unf0zm7rwb73rzsw8irn?_a=BAVARSAP0The London Eye
...adame_Tussauds_Clean_utekyj?_a=BAVARSAP0Madame Tussauds London
...on/Big Bus Tour_MSethi-5411?_a=BAVARSAP01-Day Big Bus Hop-On Hop-Off Tour
https://londonpass.com/img/playStore.svgDownload On The Google Play Store
https://londonpass.com/img/appStore.svgDownload On The App Store

Page structure

H1 heading
(Critically important)
The London Pass® | Save big on all your must-sees
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The London Pass® | Save big on all your must-sees
H2 Why choose The London Pass®?
H2 Access 100+ London attractions
H2 How it works
H2 Have a 10% discount, on us!
H3 We guarantee you'll save on your sightseeing!
H3 From river cruises to royal stomping grounds, we've got you covered...
H3 Build your unique London itinerary with our trip planner
H3 The London Pass® makes sightseeing easy
H3 Buy
H3 Scan
H3 Save
H3 Buy with confidence
H3 The London Pass® is highly rated, but don't just take our word for it!
H3 Get the app
H4 Free cancellation
H4 Got a question?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://londonpass.com/en/passesSpecial offer - Save up to £30|Ends Mar 9
https://londonpass.com/en/passesText duplicate Special offer - Save up to £30|Ends Mar 9
https://londonpass.com/IMG-ALT London Pass logo
https://londonpass.com/Text duplicate IMG-ALT London Pass logo
https://londonpass.com/en/passesBuy now
/en/london-attractionsAttractions
/en/trip-plannerPlan your trip
/en/things-to-doThings to do
/en/reservationsReservations
/en/how-it-worksHow it works
/en/london-transportLondon travel
https://londonpass.com/en/faqsFAQs
https://londonpass.com/en/passesText duplicate Buy now
/en/london-attractionsView all attractions
/en/london-attractions/tower-o...Tower of London £35.80 /person normally /reg. price 10% off food & shop
IMG-ALT Tower of London
/en/london-attractions/london-eyePass Plus only The London Eye £42.00 /person normally /reg. price Booking required
IMG-ALT London Eye List
/en/london-attractions/thames-...Uber Boat by Thames Clippers 1-day River Roamer £24.60 /person normally /reg. price
IMG-ALT Uber Boat
/en/london-attractions/hop-on-...Pass Plus only 1-Day Big Bus Hop-On Hop-Off Tour £39.00 /person normally /reg. price
IMG-ALT Big Bus London
/en/london-attractions/old-roy...The Painted Hall at the Old Royal Naval College Greenwich £16.50 /person normally /reg. price
IMG-ALT The Painted Hall at the Old Royal Naval College Greenwich
/en/london-attractions/london-...London Bridge Experience £33.00 /person normally /reg. price 20% off Bermondsey Bierkeller!
IMG-ALT London Bridge Experience
/en/london-attractions/london-...Tower Bridge £13.40 /person normally /reg. price Booking recommended
IMG-ALT Tower Bridge
/en/london-attractions/kensing...Kensington Palace £24.70 /person normally /reg. price Less busy in the afternoon
IMG-ALT Kensington Palace.jpg
/en/london-attractions/windsor...Windsor Castle - Afternoon entry only £35.00 /person normally /reg. price PM only
IMG-ALT Windsor Castle
/en/london-attractions/moco-mu...Moco Museum London £24.95 /person normally /reg. price
IMG-ALT Moco Museum London
/en/london-attractionsView all 100+ attractions
/en/trip-plannerCreate my trip
/en/trip-planner/planner/datesText duplicate Create my trip
/en/how-it-worksFind out more
/en/savings-guaranteeNew window Text duplicate Find out more
A-TITLE Find out more
https://londonpass.com/en/faqsSee our FAQs
A-TITLE See our FAQs
https://londonpass.com/en/privacyprivacy policy
https://www.facebook.com/Londo...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/lond...New window External Subdomain A-TITLE Instagram
https://www.youtube.com/channe...New window External Subdomain A-TITLE Youtube
https://www.tiktok.com/@gocityNew window External Subdomain A-TITLE TikTok
https://londonpass.com/en/privacyPrivacy
A-TITLE Privacy
https://londonpass.com/en/termsTerms
A-TITLE Terms
/en/cookie-usage-policyCookie Policy
A-TITLE Cookie Policy
https://gocity.com/en/modern-s...New window External Modern Slavery Act
A-TITLE Modern Slavery Act
https://play.google.com/store/...New window External Subdomain IMG-ALT Download On The Google Play Store
https://apps.apple.com/en/app/...New window External Subdomain IMG-ALT Download On The App Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://londonpass.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (2,297 kB).
The page response time is excellent with 0.36 seconds.

HTTP Response Header

NameValue
dateFri, 07 Mar 2025 07:08:51 GMT
content-typetext/html; charset=utf-8
cf-ray91c84392dd8a0488-CDG
cf-cache-statusHIT
age1780
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
set-cookie100 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
x-content-type-optionsnosniff
x-middleware-rewrite/en/GREAT/london
x-permitted-cross-domain-policiesnone
server-timingcfCacheStatus;desc="HIT"
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 68 referring domains.
This page has 202 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Allow: /_next/*.js
Disallow: /londonpass
Disallow: /GO_CITY
Disallow: /*/GO_CITY
Disallow: /GREAT
Disallow: /*/GREAT
Disallow: /cdn-cgi/rum

Sitemap: https://londonpass.com/sitemap.xml

Similar sites

Search preview

londonpass.com
The London Pass® | Save up to 49% on attractions
Explore London with The London Pass®. Enjoy incredible savings and discover 90+ attractions, all on one digital credits package.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pass87%Check
London Pass85%Check
London83%Check
London Attractions71%Check
Save66%Check
London Pass®63%Check
Attractions62%Check
Save up58%Check
big54%Check
must-sees50%Check
Show more keywords and terms

Automatically check londonpass.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions