Lottie.london - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
57% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
360.60 kB
Words
1482
Media files
102
Number of links
310 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lottie London - Cruelty-Free and Vegan Makeup
The length of the page title is perfect. (432 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bringing you the latest beauty innovation we are reactive, inclusive and affordable AF. Always keeping it conscious, we are 100% cruelty-free and we are striving to be 100% vegan. Shop our viral superfake mascara, freckle tint and stamp & drag liner and join #lottiesquad today!
The meta description is too long: 1706 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://lottie.london/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
thumbnail//lottie.london/cdn/shop/t/52/assets/HP_LOGO.png?v=26410546582373307691724329074
google-site-verificationgRayY_UaOvJXXMpCPkQ9BgpqqXjRhVHI4_jVkwj0MK8
descriptionBringing you the latest beauty innovation we are reactive, inclusive and affordable AF. Always keeping it conscious, we are 100% cruelty-free and we are striving to be 100% vegan. Shop our viral superfake mascara, freckle tint and stamp & drag liner and join #lottiesquad today!
facebook-domain-verification0fs26d08mxeae7trgvignhtrqo5mie
shopify-digital-wallet/9352608/digital_wallets/dialog
shopify-checkout-api-tokenb29e95a8e3110a4f30014d362e927681
langen
twitter:site@myLottieLondon
twitter:cardsummary_large_image
twitter:titleLottie London - Cruelty-Free and Vegan Makeup
twitter:descriptionBringing you the latest beauty innovation we are reactive, inclusive and affordable AF. Always keeping it conscious, we are 100% cruelty-free and we are striving to be 100% vegan. Shop our viral superfake mascara, freckle tint and stamp & drag liner and join #lottiesquad today!
og:site_nameLottie London
og:urlhttps://lottie.london/
og:titleLottie London - Cruelty-Free and Vegan Makeup
og:typewebsite
og:descriptionBringing you the latest beauty innovation we are reactive, inclusive and affordable AF. Always keeping it conscious, we are 100% cruelty-free and we are striving to be 100% vegan. Shop our viral superfake mascara, freckle tint and stamp & drag liner and join #lottiesquad today!
og:imagehttp://lottie.london/cdn/shop/files/logo_gradient_1200x1200.png?v=1614235022
og:image:secure_urlhttps://lottie.london/cdn/shop/files/logo_gradient_1200x1200.png?v=1614235022
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 1482 words. That's ok.
23.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oss.svg?v=148170581652813540361724329024Close icon
...art.svg?v=126996684844327407071724329018Cart icon
...enu.svg?v=127767668576039071501724329107Menu icon
...rch.svg?v=126661366604948031071724329137Search icon
...OGO.png?v=137023464974353803101725295996Lottie logo
...user.svg?v=36483076100946101581724329177User icon
...-4842-97a0-31123d03a716.png?v=1695308651Loyalty icon
...art.svg?v=126996684844327407071724329018Cart icon
...oss.svg?v=148170581652813540361724329024Close icon
...rch.svg?v=126661366604948031071724329137Search icon
...rch.svg?v=126661366604948031071724329137Search icon
...OGO.png?v=137023464974353803101725295996Lottie logo
...on_-_collection_128x128.png?v=1724835326No alt attribute provided
...t_icon_-_new_in_128x128.png?v=1724835505No alt attribute provided
...n_-_best_seller_128x128.png?v=1724835621No alt attribute provided
..._cat_icon_-_eye_128x128.png?v=1724835638No alt attribute provided
...cat_icon_-_face_128x128.png?v=1724835660No alt attribute provided
...cat_icon_-_lips_128x128.png?v=1724835690No alt attribute provided
...cat_icon_-_nail_128x128.png?v=1724835703No alt attribute provided
...at_icon_-_tools_128x128.png?v=1724835722No alt attribute provided
...user.svg?v=36483076100946101581724329177User icon
...-4842-97a0-31123d03a716.png?v=1695308651Loyalty icon
...art.svg?v=126996684844327407071724329018Cart icon
...4e84-8c36-2a94e68a838e.webp?v=1652873491No alt attribute provided
...4378-943a-19d3871034ec.webp?v=1652873885No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 Harley Quinn!
H3 Harley Quinn Puddin’ pH Colour Changing Lip Oil - Pink
H3 Harley Quinn Crimson Craze Primer
H3 Harley Quinn Jesters Jewel Highlighter
H3 Harley Quinn Pouts & Pigtails Eyeshadow Diamond Palette
H3 Harley Quinn Jumbo Eyeliner
H3 Harley Quinn Colour Changing Blending Sponge
H3 Harley Quinn Puddin’ pH Colour Changing Lip Oil - Black
H3 Harley Quinn Toxic Love Eyeshadow Diamond Palette
H3 Harley Quinn Jumbo Heart Stamp Liner
H3 Harley Quinn Transforming Glitter Lipstick - Killin It
H3 Harley Quinn Transforming Glitter Lipstick - Wanted
H3 Harley Quinn Pouts & Pigtails Face & Body Gems
H3 Harley Quinn Toxic Love Face & Body Gems
H3 bestsellers!
H3 superfake mascara
H3 bright bounce
H3 oil slick
H3 stamp liner: wing edition
H3 freckle tint
H3 diamond bounce highlighter
H3 lash goals mascara bundle
H3 lash goals mascara bundle Duplicate text
H3 tiktok viral👀
H3 superfake mascara Duplicate text
H3 diamond bounce highlighter Duplicate text
H3 freckle tint Duplicate text
H3 freckle tint Duplicate text
H3 bright bounce Duplicate text
H3 get the best of lottie
H4 Rollerball pH Colour Changing Lip Oil
H4 Hydrating Primer Serum
H4 100% Vegan Highlighter
H4 9-Piece Eyeshadow Palette
H4 Smokey Eyes Black Kohl Eyeliner Pencil
H4 100% Vegan Makeup Sponge
H4 Rollerball pH Colour Changing Lip Oil Duplicate text
H4 9-Piece Eyeshadow Palette Duplicate text
H4 Dual Ended Wing Eyeliner Pen
H4 Glitter Switch Lipstick
H4 Glitter Switch Lipstick Duplicate text
H4 Face & Body Jewel Gems
H4 Face & Body Jewel Gems Duplicate text
H4 Ultra Lengthening Vegan Mascara
H4 Undereye Brightening Corrector
H4 100% Vegan Lip Oil
H4 Dual Ended Wing Eyeliner Pen Duplicate text
H4 Faux Freckle Pen
H4 100% Vegan Highlighter Duplicate text
H4 Superfake & Serving Lash Mascara Bundle
H4 Superfake & Serving Lash Mascara Bundle Duplicate text
H4 Ultra Lengthening Vegan Mascara Duplicate text
H4 100% Vegan Highlighter Duplicate text
H4 Faux Freckle Pen Duplicate text
H4 Faux Freckle Pen Duplicate text
H4 Undereye Brightening Corrector Duplicate text
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/collections/trendingFree UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
/pages/rewardsJoin the lottie squad for instant rewards
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/pages/lottie-london-harley-qu...Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
/pages/rewardsText duplicate Join the lottie squad for instant rewards
A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
/pages/rewardsText duplicate Join the lottie squad for instant rewards
A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
/pages/rewardsText duplicate Join the lottie squad for instant rewards
A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
/pages/rewardsText duplicate Join the lottie squad for instant rewards
A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
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/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
A-TITLE https://lottie.london/collections/trending
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A-TITLE Rewards
/pages/lottie-london-harley-qu...Text duplicate Download the app for a FREE GIFT!
A-TITLE Lottie London x Harley Quinn App Download
/collections/trendingText duplicate Free UK Shipping with Orders over £25
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A-TITLE Lottie London x Harley Quinn App Download
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A-TITLE Lottie London x Harley Quinn App Download
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lottie.london
Lottie London - Cruelty-Free and Vegan Makeup
Bringing you the latest beauty innovation we are reactive, inclusive and affordable AF. Always keeping it conscious, we are 100% cruelty-free and we are striving to be 100% vegan. Shop our viral superfake mascara, freckle tint and stamp & drag liner and join #lottiesquad today!

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lottie squad61%Check
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mascara58%Check
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