Lyondellbasell.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
77% 
Page quality
65% 
Page structure
75% 
Link structure
70% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
83.50 kB
Words
455
Media files
16
Number of links
103 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
LyondellBasell Industries | LyondellBasell
There are word repetitions in the page title.
The length of the page title is perfect. (369 pixels out of 580 max pixel length)
Meta description
(Critically important)
LyondellBasell
The meta description is too short. (90 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionLyondellBasell
keywordsLyondellBasell.com, stock price, chemicals, polymers, fuel, Advanced Polymers, technology
viewportuser-scalable=yes, width=device-width, initial-scale=1
langen
twitter:cardsummary
og:titleLyondellBasell Homepage
og:site_nameLyondellBasell
og:descriptionLyondellBasell
og:typewebsite
og:imagehttps://www.lyondellbasell.com/4a647f/globalassets/home-page/sliders/investor-banner-2.png
X-UA-CompatibleIE=edge

Test up to 1.000 webpages of lyondellbasell.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 455 words on this page. Good pages should have about 800 words of useful content.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "user-scalable=yes, width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...globalassets/about-us/lyb-logo-white.pngNo alt attribute provided
...globalassets/about-us/lyb-logo-color.pngNo alt attribute provided
...estors/sliders/investor_banner-thumb.pngCarousel Image
...b-sustainability-report-2023-640x360.jpgCarousel Image
...balassets/about-us/lyb.com-thumbnail.pngCarousel Image
...ets/market-automotive-transportation.pngAutomotive and Transportation
...-technology/markets/market-packaging.pngPackaging
...echnology/markets/market-agriculture.pngAgriculture
...hnology/markets/market-sport-leisure.pngSports and Leisure
...nology/markets/market-infrastructure.pngInfrastructure
...88f/globalassets/home-page/chemicals.pngNo alt attribute provided
/49888f/globalassets/home-page/polymers.pngNo alt attribute provided
...alassets/home-page/advanced-polymers.pngNo alt attribute provided
/498890/globalassets/home-page/fuels.pngNo alt attribute provided
...90/globalassets/home-page/technology.pngNo alt attribute provided
/images/privacy-choice-button.pngPrivacy choice

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 LyondellBasell reports first quarter 2024 earnings
H2 Our 2023 Sustainability Report is here
H2 Empty heading
H2 Solutions for A Better Tomorrow
H2 Top Markets
H2 Top Product Categories
H2 Stock Price
H3 Corporate & Financial News
H3 Product & Technology News
H4 Empty heading
H4 Empty heading
H4 Empty heading
H5 Site Sections
H5 More Information
H5 Tools
H5 Links
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/utilities/create-account/Create account
/en/utilities/forgot-password/New window Forgot Password
/en/utilities/contact-us/Contact Us
/en/utilities/locations/Locations
/en/utilities/suppliers/Suppliers
/en/No Text
/en/utilities/create-account/Text duplicate Create account
/en/utilities/forgot-password/Text duplicate Forgot Password
/en/about-us/About Us
/en/about-us/who-we-are/Who We Are
/en/about-us/leadership/Executive Committee and Board
/en/about-us/community-investm...Community Investments
/en/about-us/Data-Protection-a...Data Protection and Privacy Statement
/en/about-us/code-of-conduct/Code of Conduct
/en/about-us/history/History
/en/about-us/safety-and-security/Safety and Security
/en/about-us/public-policies-a...Public Policies and Positions
/en/diversity-equity--inclusion/Diversity, Equity & Inclusion (DEI)
/en/products-technology/Products & Technology
/en/products-technology/chemic...Chemicals
/en/products-technology/polymers/Polymers
/en/products-technology/advanc...Advanced Polymer Solutions
/en/products-technology/fuels/Fuels
/en/products-technology/techno...Technology
/en/products-technology/markets/Markets
/en/products-technology/qualit...Quality Systems
/en/products-technology/produc...Product Safety & Stewardship
/en/products-technology/techno...Technology Centers
/en/products-technology/supply...Supply Chain
/en/products-technology/digita...Digital Product Passport Pilot
/en/sustainability/Sustainability
/en/sustainability/ending-plas...Ending Plastic Waste: Building a Circular Economy
/en/sustainability/addressing-...Taking Climate Action
/en/sustainability/supporting-...Supporting a Thriving Society
/en/sustainability/circulen/Circulen
/en/sustainability/reporting/Reporting
/en/sustainability/un-sustaina...UN Sustainable Development Goals
/en/sustainability/public-poli...Public Policy & Political Engagement
/en/news-events/News & Events
/en/news-events/corporate--fin...Corporate & Financial News
/en/news-events/products--tech...Products & Technology News
/en/news-events/advancing-poss...LYB Stories
/en/news-events/local/Local News
/en/news-events/events/Events
/en/news-events/media-kit/Image Gallery
/en/careers/Careers
/en/investors/Investors
/en/investors/company-earnings/Company Earnings
/en/investors/sec-filings/SEC Filings
/en/investors/investor-events/Investor Events
/en/investors/stock-tools--data/Stock Information
/en/investors/bond-information/Bond Information
/en/investors/quarterly-releases/Company Reports
/en/investors/corporate-govern...Corporate Governance
/en/utilities/contact-us/Text duplicate Contact Us
/en/utilities/locations/Text duplicate Locations
/en/utilities/suppliers/Text duplicate Suppliers
/en/about-us/legal/Legal
/en/about-us/Data-Protection-a...Privacy Statement
/en/utilities/footer-sub-page/...Ethics Helpline
/en/investors/company-earnings/View our earnings
/en/sustainability/Read more »
https://videos.lyondellbasell....New window External Subdomain » Watch the Video
/en/products-technology/market...IMG-ALT Automotive and Transportation
/en/products-technology/market...Text duplicate Automotive and Transportation
/en/products-technology/market...IMG-ALT Packaging
/en/products-technology/market...Text duplicate Packaging
/en/products-technology/market...IMG-ALT Agriculture
/en/products-technology/market...Text duplicate Agriculture
/en/products-technology/market...IMG-ALT Sports and Leisure
/en/products-technology/market...Text duplicate Sports and Leisure
/en/products-technology/market...IMG-ALT Infrastructure
/en/products-technology/market...Text duplicate Infrastructure
/en/products-technology/chemic...No Text
/en/products-technology/polymers/No Text
/en/products-technology/advanc...No Text
/en/products-technology/fuels/No Text
/en/products-technology/techno...No Text
/en/news-events/corporate--fin...LyondellBasell expands PP compounding production in China
/en/news-events/corporate--fin...LYB Expands Core PP Business with 35% Stake in NATPET from Alujain in Saudi Arabia
/en/news-events/corporate--fin...LYB Announces 7 Percent Increase to Quarterly Dividend
/link/eb00b724d1fa4fbd973cced2...SEE ALL CORPORATE & FINANCIAL NEWS
/en/news-events/products--tech...LYB opens doors to "KunstStoffWelt" Experience Center: art meets sustainability and innovation
/en/news-events/products--tech...LyondellBasell Innovative Collaboration with CORADIN and Dermalogica Resulted in Award-Winning Packaging
/en/news-events/products--tech...LYB unveils Polybatch Effects FROST: revolutionize PET bottle aesthetics with sustainable benefits in mind
/link/90884e1c59504fc6a2ffb284...SEE ALL PRODUCT & TECHNOLOGY NEWS
/en/Home
/en/about-us/Text duplicate About Us
/en/products-technology/Text duplicate Products & Technology
/en/sustainability/Text duplicate Sustainability
/en/news-events/Text duplicate News & Events
/link/c48cd226f26249dd8eead4c5...New window Text duplicate Careers
/en/investors/Text duplicate Investors
/en/diversity-equity--inclusion/Diversity, Equity & Inclusion
/en/utilities/contact-us/conta...Sales Inquiries
/en/utilities/contact-us/Text duplicate Contact Us
/en/utilities/locations/Text duplicate Locations
/en/utilities/suppliers/Text duplicate Suppliers
/en/investors/subscribe-to-rss...RSS Feeds
https://lyb.customerxpress.com...New window External Subdomain CustomerXPRESS
/link/87aac46dd16f431da74d2a85...New window Human Trafficking and Anti-Slavery Statement
https://www.icca-chem.org/resp...New window External Subdomain Responsible Care
http://www.americanchemistry.com/New window External Subdomain American Chemistry Council
http://www.nacd.com/New window External Subdomain National Association of Chemical Distributors
/link/00ec5fd5518742bf97cf8bc4...New window LyondellBasell Product Handling Equipment Specification
http://www.facebook.com/Lyonde...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/LyondellBa...New window External No Text
https://www.youtube.com/user/l...External Subdomain No Text
/en/about-us/legal/Text duplicate Legal
/en/about-us/Data-Protection-a...Text duplicate Privacy Statement
/en/utilities/footer-sub-page/...Text duplicate Ethics Helpline

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lyondellbasell.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateSun, 30 Jun 2024 20:56:39 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
set-cookie27 Characters
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:27b8a718-19a5-4e0f-a4f0-bcb4ebbfecb6
cf-cache-statusDYNAMIC
servercloudflare
cf-ray89c11069cc809171-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,500 referring domains.
This page has 468,485 backlinks.
This page has backlinks from 1,894 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /episerver/
Disallow: /utils/

Similar sites

Search preview

www.lyondellbasell.com
LyondellBasell Industries | LyondellBasell
LyondellBasell

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LyondellBasell73%Check
LyondellBasell Industries60%Check
Product44%Check
Report44%Check
Technology Product44%Check
Product Technology News44%Check
News43%Check
Industries43%Check
Technology News43%Check
Top43%Check
Show more keywords and terms

Test up to 1.000 webpages of lyondellbasell.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions